What Nazarian Plastic Surgery does

Nazarian Plastic Surgery is a privately held, founder-owned plastic surgery practice headquartered in Beverly Hills, California, founded by Dr. Sheila Nazarian, a Harvard/Columbia-educated, USC-trained, board-certified plastic surgeon. The practice operates an on-site certified surgical center and delivers a comprehensive menu of surgical procedures spanning facial rejuvenation (including the proprietary V-Lyft facelift and deep plane facelift), breast procedures, body contouring, hair restoration, and reconstructive surgery.

The business is organized across three integrated verticals: the core surgical practice, Spa26 (the med spa arm offering injectables, RF microneedling, laser treatments, and energy-based body contouring across a portfolio of FDA-cleared devices), and NazarianSkin/TheSkinSpot (a direct-to-consumer e-commerce storefront for medical-grade skincare and post-procedure products). A dedicated sexual wellness line and a medical weight loss program built around Semaglutide and Tirzepatide extend the service mix into high-recurring indications.

Revenue is generated through fee-for-service surgical and non-surgical procedures, with premium Beverly Hills pricing (e.g., labiaplasty up to $26,000), pay-as-you-go med spa sessions, financing partnerships (CareCredit, Lending USA), and transactional e-commerce skincare sales. Go-to-market is consultation-driven (both in-person and virtual) and heavily leverages Dr. Nazarian's personal brand, including a 1.7M+ social media following, Netflix appearances, and features in major publications, supported by an out-of-town patient program that serves domestic and international patients.

Name

Nazarian Plastic Surgery

Legal name

Nazarian Plastic Surgery

Website

https://nazarianplasticsurgery.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Nazarian Plastic Surgery is a Beverly Hills-based, founder-owned practice led by Dr. Sheila Nazarian offering surgical, med spa (Spa26), and DTC medical-grade skincare (TheSkinSpot) services to aesthetic, med spa, male, weight loss, and sexual wellness patients nationally and internationally.

Ownership category

akta.pro rank

Product category

Plastic Surgery and Aesthetic Medicine

NAICS

Hair, Nail, and Skin Care Services (81211), Other Personal Care Services (81219)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK)

Keywords

• Cosmetic surgery services
• Plastic surgery practice
• Non-surgical aesthetic treatments
• Med spa services
• Medical-grade skincare

Headquarters

HQ city

Beverly Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Surgical Procedures: Primary revenue stream from board-certified plastic surgeon Dr. Nazarian performing surgical procedures including facelifts, breast procedures, body contouring, and vaginal rejuvenation. Includes pre-operative consultations, surgical fees, facility fees, and post-operative care.
2. Med Spa and Non-Surgical Treatments: Revenue from non-invasive aesthetic treatments including RF microneedling, laser treatments, injectables (Botox, dermal fillers), and body contouring procedures. These typically require multiple sessions and provide recurring revenue opportunities.
3. Skincare Products: Sale of medical-grade skincare products through TheSkinSpot.com including Silagen scar treatments, NazarianSkin branded products, procedure prep and recovery supplements, and sunscreen products.
4. Sexual Wellness Treatments: Specialized vaginal rejuvenation procedures including VTone, FormaV, Morpheus8V, and Aviva treatments addressing pelvic floor health and sexual wellness.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Nazarian Plastic Surgery is a Beverly Hills-based plastic surgery practice offering board-certified surgical procedures (facelifts, rhinoplasty, breast and body contouring), non-surgical aesthetic treatments (injectables, RF microneedling, laser services, vaginal rejuvenation), and medical-grade skincare products through TheSkinSpot.com. The practice operates an on-site certified surgical center, a med spa division called Spa26, and a skincare retail arm under the NazarianSkin brand.

Product overview

Nazarian Plastic Surgery is a Beverly Hills-based plastic surgery practice offering a comprehensive portfolio of surgical procedures, non-surgical aesthetic treatments, and medical devices. The practice operates three divisions: Nazarian Plastic Surgery (surgical procedures), Spa26 (med spa/non-surgical treatments), and NazarianSkin/TheSkinSpot (medical-grade skincare products). Surgical offerings include facial procedures (V-Lyft Facelift, Deep Plane Facelift, Rhinoplasty, Blepharoplasty, Buccal Fat Removal, Chin procedures), breast procedures (Augmentation, Reduction, Lift, Reconstruction), body procedures (Tummy Tuck, Liposuction, Brazilian Butt Lift, Mommy Makeover, Labiaplasty), and hair restoration (NeoGraft, PRP). Non-surgical treatments include injectables (Botox, Dermal Fillers, Kybella, Sculptra), laser and energy devices (Morpheus8, Vivace RF Microneedling, CoolSculpting, FaceTite, BodyTite, Renuvion, various laser treatments), vaginal rejuvenation devices (VTone, FormaV, Aviva, Morpheus8V, diVa Laser), and medical weight loss (Semaglutide, Tirzepatide). The practice also provides a YouTube educational channel called 'Nazarian & Chill' and founded the Nazarian Institute for professional education.

Differentiator

Problem solved

Functional benefit

Brands

• Spa26: Med spa component of Nazarian Plastic Surgery offering non-surgical aesthetic treatments including injectables, laser treatments, and skin rejuvenation procedures.
• NazarianSkin

Products and services

• V-Lyft Facelift Dr. Nazarian's signature facelift procedure that combines advanced techniques to lift facial skin, tighten underlying muscles, restore volume with fat transfer, and fade fine lines and wrinkles for enhanced facial definition and harmony.
• Deep Plane Facelift
• Rhinoplasty Nose reshaping surgery to improve aesthetic appearance and function, including breathing improvement.
• Blepharoplasty Eyelid surgery to remove excess skin and tissue from the upper and/or lower eyelids.
• Breast Augmentation Breast enhancement procedure using custom-selected breast implants for natural-looking results.
• Tummy Tuck (Abdominoplasty) Long-lasting skin tightening and fat reduction throughout the abdomen to reveal smoother, slimmer contours.
• Brazilian Butt Lift (BBL) Body contouring procedure that enhances the buttocks using fat transfer techniques.
• Liposuction Fat reduction procedure to remove stubborn fat deposits from various body areas.
• Labiaplasty Aesthetic vaginal surgery that reduces and refines the contours of the inner labia to alleviate discomfort or self-consciousness.
• Mommy Makeover Combined surgical procedures to restore and enhance post-pregnancy body contours.
• Hair Restoration (NeoGraft) Advanced hair transplant solution using NeoGraft technology for follicular unit extraction.
• Botox and Neurotoxin Treatments Neurotoxin treatments (Botox, Dysport, Xeomin, Jeuveau) for reducing wrinkles and fine lines.
• Dermal Fillers Hyaluronic acid-based dermal fillers (Juvederm, Restylane, Voluma, Volbella, Vollure) for facial volume restoration, lip enhancement, and wrinkle correction.
• RF Microneedling (Vivace and Morpheus8) Combines radiofrequency waves with microneedling to enhance skin restoration, using Vivace (36 insulated gold needles, 70-watt RF, 3.5mm depth) and Morpheus8 (4-7mm depth) FDA-approved devices.
• Thread Face Lift (PDO Threads) Minimally-invasive procedure using temporary absorbable barbed sutures to lift and smooth sagging facial and neck skin, with results lasting up to 18 months.
• VTone Pelvic Floor Rehabilitation FDA-approved non-surgical treatment using electrical muscle stimulation (EMS) to strengthen pelvic muscles and treat urinary incontinence.
• FormaV Vaginal Rejuvenation Non-invasive vaginal rejuvenation therapy using bipolar radiofrequency energy to tighten vaginal walls and treat stress incontinence.
• Aviva Scarless Labiaplasty FDA-approved minimally invasive non-surgical procedure using radiofrequency-assisted lipolysis to reduce labial size without surgery or scarring.
• Morpheus8V Vaginal Rejuvenation
• Semaglutide Weight Loss Program Prescription weight loss injection (Semaglutide) to regulate appetite and improve metabolic function, offered as part of a comprehensive weight loss program.
• Tirzepatide Weight Loss Treatment Prescription weight loss medication (Tirzepatide) for appetite regulation and metabolic improvement.
• WOW Procedure (PRP Sexual Rejuvenation) PRP-based sexual rejuvenation treatment for women.
• NazarianSkin Medical-Grade Skincare Products Curated collection of online medical-grade skincare products including Silagen scar treatments, NazarianSkin branded products, procedure prep and recovery supplements, and sunscreen products.
• Spa26 Med Spa Services Med spa division offering non-surgical aesthetic treatments including injectables, laser treatments, chemical peels, RF microneedling, and skin rejuvenation procedures.

Quantifiable outcome

• RF Microneedling results last 1-2 years with 4-6 treatments for optimal effects
• +6 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• The Nazarian InstitutecoreStrategic or Co-development PartnerNon-profit organization founded by Dr. Nazarian to connect with and educate colleagues on professional and personal development in the aesthetic industry.
• TheSkinSpot.comcoreStrategic or Co-development PartnerCurated online medical-grade skincare storefront created by Dr. Nazarian to make professional skincare products affordable and understandable for consumers.
• SilagensupportingChannel Partner/ Reseller/ DistributorPhysician-exclusive medical-grade silicone scar treatment products available for purchase through the practice and TheSkinSpot.com.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• LaserAway: Largest US aesthetics chain offering laser hair removal, body contouring, injectables, and skin treatments. Overlaps with Nazarian's med spa and laser device offerings across many of the same end customers.
• Ideal Image: National med spa chain offering Botox, fillers, laser hair removal and body contouring. Overlaps with Spa26's non-surgical offerings targeting similar consumer segments at scaled pricing.
• SkinSpirit: Multi-location medical spa chain with broad non-surgical aesthetic services across the US. Larger scale operator in adjacent med spa category serving similar med spa patient segment.

Others

• Allergan Aesthetics (AbbVie): Manufacturer of Botox, CoolSculpting, and dermal fillers used by Nazarian Plastic Surgery. Compares as an upstream supplier and category standard-setter shaping the competitive landscape.
• RealSelf: Consumer-facing aesthetics marketplace and review platform. Comparable through patient reviews and discovery process, and integrated with the practice's verified profile.

Direct peers

• Spa26 / Nazarian Plastic Surgery competitors (Smile Makeover / Beverly Hills Institute): Beverly Hills cosmetic surgery practices offering competing surgical procedures (facelift, breast, body) to similar patient demographics. Comparable luxury positioning and pricing.
• Wave Plastic Surgery: Multi-location Los Angeles-area plastic surgery practice offering comparable surgical and med spa services with strong Asian-American patient focus. Direct overlap in procedure mix and aesthetics market.
• Cassileth Plastic Surgery: Direct Beverly Hills-based competitor offering surgical and non-surgical aesthetic procedures from a similarly credentialed female board-certified plastic surgeon. Comparable service mix, patient segment, and price positioning.
• Kao Plastic Surgery: Beverly Hills-based facial and body plastic surgery practice led by a board-certified surgeon with surgical and med spa offerings. Direct peer in procedure mix and customer profile.
• Garth Fisher M.D. Beverly Hills celebrity plastic surgeon offering full surgical and non-surgical aesthetic services. Comparable personal-brand-led model targeting high-net-worth patients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/doctornazarian
• YouTubeyoutube.com/@nazarianplasticsurgery
• Facebookfacebook.com/NazarianPlasticSurgery
• Instagraminstagram.com/themodelsurgeon
• TikToktiktok.com/@drsheilanazarian
• LinkedInlinkedin.com/company/nazarian-plastic-surgery

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nazarian Plastic Surgery