All Trade Group

What All Trade Group does

All Trade Group is an Israeli privately-held conglomerate founded in 2002 and headquartered in Tel Aviv's Ramat Hachayal business district, operating three interrelated business arms: technology/computing, e-waste recycling, and investments. The technology arm is led by Chayon Technologies (acquired 2016), which provides new and refurbished enterprise computing equipment and OEM hardware from approximately 20 world-leading manufacturers, complemented by its wholly-owned ELK Information Technologies integration/maintenance subsidiary (90% IT-specialist headcount), the Get Deal refurbished-product retail brand, and the BIG thin-client brand. The recycling arm — All Recycling, founded in 2008 — operates two facilities processing approximately 30,000 tons of electronic and non-ferrous metal waste per year, described as the largest and most advanced in the Middle East, applying an Urban Mining methodology that produces reusable metals from e-waste and offers ITAD and information-destruction services. The investment arm holds stakes in synergistic businesses, notably Edri 8, an Israeli digital outdoor signage operator with owned prime-intersection displays, remote content management software, and 4K-quality transmission. The group serves thousands of organizations across Israel and globally, with named enterprise and government customers including Bezeq, Pelephone, Cellcom, Amdocs, Menora, Tel Aviv-Yafo Municipality, and the Police Officers' Pension Funds; annual sales volume is qualitatively described as hundreds of millions of shekels per year.

The group's business model combines hardware resale (new and refurbished equipment from 20 OEM partners plus spare parts drop-shipped globally) with professional services (enterprise IT integration, Helpdesk, maintenance, recycling, ITAD, factory dismantling) and limited advertising revenue from owned Edri 8 digital signage. Go-to-market is overwhelmingly direct enterprise sales through internal sales teams, engineers, and consultants; consumer channels are confined to the Get Deal brand for refurbished hardware. The group has completed multiple acquisitions (Chayon Technologies and ELK in 2016 for 4 million shekels; BIG) and in 2021–2022 received a 40 million shekel equity investment from Teddy Sagi for a 35% stake (implying a 114 million shekel post-money valuation), with primary shareholders being the Reichman family and Sagi. Gadi Reichman serves as Group CEO and Chairman; Ran Laor is CFO. The group operates approximately 101–250 employees across its three divisions and recently extended recycling into Large Domestic Appliance processing via a partnership with Electra Consumer Products, with planned entry into plastic recycling.

Name

All Trade Group

Legal name

All Trade Group

Website

https://alltrade.co.il

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Short description

All Trade Group is an Israeli privately-held conglomerate operating across enterprise computing equipment (Chayon Technologies), e-waste recycling and urban mining (All Recycling), and digital outdoor advertising (Edri 8), serving thousands of enterprise, government, and consumer organizations primarily in Israel.

Ownership category

akta.pro rank

Product category

Diversified IT Services and E-Waste Recycling

NAICS

Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (42343), Other Commercial Equipment Merchant Wholesalers (42344)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045), Wholesale-Electronic Parts & Equipment, Nec (5065)

akta.pro primary industry

ITAD, Electronics Recycling & Parts Harvesting Retail (CRACAJAF)

akta.pro secondary industries

Certified Compliance & Reporting Services (R2/e-Stewards, Audit, ESG) (BPALAIAL), Industrial Symbiosis & Byproduct Exchange Platforms (EUAIANAG)

Keywords

• Enterprise IT services
• Computing equipment brokerage
• E-waste recycling
• Urban mining
• Digital outdoor signage

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Computing Equipment Sales: Sale of new and refurbished enterprise computing equipment and OEM equipment from approximately 20 manufacturers of the world's leading brands. Also includes spare parts sales and solutions for End of Life electronics.
2. Electronic Waste Recycling: Collection, treatment, recycling of electronic waste (SDA), non-ferrous metals recycling, and soon plastic recycling. Provides services for dismantling of factories or production lines.
3. Integration and IT Services: Turn Key Solutions including integration, complex projects, enterprise computing system services, outsourcing, Helpdesk, and maintenance of enterprise IT systems through ELK Information Technologies.
4. Digital Outdoor Signage: Digital outdoor signage services through Edri 8, including advertising space on large digital signs at prime intersections in Israel.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels3 records

Core offering

All Trade Group is an Israeli conglomerate operating three business arms: (1) Chayon Technologies, providing new and refurbished enterprise computing equipment from approximately 20 leading global manufacturers, IT integration, Helpdesk, and outsourcing services; (2) All Recycling, operating two e-waste and metal recycling facilities processing approximately 30,000 tons per year through urban mining methodology; and (3) Investments, including Edri 8, a digital outdoor signage business with remote-managed 4K displays at prime Israeli intersections.

Product overview

All Trade Group operates a diversified portfolio of three interconnected business arms: technology, recycling, and investments. The technology arm is led by Chayon Technologies (formerly Chayon Computers, acquired in 2016), which provides computing equipment and integration services through its sub-brands ELK Information Technologies (expert IT solutions), Get Deal (refurbished computer products), and BIG (thin client computing). The recycling arm operates through All Recycling, managing two facilities processing ~30,000 tons annually of electronic and metallic waste using Urban Mining methodology. The investment arm holds stakes in companies like Edri 8 (digital outdoor signage with 4K and remote management capabilities). Together, these arms provide an end-to-end solution covering planning, purchasing, implementation, reuse, and recycling in computing and electronics.

Differentiator

Problem solved

Functional benefit

Products and services

• Enterprise Computing Solutions (Chayon Technologies) Advanced computing solutions for enterprises and government organizations through Chayon Technologies. Provides new and refurbished enterprise computing equipment and OEM equipment from approximately 20 of the world's leading manufacturers, alongside integration projects, outsourcing, Helpdesk, and maintenance of enterprise IT systems. Serves customers from all areas of the economy including government, security, financial, insurance, telecom, high-tech, industry, and academia.
• IT Integration and Maintenance Services (ELK Information Technologies) Expert IT integration and maintenance solutions for enterprise IT systems, delivered by a team where 90% of employees are specialized IT professionals covering all IT domains. Customers include Amdocs, Menora, Pelephone, Cellcom, Bezeq, Tel Aviv-Yafo Municipality, and the Police Fund.
• Refurbished Computing Products (Get Deal) Refurbished computer products manufactured in an advanced facility for private customers, retailers, and e-commerce sites. Products are produced to high quality standards through environmentally friendly processes and come with full after-sales service and warranties.
• Thin Client Computing Solutions (BIG) Manufacturer of thin client computing equipment providing comprehensive endpoint solutions and operating systems across Server-based Computing, local, Client Server, and virtual environments.
• Electronic Waste Recycling and ITAD (All Recycling) E-waste and metal recycling services operated through two facilities with approximately 30,000 tons per year capacity, considered among the largest and most advanced in the Middle East. Services include collection, treatment, consulting, SDA e-waste recycling, non-ferrous metals recycling, ITAD (reuse of old IT equipment), factory and production line dismantling, secure information destruction, and recycling of materials with negative recycling value. Operates according to strict environmental standards using Urban Mining processes to extract reusable metals from waste.
• Digital Outdoor Signage and Advertising (Edri 8) Digital outdoor signage and advertising offering large-format displays at prime intersections in Israel. Provides advanced remote content management software, 4K quality transmission, exposure counting capabilities, and creative studio services for video production. Customers include leading advertising agencies in Israel and well-known brands.

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Electra Consumer ProductscoreStrategic or Co-development PartnerAll Recycling partnered with Electra Consumer Products to launch the first plant in Israel for recycling large electronic waste containing cooling gases (LDA - Large Domestic Appliances) such as refrigerators and air conditioners.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Arrow Electronics: Global value-added distributor of enterprise computing, software, and electronic components serving enterprise and OEM customers — a broader incumbent that overlaps with Chayon Technologies' hardware-broker and integration role.
• TD SYNNEX: Global IT distribution and services aggregator combining broadline hardware/software distribution with integration and lifecycle services — analogous to Chayon Technologies at much greater scale and across more geographies.
• Clear Channel Outdoor: Major global outdoor advertising operator with growing digital billboard inventory — a broader incumbent overlapping with Edri 8's prime-location digital signage business in the Israeli OOH market.

Direct peers

• Matrix IT: Largest Israeli IT services and integration company, competing head-to-head with ELK Information Technologies for enterprise and government integration, outsourcing, and Helpdesk contracts in the Israeli market.
• Umicore: Global leader in precious-metals and non-ferrous metals recycling, including recovery from complex waste streams — directly comparable to All Recycling's urban-mining process that produces reusable metals from electronic waste.
• Iron Mountain: Operates a major IT Asset Disposition (ITAD) business alongside its core records-management franchise, providing certified e-waste recycling, data destruction, and chain-of-custody compliance — directly overlapping All Recycling's ITAD and information-destruction offerings.
• Sims Lifecycle Services: Global ITAD, e-waste recycling, and secure data-destruction business that mirrors All Recycling's core services, including refurbishment, reuse, and end-of-life electronics processing. Closest direct comparable for the All Recycling arm.
• JCDecaux: World leader in outdoor advertising including digital billboards at prime urban locations — the most direct international comparable to Edri 8's digital outdoor signage business at major Israeli intersections.

Emerging players

• Back Market: Marketplace for refurbished consumer electronics with a quality/warranty framework — comparable to All Trade's Get Deal brand and the broader refurbished-equipment strategy, though focused on consumer rather than enterprise channels.
• DOWA Holdings: Japanese diversified recycler including electronic scrap and non-ferrous metals recovery, with urban-mining capabilities — partial overlap with All Recycling's e-waste-to-metals value chain, though operating in a different geography and with broader industrial recycling exposure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/alltrade-israel-ltd/about

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All Trade Group