Silly Nice

What Silly Nice does

Silly Nice is a New York-based craft cannabis brand launched in March 2024 by co-founders LeVar Thomas and Shane Breen. The company produces a focused portfolio of small-batch, high-potency cannabis concentrates, hash products, and infused flower built around five core SKUs: Diamond Powder (THCa crystalline concentrate at 86.24% THC), Bubble Hash (solventless ice-water extracted concentrate at 49.49% THC with a 3.04% terpene profile led by Beta-Caryophyllene), Frosted Hash Ball (hand-pressed hash infused with live resin at 54.19% THC), Frosted Flower (Papaya Wine flower infused with live resin and coated in THCa diamond powder in 3.5-gram format), and vape hardware including the retro-styled Alaskan Thunder Fuck 2G All-In-One and Pink Stardust 510 cartridges. Underlying production centers on solventless extraction methods, batch-specific Certificates of Analysis, and recycled ocean-bound plastic packaging.

The company is structured as a Black-owned, Veteran-owned, and LGBTQ+-owned independent cannabis brand with no institutional investors or parent company. Silly Nice distributes exclusively through licensed adult-use cannabis dispensaries across New York State, with reported availability at over 150 retail locations spanning New York City, the Capital Region, Hudson Valley, Long Island, Westchester County, and the Southern Tier. Distribution is supplemented by founder-led pop-up events, meet-and-greets at dispensary partners (including locations in Manhattan, Brooklyn, Queens, Westchester, and Western New York), and recurring community programming such as the Coney Island Sunset Walk co-hosted with stupidDOPE. Pricing follows dispensary MSRP on a unit basis: Bubble Hash at $44/gram and the ATF 2G All-In-One Vape at approximately $80.

The business model is direct-to-consumer brand-through-retail: small-batch manufacturing and contract production feeding wholesale product sales to dispensary partners, with one-time product sales and vape hardware sales as the two revenue streams. Marketing is community- and event-driven, combining content partnerships (stupidDOPE), educational dispensary pop-ups, founder accessibility via published direct phone numbers, and a custom dispensary store-locator tool on the brand website. The organization is lean at 1-10 employees, headquartered in Harlem, and has scaled without disclosed outside funding.

Name

Silly Nice

Legal name

Silly Nice

Website

https://SillyNice.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Silly Nice is a New York-based craft cannabis brand producing small-batch solventless concentrates, hash, and infused flower. Founded in March 2024 by LeVar Thomas and Shane Breen, the brand distributes through 150+ licensed dispensaries across New York State.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Cannabis Concentrate Sales: One-time product sales of cannabis concentrates including Bubble Hash, Diamond Powder, Frosted Hash Balls, Frosted Flower, and vape products through licensed adult-use dispensaries across New York State.
2. Vape Hardware Sales: Sale of vaping hardware products including 510 cartridges and all-in-one devices. Alaskan Thunder Fuck 2G All-In-One vapes priced at approximately $80.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Silly Nice manufactures and distributes a small-batch line of premium cannabis concentrates and infused flower sold exclusively through licensed adult-use dispensaries in New York State. The core product portfolio includes Diamond Powder (THCa crystalline), Bubble Hash (solventless ice-water extracted), Frosted Hash Ball (hand-pressed hash with live resin), Frosted Flower (Papaya Wine flower infused with live resin and diamond powder), and THC vape hardware. Products are positioned for experienced adult consumers seeking high-potency, lab-tested craft alternatives to mass-market flower.

Product overview

Silly Nice is a New York-based small-batch cannabis brand offering a focused portfolio of premium concentrates and infused flower products. The product lineup centers on five core offerings: Diamond Powder (high-potency THCa crystalline concentrate), Bubble Hash (solventless ice-water extracted concentrate), Frosted Hash Ball (hand-pressed hash with live resin), Frosted Flower (live resin and diamond powder-infused flower), and vape products (Pink Stardust 510 carts and Alaskan Thunder Fuck 2G All-In-One vapes). Products are designed for experienced cannabis consumers seeking potency, flavor customization, and session enhancement options. The brand emphasizes solventless extraction methods, batch-specific lab testing, and sustainable packaging using recycled ocean-bound plastic. All products are sold through over 150 licensed New York State dispensaries.

Differentiator

Problem solved

Functional benefit

Products and services

• Diamond Powder High-potency THCa crystalline concentrate sold in 1-gram format, testing above 86-87% THC, designed as a flower topper for bowls, joints, blunts, dabbing, or infusing into edibles.
• Bubble Hash Solventless ice-water extracted cannabis concentrate in 1-gram jars with 49.49% THC, 56.83% total cannabinoids, and 3.04% terpene content featuring a Beta-Caryophyllene-led profile.
• Frosted Hash Ball Hand-pressed hash product with live resin infusion, testing at 54.19% THC and 64.27% total cannabinoids, produced in small batches for concentrate and hash enthusiasts.
• Frosted Flower (Infused Flower) Infused cannabis flower combining Papaya Wine flower with live resin and a THCa diamond powder exterior coating, sold in a 3.5-gram format and targeted at experienced adult consumers seeking enhanced potency.
• Pink Stardust 510 Cart 1-gram 510-thread vape cartridge featuring the Pink Stardust strain, designed for portability and strain-specific effects.
• Alaskan Thunder Fuck 2G All-In-One Vape 2-gram rechargeable all-in-one THC vape with retro 1980s-1990s Conair-inspired design, testing at approximately 84.06% total cannabinoids and priced at approximately $80.

Quantifiable outcome

• Diamond Powder at 86.24% THC, Bubble Hash at 49.49% THC, Frosted Hash Ball at 54.19% THC
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core.

• Easy Times DispensarycoreChannel Partner/ Reseller/ Distributor · 10 July 2026Brooklyn dispensary partnership for Silly Nice product sales and free local delivery in South Brooklyn neighborhoods including Gravesend, Coney Island, Brighton Beach, and Sheepshead Bay. Launched timed for 7/10 Oil Day with no minimum order for select zip codes.
• Housing Works Cannabis Co.coreChannel Partner/ Reseller/ DistributorNew York's first legal nonprofit cannabis dispensary, tying retail operations to social impact missions including housing, healthcare, and harm reduction. Carries Silly Nice Frosted Flower and hash products, aligning mission-driven organizations.
• stupidDOPEcoreGTM or Marketing PartnerLifestyle media platform co-hosting the Coney Island Sunset Walk community event with Silly Nice. Publishes promotional content including product features, buyer guides, and brand profiles. Partnership creates brand visibility through editorial content and community event programming.
• Cannabis Realm DispensarycoreChannel Partner/ Reseller/ DistributorMulti-location dispensary operator in Queens, White Plains, Rockland County, and Spring Valley carrying Silly Nice concentrate products. Operates multiple retail locations providing broad geographic distribution.
• Carnegie Hill Cannabis Co.coreChannel Partner/ Reseller/ DistributorManhattan's Upper East Side dispensary hosting Silly Nice pop-up events and meet-and-greet experiences. Location on 2nd Ave serves as venue for product education and brand engagement with consumers.
• Buzz WNYcoreChannel Partner/ Reseller/ DistributorJamestown, NY dispensary hosting Silly Nice Founders Meet and Greet pop-up on July 25, 2026, providing product education and direct interaction with founders in the Western New York market.
• Lenox Hill Cannabis Co.coreChannel Partner/ Reseller/ DistributorManhattan Upper East Side dispensary founded by Michael Graubard, Dominick Cuffaro, and Wei Hu. Hosted Founders Meet & Greet on July 31, 2026 featuring co-founders Shane Breen and LeVar Thomas.
• Central BudzcoreChannel Partner/ Reseller/ DistributorYonkers dispensary where Silly Nice Bubble Hash and Diamond Powder are available, expanding the brand's retail presence in Westchester County.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Moxie: Pennsylvania-headquartered cannabis brand known for premium concentrates and extracts. Comparable as a concentrate-focused craft cannabis brand serving similar consumer segments seeking potency, flavor, and quality differentiation.
• Kiva Confections: California-based premium cannabis brand with broad multi-state distribution in edibles and other formats. Comparable as a premium cannabis brand with similar craft positioning and dispensary distribution model, though Silly Nice focuses on concentrates while Kiva focuses on edibles.
• Connected Cannabis: California-based premium cannabis brand offering flower, concentrates, and vapes with multi-state expansion. Comparable as a premium craft cannabis brand with similar multi-format product strategy and dispensary distribution model targeting experienced consumers.
• Lowell Farms: California-based craft cannabis brand offering flower, pre-rolls, and concentrates with a publicly traded profile. Comparable as a craft cannabis brand with similar premium positioning and multi-format product strategy targeting experienced consumers.
• Wyld: Oregon-based cannabis brand offering gummies, vapes, and other products with broad multi-state distribution. Comparable as a multi-format cannabis brand with similar premium positioning and dispensary distribution model serving adult consumers.
• Guild Extracts: California premium cannabis concentrate brand with focus on high-potency extracts including solventless methods. Comparable as a premium extract brand serving concentrate enthusiasts with similar craft positioning and potency-forward product strategy.
• Alien Labs: California-based craft cannabis brand focusing on premium flower and concentrates with strong cultural identity. Comparable as a craft cannabis brand serving similar premium consumer segments with similar quality-forward positioning and limited-batch product strategy.
• Jetty Extracts: California-based cannabis company specializing in solventless extracts and vape cartridges. Comparable as both focus on solventless extraction methods, premium concentrate products, and craft positioning targeting similar experienced consumer segments.

Broad incumbents

• Stiiizy: Major California-based cannabis brand specializing in vape cartridges and concentrates with broad multi-state distribution. Comparable product category (vapes and concentrates) and dispensary distribution model, but operates at significantly larger scale as a broad incumbent rather than a niche craft brand.
• Cookies: Major cannabis lifestyle brand offering flower, vapes, and concentrates across multiple states with deep cultural positioning. Comparable as a brand-led cannabis company with similar dispensary distribution model, but operates at much larger scale with broader product portfolio and deeper marketing resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sillynice

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Silly Nice