Publicis Groupe Philippines

Name

Publicis Groupe Philippines

Legal name

Publicis Groupe Philippines

Website

https://publicisgroupe.ph

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830), Public Relations Agencies (54182), Media Representatives (541840)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Public Affairs & Government Relations (MPAAADAE)

Keywords

• Advertising agency services
• Creative marketing campaigns
• Media planning buying
• Digital marketing agency
• Brand strategy services

Headquarters

HQ city

Manila

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising and Marketing Services: Publicis Groupe Philippines generates revenue through providing advertising, marketing, and creative services to brand clients. The agency structure includes specialist teams (Blackpencil Manila, Publicis Manila, Leo Burnett, Publicis JimenezBasic, Digitas, Starcom) each contributing to client engagements across brand strategy, creative development, media planning, digital marketing, and campaign execution. Revenue is derived from agency fees, project-based retainers, and creative service contracts with brand clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Publicis Groupe Philippines is a holding entity operating six specialist advertising and marketing agencies under one umbrella: Blackpencil Manila, Publicis Manila, Leo Burnett, Publicis JimenezBasic, Digitas, and Starcom. Collectively they provide full-service creative advertising, digital marketing, brand strategy, media planning and buying, and integrated marketing communications to enterprise brand clients in the Philippines. Services are delivered through dedicated account teams that develop campaigns across TV/film, digital, social, experiential, and cause-related marketing channels.

Product overview

Publicis Groupe Philippines is a holding company operating multiple advertising and marketing agencies. The portfolio consists of six distinct agency brands: Blackpencil Manila, Publicis Manila, Leo Burnett, Publicis JimenezBasic, Digitas, and Starcom. These agencies collectively provide creative advertising, digital marketing, and media services to corporate clients in the Philippines.

Differentiator

Problem solved

Functional benefit

Products and services

• Blackpencil Manila A creative advertising agency under Publicis Groupe Philippines known for innovative brand campaigns and digital marketing work. Serves enterprise clients such as McDonald's, Cebu Pacific, and Milo with creative campaign development across film, digital, social, and experiential activations.
• Publicis Manila The flagship advertising agency of Publicis Groupe Philippines, delivering integrated marketing communications and brand campaigns. Serves clients including Milo, Nido, Nestlé, Bear Brand, and Calbee across CPG, food and beverage, and consumer goods sectors.
• Leo Burnett A global advertising agency brand operating within Publicis Groupe Philippines, specializing in creative communications and brand strategy. Serves enterprise clients including McDonald's with brand-building campaigns such as 'McTollbooth', 'Story of Us', and 'Lift'.
• Publicis JimenezBasic An advertising agency within Publicis Groupe Philippines focused on creative brand storytelling and integrated marketing campaigns. Notable work includes the Globe x Star Wars 'Mask' campaign recognized globally by CNN International, Mashable, Huffington Post, and Upworthy.
• Digitas A digital marketing and technology agency under Publicis Groupe Philippines, providing digital transformation and online marketing services. Has led digital initiatives including the 'Lion Cub' e-commerce campaign partnering with Lazada and Facebook to help micro and small social enterprises pivot online during COVID-19.
• Starcom A media planning and buying agency within Publicis Groupe Philippines, focused on strategic media communications. Co-led the 'Kain Tayo Pilipinas' multi-NGO initiative bringing together eight of the biggest NGOs to scale feeding programs and nutrition education.

Quantifiable outcome

• 119% SOV growth for McDonald's Philippines during campaign period
• +5 more outcomes

Named customers24 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Lazada and Facebook (Lion Cub E-commerce Initiative)minorGTM or Marketing PartnerThe 'Lion Cub' campaign to help micro and small social enterprises pivot to e-commerce during COVID-19 partnered with Lazada and Facebook, who provided technical support and media credits to help small businesses establish and optimize their digital presence.
• Philippine General Hospital (Pediatric Oncology Clinic)minorStrategic or Co-development PartnerGlobe x Star Wars 'Mask' campaign was produced to raise awareness for the plight of the Philippine General Hospital's pediatric oncology clinic, enlisting viewer support to donate to the clinic's rehabilitation fund.

Scale indicators12 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• McCann Worldgroup Philippines: IPG-owned global network's Philippine office, providing advertising, PR, and digital services to enterprise clients; competes for the same multinational brand accounts as Publicis Groupe Philippines.
• Ogilvy Philippines: The Philippine arm of WPP-owned Ogilvy, operating as a full-service creative and advertising agency serving enterprise clients across CPG, telecom, and banking — directly comparable in scope, client mix, and global-network backing to Publicis Groupe Philippines.
• BBDO Guerrero: One of the Philippines' most awarded creative agencies (part of Omnicom's BBDO Worldwide network), competing for the same multinational accounts and creative awards as Publicis Groupe Philippines, particularly in CPG and FMCG categories.
• Havas Ortega Philippines: Philippine arm of Havas Creative Group, operating as a creative and integrated communications agency with comparable enterprise client base and full-service offering to Publicis Groupe Philippines.
• Campaigns & Grey Philippines: Philippine affiliate of Grey Global, another WPP-owned creative network competing in the same enterprise client roster (CPG, FMCG, telecom) as Publicis Groupe Philippines.
• MullenLowe Philippines (formerly Lowe Manila): Philippine operations of MullenLowe Global, part of the IPG network, offering creative and strategic advertising services to multinational brands in the Philippine market.
• Dentsu Philippines (Dentsu Creative / Dentsu Media): The Philippine operations of Dentsu International, offering integrated creative, digital, and media services under a global network model analogous to Publicis's Blackpencil/Publicis Manila/Digitas/Starcom structure.
• Initiative Philippines (IPG Mediabrands): IPG Mediabrands' media agency in the Philippines, offering media planning and buying services directly comparable to Starcom's media-buying capability within Publicis Groupe Philippines.

Regional players

• Creature Advertising Philippines: Independent Philippine creative agency known for digital and social-first campaigns; competes with Publicis's digital and creative brands (Blackpencil, Digitas) for Filipino enterprise and challenger-brand accounts.

Broad incumbents

• GroupM Philippines (WPP Media): WPP's media investment group in the Philippines, parent to media agencies Mindshare, MediaCom, Wavemaker, and Essence — directly analogous to Publicis's Starcom media-buying brand and competing for the same media budgets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/publicis-groupe-philippines

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Publicis Groupe Philippines