Unified Field
Unified Field is a Brooklyn-based creative firm that designs and builds custom interactive, immersive, and digital media experiences — including AR/VR/MR installations, mobile apps, and wayfinding systems — for museums, universities, corporations, and government clients worldwide.
- Company typePrivate
- Founded1990
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Unified Field does
Unified Field is a Brooklyn-based creative innovation and media production firm founded in 1990 that designs and builds custom digital experiences for cultural institutions, museums, universities, corporations, and government entities. The company's core offering spans interactive experiences (multi-touch tables, gesture-based programs, participatory interfaces), immersive environments (projection mapping, media walls, spatial audio), branded corporate installations, mobile applications with location-based delivery (iBeacon), digital wayfinding systems, and AR/VR/MR experiences, supported by in-house film production, animation, and motion graphics capabilities. Notable proprietary systems include the Dog Tag personalization platform, the PULSE location-aware communication platform, iBeacon-enabled multimedia guides, full-dome 3D stereoscopic projection theater technology, and multi-touch collaborative game tables.
The firm generates revenue through project-based professional services, with pricing determined via RFP processes, design competitions, and direct commissions. Engagements are custom, scope-dependent, and typically large-scale, delivered through direct B2B engagement with enterprise and institutional decision-makers. Revenue streams include interactive experience design and development, film and animation production, and installation and training services. The company maintains a partner ecosystem with leading architects (Norman Foster + Partners) and exhibit designers (Thinc Design, PGAV, Evidence Design, Lee Skolnick Architecture + Design) to deliver multidisciplinary projects.
Unified Field's client portfolio includes marquee institutions such as the Smithsonian, National WWII Museum, Kennedy Space Center, Museum of Tolerance LA, California Science Center, Arizona State University, Yale School of Management, Comcast, JetBlue, General Electric, Morgan Stanley, Sony, and Graceland. The company has delivered projects internationally across the United States, Italy, Qatar, South Korea, Thailand, and Saudi Arabia. Recognized with the SEDG Interactive Experience Honor in 2022 for the Dogs! A Science Tail exhibit, Unified Field operates as a privately held company without disclosed institutional investment or parent company.
Unified Field firmographics
Firmographics- Name
- Unified Field
- Legal name
- Unified Field Inc.
- Website
- https://unifiedfield.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Unified Field is a Brooklyn-based creative firm that designs and builds custom interactive, immersive, and digital media experiences — including AR/VR/MR installations, mobile apps, and wayfinding systems — for museums, universities, corporations, and government clients worldwide.
- Ownership category
- akta.pro rank
Unified Field industry classification
Industry- Product category
- Interactive Media and Experiential Design Services
- NAICS
- Broadcasting and Content Providers (516)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Motion Picture & Video Tape Production (7812), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Virtual Event Platforms & Production Services (Streaming, Engagement, Moderation) (MPAGAOAO)
- akta.pro secondary industries
- STEM & Lab Simulation Media (Virtual Labs, AR/VR) (EDAGALAF), Cloud & Distributed Real-Time Production (Remote ICVFX, Multi-site) (MPAHADAJ)
Keywords
Where Unified Field is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Unified Field business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain
Revenue model
- Custom Interactive Experience Design & Development: Project-based professional services for designing and developing custom interactive exhibits, immersive environments, branded installations, mobile apps, AR/VR/MR experiences, digital signage systems, and media productions for cultural institutions, corporations, and government entities.
- Film and Animation Production: Linear media, motion graphics, and animated content production as part of broader exhibit and experience projects.
- Installation and Training Services: On-site installation, configuration, and training services supporting delivered interactive systems and experiences.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Unified Field product offering
Product offeringCore offering
Unified Field is a creative innovation and media production firm that designs and develops custom interactive and immersive digital experiences for cultural institutions, museums, universities, corporations, and government entities. Its offerings include interactive exhibits, AR/VR/MR installations, digital wayfinding systems, branded environments, mobile applications, and original film and animation content, delivered as project-based professional services.
Product overview
Unified Field is a creative innovation and media production firm that creates digital experiences for cultural institutions, museums, attractions, universities, leading brands, corporations, and cities. Their portfolio spans interactive experiences, immersive environments, branded spaces, mobile apps, digital wayfinding systems, and AR/VR/MR experiences. The company's named projects include: Social Lab (Museum of Tolerance LA), Dogs! A Science Tail (California Science Center), The Pulse (Arizona State University), American Food 2.0/Feeding the Planet Together (World Food Expo), Space Shuttle Atlantis Attraction (Kennedy Space Center), Campaigns of Courage (National WWII Museum), Comcast Living Lab, Graceland Mobile Tour, The Institute Presents: Neurosociety (David Byrne and Mala Gaonkar), Hero Ventures: A Marvel Experience, Toy Hall of Fame Bubble Tower (Strong Museum of Play), JetBlue Junior PlaySpace, and Sony Wonder Music Mixer. These are custom client engagements rather than standardized product modules.
Differentiator
Problem solved
Functional benefit
Products and services
- Interactive Experiences Custom interactive installations and programs that engage visitors through multi-touch tables, gesture-based activities, and participatory interfaces, designed for museums, cultural institutions, and corporate environments.
- Immersive Experiences Full-sensory environments combining projection mapping, large-scale media walls, and spatial audio to create immersive storytelling spaces for cultural and corporate installations.
- Branded Environments Customized physical and digital spaces for corporate headquarters, retail environments, and public venues that reinforce brand identity and engage visitors.
- Mobile Apps Native and web applications for museums, attractions, and corporate spaces featuring location-based content delivery, augmented reality, and accessibility support.
- Digital Wayfinding Museum-wide digital signage and navigation systems providing wayfinding information, maps, and contextually relevant content based on visitor location.
- AR / VR / MR Experiences Augmented, virtual, and mixed reality installations including augmented reality viewers, VR simulators, and spatial computing experiences for museums and corporate spaces.
- Film and Animation Original video production including live-action films, animated content, and motion graphics produced for exhibitions, immersive media displays, and branded environments.
- Dogs! A Science Tail Traveling science exhibit exploring the bond between humans and dogs with 17 digital and physical interactives, films, soundscapes, and an accessibility-focused mobile app, created for the California Science Center.
- Social Lab Interactive exhibition for the Museum of Tolerance LA featuring 16 interactive and linear experiences exploring social responsibility, empathy, and dialogue around intolerance.
- Space Shuttle Atlantis Attraction Exhibition featuring 11 interactive programs including multimedia walls, simulators, and augmented reality viewers exploring the Space Shuttle and International Space Station programs, produced for Kennedy Space Center.
Quantifiable outcome
- The Dog Tag system at National WWII Museum personalizes visits, saves content for post-visit online access, and enables ongoing communication between the museum and visitors
- +3 more outcomes
Companies that use Unified Field
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles4 records
Unified Field technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Unified Field partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Thinc DesigncoreCollaborated on the American Food 2.0 exhibition at the World Food Expo in Milan, Italy. Thinc Design served as the broader exhibition designer, with Unified Field providing the multimedia interactive experiences including the 'Feeding the Planet Together' collaborative game table and 'American Perspectives' media wall.
- PGAV Exhibit DesigncoreProduced the Space Shuttle Atlantis attraction at Kennedy Space Center in collaboration with PGAV Exhibit Design, which provided overall exhibit design while Unified Field developed all 11 interactive programs including simulators, multimedia walls, and augmented reality viewers.
- Lee Skolnick Architecture + DesigncorePartnered with Lee Skolnick Architecture + Design and JetBlue to create the JetBlue Junior PlaySpace at JFK Terminal 5. Lee Skolnick provided architectural and design services while Unified Field created all interactive experiences including the flight simulator and augmented reality viewers.
- Norman Foster + PartnerscoreUnified Field partnered with Norman Foster + Partners to create three floors of interactive media and digital signage for the Yale School of Management's new building. Norman Foster + Partners designed the architecture; Unified Field delivered all interactive technology, dynamic visualizations, and digital signage systems.
- Evidence DesignminorCollaborated with Evidence Design on the Dogs! A Science Tail traveling exhibit at the California Science Center. Evidence Design handled overall exhibit design while Unified Field created the 17 digital and physical interactives, films, soundscapes, and mobile app.
- Urban A&OminorCollaborated with Thinc Design and Urban A&O on General Electric's American Competitiveness event, an immersive interactive environment with gesture-based activities and multi-touch tables showcasing GE's business lines.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Unified Field competitors and assessment
Company assessmentBroad incumbents
- Ralph Appelbaum Associates: Largest exhibit design firm globally (National Museum of African American History, United States Holocaust Memorial Museum), operating as a broader design partner that subcontracts interactive media to specialists like Unified Field.
Direct peers
- Moment Factory: Montreal-based multimedia studio creating immersive experiences combining video, lighting, sound, and interactivity for museums, public spaces, and brand environments — a larger-scale global peer with overlapping capabilities in immersive and AR/VR production.
- C&G Partners: Design agency creating brand strategy, exhibit design, and digital experiences for museums, cultural institutions, and corporate clients — directly comparable on cultural-sector focus and project-based creative delivery.
- Batwin + Robin: Creative agency producing museum interactives, brand experiences, and digital installations for cultural institutions and corporate clients — comparable scale, similar NYC presence, and overlapping customer base with Unified Field.
- Bluecadet: Interactive agency specializing in digital experiences for museums, cultural institutions, and brands — directly competes with Unified Field on custom interactive exhibits, mobile guides, and immersive installations for cultural and educational clients.
- Local Projects: NYC-based interactive experience studio that designs award-winning museum exhibits, branded environments, and public installations (e.g., National September 11 Memorial Museum, Cooper Hewitt) — directly comparable in target market, technology stack, and project scope.
- ESI Design: One of the best-known interactive experience design firms in the US, ESI Design creates immersive digital exhibits, brand environments, and interactive installations for museums, cultural institutions, and corporate clients — a direct like-for-like competitor to Unified Field's core offering.
- Float4: Specializes in integrated digital experiences for museums, brand environments, and public spaces, including interactive installations, digital signage, and wayfinding — closely overlaps with Unified Field's digital wayfinding, signage networks, and immersive installation work.
- Ideum: Designs and develops interactive exhibits, multitouch tables, and AV installations for museums, visitor centers, and public spaces — directly comparable on technology capabilities and customer base, with a stronger productized hardware offering.
Emerging players
- PGAV Destinations: Museum and attraction master planning firm that partners with interactive specialists like Unified Field (e.g., Kennedy Space Center) — partial overlap, serves as both competitor for full-scope work and collaborator on multimedia components.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Unified Field social profiles
Digital presenceUnified Field financial estimates
Financial estimateRevenue estimate
Valuation estimate
Unified Field leadership team
Management profileNumber of profiles
Unified Field funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Unified Field M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Unified Field
What does Unified Field do?
Unified Field is a creative innovation and media production firm that designs and develops custom interactive and immersive digital experiences for cultural institutions, museums, universities, corporations, and government entities. Its offerings include interactive exhibits, AR/VR/MR installations, digital wayfinding systems, branded environments, mobile applications, and original film and animation content, delivered as project-based professional services.
Is Unified Field a public or private company?
Unified Field is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Unified Field founded?
Unified Field was founded in 1990. It employs 11 to 50 people.
Where is Unified Field based?
Unified Field is headquartered in New York, United States, in the North America region.
How does Unified Field make money?
Three revenue lines are on record. Custom Interactive Experience Design & Development is the primary driver. The others are film and Animation Production and installation and Training Services.
Who are Unified Field's main competitors?
Ralph Appelbaum Associates is listed as a broad incumbent. Direct peers are Moment Factory, C&G Partners, Batwin + Robin, Bluecadet, Local Projects, ESI Design, Float4 and Ideum. PGAV Destinations is listed as an emerging player.
Does Unified Field have an API?
No public API is recorded for Unified Field.
What industry is Unified Field in?
Unified Field's product category is Interactive Media and Experiential Design Services. Its primary akta.pro industry code is MPAGAOAO, Virtual Event Platforms & Production Services (Streaming, Engagement, Moderation), with a secondary code of EDAGALAF, STEM & Lab Simulation Media (Virtual Labs, AR/VR). Its NAICS code is 516 and its SIC code is 7373.