Content Marketing Association
The Content Marketing Association is a UK-based not-for-profit global trade body (founded 1993, London) that serves content marketers, agencies, and in-house content teams through annual International Content Marketing Awards (ICMA), the Content Marketing Summit, regional APAC programs, and a global membership community.
- Company typePrivate
- Founded1993
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Content Marketing Association does
The Content Marketing Association (CMA), legally The Content Marketing Association Ltd., is a UK-based not-for-profit industry body founded in 1993 and headquartered in London. It functions as a global membership community and awards institution for content marketing professionals, with three target customer segments: individual content marketers, content marketing agencies, and in-house corporate content teams. CMA's flagship product is the International Content Marketing Awards (ICMA), an annual global recognition program currently in its ICMA26 (2026) cycle, supported by a dedicated entry platform at cma.awardsplatform.com and an extensive taxonomy of award categories (B2B, B2C, Video, Best Use of AI, Content Person of the Year, etc.). The organization also runs the Content Marketing Summit, regional APAC events under the CMA Asia sub-brand, an award-winning case studies library, and a global member directory.
CMA's technology stack is intentionally lightweight and composed of off-the-shelf third-party tooling rather than proprietary infrastructure. The primary digital hub, the-cma.com, is a Squarespace-hosted website that combines marketing, membership acquisition, news publishing, case study access, and contact routing. Awards submissions run on a dedicated third-party awards platform, while event registration and ticketing are handled by Glueup (used for the Content Marketing Summit 2026 and Asia events). CMA has no API surface, no mobile applications, no AI/ML capabilities, and no disclosed data assets; the technology layer exists primarily as a marketing and operations surface rather than a defensible product.
The revenue model is not publicly disclosed but is inferred to comprise membership dues, ICMA entry fees, and event-related revenue (sponsorship, ticketing). Membership pricing is not transparently listed and requires direct inquiry. Headcount is reported at 1-10 employees, consistent with a lean trade-association operating model. The organization claims a global footprint spanning Asia, North America, Africa, and Europe via its member base, though operations remain anchored in London with regional activity under CMA Asia.
Content Marketing Association firmographics
Firmographics- Name
- Content Marketing Association
- Legal name
- The Content Marketing Association Ltd.
- Website
- https://the-cma.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Content Marketing Association is a UK-based not-for-profit global trade body (founded 1993, London) that serves content marketers, agencies, and in-house content teams through annual International Content Marketing Awards (ICMA), the Content Marketing Summit, regional APAC programs, and a global membership community.
- Ownership category
- akta.pro rank
Content Marketing Association industry classification
Industry- Product category
- Industry Association / Professional Membership Organization
- NAICS
- Convention and Trade Show Organizers (561920), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)
- akta.pro secondary industries
- Exhibition & Trade Show Management (Conference-Adjacent) (THAHACAF), Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)
Keywords
Where Content Marketing Association is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Content Marketing Association business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Distribution channels2 records
Marketing channels5 records
Content Marketing Association product offering
Product offeringCore offering
The Content Marketing Association is a not-for-profit global community for content marketers that delivers membership services, the annual International Content Marketing Awards (ICMA), regional APAC events, the Content Marketing Summit, a Case Studies library, and educational resources such as the 'How to Win Awards' guide. Its commercial offerings are membership subscriptions, award entry fees, and event registration, all supported through its website (the-cma.com) and dedicated awards platform.
Product overview
The Content Marketing Association (CMA) is a not-for-profit global community for content marketers that operates primarily as an awards and membership organization. Its core product is the International Content Marketing Awards (ICMA), an annual awards program recognizing exceptional content marketing work globally. The organization supplements this with an awards entry platform (cma.awardsplatform.com), educational resources like the 'How to Win' guide, a library of award-winning case studies, regional APAC programs, and a membership service providing resources, events, and industry connections to content marketing professionals.
Differentiator
Problem solved
Functional benefit
Brands
- ICMA (International Content Marketing Awards): The organization's flagship awards program recognizing excellence in content marketing globally.
- CMA Asia
Products and services
- International Content Marketing Awards (ICMA) Annual awards program recognizing the world's best content marketing strategies, campaigns, and the people behind them, featuring multiple categories including Best B2B Content Campaign, Best B2C Content Campaign, Best Video, Best Use of AI, Best Branded Podcast, Best Automotive, and Best Inter-company Engagement, among others.
- ICMA Awards Entry Platform Online platform (cma.awardsplatform.com) used by content marketers to submit entries to the International Content Marketing Awards and have their work considered for recognition.
- CMA Membership Program Global membership offering for content marketers providing access to worldwide professional network connections, exclusive in-person and virtual events, knowledge resources including case studies, reports and industry news, and professional development and career advancement opportunities.
- Content Marketing Summit Annual flagship event for content marketing professionals, combining in-person and virtual formats, providing networking and educational programming for the CMA community.
- CMA Asia / APAC Regional Program Regional content marketing association activities and events in the Asia-Pacific region under the CMA Asia chapter, including dedicated APAC events for the Asian content marketing community.
- Content Marketing Case Studies Library Searchable repository of award-winning content marketing case studies organized by ICMA category, showcasing exceptional work from past winners to demonstrate content marketing excellence to members and the broader industry.
- How to Win Awards Guide Educational resource providing top tips and judges' insights to help content marketers create winning ICMA award entries.
Companies that use Content Marketing Association
Customer profileSegments3 records
Ideal customer profiles3 records
Content Marketing Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Content Marketing Association partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights5 records
Content Marketing Association competitors and assessment
Company assessmentDirect peers
- B2B Marketing: UK-focused community and resource hub for B2B marketers, running events, awards (B2B Marketing Awards), and training. Comparable as a UK membership-driven marketing body running flagship industry awards and member programming.
- Marketing Society: UK-based global community of senior marketers offering membership, events (including awards such as The Marketing Society Awards), and thought leadership. Comparable as a UK-rooted marketing professional body that runs flagship awards and exclusive member events.
- Content Marketing Institute (CMI): The leading US-based content marketing industry body, publishing research, running events (Content Marketing World), and offering training. Direct peer because both serve as the primary membership/community hub for content marketing professionals in their respective geographies.
- The Drum (Drum Awards): Global media brand covering the marketing industry and operating its own awards programs including content marketing categories. Comparable as a competing awards/media brand targeting the same content marketing agency and brand community.
Broad incumbents
- PRCA (Public Relations and Communications Association): UK and EMEA trade body for PR and communications professionals, running awards (PRCA Awards) and member services. Comparable as a UK-rooted communications trade association with a membership and awards business model.
- Association of National Advertisers (ANA): US-based trade association for client-side marketers and brands, running conferences, training, and awards. Comparable as a major advertiser/brand-side marketing trade body but with a broader remit than CMA's content-marketing focus.
- IPA (Institute of Practitioners in Advertising): UK trade body for advertising agencies, offering training, policy advocacy, and industry events. Comparable as a UK advertising-industry association but with a broader advertising agency remit than CMA's content-marketing specialization.
- Chartered Institute of Marketing (CIM): The UK's largest professional marketing body, offering chartered status, training, and certifications. Comparable as a broader marketing professional association but with a wider scope (general marketing) than CMA's content-marketing specialization.
Regional players
- European Association of Communications Agencies (EACA): European trade association representing communications agencies across Europe. Comparable as a regional trade body for marketing/communications agencies that complements national associations like CMA.
Emerging players
- Webby Awards (Internet Hall of Fame / The Webby Awards): Annual international awards program recognizing excellence on the internet, including digital content categories. Comparable as a high-profile international content/digital awards program that intersects with CMA's ICMA audience and competes for digital content marketing entries.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Content Marketing Association social profiles
Digital presenceContent Marketing Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
Content Marketing Association leadership team
Management profileNumber of profiles
Profiles2 records
Content Marketing Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Content Marketing Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Content Marketing Association
What does Content Marketing Association do?
The Content Marketing Association is a not-for-profit global community for content marketers that delivers membership services, the annual International Content Marketing Awards (ICMA), regional APAC events, the Content Marketing Summit, a Case Studies library, and educational resources such as the 'How to Win Awards' guide. Its commercial offerings are membership subscriptions, award entry fees, and event registration, all supported through its website (the-cma.com) and dedicated awards platform.
Is Content Marketing Association a public or private company?
Content Marketing Association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Content Marketing Association founded?
Content Marketing Association was founded in 1993. It employs 1 to 10 people.
Where is Content Marketing Association based?
Content Marketing Association is headquartered in London, United Kingdom, in the Europe region.
Who are Content Marketing Association's main competitors?
Direct peers on record are B2B Marketing, Marketing Society, Content Marketing Institute (CMI) and The Drum (Drum Awards). Broad incumbents are PRCA (Public Relations and Communications Association), Association of National Advertisers (ANA), IPA (Institute of Practitioners in Advertising) and Chartered Institute of Marketing (CIM). European Association of Communications Agencies (EACA) is listed as a regional player. Webby Awards (Internet Hall of Fame / The Webby Awards) is listed as an emerging player.
Does Content Marketing Association have an API?
No public API is recorded for Content Marketing Association.
What industry is Content Marketing Association in?
Content Marketing Association's product category is Industry Association / Professional Membership Organization. Its primary akta.pro industry code is THAHACAA, Association & Society Conference Management (Nonprofit, Professional Bodies), with a secondary code of THAHACAF, Exhibition & Trade Show Management (Conference-Adjacent). Its NAICS code is 561920 and its SIC code is 7310.