Melbourne Stars

Professional Sports Franchisemelbournestars.com.au

Melbourne Stars is a professional cricket franchise competing in Australia's Big Bash League and Women's Big Bash League, serving Melbourne fans through ticketing, memberships, merchandise, corporate hospitality, youth development programs, and community initiatives.

Company typePrivate
Founded2011
HeadquartersSaint Kilda, Australia
Headcount11–50
GTM typeB2C
OfferingServices

What Melbourne Stars does

Melbourne Stars is a professional cricket franchise based in Saint Kilda, Melbourne, fielding men's and women's teams in Cricket Australia's Big Bash League (BBL) and Women's Big Bash League (WBBL). Founded in 2011, the club operates from Junction Oval / St Kilda Cricket Ground and serves Melbourne and Victorian cricket audiences with a portfolio spanning professional competition participation, fan membership programs, official merchandise, corporate hospitality, and an extensive community and youth development offering (Super Stars Camp, Squad, Academy, Super Clinics, Foundation, Stars Truck, Schools Ticketing Initiative).

The franchise runs on a diversified direct-to-consumer revenue model combining ticketing, recurring memberships, merchandise unit sales ($20-$120 price points), corporate hospitality packages, and a tiered sponsorship structure (Principal Partner plus Official Partners). Distribution is omnichannel: an official website for tickets and memberships, the Cricket Australia online shop for merchandise, on-site match-day retail and hospitality, and corporate direct sales. Marketing spans organic social (Instagram, TikTok, YouTube, Facebook, Twitter), content marketing including the 'With the Stars' podcast, email, community programs, and paid digital advertising.

The core technology is essentially non-existent as a proprietary asset, consistent with a sports franchise rather than a tech business. Operational IP is brand-led: a recognized Melbourne cricket identity, a high-profile roster (Glenn Maxwell, Marcus Stoinis, Meg Lanning), and a deep community ecosystem. On-field, the men's team finished BBL|15 in 4th with 12 points and the women's team finished WBBL|11 in 4th with 11 points; both leagues set viewership records in the 2025-2026 season, indicating expanding commercial reach despite mid-table finishes.

Melbourne Stars firmographics

Firmographics

Name: Melbourne Stars
Legal name: Melbourne Stars
Website: https://melbournestars.com.au
Company type: Private
Founded year: 2011
Operating status: Operating
Headcount range: 11–50 employees
Short description: Melbourne Stars is a professional cricket franchise competing in Australia's Big Bash League and Women's Big Bash League, serving Melbourne fans through ticketing, memberships, merchandise, corporate hospitality, youth development programs, and community initiatives.
Ownership category
akta.pro rank

Melbourne Stars industry classification

Industry

Product category: Professional Sports Franchise
NAICS: Sports Teams and Clubs (711211), Spectator Sports (71121), Spectator Sports (7112)
SIC: Services-Membership Sports & Recreation Clubs (7997)
akta.pro primary industry: Cricket Leagues (MPAKAAAF)
akta.pro secondary industries: Team Sports Matches (Club & National) (MPAGAMAB), Professional Live Sports Leagues & Tours (MPAGAMAA)

Keywords

Professional cricket franchise
Big Bash League tickets
Match-day memberships
Corporate cricket hospitality
Youth cricket coaching

Where Melbourne Stars is headquartered

Location

Headquarters

HQ city: Saint Kilda
HQ country: Australia
HQ region: Oceania

Offices1 record

Markets served

Melbourne Stars business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

Ticket Sales: Revenue from match attendance tickets for BBL and WBBL home games at Junction Oval/St Kilda Cricket Ground
Memberships: Annual and seasonal membership programs offering access to matches, exclusive content, and member benefits
Merchandise Sales: Online retail sales of team merchandise including jerseys, jackets, apparel, and accessories through official shop
Corporate Hospitality: Corporate packages offering premium seating, catering, and networking opportunities at matches
Sponsorship & Partnerships: Principal partner and official partner sponsorships including branding, digital exposure, and activation rights

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	BBL Jersey Short Sleeve - Adult
Unit Pricing	Pay-as-you-go	Retro Jacket Unisex
Unit Pricing	Pay-as-you-go	BBL Warm Up Tee Youth
Unit Pricing	Pay-as-you-go	Pom Pom Knit Beanie

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Melbourne Stars product offering

Product offering

Core offering

Melbourne Stars is a professional cricket franchise that fields men's (BBL) and women's (WBBL) teams in Australia's top-tier domestic T20 competitions. It sells match tickets, recurring memberships, team merchandise, corporate hospitality packages, and youth holiday cricket programs (Super Stars Camp, Squad, Academy, Super Clinics), while operating community and foundation initiatives tied to the club.

Product overview

Melbourne Stars is a professional cricket franchise fielding teams in both the Big Bash League (BBL) and Women's Big Bash League (WBBL). The organization offers a diverse portfolio including core team participation in professional cricket competitions, membership programs providing fan access and benefits, corporate hospitality packages, and community-focused initiatives such as Team Green, the Foundation, Schools Ticketing Initiative, and the Stars Truck mobile experience. Youth and community development is delivered through holiday programs including Super Stars Camp (ages 5-10), Super Stars Squad (14 & Under), Super Stars Academy (17 & Under), and Super Clinics. The Stars also provides entertainment offerings including Birthday Parties, a Super Stars Playground, and an online Fan Hub & Games platform. Merchandise including jerseys, jackets, and accessories is available through the official online shop.

Differentiator

Problem solved

Functional benefit

Products and services

BBL Match Tickets Match-day tickets for Melbourne Stars BBL men's home games at Junction Oval/St Kilda Cricket Ground, sold directly to fans through the official website.
Stars Club Membership Annual recurring membership program offering fans exclusive access, benefits, and experiences with the Melbourne Stars, sold through the memberships page with multiple tiers.
Melbourne Stars Merchandise Official team merchandise including BBL jerseys ($80), Retro Jackets ($120), youth warm-up tees ($50), pom pom knit beanies ($20), and other accessories sold through the official online shop at shop.cricket.com.au.
Corporate Hospitality Packages Premium corporate hospitality packages offering premium seating, catering, and networking opportunities at Melbourne Stars matches, sold directly to businesses for client entertainment and brand activation.
Birthday Party Packages Birthday party packages hosted at the Stars venue offering fan experiences for children at Melbourne Stars home games.
Super Stars Camp Holiday cricket program for children aged 5-10 years introducing them to cricket fundamentals and Stars team culture during school holidays.
Super Stars Squad Holiday cricket program for players aged 14 and under providing more advanced cricket training and skill development during school holidays.
Super Stars Academy Elite holiday cricket program for players aged 17 and under offering elite-level cricket training and development opportunities.
Super Clinics Cricket skill development clinics for various age groups providing coaching and training sessions across the calendar.
Fan Hub & Games Online fan engagement platform featuring interactive games and content for Melbourne Stars supporters, accessible via the website.

Quantifiable outcome

WBBL|11 and BBL|15 viewership records broken

Companies that use Melbourne Stars

Customer profile

Segments3 records

Ideal customer profiles3 records

Melbourne Stars technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Melbourne Stars partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core and minor.

Principal Partner (unspecified)coreGTM or Marketing PartnerThe club has a designated Principal Partner position representing the highest tier of commercial sponsorship, providing major branding and marketing exposure across team assets and match-day activations.
Official Partners (unspecified)minorGTM or Marketing PartnerMultiple Official Partners supporting the club with various levels of branding and promotional rights across digital and physical team assets.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Melbourne Stars competitors and assessment

Company assessment

Direct peers

Brisbane Heat: BBL and WBBL franchise operating the same business model, sponsorship structure, and digital/merchandise channels. Useful peer for Queensland market dynamics and central Cricket Australia revenue share.
Sydney Thunder: BBL/WBBL franchise with comparable membership, merchandise, and corporate hospitality model. Smaller Sydney-market franchise useful as a size-comparable peer.
Perth Scorchers: BBL/WBBL men's and women's team operating the same franchise business model across tickets, memberships, merchandise, and community programs. The most successful BBL franchise and a benchmark for sponsorship, fan engagement, and on-field performance value.
Adelaide Strikers: BBL and WBBL dual-team franchise with parallel ticketing, membership, and merchandise operations. Single-market Australian regional franchise with similar community-program philosophy.
Sydney Sixers: BBL and WBBL men's and women's franchise with parallel revenue streams, corporate hospitality, and community foundation programs. Comparable eastern-seaboard franchise with strong sponsorship base.
Melbourne Renegades: Same BBL/WBBL leagues, same Melbourne market, same revenue model (tickets, memberships, merchandise, corporate hospitality). Most directly comparable peer given the head-to-head rivalry and shared geographic catchment.
Hobart Hurricanes: BBL and WBBL franchise operating the same dual-team, multi-revenue-stream model. Top-of-ladder competitor in WBBL|11 and BBL|15, useful benchmark for on-field commercial performance.

Broad incumbents

Cricket Australia: National governing body that administers BBL/WBBL and is the central commercial counterpart — owns broadcast rights, sets salary caps, and operates the merchandise store (shop.cricket.com.au) where Melbourne Stars merchandise is sold. Comparable as the league-level ecosystem incumbent rather than direct competitor.
Mumbai Indians (IPL): Indian Premier League franchise — the largest T20 franchise league globally. Operating model (memberships, merchandise, sponsorship, digital content) is structurally analogous and serves as a high-end benchmark for what scaled T20 franchise economics look like.

Regional players

Manchester Originals (The Hundred): England's The Hundred franchise operating a similar single-city, ticketing-plus-membership-plus-merchandise model. Comparable as a newer-market T20 league team that offers cross-league benchmarking on sponsorship structure and digital fan engagement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Melbourne Stars financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Melbourne Stars leadership team

Management profile

Number of profiles

Profiles1 record

Melbourne Stars funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Melbourne Stars M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Melbourne Stars

What does Melbourne Stars do?

Is Melbourne Stars a public or private company?

Melbourne Stars is a private company. It is classified as unknown and is currently operating.

When was Melbourne Stars founded?

Melbourne Stars was founded in 2011. It employs 11 to 50 people.

Where is Melbourne Stars based?

Melbourne Stars is headquartered in Saint Kilda, Australia, in the Oceania region.

How does Melbourne Stars make money?

Five revenue lines are on record. Ticket Sales are the primary driver. The others are memberships, merchandise Sales, corporate Hospitality and sponsorship & Partnerships.

Who are Melbourne Stars's main competitors?

Direct peers on record are Brisbane Heat, Sydney Thunder, Perth Scorchers, Adelaide Strikers, Sydney Sixers, Melbourne Renegades and Hobart Hurricanes. Broad incumbents are Cricket Australia and Mumbai Indians (IPL). Manchester Originals (The Hundred) is listed as a regional player.

Does Melbourne Stars have an API?

No public API is recorded for Melbourne Stars.

What industry is Melbourne Stars in?

Melbourne Stars's product category is Professional Sports Franchise. Its primary akta.pro industry code is MPAKAAAF, Cricket Leagues, with a secondary code of MPAGAMAB, Team Sports Matches (Club & National). Its NAICS code is 711211 and its SIC code is 7997.