Blue Telescope

What Blue Telescope does

Blue Telescope is a New York-based, privately held media and design studio founded in 2004 that creates custom interactive and narrative experiences for enterprise clients in the museum, cultural, branded attraction, and training sectors. The portfolio spans permanent museum installations (Kennedy Space Center's Gateway: The Deep Space Launch Complex, Henry Ford Museum's Driven to Win with 23 unique media experiences, Delta Flight Museum's Taking Flight pre-show, Sloan Museum of Discovery's galleries, and Historic Hudson Valley's Kofi's Fire), branded entertainment (WWE Experience Riyadh and Holland America's Billboard on Board), corporate spaces (Illinois Tech's Galvin Tower Lobby), and healthcare training (Ipsen Biopharmaceuticals' AR Injection Simulator). The company is led by Principal/Managing Director Trent Oliver and Executive Creative Director Judith Zissman, with a named team of 13 across creative direction, narrative strategy, creative technology, production, and design roles.

The studio's technical capabilities span gesture-based interactives using computer vision, AR/VR/XR interaction systems, RFID and sensor programming for synchronized multi-user experiences, physical-to-digital integration, custom hardware prototyping, motion graphics and animation, and bespoke CMS deployment for multi-location content management. Reported execution metrics include operating the WWE Experience at 1 guest every 15 seconds from a remote operations context, and a multi award-winning "Kofi's Fire" interactive graphic novel.

The business operates on a project-based professional services model with each engagement custom-scoped per client; no SaaS product, recurring revenue stream, or publicly disclosed pricing structure is evident. Distribution is direct enterprise field sales—engaging museum directors, brand managers, and attraction operators—primarily across North America with selected international deployments in Saudi Arabia and global cruise fleets. The company is privately held with no disclosed outside investors, funding rounds, or parent organization, and maintains operating-presence evidence via an active website, social channels, and full leadership roster.

Name

Blue Telescope

Legal name

Blue Telescope Laboratories Ltd.

Website

https://bluetelescope.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Blue Telescope is a New York-based interactive media and design studio that builds custom narrative-driven experiences—museum installations, branded attractions, AR/VR/XR interactives, and training simulations—for enterprise clients in cultural, entertainment, corporate, and healthcare sectors.

Ownership category

akta.pro rank

Product category

Experiential Media Design

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Specialty Museums (e.g., Maritime, Aviation, Sports, Music, Film) (THAJADAF)

Keywords

• Interactive media design
• Immersive experience studio
• Museum exhibit design
• AR VR XR development
• Experiential brand activations

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Project-based Creative Services: Blue Telescope generates revenue through custom project engagements creating interactive media experiences for museums, brands, and themed attractions. Projects are commissioned with defined scopes including concept development, design, technology integration, and installation support.
2. Creative Concepting and Narrative Strategy: Revenue derived from strategic creative services including narrative development, content research, and storytelling frameworks for complex experiential projects.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Blue Telescope is a media and design studio that creates custom interactive and narrative media experiences for museums, cultural institutions, brands, and themed attractions. The studio delivers project-based work that integrates concept development, visual design, software and hardware engineering, motion graphics, animation, AR/VR/XR systems, and sensor-driven interactives to build immersive installations combining physical and digital elements.

Product overview

Blue Telescope is a media and design studio that creates remarkable interactive and narrative experiences for museums, brands, and themed attractions. The company does not offer a unified SaaS product; instead, it delivers custom experience creation services and project-based work. The portfolio spans diverse sectors including aerospace (Gateway: The Deep Space Launch Complex), automotive (Driven to Win at The Henry Ford Museum), entertainment (Become a Superstar for WWE), cultural institutions (Kofi's Fire, Discovery Galleries), corporate branding (Galvin Tower Lobby), healthcare training (Injection Simulator), and cruise/entertainment (Billboard on Board). Capabilities include immersive multimedia, AR/VR/XR interaction, gesture-based interactives, motion graphics and animation, data visualization, web and mobile development, RFID/sensor programming, touchscreens, and custom CMS development. The company integrates technology, media, and design to create interactive experiences that combine physical and digital elements for visitor engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Taking Flight An immersive cinematic pre-show experience for the Delta Flight Museum's major exhibitions refresh, inviting visitors to explore aviation history through an immersive engine gallery and legacy hangar experience. Capabilities include concept development, visual design, motion design, and scripting/editing.
• Kofi's Fire A multi award-winning interactive graphic novel for Historic Hudson Valley, inspired by the true story of the 1741 New York City Uprising. Combines creative concept, narrative development, illustration, animation, and software development.
• Become a Superstar A high-throughput multimedia experience for WWE Experience Riyadh where visitors create and perform their own iconic WWE Superstar walk-on moment. Features software development, UX/visual design, concept/media development, and digital takeaways, running at 1 guest every 15 seconds.
• Gateway: The Deep Space Launch Complex An interactive experience at Kennedy Space Center Visitor Center featuring gamification, physical/digital integration, and a custom CMS that puts visitors in command of deep space mission experiences including the Robotic Space Explorers Wall and RL10 Engine interactive.
• Galvin Tower Lobby An immersive lobby experience for Illinois Tech featuring three welcoming installations including the Aspiration Wall, Hopes & Dreams, and Daily Pulse that honor Michael P. Galvin's legacy of inclusion and community engagement.
• Injection Simulator A first-of-its-kind high-tech interactive injection simulator for Ipsen Biopharmaceuticals that facilitates hands-on training for healthcare professionals administering medications via precise injections, featuring DAISY & SADIE physical simulators and AR simulator components.
• Billboard on Board A live music and entertainment experience for Holland America Cruise Line combining dueling pianos, Billboard hits, and video trivia into an interactive experience deployed across the cruise fleet.
• Discovery, History, and Early Childhood Galleries Multi-gallery museum experiences for Sloan Museum of Discovery including the History Gallery, Discovery Hall with hands-on digital interactives, and Early Childhood Gallery featuring experiences like Climate Climb, Get in Your Element!, and Weather Station.
• Driven to Win A permanent auto racing exhibit for The Henry Ford Museum featuring 23 unique media experiences including Find Your Role, Pit Crew Spotlight, Sports Car Performance Center, Virtual Design Interactive, and the Ford 2016 GT immersive auto shop replica.
• Making the Nation's Table An interactive exhibit for Museum of Food & Drink & The Africa Center curated by Dr. Jessica B. Harris, celebrating African American food traditions through communal interactive experiences like Pass the Plate.

Quantifiable outcome

• WWE Experience Riyadh operates at high throughput of 1 guest every 15 seconds
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature7 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• C&G Partners: Design studio specializing in cultural and museum environments, exhibitions, and wayfinding; comparable as a creative partner for institutions like Smithsonian Affiliates and historic sites.
• Moment Factory: Montreal-based multidisciplinary studio creating immersive multimedia installations for museums, attractions, and public spaces; the closest analogue to Blue Telescope in scale, narrative-tech integration, and customer profile (e.g., airports, themed attractions, cultural venues).
• Local Projects: New York-based experience design firm producing data-driven, interactive museum and cultural-institution installations; competes for similar budgets at civic-history museums and visitor centers.
• Thinkwell Group: Design and production firm for theme parks, museums, and brand experiences; directly comparable as a turnkey experiential designer for attractions such as WWE and destination museums.
• Tellart: Boutique experience studio designing immersive installations, interactive exhibits, and brand environments; similar scope combining physical fabrication, digital interactives, and narrative for museums and brands.
• Unified Field: New York experiential design agency producing interactive installations, exhibits, and branded environments; comparable boutique scale and museum/attraction client mix.
• Stimulant: Interactive agency building touch, gesture, and web-based experiences for museums, brands, and events; similar reliance on custom software for engagement-driven installations.

Broad incumbents

• GES (Global Experience Specialists): Large global event and exhibition services provider that designs and fabricates experiential environments, trade-show pavilions, and brand activations; competes on the high end of the same RFP pool but with substantially broader scope and capacity.
• Electrosonic: AV and experiential technology integrator delivering interactive exhibits, control rooms, and immersive environments for museums and corporate venues; overlaps on the technology-integration layer Blue Telescope delivers.
• Pentagram: Global design consultancy whose partners have led identity, exhibition, and interpretive projects for museums and cultural institutions; competes on the high-level creative direction for marquee cultural-institution work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCrz8GZdX9vSvRlCPYJKSNuQ
• Facebookfacebook.com/BlueTelescope
• LinkedInlinkedin.com/company/bluetelescope
• Instagraminstagram.com/bluetelescopeny
• Xx.com/bluetelescopeny

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blue Telescope