Visser Nederland
Visser Nederland is a Dutch B2B specialist, founded 1945, that sells and services rotating equipment (motors, pumps, seals, drives) for industrial customers across food, water, chemical, and energy sectors from eight Netherlands locations.
- Company typePrivate
- Founded1945
- HeadquartersZwolle, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Visser Nederland does
Visser Nederland is a Dutch industrial services company founded in 1945 that specialises in rotating equipment — electric motors, pumps, mechanical seals, gear motors, drum and vibration motors, frequency converters, fans, mixers, and external cooling systems. It operates across eight Netherlands branches (Zwolle headquarters plus Emmeloord, Apeldoorn, Enschede, Veenendaal, Bergschenhoek, Uitgeest, Heerenveen) and serves B2B customers in food processing, water management, energy, chemical, concrete, pharmaceutical, machine building, swimming pools, and theme parks. Named customers include Grolsch, Friesland Campina, McCain, Ausnutria, A-ware, AkzoNobel, Engie, Abbott, and Walibi.
The company combines hardware distribution with a vertically integrated service stack: preventive maintenance, pump and motor repair, mechanical seal revision in a clean room, motor rewinding, vibration and thermography-based condition monitoring, flame spraying, laser alignment, dynamic balancing to ISO 1940 and G2.5, control engineering, and on-site field service with fully equipped vans. Brand-independent sourcing is combined with authorised partnerships for NORD Drivesystems, Seepex, Flowserve, SKF, Alfa Laval, Sulzer, Grundfos, Wilo, Pomac, Cantoni, and others. Visser Nederland explicitly does not serve private consumers; quotes are custom-built and typically returned within 24 hours.
Revenue combines hardware resale with professional service work performed both in workshop and on customer sites, plus an emerging recurring preventive-maintenance book. A 24/7 emergency line is available to established clients. The business is family-owned since founding, with no parent company, no external funding rounds, and one disclosed acquisition to date (NedSeal, June 2026). VCA safety certification is in place for operational compliance.
Visser Nederland firmographics
Firmographics- Name
- Visser Nederland
- Legal name
- Visser Nederland
- Website
- https://vissernederland.nl
- Company type
- Private
- Founded year
- 1945
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Visser Nederland is a Dutch B2B specialist, founded 1945, that sells and services rotating equipment (motors, pumps, seals, drives) for industrial customers across food, water, chemical, and energy sectors from eight Netherlands locations.
- Ownership category
- akta.pro rank
Visser Nederland industry classification
Industry- Product category
- Industrial Rotating Equipment Services
- NAICS
- Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance (811310), Refrigeration Equipment and Supplies Merchant Wholesalers (42374), Pump and Compressor Manufacturing (33391)
- SIC
- Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Machinery, Equipment & Supplies (5080)
- akta.pro primary industry
- Rotating Equipment Maintenance (Turbines, Generators, Motors, Pumps, Compressors) (EUAEAGAI)
- akta.pro secondary industries
- Controls, Monitoring & Condition Management (for Pumps/Compressors) (IMAHANAI), Cylinder Heads, Blocks & Rotating Assemblies Machining/Rebuild Services (TLAKALAG), Compressors, Refrigeration Components & Condensing Units (IMADANAG)
Keywords
Where Visser Nederland is headquartered
LocationHeadquarters
- HQ city
- Zwolle
- HQ country
- Netherlands
- HQ region
- Europe
Offices8 records
Markets served
Visser Nederland business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Product Sales: Sale of rotating equipment including electric motors, pumps, mechanical seals, motor reducers, drum motors, vibration motors, frequency converters, fans, and external cooling systems. Brand-independent sales with their own inventory and direct lines to various producers.
- Preventive Maintenance Services: Proactive maintenance of machine parks to prevent downtime. Includes inspection, measurement, advice, and maintenance services. Customers receive clear overview of their inventory and machine history.
- Revision and Repair Services: Repairs and revisions of all types of rotating machines including electric motors, mechanical seals, pumps, and electrical controls. Revision of mechanical seal seals in a specially equipped clean room. Flame spraying for component restoration.
- On-Site Service: Service at customer locations for repairs, inspections, and measurements. Service vehicles are fully equipped. Includes assembly, reassembly, maintenance stops, balancing, and laser alignment. Pick-up and delivery service for machine transport.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom Quote-Based Pricing |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels3 records
Visser Nederland product offering
Product offeringCore offering
Visser Nederland sells and services industrial rotating equipment including electric motors, pumps, mechanical seals, gear motors, drum motors, mixers, stirrers, frequency converters, fans, vibration motors, and external cooling systems, distributed on a brand-independent basis from multiple OEM partners such as NORD, Seepex, Flowserve, SKF, Pomac, and Grundfos. Complementing the product portfolio, the company delivers comprehensive industrial maintenance, repair, and revision services, including preventive maintenance, motor rewinding, pump and seal revision, vibration measurement and condition assessment, laser alignment, dynamic balancing, flame spraying, control engineering, and on-site field service with 24/7 emergency response for industrial clients across the Netherlands.
Product overview
Visser Nederland is a specialist in rotating equipment and industrial services, founded in 1945 as a family business. The company operates on a platform model combining product sales with comprehensive maintenance services. Core products include electric motors (IEC, DC), industrial pumps, mechanical seals, mixers, stirrers, gear motors (NORD specialist), drum motors, vibration motors, frequency converters, fans, and external cooling systems. Services encompass preventive and corrective maintenance, pump and motor repair/revision, motor rewinding, mechanical seal service, vibration analysis, control engineering, flame spraying, laser alignment, and dynamic balancing. They are brand-independent distributors and service partners for major manufacturers including Nord, Seepex, Flowserve, Grundfos, SKF, Alfa Laval, Sulzer, Wilo, and others. The company serves diverse industries including food, pharmaceutical, chemical, water treatment, concrete, and energy generation across the Netherlands with multiple service locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Elektromotoren (Electric Motors) Industrial AC and DC electric motors (IEC motors, DC motors) from brands including Cantoni, WEG, VEM, Siemens, ABB, Rotor, Leroy Somer, and Schorch, supplied with associated rewinding and repair services for B2B industrial customers.
- Pompen (Industrial Pumps) Centrifugal and positive displacement industrial pumps from brands including Cornell, Ebara, Lowara, Pomac, Flowserve (SIHI, Durco), Seepex, Grundfos, Alfa Laval, Sulzer, Wilo, Varisco, and KSB, sold to B2B industrial customers.
- Mechanical Seals Mechanical shaft seals for pumps and rotating equipment from multiple brands, including revision and repair services, supplied to industrial B2B customers.
- Mixers Industrial mixers and propellers for wastewater, sewage, sludge processing, and biogas applications, from brands including Flygt, Grundfos, KSB, Gronfa, Cri Man, Landustrie, and Sulzer.
- Roerwerken (Stirrers/Agitators) Industrial stirrers and agitators for food, pharmaceutical, chemical, paper industries, and wastewater treatment, from brands including SPX-FLOW Stelzer, Typhoon Roertechniek, Jongia, PRG, and Ystral.
- Gelijkstroommotoren (DC Motors) Direct current motors for rubber/plastic, packaging, food, energy generation, paper, rail, maritime, agriculture, entertainment, machine building, metalworking, and installation technology applications.
- NORD Motorreductoren (Gear Motors) NORD DRIVESYSTEMS gear motors and drive systems (NXD tupH, co-axial, decentralized, DuoDrive, bevel, V-belt variator, flat gear, worm gear), supplied as a Sales and Service Partner.
- Trommelmotoren (Drum Motors) Drum motors for conveyor belts and turning drums across food, pharmaceutical, concrete industries, and water management, from brands including Interroll, Procon, and Van der Graaf.
- Trilmotoren (Vibration Motors) Vibration motors for conveyor belts and screening equipment in food, petro-chemical, and metal recycling industries, from brands including Wurges, Vimarc Friedrich, and Italvibras.
- Frequentieregelaars (Variable Frequency Drives) Frequency converters and speed controllers for pumps, drives, fans, stirrers, conveyor belts, and lifting installations, from brands including Siemens, Danfoss, Invertek, Lenze, SEW, and NORD.
- Ventilatoren (Industrial Fans) Industrial fans and ventilators for cooling towers, ovens, and industrial applications, including evaporator and condenser motors, from brands including Ferrari, Ziehl, and ebm-papst.
- Externe Koeling (External Cooling Systems) External cooling systems for electric motors, fans, DC motors, gear motors, and oil coolers, from the brand Wistro.
- Preventief Onderhoud (Preventive Maintenance) Proactive machine maintenance service to prevent downtime, including inspection, measurement, advice, and maintenance planning for the entire industrial machine fleet of B2B customers.
- Pompen Revisie (Pump Repair and Revision) Repair and revision services for all types of rotating pumps, including seal leakage repairs and complete pump overhauls for industrial B2B customers.
- Elektromotor Revisie (Electric Motor Repair and Revision) Electric motor repair and revision services including preventive and corrective maintenance, plus electrical and mechanical measurements, for industrial B2B customers.
- Elektromotoren Wikkelen (Motor Rewinding) Specialized rewinding of stators, armatures, and coils for electric motors, transformers, and brake coils using high-quality insulation materials and impregnation lacquers.
- Mechanical Seal Revisie (Seal Repair in Clean Room) Mechanical seal repair and revision in a specialized clean-room environment, including consulting, engineering, on-site service, and maintenance contracts.
- Trillingsmetingen en Conditiebepaling (Vibration Measurements and Condition Assessment) Vibration analysis to detect or prevent faults in rotating machines, including thermography, oil inspection, and carbon brush checks, performed by vibration experts.
- Besturingstechniek (Control Engineering) Machine control systems from installation cabinet to driven shafts, including modernization of existing installations and frequency controls, delivered to industrial B2B customers.
- Vlamspuiten (Flame Spraying) Flame spraying technology for restoring worn parts such as bearings, seal rings, rotor shafts, and seal faces using various coating techniques.
- Uitlijnen met Laser (Laser Alignment) Laser-based shaft alignment service for improved machine reliability and efficiency, addressing misalignment as a leading cause of machine failure.
- Balanceren (Dynamic Balancing) Dynamic balancing of rotating components including impellers, rotors, shafts, and turbines to ISO 1940 and G2.5 standards, available on-site without disassembly.
- Service op Locatie (On-Site Service) On-site repair, inspection, and measurement services with fully equipped service vehicles, including transport and pickup service for industrial B2B customers.
Quantifiable outcome
- Nearly 50% of all machine failures are caused by misalignment - laser alignment prevents this
- +2 more outcomes
Companies that use Visser Nederland
Customer profileNamed customers10 records
Segments10 records
Ideal customer profiles4 records
Visser Nederland technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Visser Nederland partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, major and standard.
- NORD DRIVESYSTEMScoreSales and Service Partner of NORD Drivesystems. Millions of NORD drives operate worldwide delivering the best performance in diverse industries. Visser Nederland provides comprehensive sales, maintenance, and revision services for NORD motor reducers, gearboxes, and drive systems.
- SeepexcorePremium Service Partner of Seepex pumps. Seepex is a leading manufacturer of progressing cavity pumps, macerators, and complete pump systems.
- FlowservecorePartner and distributor of Flowserve pumps (SIHI, Durco) and mechanical seals. Flowserve is a major global manufacturer of flow control equipment.
- SKFcoreSKF Certified Partner and Service Partner. SKF is a leading supplier of bearings, seals, lubrication systems, and mechatronics.
- Pomac PumpsmajorPartner for Pomac pumps - a Dutch manufacturer of hygienic centrifugal and lobe pumps for the food, pharmaceutical, and chemical industries.
- Rotor (WEG)majorPartner for Rotor (WEG brand) electric motors including IE4 motors and other industrial motor solutions.
- VDG De GraafmajorPartner for Van der Graaf (VDG) drum motors for conveyor belt systems and other industrial applications.
- STBmajorPartner for STB sealing solutions - German manufacturer of mechanical seals and shaft seals.
- WilomajorPartner for Wilo pumps - German manufacturer of pumps and pump systems for building services, water management, and industry.
- VariscomajorPartner for Varisco pumps - Italian manufacturer of self-priming centrifugal pumps for industrial applications.
- Alfa LavalmajorPartner for Alfa Laval pumps and separation equipment for food, pharmaceutical, and chemical industries.
- SulzermajorPartner for Sulzer pumps and mixing technology for industrial applications.
- GrundfosmajorPartner for Grundfos pumps - Danish manufacturer of water pumps and pump solutions.
- CantonistandardPartner for Cantoni electric motors - Polish manufacturer of industrial three-phase motors.
Scale indicators3 records
Recent moves5 records
Expansion highlights6 records
Visser Nederland competitors and assessment
Company assessmentBroad incumbents
- WEG: Brazilian manufacturer of electric motors, drives, and pumps distributed in the Netherlands via Visser's Rotor partnership. Comparable in IE4 motors, drives, and motor-rewinding service.
- KSB: German pump and valve manufacturer with substantial aftermarket service operations across Europe. Comparable in industrial pump sales, revision, and maintenance; broader incumbent with global brand.
- SKF: Swedish bearings, seals, and condition-monitoring supplier; Visser is an SKF Certified/Service Partner. Comparable in seals distribution, vibration analysis, and rotating-equipment reliability services.
- Flowserve: US-based global manufacturer of pumps, mechanical seals, and flow control — and a Visser Nederland distribution partner. Comparable in pumps and mechanical seals; broader incumbent with worldwide service footprint.
- Grundfos: Danish pump manufacturer and Visser Nederland distribution partner. Direct overlap in pump sales, mixer supply, and industrial maintenance in food, water, and HVAC end-markets.
- Alfa Laval: Swedish manufacturer of pumps, separators, and heat exchangers — and a Visser Nederland distribution partner. Comparable in hygienic-pump service for food, pharma, and chemical verticals.
- Sulzer: Swiss pump, mixer, and rotating-equipment manufacturer with an extensive global service network. Overlaps with Visser's pump-revision and condition-monitoring services but operates at global scale with full OEM authority.
Direct peers
- SPIE: European independent multi-technical services group operating in the Netherlands (SPIE Nederland) with industrial maintenance, rotating-equipment and electrical service offerings. Closest large-scale functional comparable to Visser's field-service model.
- Seepex: German progressing-cavity pump manufacturer; Visser is its Dutch Premium Service Partner. Overlapping product line (industrial pumps and seal service) and identical end-customer profile in food and wastewater.
- Nord Drivesystems: German gear-motor and drive-system manufacturer for which Visser Nederland is the Dutch Sales- and Servicepartner. Directly comparable because Nord both competes with and depends on Visser for downstream service, distribution, and warranty support of identical product categories.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights5 records
Customer concentration
Visser Nederland social profiles
Digital presenceVisser Nederland compliance and trust
Trust signalCompliance1 record
Visser Nederland financial estimates
Financial estimateRevenue estimate
Valuation estimate
Visser Nederland leadership team
Management profileNumber of profiles
Profiles1 record
Visser Nederland subsidiaries and ownership
Company hierarchySubsidiaries1 record
Visser Nederland funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Visser Nederland M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Visser Nederland
What does Visser Nederland do?
Visser Nederland sells and services industrial rotating equipment including electric motors, pumps, mechanical seals, gear motors, drum motors, mixers, stirrers, frequency converters, fans, vibration motors, and external cooling systems, distributed on a brand-independent basis from multiple OEM partners such as NORD, Seepex, Flowserve, SKF, Pomac, and Grundfos. Complementing the product portfolio, the company delivers comprehensive industrial maintenance, repair, and revision services, including preventive maintenance, motor rewinding, pump and seal revision, vibration measurement and condition assessment, laser alignment, dynamic balancing, flame spraying, control engineering, and on-site field service with 24/7 emergency response for industrial clients across the Netherlands.
Is Visser Nederland a public or private company?
Visser Nederland is a private company. It is classified as family owned and is currently operating.
When was Visser Nederland founded?
Visser Nederland was founded in 1945. It employs 11 to 50 people.
Where is Visser Nederland based?
Visser Nederland is headquartered in Zwolle, Netherlands, in the Europe region.
How does Visser Nederland make money?
Four revenue lines are on record. Product Sales are the primary driver. The others are preventive Maintenance Services, revision and Repair Services and on-Site Service.
Who are Visser Nederland's main competitors?
Broad incumbents on record are WEG, KSB, SKF, Flowserve, Grundfos, Alfa Laval and Sulzer. Direct peers are SPIE, Seepex and Nord Drivesystems.
Does Visser Nederland have an API?
No public API is recorded for Visser Nederland.
What industry is Visser Nederland in?
Visser Nederland's product category is Industrial Rotating Equipment Services. Its primary akta.pro industry code is EUAEAGAI, Rotating Equipment Maintenance (Turbines, Generators, Motors, Pumps, Compressors), with a secondary code of IMAHANAI, Controls, Monitoring & Condition Management (for Pumps/Compressors). Its NAICS code is 811310 and its SIC code is 5084.