What Coriander Leaf Group does

Coriander Leaf Group is a privately-held, Singapore-based multi-concept restaurant company founded in 1999 by Chef Samia Ahad. The group operates two physical dine-in locations under the "Coriander Leaf" brand: a flagship at 20 Craig Road in the Tanjong Pagar heritage district and an outdoor venue at the Singapore Polo Club on Mount Pleasant Road. Both serve a Pan-Asian menu spanning Bengali, Sichuan, Xinjiang, Nepalese, Burmese, Malaysian, and broader Middle Eastern and Southeast Asian cuisines, with signature items such as Wagyu Beef Rendang (SGD 42), Lamb Chops (SGD 33), Sichuan Chilli Oil, Garam Masala, and Kasundi Mustard developed in-house. The menu is strictly no-pork and no-lard, alcohol is served, and the restaurants are not Halal certified.

The company operates four revenue streams: dine-in (transactional restaurant service at two storefronts), bespoke catering for events of 12–130+ guests (weddings, corporate functions, private celebrations), corporate team-building cooking experiences (used by 60+ enterprise clients including Microsoft, Google, INSEAD, Standard Chartered, Visa, Shell, Unilever, Samsung, and Bloomberg), and a direct-to-consumer e-commerce shop (CL Online) selling artisanal sauces, signature spice blends, ready-to-eat dishes, celebration cakes, gift cards (SGD 25–125), and Samia's Cookbook, with delivery across Singapore. Reservations are processed via SevenRooms; event ticketing via Eventbrite; customer contact via WhatsApp and a Squarespace-hosted website.

The business is founder-owned and founder-operated, with no disclosed external investors, funding rounds, or parent entities. Revenue is not publicly disclosed. The group is led by Chef Samia Ahad (Founder/Chef) and Chef Iskander Latiff (Executive Chef); headcount is reported at 51–100 employees. The operating geography is exclusively Singapore, with no evidence of international or regional expansion. Culinary IP — proprietary spice blends, sauces, and recipes — functions as the core technical asset and has been partially productized through the e-commerce and cookbook channels.

Name

Coriander Leaf Group

Legal name

Coriander Leaf

Website

https://corianderleaf.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Coriander Leaf Group is a privately-held Singapore-based multi-concept Pan-Asian restaurant company founded in 1999 by Chef Samia Ahad, operating two dine-in locations, a corporate team-building and catering business, and a direct-to-consumer e-commerce shop for sauces, spices, and ready-to-eat dishes.

Ownership category

akta.pro rank

Product category

Restaurant & Hospitality Services

NAICS

Seasoning and Dressing Manufacturing (31194), Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941), Caterers (722320)

SIC

Retail-Eating Places (5812), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Ethnic Spices, Herbs & Seasonings Wholesale (AFAIAIAF)

akta.pro secondary industries

Chili & Heat Ingredients (Chili Powders, Flakes, Paprika, Capsicum Extracts) (AFAJANAG), Private Culinary Experiences (Chef’s Table, Home Dining, Market-to-Meal) (THAJALAH)

Keywords

• Pan-asian restaurant dining
• Bespoke catering services
• Corporate team building
• Artisanal sauce retail
• Culinary event hosting

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Restaurant Dining: Revenue from dine-in experiences at two restaurant locations offering Pan-Asian cuisine, with separate menus for Craig Place (upscale) and Singapore Polo Club (outdoor alfresco)
2. E-commerce Shop: Online sales of sauces, spices, ready-to-eat dishes, cakes, beverages, and merchandise delivered to customers. Products include curry powders, chilli oils, chutneys, gift cards, and cookbooks
3. Catering Services: Bespoke catering for corporate events, weddings, private dinners, and celebrations. Custom menu curation with on-site food preparation and service
4. Team Building Experiences: Corporate team-building programs featuring hands-on cooking sessions, culinary challenges, and collaborative food experiences for corporate clients

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Coriander Leaf is a multi-concept Pan-Asian culinary group operating two dine-in restaurants in Singapore (Craig Place flagship in Tanjong Pagar and an outdoor venue at the Singapore Polo Club), supplemented by bespoke catering for private and corporate events, hands-on corporate team-building cooking experiences, and an e-commerce shop selling signature sauces, spice blends, ready-to-eat dishes, cakes, gift vouchers, and a cookbook. Its offerings are grounded in chef-founder Samia Ahad's proprietary spice blends and house-made Asian condiments.

Product overview

Coriander Leaf Group operates as a multi-service culinary enterprise offering Pan-Asian dining experiences at two Singapore locations (Craig Place and Singapore Polo Club), complemented by catering services, team-building experiences, and an e-commerce platform (CL Online). The product portfolio includes restaurant dining services, bespoke event catering, interactive corporate team building, and a comprehensive online shop featuring artisanal sauces (Kasundi Mustard, Sambal Hijau, Sichuan Chilli products, Vegan Fish Sauce), spice blends (Xinjiang Pepper, Garam Masala, Sumac, Curry Powder), signature a la carte dishes, cakes and desserts, and Samia's Cookbook. The company positions itself as 'addictively Asian' with over 25 years of history guided by Chef Samia Ahad and Executive Chef Iskander Latiff.

Differentiator

Problem solved

Functional benefit

Products and services

• Restaurant Dining — Craig Place Pan-Asian dine-in restaurant experience at the Craig Place flagship in the Tanjong Pagar heritage district, serving bold Asian flavors, craft cocktails, and intimate dinner settings for individual diners and small groups (capacity ~60 seated plus 18 in private dining).
• Restaurant Dining — Singapore Polo Club Outdoor alfresco Pan-Asian dining venue at 80 Mount Pleasant Road, Singapore Polo Club, set amidst lush greenery, suited to intimate sundowners, elegant soir\u00e9es, and relaxed gatherings (capacity ~50 seated in Mountbatten Room plus 77 outdoor).
• Catering Service Bespoke off-premise catering for corporate events, weddings, private dinners, and celebrations, with custom menu curation and full-service on-site food preparation for groups of 12 to 130+ guests.
• Team Building Experience Interactive corporate team-building programs featuring hands-on cooking sessions, guided tastings, and culinary challenges for corporate clients, designed to inspire collaboration and connection.
• CL Online Shop (D2C E-commerce) E-commerce storefront delivering Coriander Leaf's signature sauces, spice blends, ready-to-eat dishes, cakes, beverages, gift cards, and cookbook nationwide across Singapore.
• Artisanal Sauces Collection House-made Asian sauces including Kasundi Mustard, Sambal Hijau, Sichuan Chilli Jam, Chilli Oil, Chilli Sauce, Tamarind Chutney, Tomato Chutney, Mango Chutney, Roasted Tomato Relish, and Vegan Fish Sauce, sold at SGD 12 each for home cooks and gifting.
• Spice Collection Proprietary spice blends and seasonings including Xinjiang Pepper Spice Mix, Garam Masala, Sumac, and Samia's Curry Powder for home Asian cooking.
• A La Carte Dishes Ready-to-order signature Pan-Asian dishes including Wagyu Beef Rendang, Lamb Chops, Tandoori Chicken, Crab Cakes, salads, dumplings, and seafood dishes for home dining and gifting.
• Cakes and Desserts Assorted celebration cakes and desserts including 64% Dark Chocolate Mousse Cake with Almond Praline, Strawberry Shortcake, and Salted Caramel Dark Chocolate Brownie Cake (celebration cake SGD 68 / 1kg serving 6–8).
• Gift Vouchers Branded gift cards available in SGD 25, 50, 75, 100, and 125 denominations, redeemable for dining at all Coriander Leaf locations and online shop purchases for 12 months from purchase.
• Beverages Range of bottled beers (Asahi, Corona, Heineken, Tiger Beer), soft drinks, and Antelope Sparkling Meads from Japan available via the online shop.
• Samia's Cookbook Cookbook by Chef Samia Ahad featuring Asian recipes adapted into shareable small plates and street food favorites with traditional flavors and modern twists for home cooking.
• Private Event Hosting Private event space hosting for corporate events, private dinners, product launches, and festive gatherings with bespoke menus and immersive settings at both Craig Place and Singapore Polo Club locations.

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

One partnership is on record.

• Antelope Meadery (Japan)minorStrategic or Co-development PartnerAntelope, founded in 2020 in Yasu City, Shiga Prefecture, is Japan's first craft meadery specializing in fermented honey-based beverages. Their sparkling meads are sold at Coriander Leaf, aligning with the brand's philosophy of reimagining traditional flavors. Products include 'This is it Original' and 'What Churchill Said G&T' meads priced from SGD 39.

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Jumbo Group: Singapore-listed restaurant group operating seafood and Asian dining brands domestically and in the region. Comparable as a multi-brand Asian restaurant operator with catering services, branded products, and a Singapore-centric foundation.
• PUTIEN Restaurant: Singapore-headquartered Asian restaurant chain specializing in Fujianese and broader Chinese cuisine. Comparable as a regional Asian restaurant operator with a Singapore base, multiple locations, and consistent culinary branding.
• Crystal Jade Group: Established Singapore restaurant group specializing in Chinese and Asian fine and casual dining across multiple brands. Directly comparable in multi-location Asian cuisine, premium positioning, and Singapore-centric footprint with expansion into regional markets.
• Imperial Treasure Group: Singapore-based upscale Chinese and Asian fine dining group with restaurants across Asia. Comparable in premium Asian dining positioning, multi-location strategy, and high-end catering and event capabilities.
• TungLok Group: Singapore-headquartered multi-concept Asian restaurant group operating upscale Chinese and Pan-Asian dining venues. Directly comparable to Coriander Leaf as a founder-led Singapore operator with multiple Asian-cuisine restaurant brands, event catering, and corporate dining offerings.
• Din Tai Fung: Internationally recognized Taiwanese restaurant chain specializing in Asian cuisine with strong Singapore presence. Comparable as a Pan-Asian casual-upscale restaurant operator with multiple Singapore outlets, branded retail products, and standardized culinary execution.
• Paradise Group: Singapore-based multi-brand restaurant group with Chinese, Indian, and Asian casual dining concepts. Comparable to Coriander Leaf as a multi-format Singapore operator with diverse Asian cuisine offerings, corporate catering, and group event services.

Regional players

• Song Fa Bak Kut Teh: Singapore-origin Asian restaurant chain specializing in traditional Asian soups and casual dining with regional expansion across Asia. Comparable as a Singapore-born Asian restaurant brand that has built retail-packaged products and franchised operations, offering a relevant template for CPG and multi-location scaling.

Emerging players

• Ministry of Food (Singapore): Singapore-based casual multi-cuisine restaurant chain with online ordering and delivery. Comparable as a Singapore operator with e-commerce delivery infrastructure and Asian casual dining offerings, though at lower price points and less premium than Coriander Leaf.

Broad incumbents

• The Minor Food Group: Thailand-based subsidiary of Minor International operating hundreds of casual and upscale Asian restaurant brands across Asia. Comparable as a large multi-concept Asian restaurant operator with branded casual dining, quick service, and lifestyle food concepts, but at much greater scale and breadth than Coriander Leaf.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/coriander_leaf
• Xx.com/_clgrp_

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coriander Leaf Group