What Electra Consumer Products does

Electra Consumer Products (TASE: ECP) is an Israeli publicly traded retail and consumer products group operating four business segments from its Tel Aviv headquarters. The Consumer Products segment covers air conditioning and HVAC manufacturing, import, export, and nationwide distribution through the sub-businesses Electra Air Conditioning, Electra Trade & Brands, Electra Customers, and Electra Industries (Fan Coil manufacturing), with a 40% strategic stake held by Bosch in the manufacturing operations. The Electrical Retail segment operates Israel's largest electric goods retail networks through the Shekem Electric and Mahsaney Hashmal chains combined with an omnichannel e-commerce platform. The Food Retail segment is the exclusive Israeli franchise operator of Carrefour (Europe's largest supermarket chain), built on the 2022 acquisition of the Yeinot Bitan Group's 152 stores. The Sports & Outdoor segment operates exclusive retail and distribution for Adidas, Columbia, Rip Curl, and Outsiders through the SA'AR Group.

The company generates revenue primarily through B2C hardware sales of consumer electronics, appliances, food, sports goods, and HVAC systems across more than 350 stores in 120+ Israeli cities (approximately 270,000 sqm of retail space), supplemented by transaction-fee and credit-related income from the Electra-Carrefour Club customer loyalty and credit platform. Distribution partnerships with Daikin, Samsung, Miele, Bosch, Liebherr, Philips, and Midea supply the appliance and HVAC categories, while franchise and exclusive distribution rights (Carrefour, Adidas, Samsung Climate Solutions) create defensible category positioning. Ownership sits with Elco Holdings under the Zalkind family; the company has been listed on the Tel Aviv Stock Exchange since 2010 and is led by Group CEO Zvika Shwimmer (since 2018) with Chairman Daniel Salkind overseeing governance. Headcount is in the 1,001-5,000 range and the company reports in ILS.

Name

Electra Consumer Products

Legal name

קבוצת אלקטרה מוצרי צריכה (1970) בע"מ (Electra Consumer Products (1970) Ltd.)

Website

https://ecp.co.il

Company type

Public

Founded year

1951

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Electra Consumer Products is an Israeli publicly traded retail and consumer products group operating 350+ stores across food retail (Carrefour franchise), electrical retail (Shekem Electric, Mahsaney Hashmal), HVAC/air conditioning, and sports & outdoor segments, serving Israeli consumers through exclusive global brand partnerships.

Ownership category

akta.pro rank

Product category

Consumer Retail

NAICS

General Merchandise Retailers (455), Food and Beverage Retailers (445), Electronics and Appliance Retailers (4492)

SIC

Retail-Variety Stores (5331), Retail-Grocery Stores (5411), Electric Housewares & Fans (3634)

akta.pro primary industry

Traditional Variety Stores (General Variety & Five-and-Dime) (CRAEAGAA)

akta.pro secondary industries

Premium & Upscale Supermarkets (CRAHAAAE), Outdoor & Active Lifestyle Apparel Retail (CRAAABAL)

Keywords

• Consumer electronics retail
• HVAC distribution
• Food retail franchise
• Sports apparel retail
• Brand distribution Israel

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Consumer Products - Air Conditioning & HVAC: Market leader in Israel's air conditioning and HVAC segment. Operates through four business units: Electra Air Conditioning, Electra Trade & Brands, Electra Customers, and Electra Industries. Includes manufacturing, import, export, and nationwide distribution across all sales channels. Partners with Daikin, Samsung, Miele, Liebherr, Philips, Midea, and TCL.
2. Electrical Retail: Israel's largest electrical goods retail networks through Shekem Electric and Mahsaney Hashmal brands. Combines physical retail footprint with e-commerce platform. Includes private label portfolio and multi-brand product offerings (LG, Philips, Samsung, Toshiba, Hisense, Electrolux).
3. Food Retail (Carrefour Franchise): Exclusive franchise operator of Carrefour (Europe's largest supermarket chain) in Israel. Revenue from supermarket operations, private label sales, and customer club. Acquired Yeinot Bitan Group (152 stores) in 2022.
4. Sports & Outdoor: Diversified portfolio combining exclusive import/distribution of international sports brands (Adidas, Columbia, Rip Curl) with nationwide retail chains. Includes SA'AR Group operations covering retail, e-commerce, import, and distribution.
5. Electra-Carrefour Club (Credit & Loyalty): Unified customer credit platform supporting retail and consumer activities through integrated credit card-based membership. Generates revenue from credit card usage, consumer loans, and financial services activity. Enables ongoing customer engagement and data collection.

Go-to-market motion3 records

Distribution channels8 records

Marketing channels5 records

Core offering

Electra Consumer Products is a manufacturer, importer, exporter, marketer and distributor that operates four consumer-facing segments in Israel: Consumer Products (air conditioning and HVAC manufacturing through Electra Industries plus import/distribution for Daikin, Samsung, Miele, Liebherr, Philips, Midea, TCL); Electrical Retail (Shekem Electric and Mahsaney Hashmal chains); Food Retail (exclusive Carrefour franchise operator); and Sports & Outdoor (Adidas, Columbia, Rip Curl). The Group runs 350+ stores across 120+ Israeli cities and combines physical retail with e-commerce and the Electra-Carrefour Club credit/loyalty platform.

Product overview

Electra Consumer Products is a diversified Israeli retail and consumer group operating four distinct segments: Consumer Products (HVAC/air conditioning manufacturing, import, and distribution), Electrical Retail (electronics retail through Shekem Electric and Mahsaney Hashmal chains), Food Retail (Carrefour franchise operator), and Sports & Outdoor (branded sports/outdoor retail through Adidas, Columbia, Rip Curl). The company connects global brands with Israeli consumers through over 350 stores across 120+ cities, supported by e-commerce platforms and the Electra-Carrefour Club customer loyalty/credit program. The portfolio includes both proprietary sub-brands (Electra Air Conditioning, Electra Water) and exclusive/distributed international brands (Samsung, Daikin, Miele, Carrefour, Adidas, Columbia).

Differentiator

Problem solved

Functional benefit

Brands

• Shekem Electric: National electrical retail chain - Israel's leading electric goods retail network with iconic brand presence
• Mahsaney Hashmal
• Adidas Retail
• SA'AR Group
• Carrefour Israel
• Electra Air Conditioning
• Electra Trade & Brands
• Electra Customers
• Electra Industries
• Shekem Electric Duty Free
• Samsung Climate Solutions by Electra CP
• Electra Water
• Electra-Carrefour Club
• Columbia Retail
• Outsiders
• Rip Curl Israel

Products and services

• Consumer Products (HVAC/Air Conditioning) Market leader in Israel's air conditioning and HVAC segment: manufacturing (Fan Coil units via Electra Industries), import, export, and nationwide distribution under partnership with Daikin, Samsung, Miele, Liebherr, Philips, Midea, and TCL. Targets residential and commercial customers seeking climate control solutions.
• Electrical Retail Israel's largest electrical goods retail networks through Shekem Electric and Mahsaney Hashmal brands, offering consumer electronics and home appliances across all price segments from LG, Philips, Samsung, Toshiba, Hisense, Electrolux and others. Operates physical stores plus e-commerce.
• Food Retail / Carrefour Israel Exclusive franchise operator of Carrefour hypermarkets and supermarkets in Israel, with strong purchasing power, private-label product offerings, and the Electra-Carrefour Club loyalty/credit program. Acquired Yeinot Bitan Group (152 stores) in 2022.
• Sports & Outdoor Sports, outdoor and lifestyle retail through the exclusive import and distribution of international brands including Adidas, Columbia, Rip Curl, and Outsiders, combined with nationwide retail chain operations and e-commerce through SA'AR Group.
• Electra-Carrefour Club (Credit & Loyalty) Group-wide integrated customer credit and loyalty platform offering credit card-based membership, consumer loans, and reward accumulation across the Electra retail ecosystem, with revenue from credit card usage, consumer loans, and financial services activity.

Quantifiable outcome

• 178% increase in net profit in Q1 2026
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core, minor and major.

• Samsung (Distribution Agreement)coreChannel Partner/ Reseller/ Distributor · 1 November 2025Agreement for distribution of Samsung Air Conditioning Solutions in Israel, signed November 2025, strengthening the strategic partnership between Electra and Samsung.
• SamsungcoreStrategic or Co-development Partner · 1 January 2025Electra CP strengthened partnership with Samsung in November 2025, expanding air conditioning portfolio. Electra serves as exclusive or primary distributor for Samsung Climate Solutions by Electra CP in Israel.
• CarrefourcoreStrategic or Co-development Partner · 1 January 2022Electra secured the exclusive franchise rights to operate Carrefour (Europe's largest supermarket chain) in Israel in 2022. This is a flagship partnership representing Electra's entry into food retail. Includes right to operate hypermarkets and supermarkets under the Carrefour brand.
• Yeinot Bitan GroupcoreOthers · 1 January 2022Electra entered food retail through the acquisition of the Yeinot Bitan Group, encompassing 152 stores, in 2022. This acquisition formed the foundation for Carrefour franchise operations.
• Saar GroupminorOthers · 1 January 2022Electra acquired the Saar Group in 2021, entering the travel and leisure market. The Saar Group operates sports and outdoor retail under brands including Columbia, Rip Curl, and Outsiders.
• Shekem Electric Duty FreeminorStrategic or Co-development Partner · 1 January 2021Electra entered the duty free market through Shekem Electric Duty Free operations, combining travel retail with the trusted Shekem Electric brand.
• BOSCHcoreStrategic or Co-development Partner · 1 January 2020BOSCH acquired a 40% stake in Electra's heating and air conditioning systems manufacturing operations in 2020, forming a strategic partnership with a global industry leader. This partnership brings global expertise and capital to Electra's HVAC manufacturing operations.
• DaikincoreStrategic or Co-development PartnerStrategic partnership with Daikin, a leading global HVAC manufacturer. Daikin is a key brand in Electra's air conditioning portfolio, providing advanced climate solutions for Israeli market.
• MielemajorChannel Partner/ Reseller/ DistributorExclusive or primary distribution partnership for Miele premium appliances (kitchen, laundry, home care) in Israel through Electra Trade & Brands division.
• LiebherrmajorChannel Partner/ Reseller/ DistributorDistribution partnership for Liebherr premium refrigeration and freezer products in Israel through Electra Trade & Brands.
• PhilipsmajorChannel Partner/ Reseller/ DistributorDistribution partnership for Philips consumer electronics and appliances in Israel through Electra Trade & Brands.
• Columbia SportswearmajorChannel Partner/ Reseller/ DistributorExclusive import and distribution of Columbia Sportswear brand in Israel through SA'AR Group retail operations.
• Rip CurlmajorChannel Partner/ Reseller/ DistributorExclusive import and distribution of Rip Curl surf and outdoor brand in Israel through SA'AR Group.
• AdidascoreChannel Partner/ Reseller/ DistributorExclusive Adidas retail operations in Israel, including branded stores and shop-in-shop concepts, through Electra Sports & Outdoor division.

Scale indicators8 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Al Tayer Group: UAE-based diversified retail conglomerate that holds exclusive franchise rights for global brands (Ferrari, Gap, Harvey Nichols, etc.) and operates multi-format retail across the Middle East. Highly comparable to ECP in terms of multi-category retail holding structure with global brand distribution and exclusive franchise economics.
• Landmark Group: Dubai-based multi-format retail conglomerate operating department stores, hypermarkets, and specialty retail across MENA and India. Carries international brands through owned retail and franchise models, structurally analogous to ECP's Shekem/Carrefour/Adidas combination.
• Azadea Group: Lebanese-headquartered, MENA-focused retail holding operating multi-brand fashion, home, and sports retail (including long-tenured Nike and Zara franchise rights). Directly comparable business model to ECP's Sports & Outdoor / SA'AR Group operations and franchise-driven portfolio.
• Fawaz Alhokair Group: Saudi-listed multi-segment retailer holding exclusive franchises in fashion, food, and lifestyle across MENA. Operates supermarket and department-store formats alongside category retail, providing a regional comparable for ECP's diversified-retail structure and franchise economics.
• Shufersal Ltd. Israel's largest grocery retailer and the most direct domestic competitor to Carrefour Israel / Yeinot Bitan within ECP's food-retail segment. Listed on TLV; provides the closest in-country benchmark for grocery market share, margin, and same-store dynamics.

Broad incumbents

• Carrefour SA: France-based global hypermarket and supermarket chain that granted ECP its Israeli franchise rights in 2022. A broader incumbent spanning many geographies and product categories; relevant as the strategic counterparty and global benchmark that defines ECP's food-retail ceiling.
• Kingfisher plc: UK-listed home-improvement and electrical-goods retailer (B&Q, Castorama, Screwfix). Provides a comparable public-market benchmark for the appliance/HVAC-adjacent retail vertical in which ECP's Shekem Electric and Mahsaney Hashmal operate.
• Currys plc: UK-listed specialist consumer-electronics and appliance retailer. Closest UK/EU analogue to ECP's Shekem Electric / Mahsaney Hashmal appliance-focused retail chain model, including installation, warranty, and credit-driven customer attach.
• Best Buy Co., Inc. US-listed specialty consumer-electronics and appliance retailer. Provides a global benchmark for the omnichannel electrical-retail format that ECP operates through its Shekem / Mahsaney Hashmal brands.
• Federation of Migros Cooperatives: Swiss diversified retailer operating supermarkets, department stores, and specialty formats. Comparable in operating a horizontally diversified retail portfolio (food + general merchandise + services) across one mature market, similar in posture to ECP's four-segment Israeli portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/electra-consumer-products-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Electra Consumer Products