Conejo Simi Swim Club

Name

Conejo Simi Swim Club

Website

https://teamunify.com

Company type

Private

Founded year

2007

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Swimming Instruction Services

NAICS

Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sailing & Water Sports Teams/Clubs (Sailing, Rowing, Surfing) (MPAKABAH)

akta.pro secondary industry

Aqua Fitness Classes (HSADABAL)

Keywords

• Swimming instruction services
• Youth swim coaching
• Competitive swim training
• Community swim programs
• Swim team development

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Subscription Software Licenses: Recurring subscription revenue from software platform licenses for SportsEngine HQ, Motion, Tourney, and AES products. Pricing varies by organization size and package tier.
2. Video Streaming Services: Subscription-based streaming service for live and on-demand youth sports content through SportsEngine Play platform.
3. Integrated Services: Revenue from integrated services including background checks (NCSI), group purchasing (ClubBuy), apparel/uniforms (SquadLocker), insurance & waivers, and custom websites.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Conejo Simi Swim Club is a community-based swimming instruction and competitive swim club founded in 1973 and based in Thousand Oaks, California. The club provides youth swim lessons, coaching, and team training programs for local families and athletes. The club manages member registration and communications through the TeamUnify website platform, which is part of the SportsEngine Motion product family.

Product overview

SportsEngine is a youth sports technology platform consisting of five core products: SportsEngine HQ (comprehensive club/team/league management), SportsEngine Motion (class management software for swim clubs, dance studios, cheer gyms, and gymnastics clubs - formerly GoMotion & TeamUnify), SportsEngine Play (livestreaming and video platform with AI-automated capture), SportsEngine Tourney (tournament bracket management - formerly Tourney Machine), and SportsEngine AES (volleyball event management). Additional integrated capabilities include NCSI background screenings, SquadLocker apparel stores, ClubBuy group purchasing, custom websites, and insurance/waivers management. The platform serves 45,000+ organizations including swim clubs like Conejo Simi Swim Club.

Differentiator

Problem solved

Functional benefit

Products and services

• Youth Swimming Lessons Community-based swim instruction programs for youth of various skill levels, offered to local families in the Thousand Oaks area through Conejo Simi Swim Club.
• Competitive Swim Team Training Coached swim team practices, training, and competitive team participation for club members, with on-deck coaching led by the club's head coaches.
• Swim Club Membership and Registration Club membership enrollment, registration, billing, and family communications managed through the TeamUnify online platform (SportsEngine Motion).

Quantifiable outcome

• 50% time savings on billing alone reported by administrators
• +3 more outcomes

Named customers12 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• Blue Chip Youth SportsflagshipGTM or Marketing Partner · 11 March 2025Multi-year partnership naming SportsEngine as exclusive provider of online member management, registration, and payment solutions for Blue Chip's 40+ leagues and 30,000 athletes across North America and Japan.
• Canes Midwest BaseballflagshipGTM or Marketing Partner · 18 February 2025Multi-year partnership making SportsEngine Play the official streaming partner for Canes Midwest Baseball. SportsEngine Play provides AI-automated video streaming through Pixellot DoublePlay technology covering 2,000+ games annually at the Canes Midwest sports complex in Brownsburg, Indiana.
• USA SwimmingcoreStrategic or Co-development PartnerNational governing body partnership for swimming. Joint programming including Family Swim and Wellness Fairs. SportsEngine supports USA Swimming's youth development initiatives.
• USA HockeycoreStrategic or Co-development PartnerPartnership with USA Hockey for youth hockey development. SportsEngine technology supports participation tracking, member management, and growth initiatives including 39% growth in girls' hockey.
• USA CheercoreStrategic or Co-development PartnerSportsEngine Motion named Official Technology Partner of USA Cheer for cheerleading organizations.
• PixellotcoreTechnology or IntegrationTechnology partnership for AI-automated sports video production. Pixellot's DoublePlay system is integrated with SportsEngine Play for automated baseball and softball coverage.
• USSSAminorStrategic or Co-development PartnerPartnership with USSSA (United States Specialty Sports Association) for tournament management and baseball/softball events.
• NCSIcoreTechnology or IntegrationIntegrated background check services through NCSI (National Center for Safety Initiatives) for youth sports organization safety requirements.
• ClubBuyminorChannel Partner/ Reseller/ DistributorGroup purchasing program for clubs offering discounts on equipment and supplies through SportsEngine platform.

Scale indicators6 records

Recent moves2 records

Expansion highlights2 records

Direct peers

• Goldfish Swim School: Multi-location franchise swim instruction business for youth and families; directly comparable to Conejo Simi Swim Club as a youth-focused swim lesson and instruction operator, though at significantly greater scale.
• Big Blue Swim School: Multi-location swim school focused on year-round lessons for kids; comparable in service offering (youth swim instruction) and small-operator-scaling model.
• SwimJim: Independent, multi-location swim school offering lessons and aquatics programs; directly comparable as a private swim instruction operator at slightly larger scale.
• Aqua-Tots Swim Schools: International swim school franchise providing lessons for children; comparable business model and target market of parents seeking structured youth swim instruction.
• SafeSplash Swim School: Franchise swim lesson provider targeting children and adults; directly comparable as a community-based swim instruction operator.
• Emler Swim School: Regional multi-location swim school focused on youth lessons; comparable in core service offering (swim instruction) and customer base (families seeking lessons).
• British Swim School: Franchise-based swim school offering year-round lessons for children and adults; comparable operating model of community-oriented swim instruction serving similar age groups.

Broad incumbents

• USA Swimming (member clubs): National governing body for competitive swimming whose affiliated clubs (including Conejo Simi Swim Club) provide team-based competitive programming; relevant industry context and benchmarking set.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat3 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/ConejoSimiSwim
• Facebookfacebook.com/conejosimiswim
• LinkedInlinkedin.com/company/teamunify-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Conejo Simi Swim Club