Midland Dental
- Company typePrivate
- Founded2011
- HeadquartersRoy, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Midland Dental firmographics
Firmographics- Name
- Midland Dental
- Legal name
- Midland Dental
- Website
- https://midlanddentalfamily.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Midland Dental industry classification
Industry- Product category
- Family and Cosmetic Dentistry
- NAICS
- Offices of Dentists (621210)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)
Keywords
Where Midland Dental is headquartered
LocationHeadquarters
- HQ city
- Roy
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Midland Dental business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Dental Services: Fee-for-service dental care including preventive services (cleanings, exams), restorative procedures (fillings, crowns, bridges, implants, dentures), cosmetic treatments (whitening, veneers, Botox), orthodontics, and oral surgery. The practice accepts PPO insurance plans and offers in-house dental savings plan as an alternative to insurance.
- Dental Savings Plan: Annual membership plan providing free preventive services (cleanings, exams, x-rays, fluoride treatments) and 25% discount on additional treatments. No deductibles, maximums, or waiting periods.
- CareCredit Financing: Third-party financing partner offering monthly payment plans for dental treatments, allowing patients to manage costs over time.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard dental services |
| Subscription | Annual | Dental Savings Plan |
| Unit Pricing | Pay-as-you-go | Patient Specials |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Midland Dental product offering
Product offeringCore offering
Midland Dental is a family and cosmetic dental practice in Roy, Utah that delivers comprehensive in-office dental care including preventive cleanings and exams, restorative procedures (fillings, crowns, bridges, implants, dentures, root canals), cosmetic treatments (veneers, Zoom whitening), orthodontics (braces, Invisalign), pediatric dentistry via partner Oasis Kids Dental, oral surgery, sedation dentistry, and Botox for dental and cosmetic uses. The practice also offers an in-house Dental Savings Plan membership providing free preventive services and 25% discounts on additional treatment for uninsured patients.
Product overview
Midland Dental is a family and cosmetic dental practice in Roy, Utah, operating since 2011. The practice offers a comprehensive range of dental services organized into core service lines: General & Family Dentistry (preventive and restorative care including cleanings, exams, fillings, crowns, bridges, implants, dentures, root canals, extractions), Cosmetic Dentistry (veneers, Zoom teeth whitening), Pediatric Dentistry (with Happy Kids program), and Orthodontics (braces, Invisalign). The practice also offers specialty services including Sleep Dentistry/Sedation (nitrous oxide, oral, IV sedation), Botox Treatments for cosmetic and dental applications, Oral Surgery (wisdom teeth, sleep apnea, reconstructive), and Scaling & Root Planing for gum disease. Additionally, they provide an in-house Dental Savings Plan membership program. The practice partners with Oasis Kids Dental and Orthodontics to consolidate pediatric and orthodontic specialists in one location.
Differentiator
Problem solved
Functional benefit
Brands
- Oasis Kids and Orthodontics: Partner pediatric dentistry and orthodontics practice operating under the Midland Dental umbrella.
Companies that use Midland Dental
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Midland Dental technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Midland Dental partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Oasis Kids Dental and OrthodonticscorePartner pediatric dentistry and orthodontics practice located at the same address, allowing Midland Dental to offer comprehensive family care in one location. Oasis Kids provides specialized care for children while Dr. Daniel Allen provides orthodontic services. This partnership enables patients to access pediatric and orthodontic specialists without visiting separate practices.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Midland Dental competitors and assessment
Company assessmentBroad incumbents
- Dental Care Alliance: DSO supporting dental practices across general, pediatric, orthodontic, and specialty services. Comparable multi-specialty service portfolio and family-focused positioning.
- Heartland Dental: Largest US dental support organization (DSO) supporting thousands of dentist offices across general, cosmetic, and specialty dentistry. Directly comparable as a multi-specialty family dental provider, though operating at vastly greater scale and as a DSO rather than independent practice.
- Smile Brands: DSO supporting general dental, specialty, and orthodontic practices. Comparable as a multi-specialty family dental provider serving similar patient demographics through affiliated practices.
- Pacific Dental Services: Major DSO supporting hundreds of dental practices including general, pediatric, orthodontic, and specialty services. Comparable multi-specialty family dental model under a DSO framework.
- Monarch Dental: Multi-location dental group offering general, cosmetic, orthodontic, and specialty services. Comparable service breadth and family patient focus, though operates under DSO affiliation.
- Aspen Dental: DSO-backed multi-location dental practice offering general dentistry, dentures, implants, and orthodontics. Comparable service breadth and direct-to-consumer positioning, but operates across many states and accepts walk-ins as a DSO-supported chain.
Direct peers
- Jefferson Dental & Orthodontics: Multi-location family dental and orthodontic practice offering general, pediatric, orthodontic, and specialty services with in-house savings plans. Closely comparable as an independently-branded multi-specialty family dental group with similar payment alternatives to insurance.
- Comfort Dental: Largest privately-owned dental franchise in the US offering general, cosmetic, and orthodontic services with extended hours and accessibility-focused positioning. Direct comparable as a multi-location independent dental group with similar consumer-friendly branding.
Market position
Strengths4 records
Weaknesses3 records
Competitive moat4 records
Key risks4 records
Key highlights6 records
Customer concentration
Midland Dental social profiles
Digital presenceMidland Dental compliance and trust
Trust signalCompliance3 records
Midland Dental financial estimates
Financial estimateRevenue estimate
Valuation estimate
Midland Dental leadership team
Management profileNumber of profiles
Profiles4 records
Midland Dental funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Midland Dental M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Midland Dental
What does Midland Dental do?
Midland Dental is a family and cosmetic dental practice in Roy, Utah that delivers comprehensive in-office dental care including preventive cleanings and exams, restorative procedures (fillings, crowns, bridges, implants, dentures, root canals), cosmetic treatments (veneers, Zoom whitening), orthodontics (braces, Invisalign), pediatric dentistry via partner Oasis Kids Dental, oral surgery, sedation dentistry, and Botox for dental and cosmetic uses. The practice also offers an in-house Dental Savings Plan membership providing free preventive services and 25% discounts on additional treatment for uninsured patients.
Is Midland Dental a public or private company?
Midland Dental is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Midland Dental founded?
Midland Dental was founded in 2011. It employs 1 to 10 people.
Where is Midland Dental based?
Midland Dental is headquartered in Roy, United States, in the North America region.
How does Midland Dental make money?
Three revenue lines are on record. Dental Services are the primary driver. The others are dental Savings Plan and careCredit Financing.
Who are Midland Dental's main competitors?
Broad incumbents on record are Dental Care Alliance, Heartland Dental, Smile Brands, Pacific Dental Services, Monarch Dental and Aspen Dental. Direct peers are Jefferson Dental & Orthodontics and Comfort Dental.
Does Midland Dental have an API?
No public API is recorded for Midland Dental.
What industry is Midland Dental in?
Midland Dental's product category is Family and Cosmetic Dentistry. Its primary akta.pro industry code is HLABAAAE, Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care). Its NAICS code is 621210 and its SIC code is 8000.