What TeamAsia does

TeamAsia, formally Hamlin-Iturralde Corporation, is a privately held integrated marketing communications agency founded in 1992 by Mike and Monette Hamlin and headquartered in Muntinlupa (Alabang), Philippines. The company was established in Hong Kong in 1992, formally incorporated in the Philippines in 1994 as Hamlin-Iturralde Corporation, and expanded to Singapore in 1996, with historical event execution across Malaysia, Indonesia, Thailand, and Hong Kong. TeamAsia operates as the first integrated marketing experience agency in the Philippines, delivering its services through four core vertical pillars — Creatives (branding and design), Events (management and activation), Digital (SEO, social media, paid media, web/mobile development), and Public Relations — unified under a proprietary strategic framework called the Integrated Marketing Experience (IME) launched in 2020. Supporting capabilities include video production, email marketing, and three owned content/event platforms (Breakfast to Business podcast, The Red Circle publication, Mommacon virtual event), as well as the My Dream in a Shoebox CSR initiative.

The firm serves enterprise and mid-market clients across technology, telecommunications, insurance, hospitality, food & beverage, construction, retail, and government/non-profit sectors, with named clients including Intel, SAP, Coca-Cola (CCBPI), Jollibee, Levi's Philippines, MAPFRE, OPPO, and DATEM. Revenue is generated through project-based engagements and multi-year retainer contracts on a custom quote-based pricing model, with no publicly disclosed pricing tiers. The agency employs 51-100 people (60+ full-time as of 2017), operates Google Partner and multiple marketing industry certifications, and holds affiliations with 4A's, AmCham, IBPAP, the Women's Business Council Philippines, and UN Women's Empowerment Principles. Leadership transitioned in 2013 when Beatriz Lim joined as Managing Director (now President and CEO) and in 2024 with a new leadership announcement on the firm's 32nd anniversary; Monette Iturralde-Hamlin retains the Founder and Chairperson role. The company has no disclosed external funding, no subsidiaries, and no M&A activity.

Name

TeamAsia

Legal name

Hamlin-Iturralde Corporation

Website

https://teamasia.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

51–100 employees

Short description

TeamAsia is a Philippines-based integrated marketing communications agency founded in 1992, serving enterprise and mid-market clients across tech, telecom, F&B, hospitality, and government with bundled Creatives, Digital, Events, and Public Relations services under its proprietary IME framework.

Ownership category

akta.pro rank

Product category

Integrated Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (54182), Convention and Trade Show Organizers (561920)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Experiential Staffing & Brand Ambassadors (MPAAAGAJ), Brand Ambassadors & Promotional Event Staff (HSACAEAE), Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

Keywords

• Integrated marketing services
• Brand communications
• Event management
• Digital marketing agency
• Public relations services

Headquarters

HQ city

Alabang

HQ country

Philippines

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Integrated Marketing Services: Full-service integrated marketing agency offering Creatives, Digital, Events, and Public Relations services. Revenue is generated through project-based engagements and retainer contracts for ongoing marketing support.
2. Creative Services: Brand development, logo design, branding collaterals, annual reports, marketing collateral (social media content, infographics, banner ads, animated videos), promotional materials, merchandising, and video production services.
3. Digital Marketing Services: Social media management, Google Search Ads/Pay-Per-Click, search engine optimization, website and mobile app development, email marketing campaigns.
4. Event Management Services: Hybrid events, conferences and summits, product and media launches, brand activations, internal events, turnkey event management including conceptualization, execution, product and exhibit design, and event marketing.
5. Public Relations Services: Corporate, consumer, and advocacy PR including publicity planning, media relations, stakeholder relations, community relations, digital PR, internal communications, influencer engagement, media management, issues and crisis management, reputation management, editorial services.
6. Video Production: Corporate videos, brand videos, documentaries, digital shorts, animations, case study videos produced from conceptualization to post-production.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

TeamAsia is a full-service integrated marketing experience agency that delivers end-to-end marketing communications across four core pillars: Creatives (branding, design, and video production), Digital (social media, SEO, paid search, and website/mobile app development), Events (hybrid events, conferences, product launches, and brand activations), and Public Relations (media relations, crisis management, influencer engagement, and editorial services). The agency operates under its proprietary Integrated Marketing Experience (IME) framework, binding these service lines into cohesive multi-channel campaigns for enterprise and mid-market clients.

Product overview

TeamAsia is the first integrated marketing experience agency in the Philippines, operating as a full-service marketing agency rather than a software platform. Their core offering is the proprietary Integrated Marketing Experience (IME) approach that unifies four main service pillars: Creatives/Branding & Design, Events Management, Digital Marketing (including Website/Mobile App Development), and Public Relations. Supporting services include Video Production and Email Marketing Campaigns. They also operate three content/event platforms: the Breakfast to Business Podcast, The Red Circle publication, and the Mommacon virtual event format. The agency also runs the My Dream in a Shoebox CSR initiative. All offerings are human-delivered professional services rather than software products.

Differentiator

Problem solved

Functional benefit

Products and services

• Integrated Marketing Experience (IME) TeamAsia's proprietary strategic marketing approach that empowers audiences to actively take part in a brand's story by engaging them across multiple communication channels. Integrates Creatives, Digital, Events, and Public Relations into a cohesive multi-channel solution for enterprise and mid-market clients.
• Creatives / Branding and Design Creative services covering brand development, logo design, branding collaterals, annual reports, marketing collateral (social media content, infographics, banner ads, animated videos, AVPs), promotional materials, merchandising, and video production. Available to enterprise and mid-market clients seeking cohesive creative execution.
• Video Production Full-service video production from conceptualization to post-production, covering corporate videos, brand videos, interviews, documentaries, digital shorts, animations, and case study videos for enterprise brands.
• Events Management Turnkey event management including hybrid events, conferences, summits, product and media launches, brand activations, and internal events. Covers conceptualization, execution, product and exhibit design, and event marketing for enterprise clients.
• Digital Marketing Strategic digital marketing campaigns including social media management, Google Search Ads (PPC), search engine optimization, website and mobile app development, and email marketing campaigns. Targeted at enterprise and mid-market brands seeking lead generation and digital presence.
• Website and Mobile App Development Website and mobile app development services including UX/UI design, web application development, CMS implementation (WordPress, Joomla), e-commerce (Shopify integration), hosting (Bluehost, Cloudways), maintenance, and support for Android and iOS.
• Public Relations PR services including corporate, consumer, and advocacy communications; publicity planning; media relations; stakeholder relations; community relations; digital PR; internal communications; influencer engagement; media management; issues and crisis management; reputation management; and editorial services including content creation, press releases, and award entries.
• Breakfast to Business Podcast TeamAsia's own podcast featuring weekly business conversations and industry expert interviews on sales, digital marketing, operations, and people management. Hosted by Managing Director Bea Lim.
• The Red Circle TeamAsia's own online publication launched during the 2020 pandemic pivot, producing content that supports the agency's thought leadership and brand visibility.
• Mommacon Virtual Event TeamAsia's own virtual event format launched during the 2020 pandemic, demonstrating the agency's ability to design and execute branded virtual experiences.
• My Dream in a Shoebox TeamAsia's annual CSR initiative empowering underprivileged children through education by collecting and distributing shoeboxes filled with school supplies and providing scholarships to Dream Scholars. Has grown from 200 donations in 2009 to 75,000 in 2018, supporting 110+ Dream Scholars.

Quantifiable outcome

• 33+ years of experience and 33,000+ event attendees
• +3 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• IBPAP (Information Technology & Business Process Association of the Philippines)coreStrategic or Co-development Partner · 1 January 2009IBPAP and TeamAsia co-spearheaded My Dream in a Shoebox campaign in 2009 to empower underprivileged children through education. IBPAP serves as the enabling organization for the fastest-growing industry in the Philippines with over 300 company members.
• Makati Business ClubminorStrategic or Co-development Partner · 1 January 2009Integrity Initiative effort led by Makati Business Club and European Chamber of Commerce of the Philippines. TeamAsia signed the Integrity Pledge and adopted the Unified Code of Conduct for Business (UCCB).
• European Chamber of Commerce of the PhilippinesminorStrategic or Co-development Partner · 1 January 2009Co-led the Integrity Initiative calling for collective action among ethical business enterprises for fair market conditions. TeamAsia committed to highest ethics standards.
• Women's Business Council Philippines (WomenBizPH)coreStrategic or Co-development PartnerTeamAsia signed Covenant for Shared Prosperity commitment led by Management Association of the Philippines. Committed to nation building by helping brands and industries that provide jobs, economic growth, and positive impact to society.
• Management Association of the Philippines (MAP)minorStrategic or Co-development PartnerPartnered through Covenant for Shared Prosperity initiative implementing policies for nation building through brands and industries delivering economic growth.
• UN WomenminorStrategic or Co-development PartnerTeamAsia is supporter and signatory of UN Women's Empowerment Principles committed to promoting gender equality and women empowerment in workplace, marketplace, and community.
• Dynamic Teen Company (DTC)minorStrategic or Co-development PartnerMy Dream in a Shoebox was first launched in 2009 partnering with DTC led by 2009 CNN Hero of the Year Efren Peñaflorida, reaching 200 street children under DTC's care.

Scale indicators7 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• McCann Worldgroup Philippines: IPG-owned global agency network with a Philippines presence spanning advertising, digital, and PR. Directly competes for integrated marketing communications assignments across the same enterprise client base.
• Publicis Philippines: Publicis Groupe's Philippines operations covering creative, media, digital, and PR. Comparable integrated agency offering and client roster overlap with TeamAsia in CPG, telecom, and financial services.
• Campaigns & Grey Philippines: Local Grey Global Group operation offering creative, digital, and PR services. Direct competitor in the Philippines integrated marketing agency landscape.
• Leo Burnett Philippines: Creative-led agency with a strong Philippines presence under Publicis. Similar full-service creative, digital, and event capabilities targeting enterprise brands in the same verticals.
• Dentsu Philippines: Local arm of Dentsu International offering creative, digital, PR, and event services in the Philippines. Comparable in scope as a full-service integrated agency competing for the same enterprise and telecom accounts.
• BBDO Guerrero: One of the most awarded creative agencies in the Philippines, part of Omnicom. Equally comparable in creative-led integrated marketing and event activation for enterprise clients.
• MullenLowe Philippines: IPG-affiliated creative and integrated agency in the Philippines. Competes for the same brand-building, digital, and PR briefs as TeamAsia.
• Ogilvy Philippines: Global creative and integrated marketing network with a long-standing Philippines office. Direct competitor for integrated marketing, brand, PR, and digital mandates from the same enterprise clients TeamAsia serves (e.g., Unilever, Coca-Cola).
• Wunderman Thompson Philippines: WPP-owned creative, data, and technology agency with Philippines presence. Comparable as a digitally-enabled integrated marketing and CRM/email capability competitor.
• Hakuhodo Philippines: Japan-headquartered agency network with Philippines presence, known for integrated, holistic marketing approaches. Comparable as a foreign-affiliated integrated agency in the same market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/teamasiaph
• YouTubeyoutube.com/channel/UCqlWatzOA0HADWZUK5wNKjw
• Facebookfacebook.com/TeamAsiaPH
• LinkedInlinkedin.com/company/teamasia
• Instagraminstagram.com/teamasiaph

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TeamAsia