AustinUp
AustinUp is a non-profit organization based in Austin, Texas that raises awareness around aging issues and connects aging adults in the Lake Travis area with local businesses, volunteer opportunities, and free community events and seminars.
- Company typePrivate
- Founded2015
- HeadquartersAustin, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What AustinUp does
AustinUp is a non-profit organization headquartered in Austin, Texas, focused on raising awareness around aging issues and the technology that can help older adults. Per firmographics, the organization was founded in 2015 and employs 101-250 people. the organization's program model centers on a community-led go-to-market: it hosts free monthly seminars, two annual Shred Days, an annual Aging Well Expo, and various social events serving aging adults in the Lake Travis area. It also operates a Business Members program connecting local businesses and nonprofits with the senior demographic, and a volunteer matching service linking community volunteers to organizations serving older adults.
The organization's product surface is primarily programmatic rather than technology-based: core technology is not disclosed and no proprietary software, AI capabilities, APIs, or patents are referenced in the source data. Distribution is conducted through in-person regional events plus a multi-channel digital presence (website, blog, video library, newsletter, and active social media profiles on Facebook, Instagram, LinkedIn, Twitter, and YouTube).
Its business model is donation-funded non-profit operations:, the organization is structured as a 501(c)(3), all events are free to attendees, and the secondary revenue channel is the Business Members program for local businesses and nonprofits. No pricing models are publicly disclosed, no funding rounds are documented, and no parent company, subsidiaries, or M&A activity are noted. Customer segments are bifurcated between aging adults (primary, persona) and local businesses/nonprofits (secondary, business units), with a hybrid segmentation approach.
AustinUp firmographics
Firmographics- Name
- AustinUp
- Website
- https://austinup.org
- Company type
- Private
- Founded year
- 2015
- Headcount range
- 101–250 employees
- Short description
- AustinUp is a non-profit organization based in Austin, Texas that raises awareness around aging issues and connects aging adults in the Lake Travis area with local businesses, volunteer opportunities, and free community events and seminars.
- Ownership category
- akta.pro rank
AustinUp industry classification
Industry- Product category
- Senior Services Nonprofit
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Social Advocacy Organizations (8133)
- akta.pro primary industry
- Elder Services & Aging Support (BPAGAEAF)
- akta.pro secondary industries
- Community & Senior Center Lifelong Learning Programs (EDAAAMAB), Smart Home & Assistive Technology Installation for Aging-in-Place (HSABAJAI)
Keywords
Where AustinUp is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AustinUp business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel
Revenue model
- Donations and Contributions: The organization operates as a 501(c)(3) non-profit and accepts donations to support its community programs for aging adults. All events hosted are free to attendees.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
AustinUp product offering
Product offeringCore offering
AustinUp is a non-profit organization focused on raising awareness around aging issues and the technology that can help older adults. Founded in 2015 and based in Austin, the organization works to inform and engage the community on aging-related topics and supporting technologies.
Product overview
The source data provided does not contain information about AustinUp. The content describes LT Senior Services, a non-profit organization serving the aging adult community in Lake Travis, Texas, which is unrelated to AustinUp.
Differentiator
Problem solved
Functional benefit
Products and services
- Aging awareness and technology outreach programs Awareness-raising programs and resources focused on aging-related issues and the technology that can help older adults, delivered to community members in the Austin, Texas area.
Companies that use AustinUp
Customer profileSegments2 records
Ideal customer profiles1 record
AustinUp technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AustinUp partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights3 records
AustinUp competitors and assessment
Company assessmentDirect peers
- EngAGE: Non-profit providing creative arts, wellness, and lifelong-learning programs for older adults in affordable housing communities. Comparable mission (combating senior isolation, hosting programs, connecting seniors to resources) but operates in California rather than Texas.
- Cyber-Seniors: Non-profit providing free technology training and intergenerational digital literacy programs to older adults. Closely comparable to AustinUp's aging-tech awareness mission, with similar reliance on volunteers and donations.
- OATS / Senior Planet: Non-profit focused on technology education and digital inclusion for older adults. Highly comparable to AustinUp's 'aging + technology' awareness mission, though OATS delivers direct technology training rather than local community events.
- Area Agency on Aging of Central Texas: Regional public-private agency serving older adults in the Central Texas / Austin area with information, resources, and care coordination. Most directly comparable peer given geographic overlap and similar community-resource-connecting role.
Broad incumbents
- AARP: Largest U.S. aging advocacy and services organization with tens of millions of members. Comparable as a non-profit raising awareness and providing resources to older adults, but operates at national scale and a much broader scope than AustinUp's local Austin focus.
- LeadingAge: National association representing non-profit aging services providers. Comparable in its mission to improve the experience of aging, but operates as a membership/advocacy body for service providers rather than directly engaging older adults like AustinUp does.
- National Council on Aging (NCOA): National non-profit dedicated to improving the lives of older adults through advocacy, community programs, and partnerships. Comparable as an aging-focused non-profit, but operates nationally with policy and direct-service programs beyond AustinUp's awareness/community-event niche.
- Meals on Wheels America: National non-profit network supporting senior nutrition and community-based services. Comparable as a senior-focused non-profit reliant on donations and volunteers, but its core service (meal delivery) differs from AustinUp's awareness/connection role.
- Eldercare Locator (U.S. Administration for Community Living): Federal resource directory connecting older adults and families to local aging services. Comparable as an awareness/connection layer for seniors, but federally funded and nationwide rather than community-event-driven.
Emerging players
- Front Porch Center for Innovation and Wellbeing: Non-profit focused on leveraging technology to support successful aging in senior living communities. Comparable in its aging-tech focus, but operates as an innovation lab within a senior housing operator rather than as a community-wide awareness hub.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
AustinUp social profiles
Digital presenceAustinUp financial estimates
Financial estimateRevenue estimate
Valuation estimate
AustinUp leadership team
Management profileNumber of profiles
AustinUp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AustinUp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AustinUp
What does AustinUp do?
AustinUp is a non-profit organization focused on raising awareness around aging issues and the technology that can help older adults. Founded in 2015 and based in Austin, the organization works to inform and engage the community on aging-related topics and supporting technologies.
When was AustinUp founded?
AustinUp was founded in 2015. It employs 101 to 250 people.
Where is AustinUp based?
AustinUp is headquartered in Austin, United States, in the North America region.
How does AustinUp make money?
One revenue line is on record: donations and Contributions.
Who are AustinUp's main competitors?
Direct peers on record are EngAGE, Cyber-Seniors, OATS / Senior Planet and Area Agency on Aging of Central Texas. Broad incumbents are AARP, LeadingAge, National Council on Aging (NCOA), Meals on Wheels America and Eldercare Locator (U.S. Administration for Community Living). Front Porch Center for Innovation and Wellbeing is listed as an emerging player.
Does AustinUp have an API?
No public API is recorded for AustinUp.
What industry is AustinUp in?
AustinUp's product category is Senior Services Nonprofit. Its primary akta.pro industry code is BPAGAEAF, Elder Services & Aging Support, with a secondary code of EDAAAMAB, Community & Senior Center Lifelong Learning Programs. Its NAICS code is 624120.