Cassileth Plastic Surgery & Skin Care

What Cassileth Plastic Surgery & Skin Care does

Cassileth Plastic Surgery & Skin Care is a Beverly Hills-based private medical practice founded in 2003 by Dr. Lisa Cassileth, MD, FACS, focused on plastic and reconstructive surgery with a distinct emphasis on breast reconstruction after mastectomy, complex revision cases, and premium cosmetic surgery. The practice operates from a single location at 436 N Bedford Drive and includes an on-site QuadA (AAAHC)-accredited surgery center (436 Beverly Hills Surgery Center) co-located with the Bedford Breast Center, a diagnostic imaging and breast-care facility co-founded by Dr. Cassileth and Dr. Leslie Memsic in 2015. The clinical bench consists of fellowship-trained surgeons — Dr. Kelly Killeen, Dr. Omar Hussain, and Dr. Beina Azadgoli — alongside board-certified gynecologists and urogynecologists, MedSpa practitioners, and a dedicated Patient Advocacy team handling insurance verification and pre-authorization.

The clinical product portfolio is anchored by three original, peer-reviewed surgical techniques invented by Dr. Cassileth — Direct-to-Implant (DTI) prepectoral breast reconstruction (2007, published Annals of Plastic Surgery 2011), the SWIM flap (Skin-Sparing, Wise Pattern, Internal Mammary Perforator, 2017, published Journal of the American College of Surgeons 2020), and the Pocket Lift (2021) — which are now taught and used globally. Supporting procedures include breast augmentation, reduction, fat transfer, revision surgery, facelift, blepharoplasty, and body contouring, all performed on-site. A full aftercare stack — hyperbaric oxygen therapy, lymphatic massage, Morpheus8 RF microneedling, IV therapy, peptides (BPC-157), red light therapy, medical-grade skincare (SkinCeuticals, ALASTIN, ZO), and compression therapy — runs alongside surgical recovery. EHR runs on Nextech, and pre-surgical consultations use Crisalix 3D imaging.

Revenue is generated primarily through a mix of self-pay cosmetic procedures, insurance-reimbursed breast reconstruction after mastectomy (federally mandated), capsular contracture treatment, and qualifying breast reductions, plus recurring MedSpa and wellness revenue. Financing is offered through CareCredit, Alphaeon Credit, and Cherry. Go-to-market is consultation-driven and direct-to-consumer, anchored in Beverly Hills with virtual consultations extending reach nationally and internationally. In 2025 the practice evolved into The Practice Healthcare, an integrated multi-specialty platform spanning surgery, breast health, diagnostics, gynecology, MedSpa, and longevity under one coordinated care team.

Name

Cassileth Plastic Surgery & Skin Care

Legal name

Cassileth Plastic Surgery

Website

https://drcassileth.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Cassileth Plastic Surgery & Skin Care is a Beverly Hills private medical practice founded in 2003 by Dr. Lisa Cassileth, specializing in breast reconstruction (including her proprietary Direct-to-Implant and SWIM flap techniques), complex revision surgery, cosmetic procedures, MedSpa, and integrated women's health under The Practice Healthcare platform.

Ownership category

akta.pro rank

Product category

Plastic Surgery Services

NAICS

Diagnostic Imaging Centers (621512)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Facial Plastic & Reconstructive Surgery (ENT) (HLAKAMAG)

akta.pro secondary industry

Cosmetic & Plastic Surgery Tourism Agencies (THAKAIAD)

Keywords

• Plastic surgery services
• Breast reconstruction
• Cosmetic procedures
• Reconstructive surgery
• Medspa services

Headquarters

HQ city

Beverly Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Surgical Procedures: Breast reconstruction, revision surgery, breast augmentation, breast reduction, body contouring, and facial procedures performed in the on-site accredited surgery center. Revenue from professional fees, facility fees, and anesthesia services.
2. Insurance-Reimbursed Procedures: Breast reconstruction after mastectomy (federally mandated coverage), breast reduction with documented symptoms, capsular contracture treatment, and other medically necessary procedures covered by insurance.
3. MedSpa and Wellness Services: Non-surgical services including injectables, lasers, microneedling, IV therapy, peptides, red light therapy, and medical-grade skincare. Ongoing revenue from repeat patients.
4. Aftercare Services: Hyperbaric oxygen therapy, lymphatic massage, Morpheus8, compression therapy, and other recovery services coordinated directly with the surgical team.
5. Diagnostic Services (Bedford Breast Center): Imaging, genetic testing, and diagnostic care co-founded with Dr. Leslie Memsic in 2015.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Cassileth Plastic Surgery & Skin Care is a private Beverly Hills medical practice delivering reconstructive and cosmetic plastic surgery, performed in an on-site QuadA-accredited surgery center. It is best known for pioneering breast reconstruction techniques — Direct-to-Implant and SWIM Flap — invented by Dr. Lisa Cassileth, alongside breast augmentation, reduction, revision, facial rejuvenation, and body contouring, supported by an integrated MedSpa and post-operative recovery program.

Product overview

Cassileth Plastic Surgery & Skin Care operates as a unified multi-specialty healthcare platform consisting of three integrated entities: Cassileth Plastic Surgery (the surgical practice), Bedford Breast Center (diagnostic and breast health), and The Practice Healthcare (the overarching brand encompassing wellness, MedSpa, gynecology, and longevity). The core surgical offerings center on pioneering breast reconstruction techniques—Direct-to-Implant (DTI, 2007), SWIM Flap (2017), and Pocket Lift—all invented by Dr. Cassileth and now used worldwide. Supporting these are breast augmentation, reduction, revision, fat transfer, facelift, and blepharoplasty. The practice differentiates through a comprehensive aftercare program offering on-site services including hyperbaric oxygen therapy, lymphatic massage, Morpheus8 RF microneedling, IV therapy, peptides, red light therapy, medical-grade skincare, and compression therapy. All procedures are performed in the on-site AAAHC-accredited 436 Beverly Hills Surgery Center, with recovery coordinated through the same surgical team.

Differentiator

Problem solved

Functional benefit

Products and services

• Direct-to-Implant Breast Reconstruction A one-stage immediate breast reconstruction technique placing implants at the time of mastectomy, eliminating the need for tissue expanders, intended for mastectomy patients seeking faster recovery.
• SWIM Flap Breast Reconstruction An implant-free breast reconstruction using the patient's own tissue for mastectomy patients who prefer not to have implants or are not candidates for them.
• Pocket Lift Breast Lift An internal-support breast lift technique providing structural lift and support without implants, for patients seeking breast lift without prosthetic material.
• Breast Reduction Surgical reduction of breast tissue to alleviate symptoms such as back pain and shoulder grooving, often combined with lift techniques, for women with disproportionately large breasts.
• Breast Augmentation Breast enhancement using implants or fat transfer to increase size and improve shape, for women seeking cosmetic breast augmentation.
• Fat Transfer Breast Augmentation Implant-free augmentation using harvested fat from the patient's own body for natural-feeling results, for women seeking modest breast enhancement using autologous tissue.
• Breast Implant Removal (Explant) Explant surgery to remove breast implants, often combined with capsulectomy and fat transfer for natural results, for patients experiencing complications or preferring to remove prior implants.
• Breast Revision Surgery Complex corrective procedures for capsular contracture, implant failures, asymmetry, and other complications from prior breast surgeries, for patients referred by other surgeons or self-referred after failed procedures.
• Facelift Surgical facial rejuvenation addressing sagging, jowls, and loose skin in the lower face and neck using tissue repositioning techniques, for patients seeking natural-looking facial rejuvenation.
• Blepharoplasty (Eyelid Surgery) Eyelid surgery to address upper or lower lid concerns, including scarless techniques hidden within natural eye creases, for patients seeking eyelid rejuvenation.
• MedSpa Services Non-surgical aesthetic services including injectables (Botox, fillers), lasers, microneedling, and skin treatments, for patients seeking non-invasive aesthetic care and ongoing skin maintenance.
• 436 Beverly Hills Surgery Center An on-site QuadA (AAAHC)-accredited surgery center recognized by Newsweek as a Top Surgery Center, purpose-built for plastic and reconstructive procedures and used by the practice's surgeons.
• Bedford Breast Center A co-founded diagnostic center providing breast imaging, genetic testing, nipple-sparing mastectomy, oncology coordination, and breast cancer treatment, with referrals routed into Cassileth Plastic Surgery for reconstruction.

Quantifiable outcome

• 95% success rate treating capsular contracture
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core.

• Cedars-Sinai Medical CentercoreStrategic or Co-development PartnerDr. Cassileth holds an attending physician appointment at Cedars-Sinai, where she served as the first female Chief of Plastic Surgery for two consecutive terms (2014-2018). She was resident educator at Cedars-Sinai for 17 years.
• AllergancoreTechnology or IntegrationGlobal leader in medical aesthetics manufacturing breast implants, Botox, and dermal fillers. Partnership for product quality, patient safety programs, and access to latest innovations.
• MotivacoreTechnology or IntegrationNext-generation breast implants used for the Preserve augmentation procedure and other selected cases.
• SkinCeuticalscoreTechnology or IntegrationMedical-grade skincare recommended for pre- and post-procedure care, scar management, and long-term skin health. Products include C E Ferulic, Advanced Scar Control, and hydrating protocols.
• Immortelle HealthcoreImplementation/ SI/ Consulting PartnerThe only 5-star licensed and accredited post-surgery care provider in Los Angeles, located within the Four Seasons Los Angeles at Beverly Hills. Combines physician oversight with recovery case management, hyperbaric oxygen therapy, and IV infusions.
• Four Seasons Los Angeles at Beverly HillscoreImplementation/ SI/ Consulting PartnerLuxury recovery accommodations with private suites, wellness amenities, room service, and easy access to follow-up appointments. Steps from the Beverly Hills office.
• Bedford Breast CentercoreStrategic or Co-development PartnerCo-founded by Dr. Cassileth and Dr. Leslie Memsic in 2015. California's leading destination for comprehensive breast care. Unites breast surgeons, oncologists, radiologists, and plastic surgeons under one roof with same building, same philosophy.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Marina Plastic Surgery: Long-established Los Angeles-area plastic surgery practice led by Dr. Grant Stevens, similarly positioned at the premium end of cosmetic and reconstructive breast surgery. Most directly comparable in terms of brand prestige, full-service offering, and surgeon-led model.
• Spiro Plastic Surgery: Doctor-led private plastic surgery practice with an on-site surgery center and a strong breast and body contouring focus. Comparable single-location, surgeon-led boutique model with similar procedure mix.
• New York Group for Plastic Surgery: Multi-surgeon private plastic surgery group offering reconstructive and cosmetic breast procedures, body contouring, and MedSpa services under one brand. Comparable integrated, multi-surgeon, doctor-led model with similar service breadth.
• Beverly Hills Physicians: Greater Los Angeles multi-specialty practice offering plastic surgery, MedSpa, and women's health services. Comparable Beverly Hills-adjacent positioning and integrated surgical-plus-wellness offering.
• Maman Plastic Surgery: NYC-based private plastic surgery practice with an on-site accredited surgery center focused on breast and body procedures. Comparable single-location, surgeon-led model with premium positioning and an integrated recovery program.
• bodySCULPT NYC: Boutique plastic surgery practice specializing in body contouring and breast procedures with a destination-medicine patient mix. Comparable premium boutique model serving out-of-town and international patients.

Broad incumbents

• Westlake Dermatology & Cosmetic Surgery: Large multi-location dermatology and cosmetic surgery group across Texas and beyond, offering injectables, lasers, and surgical procedures. Comparable core service mix but at meaningfully greater scale and geographic breadth.
• Ideal Image: Largest U.S. medspa chain offering injectables, laser, and body treatments across 150+ locations. Comparable aesthetic/MedSpa service category but operates a chain model with non-surgeon practitioners.
• LaserAway: National aesthetic services chain with 80+ locations offering laser, injectables, and body treatments. Comparable MedSpa and skin-care adjacency at much larger scale across California and beyond.
• SkinSpirit: Multi-location medical spa brand offering injectables, lasers, and skin treatments, with clinical protocols and physician oversight. Comparable MedSpa category with similar emphasis on physician-supervised aesthetic services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/cassileth
• Facebookfacebook.com/CassilethPlasticSurgery/?ref=bookmarks
• LinkedInlinkedin.com/company/cassilethplasticsurgery

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cassileth Plastic Surgery & Skin Care