Ignas Tour

What Ignas Tour does

Ignas Tour S.p.A. is an Italian tour operator founded in 1997 and headquartered in Egna (Neumarkt), South Tyrol, operating across both B2B and B2C channels. The company serves Italian and international travel agencies, tour operators, individual travelers, corporate clients, and LGBT+ travelers through a diversified product portfolio: the Ignas.com consumer booking portal (700+ offers, installment payments), Viaggi su misura custom-trip services, the Gaily Tour LGBT+ sub-brand, the I Cinque Sensi sensory-themed group tour family (Visus, Gustus, Auditus, Tactus, Odoratus, Sextus Sensu), the My Business Trip corporate travel application, and a B2B Servizi Web B2B technology platform.

The underlying technology consists of an in-house XML Web Services integration layer connecting to Peakwork (since 2013), 1 way 2 Italy (2018), Netstorming (2023), and TravelgateX (2024), combined with two partner portals (Portale B2B for tour operators and Portale Agenzie for travel agencies) and a mobile corporate-travel app. The platform supports 2,500+ direct hotel contracts across Italy and Europe and processes bookings for 500,000+ travelers annually, with a disclosed 94% customer satisfaction rate.

The business model is transaction-based across multiple streams: commission on B2C portal hotel bookings, commission on B2B agency and tour-operator bookings (no management fees charged to partners), unit-priced group tour packages tiered by group size (10–40 pax) and hotel category (Budget 3* to Premium 4*), and recurring corporate travel management via My Business Trip. The company is privately held under Italian S.p.A. structure with €120,000 fully paid share capital, no institutional investors, no subsidiaries, and approximately 80 employees.

Name

Ignas Tour

Legal name

Ignas Tour S.p.A.

Website

https://ignastour.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Ignas Tour is an Italian tour operator (founded 1997, Egna, South Tyrol) serving travel agencies, tour operators, individual travelers, corporate clients, and LGBT+ travelers across Europe with hotel booking, group tours, and corporate travel technology.

Ownership category

akta.pro rank

Product category

Tour Operator Services

NAICS

Tour Operators (56152), Travel Agencies (561510), Travel Agencies (56151)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Escorted Coach & Bus Package Tour Operators (THAKADAA)

akta.pro secondary industries

Package Tour Wholesalers (Pre-Packaged FIT/Group Programs) (THAKAJAC), Culinary & Wine Travel Agencies (THAKAFAH)

Keywords

• Group travel services
• Corporate travel management
• Travel agency booking portal
• Custom travel packages
• LGBT friendly tours

Headquarters

HQ city

Egna

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Package Tours and Group Travel: Organized group tours across Europe with hotel bookings, transfers, guides, and experiences through the I Cinque Sensi sensory tour brand
2. Online Booking Commission: Commission from hotel bookings made through Ignas.com portal with over 700 offers and installment payment options
3. B2B Agency Subscriptions: Revenue from travel agencies using Portale Agenzie with commission on bookings, no management fees charged
4. B2B Partner Services: Services to tour operators with +2,500 direct contracts providing competitive rates and flexible solutions for various client types
5. Corporate Travel Management: My Business Trip app providing corporate travel booking services with monthly reporting for enterprise clients

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels5 records

Core offering

Ignas Tour is a tour operator that packages and distributes accommodation, transfers, guides, and curated travel experiences across Italy and Europe. It sells direct to consumers through the Ignas.com booking portal, customized trip planning, and the Gaily Tour LGBT+ brand, and serves travel agencies, tour operators, and corporate clients through group travel packages, the My Business Trip app, and B2B portals/XML Web Services backed by 2,500+ direct hotel contracts.

Product overview

Ignas Tour is a historic tour operator established in 1997 offering a comprehensive portfolio of travel services across Italy and Europe. The company operates through distinct B2C and B2B channels: B2C services include the Ignas.com Booking Online portal for direct vacation bookings, Viaggi su misura for customized travel planning, and Gaily Tour for LGBT+-focused travel. B2B services encompass Gruppi for organized group travel, the My Business Trip corporate travel app, and Servizi Web B2B technology platform including XML Web Services for partner integration. The product portfolio also features experiential travel sub-brands under I Cinque Sensi including Auditus (music/opera tours), Gustus (culinary experiences), Visus (cultural sightseeing), Sextus sensu (religious/mystery tours), and others. The company connects partners through XML integrations with Peakwork, 1 way 2 Italy, Netstorming, and TravelgateX.

Differentiator

Problem solved

Functional benefit

Products and services

• Ignas.com Booking Online Online booking portal for hotels, spas, resort accommodations, mountain residences, and travel packages across Italy and Europe with over 700 continuously updated offers, filtering options, and installment payment options (2-4 payments). Targets individual leisure travelers.
• Viaggi su misura (Custom Travel) Customized travel planning service providing tailor-made trips including hotel bookings, car rentals, transfers, multilingual guides, skip-the-line tickets, and personalized assistance for couples, families, and groups. Targets individual consumers and small groups seeking bespoke itineraries.
• Gaily Tour LGBT+-focused travel brand offering specialized trips with LGBT-friendly guides, guaranteed safety standards, themed itineraries, city breaks, cruises, weddings, and events for the LGBT+ community. Operates through a dedicated portal at gailytour.com.
• Gruppi (Group Travel) Organized group travel services covering hotel reservations, multilingual guides, transfers, experiences, museum entries, theme park visits, ski trips, and adventure vacations across Italy and Europe. Includes experiential tour programs under the I Cinque Sensi sensory brand framework. Targets groups, tour operators, and travel agencies.
• My Business Trip Corporate travel management application enabling companies to manage employee business trips with spending limits, monthly reporting, customer assistance, and unified booking for hotels, tickets, car rentals, and meeting rooms. Free service targeting enterprise clients.
• Servizi Web B2B (B2B Web Services) B2B technology services suite including the Portale B2B for partner bookings, XML Web Services for system integration, and Portale Agenzie for travel agency clients, enabling partners to access 2,500+ offers and manage reservations independently. No management fees charged. Targets travel agencies and tour operators.
• I Cinque Sensi (The Five Senses) Tour Brand Experiential group travel brand featuring sensory-themed itineraries including Visus (visual/art/culture), Gustus (culinary/gastronomy/wine), Odoratus (gardens/nature), Tactus (workshops/handicraft), Auditus (music/opera/concerts), and Sextus sensu (mystery/religious tours). Targets group travelers and tour operators across Italy and Europe.

Quantifiable outcome

• 94% customer satisfaction rate
• +4 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• TravelgateXcoreTechnology or Integration · 1 January 2024Integration in progress as of 2024, expanding Ignas Tour's connection to global travel distribution network.
• NetstormingcoreTechnology or Integration · 1 January 2023XML integration partnership established in 2023 for enhanced connectivity and booking automation capabilities.
• 1 way 2 ItalycoreTechnology or Integration · 1 January 2018XML connection established in 2018 extending Ignas Tour's connectivity to Italian tourism products and services.
• My Business Trip PlatformcoreTechnology or Integration · 1 January 2014Launched in 2014 as Ignas Tour's proprietary corporate travel management application for businesses to manage employee travel.
• PeakworkcoreTechnology or Integration · 1 January 2013XML integration partnership established in 2013 connecting Ignas Tour to Peakwork's travel technology network for real-time pricing and availability.
• Accommodation Properties NetworkcoreChannel Partner/ Reseller/ Distributor2,500+ accommodation properties across Italy and Europe partner with Ignas Tour for direct bookings and increased visibility. No fixed fees charged.
• Tour Operators and Travel AgenciescoreChannel Partner/ Reseller/ DistributorTravel agencies and tour operators expand their portfolio through Ignas Tour's +2,500 direct hotel contracts and competitive rates across Europe.
• Car Rental PartnersminorChannel Partner/ Reseller/ DistributorBest car rental companies integrated into My Business Trip app and custom travel services for comprehensive transportation solutions.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• TUI Group: Global tourism conglomerate with tour operator, hotel, and airline divisions serving European leisure travelers. Overlaps with Ignas's escorted tour packages, but operates at vastly larger scale with vertically integrated assets.
• Booking.com: Largest global OTA dominating European hotel distribution and increasingly bundling tours, attractions, and packages. Indirectly competes with Ignas's B2B hotel wholesaling and B2C portal by capturing consumer demand upstream.
• Lastminute.com Group: European OTA offering dynamic packages, hotels, and tours across Italy and Europe. Overlaps with Ignas's consumer-facing package tour offering and hotel sourcing, but operates at much larger scale as an online-first player.

Emerging players

• TourRadar: Online marketplace specializing in multi-day guided tours and adventure packages across Europe. Overlaps with Ignas's I Cinque Sensi sensory group tours in the multi-day package category, especially for international travelers.
• Peakwork: Travel technology provider offering dynamic packaging and XML-based connectivity for tour operators, hotels, and OTAs. Directly relevant as Ignas's oldest integration partner and as a competitive B2B connectivity platform.

Direct peers

• Turisanda: Established Italian tour operator with packaged tours, hotel reservations, and B2B agency services. Comparable in multi-day tour packages, hotel contracting model, and Italian B2B/B2C channel mix.
• Hotelplan Italia: Italian tour operator offering multi-day package tours, hotel bookings, and group travel across Europe with strong agency distribution. Comparable in core multi-day tour packages, B2B agency relationships, and European geographic focus.
• Alidays: Italian luxury tour operator specializing in tailor-made multi-day packages and experiential travel. Comparable in custom multi-day European packages, B2B agency distribution, and Italian heritage.
• Welcome Travel Group: Italian B2B-focused travel network serving travel agencies with hotel inventory, tours, and packages across multiple destinations. Highly comparable as an Italy-anchored tour operator/B2B wholesaler serving agencies and tour operators.
• Veratour: Italian tour operator focused on packaged vacations and escorted tours across Europe and beyond. Comparable in escorted group tour model, European destination mix, and Italian consumer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ignas-tour-spa
• Xx.com/ignas_tour

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ignas Tour