Gelcor Realty
Gelcor Realty is a boutique commercial and industrial real estate brokerage founded in 1984, providing landlord/tenant leasing, investment sales, and M&A consulting to enterprise clients across Eastern Pennsylvania, Southern New Jersey, and 30+ states.
- Company typePrivate
- Founded1984
- HeadquartersFort Washington, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Gelcor Realty does
Gelcor Realty is a boutique commercial and industrial real estate brokerage firm founded in 1984 by Jonathan J. Gelman and colleagues, headquartered in Fort Washington, Pennsylvania. The firm provides full-service brokerage across three core lines: landlord and tenant leasing representation, investment sales representation, and merger & acquisition consulting for private practice owners. Core operations are concentrated in Eastern Pennsylvania and Southern New Jersey, while investment representation and asset management engagements have extended the firm's footprint to over thirty states, including major metropolitan areas such as Boston, New York, Philadelphia, Washington D.C., Miami, and Chicago-adjacent markets.
The firm operates a transaction-based revenue model, earning brokerage commissions on completed leases, sales, and M&A engagements. Commercial lease rates are quoted on a triple-net (NNN) basis, with current listings ranging from approximately $9.50 to $14.00 per square foot across industrial assets of varying size in Pennsylvania. Marketing is delivered through direct broker-to-client enterprise engagement, supported by a customized program of brochures, flyers, targeted direct mail campaigns, and an online Available Properties listing platform. Gelcor's three-person senior team brings over 75 cumulative years of commercial real estate experience, including founder Jonathan Gelman's career total of 80+ million square feet leased/sold and 4,500+ acres transacted since 1979, Craig Nardi's 35+ years spanning NYC office tenant rep, family development operations, and publicly traded REIT leadership, and Frank Gonser's 20 years of industrial and office representation.
The firm's client base includes large enterprise tenants and owners such as Johnson & Johnson, Air Products and Chemicals, Caterpillar, UPS, and Kraft Foods, alongside commercial real estate developers and REITs including Liberty Property Trust, J.G. Petrucci Co., and Jaindl Land Company. Gelcor competes as a relationship-driven, senior-led boutique against larger institutional brokerages, with its value proposition centered on personalized attention, deep transaction experience, and discretion in M&A engagements.
Gelcor Realty firmographics
Firmographics- Name
- Gelcor Realty
- Legal name
- Gelcor Real Estate
- Website
- https://gelcor.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Gelcor Realty is a boutique commercial and industrial real estate brokerage founded in 1984, providing landlord/tenant leasing, investment sales, and M&A consulting to enterprise clients across Eastern Pennsylvania, Southern New Jersey, and 30+ states.
- Ownership category
- akta.pro rank
Gelcor Realty industry classification
Industry- Product category
- Commercial Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)
- akta.pro primary industry
- Tenant Representation & Corporate Services Brokerage (BPAJABAJ)
- akta.pro secondary industries
- Investment Sales Brokerage (BPAJABAI), Real Estate Strategy & Portfolio Consulting (Corporate/Institutional) (BPAJANAB)
Keywords
Where Gelcor Realty is headquartered
LocationHeadquarters
- HQ city
- Fort Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Gelcor Realty business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Brokerage Transaction Fees: Revenue generated from commercial real estate transactions including landlord and tenant leasing representation, investment sales, and mergers and acquisition consulting services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Industrial properties available for lease across Eastern Pennsylvania |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Gelcor Realty product offering
Product offeringCore offering
Gelcor Realty is a boutique commercial and industrial real estate brokerage that delivers landlord and tenant leasing representation, investment sales representation, and mergers & acquisition consulting for private practice owners. The firm operates primarily in Eastern Pennsylvania and Southern New Jersey, while its investment representation and asset management services extend to over 30 states across the United States. Its services are delivered directly by an experienced in-house team of brokers, supported by an online available properties listing platform and direct mail marketing programs.
Product overview
Gelcor Realty operates as a boutique real estate brokerage firm offering a unified suite of commercial and industrial real estate services. The core offering is Brokerage Services, which encompasses Tenant Representation, Buyer Representation, and Merger & Acquisition Consulting. These services are supported by an Available Properties listing platform. The company primarily serves Eastern Pennsylvania and Southern New Jersey markets, with Investment Representation and Asset Management activities extending to over thirty states across the United States.
Differentiator
Problem solved
Functional benefit
Products and services
- Brokerage Services Full-service commercial real estate brokerage including landlord and tenant leasing representation, investment sales representation, and merger & acquisition consulting for private practices, delivered to enterprise clients in Eastern Pennsylvania, Southern New Jersey, and 30+ states.
- Tenant Representation
Quantifiable outcome
- Each transaction receives the same level of attention whether large or small
- +1 more outcomes
Companies that use Gelcor Realty
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Gelcor Realty technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Gelcor Realty partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights3 records
Gelcor Realty competitors and assessment
Company assessmentBroad incumbents
- CBRE Group: World's largest commercial real estate services firm, offering full-service tenant rep, investment sales, and capital markets across all property types. Directly comparable to Gelcor's service offerings but at vastly greater scale and with a technology/research platform Gelcor cannot match.
- Cushman & Wakefield: Global CRE services platform covering leasing, investment sales, and capital markets across industrial, office, and retail. Overlaps with Gelcor's industrial/office tenant representation and investment sales practices at an enterprise scale.
- Colliers International: Global CRE services firm delivering tenant/landlord representation, investment sales, and project management. Competes with Gelcor for industrial and office assignments from enterprise clients across the same U.S. Northeast geographies.
- JLL: Global real estate services firm providing tenant representation, investment sales, leasing, and advisory. Competes with Gelcor on enterprise industrial and office assignments, particularly for large corporate occupiers like UPS and Johnson & Johnson that Gelcor also serves.
- Newmark Group: Publicly traded commercial real estate services firm with strong industrial tenant rep, investment sales, and capital markets. Directly comparable to Gelcor's core industrial/office leasing and investment sales offerings, especially in the Northeast U.S.
Direct peers
- NAI Global: Network of independently owned commercial real estate brokerage firms providing tenant rep, landlord rep, and investment sales. Closest model match to Gelcor's boutique full-service brokerage structure across regional U.S. markets.
- SVN International Corporation: Franchise-based commercial real estate brokerage specializing in investment sales and tenant representation with a collaborative shared-deal platform. Comparable model to Gelcor's boutique investment sales and tenant/landlord rep services, especially for smaller/mid-market transactions.
- Lee & Associates: Privately held commercial real estate brokerage firm specializing in industrial, office, and retail tenant/landlord representation. Direct boutique competitor to Gelcor in industrial/office leasing with a similar regional principal-led model.
- Marcus & Millichap: Specialist commercial real estate investment sales broker focused on smaller/mid-market transactions and net-lease product. Highly comparable to Gelcor's investment sales practice serving private investors, REITs, and family offices acquiring industrial/office assets.
- Binswanger Commercial: Long-standing commercial and industrial real estate firm providing brokerage, property management, and advisory with deep Mid-Atlantic presence. Comparable to Gelcor in industrial/office brokerage focus and regional Eastern U.S. footprint.
Market position
Strengths4 records
Weaknesses2 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Gelcor Realty social profiles
Digital presenceGelcor Realty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gelcor Realty leadership team
Management profileNumber of profiles
Profiles3 records
Gelcor Realty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gelcor Realty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gelcor Realty
What does Gelcor Realty do?
Gelcor Realty is a boutique commercial and industrial real estate brokerage that delivers landlord and tenant leasing representation, investment sales representation, and mergers & acquisition consulting for private practice owners. The firm operates primarily in Eastern Pennsylvania and Southern New Jersey, while its investment representation and asset management services extend to over 30 states across the United States. Its services are delivered directly by an experienced in-house team of brokers, supported by an online available properties listing platform and direct mail marketing programs.
Is Gelcor Realty a public or private company?
Gelcor Realty is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gelcor Realty founded?
Gelcor Realty was founded in 1984. It employs 1 to 10 people.
Where is Gelcor Realty based?
Gelcor Realty is headquartered in Fort Washington, United States, in the North America region.
How does Gelcor Realty make money?
One revenue line is on record: brokerage Transaction Fees.
Who are Gelcor Realty's main competitors?
Broad incumbents on record are CBRE Group, Cushman & Wakefield, Colliers International, JLL and Newmark Group. Direct peers are NAI Global, SVN International Corporation, Lee & Associates, Marcus & Millichap and Binswanger Commercial.
Does Gelcor Realty have an API?
No public API is recorded for Gelcor Realty.
What industry is Gelcor Realty in?
Gelcor Realty's product category is Commercial Real Estate Brokerage. Its primary akta.pro industry code is BPAJABAJ, Tenant Representation & Corporate Services Brokerage, with a secondary code of BPAJABAI, Investment Sales Brokerage. Its NAICS code is 53121 and its SIC code is 6531.