Impro

What Impro does

Impro VisualStoryteller is an Indonesia-based professional video production agency that has operated since 2000, specializing in corporate storytelling and visual narratives for organizations. The company delivers nine discrete video service lines — Explainer, Brand Storytelling, Internal Communication, Corporate Profile, CSR, Documentary, Product Knowledge, Industrial, and Training videos — unified by a Learn-Organize-Educate creative methodology. Its core technology is professional video production combining visual storytelling, narrative development, and audience engagement strategies; the offering is a services deliverable rather than a software product.

The firm targets large enterprises, government institutions, NGOs, and healthcare providers across Indonesia, with visible client logos including Bank Indonesia, Shell, Microsoft, P&G, SilkAir Singapore, Pegadaian, Danamon, and Oxfam. Go-to-market is enterprise field sales driven by direct client engagement, referrals, and a portfolio-style website (impro.co.id), supplemented by YouTube and Instagram channels for top-of-funnel visibility. Government work is pursued through direct sales and tender processes.

Impro generates revenue on a project-by-project basis with customized quotations tied to scope, duration, and complexity; no public pricing tiers or recurring contracts are disclosed. The firm is privately held with 11–50 employees, no disclosed funding, no patents or certifications, and no senior leadership publicly listed. The business is structurally a boutique creative services agency whose principal assets are its 24-year track record, its client portfolio, and its creative production team.

Name

Impro

Legal name

Impro VisualStoryteller

Website

https://impro.co.id

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Impro VisualStoryteller is an Indonesia-based, privately held video production agency offering nine specialized corporate storytelling services — from explainer and brand storytelling to CSR, documentary, industrial, and training videos — for enterprises, government institutions, NGOs, and healthcare providers on a project basis.

Ownership category

akta.pro rank

Product category

Corporate Video Production Services

NAICS

Motion Picture and Video Production (512110), Motion Picture and Video Industries (5121)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Event & Experiential Brand Coverage (Recaps, Sizzle Reels) (MPADAEAF)

akta.pro secondary industry

Multimedia Learning Production (Video, Animation, Interactive) (EDAGAKAG)

Keywords

• Corporate video production
• Brand storytelling videos
• Internal communication video
• Corporate profile videos
• Documentary video production

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Video Production Services: Impro generates revenue through project-based video production engagements. Services include corporate profile videos, brand storytelling, explainer videos, internal communication videos, CSR videos, documentary production, product knowledge videos, industrial videos, and training videos. Revenue is generated on a per-project basis with quotes provided based on project scope, duration, and complexity.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Impro VisualStoryteller is a professional video production agency that produces corporate storytelling and visual narrative content for organizations. It sells nine service lines — Explainer, Brand Storytelling, Internal Communication, Corporate Profile, CSR, Documentary, Product Knowledge, Industrial, and Training videos — delivered on a project basis to enterprises and government bodies in Indonesia.

Product overview

Impro VisualStoryteller is a video production agency offering a unified suite of nine video production services designed to help organizations communicate their stories effectively. The portfolio includes Explainer Video, Brand Storytelling Video, Internal Communication Video, Corporate Profile Video, CSR Video, Documentary Video, Product Knowledge Video, Industrial Video, and Training Video. These services share a common creative methodology organized around three pillars: Learn (accessing needs and strengths), Organize (building leadership and exchanging knowledge), and Educate (engaging large audiences in public education). All services are delivered through professional video production combining visual storytelling, narrative development, and audience engagement strategies.

Differentiator

Problem solved

Functional benefit

Products and services

• Explainer Video Professional video production service that brings complex concepts to life through engaging animations and clear narration, helping organizations explain products, services, or ideas to audiences.
• Brand Storytelling Video Professional video production service that elevates brands with compelling narratives designed to resonate with audiences and leave a lasting impression, covering themes such as national identity and cultural storytelling.
• Internal Communication Video Professional video production service that fosters internal communication through videos designed to keep teams informed and engaged, including workplace culture and employee experience content.
• Corporate Profile Video Professional video production service that unveils a company's identity, culture, values, products, and services through a captivating storytelling approach.
• CSR Video Professional video production service that shares corporate social responsibility journeys and social impact initiatives with heartfelt authenticity, including environmental and community programs.
• Documentary Video Professional video production service that dives into real-world subjects, issues, and stories with depth and impact, covering social programs and community change initiatives.
• Product Knowledge Video Professional video production service that showcases products by highlighting features and benefits, helping companies communicate product value to their target audiences.
• Industrial Video Professional video production service that takes viewers behind the scenes of business operations, showcasing industry expertise, including infrastructure and construction project documentation.
• Training Video Professional video production service that transforms learning with expertly crafted training videos designed to educate and empower employees and organizational members.

Named customers18 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Expansion highlights2 records

Direct peers

• Lemonlight: US-based video production company producing branded, explainer, training, and testimonial content for enterprise marketers — comparable service breadth and buyer type to Impro.
• Visinema Pictures: Indonesian film and video production house producing branded content, documentaries, and corporate video for enterprise and government clients — directly comparable in market, service mix, and buyer base to Impro VisualStoryteller.
• Epipheo: US-headquartered explainer-video studio producing animated and live-action explainer and brand-storytelling content for enterprise marketers — directly comparable core service (explainer and brand storytelling) to Impro.
• Demo Duck: Explainer and brand-storytelling video studio producing animated and live content for enterprise and tech brands — comparable in creative methodology and target buyer to Impro.
• Scoop Studios: Singapore-based corporate video production agency serving multinationals and government with explainer, brand storytelling, and training videos — comparable service portfolio and enterprise buyer base to Impro, with regional overlap.
• Yum Yum Videos: Explainer-video production agency specializing in animated and live-action explainers for B2B and enterprise clients — overlaps directly with Impro's Explainer Video and Product Knowledge service lines.

Regional players

• Think Web Indonesia: Indonesian digital and creative production agency offering corporate video, branded content, and event coverage for enterprise clients in the same domestic market as Impro.
• Magnolia Pictures Indonesia: Indonesian production company delivering corporate, commercial, and documentary video content — comparable in geography and buyer base to Impro.

Broad incumbents

• Mirum Indonesia: Part of the regional WPP/Mirum network, offering brand storytelling, content production, and digital campaigns to enterprise clients across Indonesia — broader portfolio but overlapping corporate-video capability.

Emerging players

• Gushcloud Creative: Singapore/SEA creative studio producing branded video, branded entertainment, and corporate content for enterprise and consumer brands — adjacent service mix with geographic overlap into Indonesia.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@ImproVisualStoryteller
• Instagraminstagram.com/impro_id
• Xx.com/impro_visual
• LinkedInlinkedin.com/company/impro

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Impro