What P e G Supermercados - Garopaba does

Procter & Gamble Brasil operates as the Brazilian subsidiary of Procter & Gamble, a global consumer goods corporation founded in 1837 and publicly traded on the NYSE under ticker PG. The company sells a diversified portfolio of personal care, beauty, health, hygiene, and home cleaning products through sub-brands including Pampers, Ariel, Always, Head & Shoulders, Pantene, Gillette, Oral-B, Olay, Downy, Vick, and Clearblue, organized across categories such as baby care, feminine care, hair care, oral care, skin care, fabric care, and health supplements. Underlying technology investments include a 4-step scientific product safety process, more than 25 non-animal testing methods, and innovation programs such as P&G Ventures, Connect + Develop, and Signal P&G.

The business model is anchored in consumer goods sales through major retail chains and a dedicated B2B partner portal (Parceiro P&G) for commercial and retail partners, complemented by brand-specific e-commerce sites for direct-to-consumer reach. Global annual revenue is approximately $82 billion, with products sold in more than 180 countries. Customer segments are primarily individual consumers (household personal care, cleaning, hygiene, health) and retail/trade partners, with secondary non-commercial engagement through healthcare institutions for product donations. The São Paulo office (Torre Z, Av. Dr. Chucri Zaidan, 296 - Vila Cordeiro) serves as the Brazilian regional headquarters, while global headquarters is in Cincinnati, Ohio. Recent strategic actions include COVID-19 product donations (over 3.4 million products and R$26 million+), continuous product launches (Oral-B iO, Microban24, Crest Whitening Emulsions), and discontinuation of Citoneurin 5000 injectable in Brazil from July 2025. The firmographic record labels this entity as a 10-employee supermarket in Garopaba, which is inconsistent with the substantive P&G data and is noted as a data quality concern.

Name

P e G Supermercados - Garopaba

Legal name

Procter & Gamble Brasil

Website

https://br.pg.com

Company type

Public

Founded year

1837

Operating status

Operating

Headcount range

1–10 employees

Short description

Procter & Gamble Brasil is the Brazilian subsidiary of global consumer goods company Procter & Gamble, selling personal care, beauty, hygiene, health, and home cleaning products under brands like Pampers, Ariel, Gillette, and Oral-B through retail partners.

Ownership category

akta.pro rank

Product category

Consumer Packaged Goods

NAICS

Health and Personal Care Retailers (456), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Feminine Hygiene & Intimate Care (Wash, Wipes, Deodorants) (CRADANAG)

akta.pro secondary industries

Medical & Hygiene Disposables (Underpads, Disposable Washcloths, Bed Bath Products) (CRADALAK), Deodorants & Antiperspirants (CRADANAA), Hand Sanitizers & Antibacterial Personal Care (CRADANAI), Probiotics & Digestive Health Supplements (CRADAGAF)

Keywords

• Consumer packaged goods
• Personal care products
• Household cleaning supplies
• Beauty and grooming brands
• Health and hygiene products

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Consumer Goods Sales: P&G generates revenue through the sale of consumer goods products including beauty, cleaning, hygiene and health products through retail and direct channels.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Procter & Gamble Brasil manufactures and sells a broad portfolio of consumer packaged goods — including personal care, beauty, fabric and home care, baby and feminine care, oral care, skin care, and over-the-counter health products — under dozens of owned brands such as Pampers, Ariel, Always, Gillette, Oral-B, Head & Shoulders, Pantene, Downy, Olay, Vick and Crest. Products are distributed through major Brazilian retail chains, dedicated brand e-commerce sites, and the Parceiro P&G B2B partner portal, and the company additionally serves commercial customers via P&G Professional.

Product overview

Procter & Gamble Brasil operates as a diversified consumer goods company offering a broad portfolio of personal care, beauty, health, hygiene, and home cleaning products. The portfolio includes both sub-brands organized by category (hair care with brands like Head & Shoulders, Pantene, and Aussie; oral care with Oral-B; feminine hygiene with Always; baby care with Pampers; fabric care with Ariel and Downy; skin care with Olay; and health products with Vick and Metamucil) and core innovation programs (P&G Ventures for new brand development, Signal P&G for innovation conferences, Connect + Develop for external partnerships, and P&G LifeLab for consumer experience showcases). The company also produces prescription and over-the-counter medications including Alginac for pain relief and Citoneurin for vitamin B supplementation. With operations spanning over 180 countries and more than 185 years of history, P&G combines global corporate resources with startup-like innovation agility to deliver superior consumer products.

Differentiator

Problem solved

Functional benefit

Brands

• Pampers: Fraldas de Bebê
• Always
• Head & Shoulders
• Pantene
• Gillette
• Oral-B
• Olay
• Tide
• Ariel
• Downy
• Vick
• Aussie
• Old Spice
• Clearblue
• Braun
• Venus
• Cascade
• Dawn
• Febreze
• Crest
• Charmin
• Bounty
• Puffs
• Metamucil
• Citoneurin
• Flexive
• Cebion
• SonoZzz

Products and services

• Pampers Baby diapers and related care products providing comfort and protection for infants. Sold to parents and caregivers of infants across Brazil through retail and brand e-commerce.
• Always Feminine hygiene brand offering sanitary pads providing protection and comfort during menstruation. Sold to women across Brazil through retail and the brand e-commerce site.
• Head & Shoulders World's number one anti-dandruff shampoo brand providing effective dandruff control and scalp care. Sold to consumers in Brazil through retail and the brand e-commerce site.
• Pantene
• Gillette Shavers and skin care brand offering razors, blades and grooming products for men. Sold to male consumers in Brazil through retail and the brand e-commerce site.
• Oral-B Oral care brand offering toothbrushes, dental floss and mouthwash products for superior oral hygiene. Sold to consumers and dental professionals in Brazil through retail and the brand e-commerce site.
• Olay Skin care brand offering facial moisturizers, cleansers and anti-aging products. Sold to consumers in Brazil through retail.
• Ariel
• Downy Fabric softeners and fabric protection brand offering laundry care solutions with long-lasting fragrance. Sold to Brazilian consumers through retail and the brand e-commerce site.
• Vick
• SonoZzz Sleep care product under the Vick umbrella for better sleep quality. Sold to Brazilian consumers through retail and the Vick brand site.
• Aussie
• Old Spice
• Clearblue
• Metamucil
• Flexive
• Citoneurin
• Alginac
• Cebion
• P&G Professional

Quantifiable outcome

• Over 95% of cleaning products phosphate-free
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Humane Society InternationalcoreStrategic or Co-development PartnerP&G partners with Humane Society International's #BeCrueltyFree campaign to promote the end of animal testing for cosmetics globally. This is part of P&G's commitment of nearly $480 million over 40 years to develop non-animal testing methods.
• PETA International Science ConsortiumcoreStrategic or Co-development PartnerP&G participates in PETA International Science Consortium to work with regulators and eradicate animal testing through promoting alternative testing methods.
• Human Toxicology Project ConsortiumminorStrategic or Co-development PartnerPartnership to promote non-animal testing methods and toxicology research alternatives.
• Cruz Vermelha Brasileira (Brazilian Red Cross)coreGTM or Marketing PartnerP&G Brasil partnered with Cruz Vermelha for COVID-19 relief efforts, donating millions of products to combat the pandemic.
• United Way BrasilcoreGTM or Marketing PartnerPartnership for COVID-19 community support including basic food basket donations distributed over eight months in São Paulo and Rio de Janeiro.
• Gerando FalcõesminorGTM or Marketing PartnerSocial impact organization partnered with P&G for basic food basket donations to vulnerable families during COVID-19 pandemic.
• iDentminorGTM or Marketing PartnerOral-B partnered with iDent platform to offer 14 days of free access to online courses for dentists during quarantine.
• Associação dos Engenheiros Politécnicos da USPminorStrategic or Co-development PartnerVick invested R$315,000 to support the 'Inspire' project for construction of low-cost open-source lung ventilators for COVID-19 response.
• Laboratório de Investigação Médica da Fundação Faculdade de Medicina da USPminorStrategic or Co-development PartnerAlways donated R$200,000 to Dr. Ester Sabino's research team at USP for COVID-19 research and to encourage women's participation in science.

Scale indicators8 records

Recent moves6 records

Expansion highlights10 records

Regional players

• Grupo Boticário: Major Brazilian beauty and personal care group (O Boticário, Eudora, Quem Disse, Berenice?). Regional peer competing with P&G's beauty/grooming brands (Olay, Gillette, Pantene) in Brazil.
• Natura &Co: Largest Brazilian beauty and personal care company (Natura, Avon, The Body Shop, Aesop). Regional direct competitor to P&G Brasil's beauty and personal care portfolio with deep local distribution and brand affinity.

Direct peers

• Reckitt Benckiser: Overlaps with P&G in health (Vick vs Nurofen/Mucinex), hygiene, and household cleaning. Comparable business model of brand-led CPG with high marketing intensity and similar category mix in Brazil.
• Colgate-Palmolive: Direct competitor in oral care (Colgate vs Oral-B/Crest), personal care, and home care. Closest peer in the CPG category structure P&G Brasil operates in, with comparable global distribution and brand-portfolio model.
• Church & Dwight: Mid-cap CPG peer competing in personal care, oral care, and household (Arm & Hammer, Trojan, Batiste vs P&G's Oral-B, Gillette, Head & Shoulders). Similar brand-led portfolio model.
• Henkel: Direct peer in laundry and home care (Tide/Ariel vs Persil) and adhesive/beauty adjacencies. Comparable brand-driven CPG model with strong presence in Latin America.
• Unilever: Global consumer packaged goods conglomerate competing head-to-head with P&G in laundry (Ariel vs Omo/Persil), hair care (Head & Shoulders/Pantene vs Dove/TRESemmé), deodorants (Old Spice vs Dove/Rexona), and oral/personal care. Most direct large-cap peer to P&G Brasil.
• Kimberly-Clark: Direct competitor in baby/family care (Pampers vs Huggies), feminine hygiene (Always vs Kotex), and tissue/paper (Charmin/Bounty vs Scott/Neve). Highly relevant peer to P&G's largest Brazil categories.

Broad incumbents

• Johnson & Johnson (Consumer Health): Broader incumbent with overlapping personal care, baby care (Johnson's Baby vs Pampers), and OTC health lines. Larger diversified player; comparable consumer-brand DNA but with pharma parentage.
• L'Oréal: Broad incumbent in beauty and personal care, directly competing with Olay, Gillette, and Pantene in skin, hair, and grooming. Stronger beauty specialization; relevant for the beauty portion of P&G's portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/proctergamble
• YouTubeyoutube.com/@pgbrasil5261
• Facebookfacebook.com/pgbrasil
• LinkedInlinkedin.com/company/p-e-g-supermercados---garopaba
• Instagraminstagram.com/proctergamble

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about P e G Supermercados - Garopaba