Name

Burki Scherer

Legal name

Burki Scherer AG

Website

https://burki-scherer.ch

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Advertising & Marketing Services

NAICS

Advertising Agencies (541810), Marketing Consulting Services (541613), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industries

Marketing Automation & Campaign Management CRM (HDAEAFAB), Customer Retention, Win-Back & Churn Reduction Programs (MPAAAIAH)

Keywords

• Advertising agency services
• Brand communication design
• 3D CGI production
• Marketing automation platform
• Digital asset management

Headquarters

HQ city

Oftringen

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services - Project-based: Burki Scherer generates revenue through project-based professional services including communication consulting, branding and design, advertising campaigns, content creation, web development, and 3D/CGI production. Projects range from single deliverables to comprehensive integrated campaigns.
2. Retainer Contracts: Ongoing client relationships with retainer arrangements for continuous marketing support, brand management, and communication services.
3. Digital Products and Subscriptions: Revenue from Digital Asset Management services (cavok) and marketing automation platform (Caymland M4) offered as subscription-based SaaS products.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Burki Scherer is a Swiss full-service advertising agency offering integrated 360-degree marketing communications: communication consulting, corporate communication, brand design, advertising and promotions, content creation, online advertising, 3D/CGI production, desktop publishing, web design and development, and SEO/GEO. The agency also develops and sells proprietary technology products — cavok Digital Asset Management (SaaS), Caymland M4 marketing automation (certified partner reseller), an interactive 3D Product Configurator, and a web-based contest/gamification Promotion Platform — all built on the Contao CMS foundation, and offers AI-assisted content production workshops and training.

Product overview

Burki Scherer is a Swiss full-service advertising agency (Full-Service-Werbeagentur) headquartered in Oftringen, serving B2B and B2C clients since 1985. The agency offers a comprehensive 360° portfolio spanning communication consulting, corporate communication, brand design, advertising, content creation, 3D/CGI, publishing, and web development. The agency's technology offerings include Caymland M4 marketing automation platform (with integrated CRM, lead management, and multi-channel campaign orchestration), cavok digital asset management (DAM/MAM), an interactive 3D product configurator, a proprietary web-based contest/promotion platform, and an AI services practice covering AI-assisted video production (KI-Video), AI-generated imagery (KI-Bilder), AI co-creation content pipelines, and SEO/GEO services. The technology products share a common foundation on the Contao CMS platform, enabling modular deployments across web, DAM, e-commerce, and promotion use cases.

Differentiator

Problem solved

Functional benefit

Brands

• cavok: Digital Asset Management (DAM) system developed by Burki Scherer for central media data management with secure web-based storage, flexible user rights, sharing links with password protection, full-text search, and redundant storage in Swiss data centers.

Products and services

• Communication Consulting (Kommunikationsberatung) Strategic communication consulting developing holistic communication concepts and advertising concepts that think brands from strategy and integrated communication to targeted measures along the customer journey. For companies seeking senior strategic guidance on integrated marketing.
• Corporate Communication (Unternehmenskommunikation) Corporate communication services including annual reports, ESG reports, sustainability reports, hybrid reports, image brochures, films, trade show design, and employer branding. For enterprise clients needing stakeholder-facing corporate publications and events.
• Brand Design (Markendesign) Brand design and visual identity services covering brand positioning, visual language development, packaging design, and consistent design across all touchpoints. For companies seeking brand refresh, repositioning, or packaging design projects.
• Advertising and Promotions (Werbung und Promotionen) Advertising campaigns and promotional activities including OnPack promotions, online promotions, trade campaigns, POS activations, and BTL measures across various channels. For brands needing promotional campaigns that drive retail engagement.
• Content Creation Content creation services for all channels including text, photography, video production, 3D CGI, and AI-generated content (KI-Video, KI-Bilder). For brands needing multi-format content production.
• Online Advertising (Online Werbung) Digital advertising services including online promotions, display campaigns, social media campaigns, and gamification-based digital activations. For brands needing digital campaign execution and online promotions.
• 3D/CGI Production 3D and CGI production services including animation and motion design, still 3D images, and 3D product visualization for marketing, packaging, and digital experiences. For brands needing high-quality 3D product visualization, motion graphics, or packaging visualization.
• Desktop Publishing (DTP) Desktop publishing services for print materials including annual reports, brochures, catalogs, magazines, and other corporate publications. For organizations needing print publication production and layout.
• Web Design & Development Web design and development services including responsive websites, web shops, SEO optimization, and integration with content management systems (Contao). For companies needing websites, e-commerce platforms, and digital presence builds.
• Publishing Services Publishing services including consulting, media production, image editing, proofing, data management, and certifications and standards compliance. For organizations needing end-to-end publishing workflow management.
• SEO/GEO (Search Engine Optimization & Generative Engine Optimization) Search engine optimization (SEO) and generative engine optimization (GEO) services to ensure brands are found in both traditional search and AI-driven discovery platforms. For companies needing visibility in Google and AI-driven search.
• AI Services (KI Workshops, Training & Co-Creation) AI consulting, workshops, and content production services including AI training, AI & 3D workshops, KI sessions for teams, and AI co-creation content pipelines for video formats. For corporate teams needing practical AI upskilling and AI-assisted content production.
• cavok Digital Asset Management (DAM) Web-based digital asset management (DAM) and media asset management (MAM) system for centralized media data storage with secure data handling, flexible user rights, password-protected sharing links, full-text search, and redundant Swiss data center storage. Delivered as SaaS with unlimited concurrent users and unlimited bandwidth. For organizations needing secure centralized media management under Swiss data residency.
• Caymland M4 Marketing Automation Marketing automation platform implementation that transforms websites into intelligent sales instruments, creating visitor profiles, automating personalized email campaigns, and managing leads with integrated CRM, website tracking, lead scoring, and GDPR/Swiss revDSG compliance. Includes built-in connectors for Salesforce, Microsoft Dynamics, Pipedrive, Zoho CRM, Microsoft Outlook, Twilio SMS, and EXXAS ERP. For Swiss businesses needing GDPR-compliant marketing automation with CRM integration.
• 3D Product Configurator Interactive real-time 3D product configurator running in browser using GLB format with no external plugins or rendering engines required. Integrated into Contao CMS, supporting desktop, tablet, and smartphone with modular architecture for multi-product, multi-language, and multi-market deployment. For brands needing interactive web-based product visualization and configuration experiences.
• Web Promotion Platform (Promotionen / Gewinnspiele) Custom contest and prize game platform integrated into Contao CMS, supporting various game mechanics (memory, wheel of fortune, slot machine, instant win, promo codes) with detailed analytics, fraud prevention, double-opt-in, and prize logistics management. For brands needing online contest, sweepstakes, or gamified promotional activations.

Quantifiable outcome

• Swisslos promotion campaign: 40,200 total participations, 13,000 prizes distributed over 12 weeks
• +2 more outcomes

Named customers21 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability8 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and major.

• Sanitas TroeschcoreStrategic or Co-development PartnerBurki Scherer collaborated with Sanitas Troesch to create an AI-generated trade show video for the suissetec exhibition. The 40-second promotional spot was produced in just one day, serving as a training case for the customer's internal AI capabilities.
• Bossard GroupcoreStrategic or Co-development PartnerBurki Scherer conducted a multi-day deep dive workshop with Bossard Group to train their in-house team on AI-assisted 3D workflows, bringing connection technology visualization to world-class standards internally.
• CoopmajorGTM or Marketing PartnerMultiple joint promotions with Coop including Swisslos scratch card activations, Rivella/Focuswater Spin & Win campaigns, and Emmi Caffè Latte summer promotions. Coop serves as retail channel partner for consumer engagement campaigns.
• Caymland M4coreTechnology or IntegrationBurki Scherer is a certified partner for Caymland M4 marketing automation platform, offering complete setup, configuration, campaign design, and first-level support to clients. Caymland M4 provides integrated CRM, email marketing, and lead management capabilities.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• DDB Switzerland: Swiss office of global DDB creative network. Overlaps with Burki Scherer on creative-led advertising and brand work for enterprise clients, though embedded in a global holding company structure.
• Havas Switzerland: Swiss presence of Havas network offering creative, media, and digital services. Overlaps with Burki Scherer on brand, advertising, and digital capabilities, though Havas operates at global network scale.
• Serviceplan Suisse: Swiss office of European Serviceplan Group, integrated agency with brand, digital, and technology capabilities. Comparable integrated offering but operating at international network scale.
• Scholz & Friends: Independent European agency group with integrated brand and digital capabilities. Comparable in independent ownership and integrated delivery model, though with broader geographic footprint.
• M+C Saatchi: Independent global agency network with strong creative reputation. Comparable in independent ownership and creative-led positioning, though operating at multi-market scale.
• Publicis Zurich: Swiss arm of global Publicis network offering advertising, media, digital, and CRM services. Overlaps with Burki Scherer's full-service value proposition but as part of a much wider portfolio.

Direct peers

• Spillmann Felser Leo Burnett: Long-established Swiss full-service agency (Leo Burnett affiliate) serving enterprise B2B and B2C clients with integrated brand and campaign work. Comparable in client caliber and integrated service model.
• Jung von Matt: Independent creative agency group with strong Zurich presence serving enterprise brands. Comparable in creative-led model and major-client roster, though with significantly larger scale.
• Wirz Werbeagentur: Swiss full-service advertising agency with comparable size and integrated offering spanning strategy, creative, digital, and media. Closest head-to-head mid-market Swiss agency comp for Burki Scherer.
• Dept: Global digital-first agency combining technology, creative, and data. Comparable in combining creative services with proprietary digital products and emphasis on AI-driven content production.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@burkischerer1299
• LinkedInlinkedin.com/company/burki-scherer
• Instagraminstagram.com/burkischerer

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Burki Scherer