WHO Printing
WHO Printing is a 35+ year Australian family-owned commercial printer offering offset and digital printing, finishing, and graphic design to SMBs across Australia from its Newcastle, NSW headquarters, with a self-service online Print Portal.
- Company typePrivate
- Founded1989
- HeadquartersWaratah, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What WHO Printing does
WHO Printing is a privately held, family-owned commercial printing company headquartered in Mayfield West, Newcastle, New South Wales. Founded in 1989 and now in its third generation of family leadership, the company has operated continuously for more than 35 years. It provides a fully integrated print service portfolio combining offset printing, digital printing, professional finishing, and graphic design, with documented delivery reach across Australia and a particular focus on the Hunter region. The customer base is primarily Australian SMBs, with named enterprise work including the quarterly production of approximately 9,000 copies of Wings Magazine for the Australian Air Force Association.
The company's technical stack combines traditional offset and digital press equipment with a proprietary online Print Portal that enables customers to obtain instant quotes, upload artwork, manage templates, place orders, and track production status. The product catalog spans over 40 SKUs across business essentials (business cards, stationery, NCR books, presentation folders, pads), marketing materials (brochures, flyers, posters, magnets, postcards), publication printing (magazines, catalogues, booklets), and occasion stationery. Supporting service capabilities include custom finishing (binding, laminating, cutting, folder production), an eco-friendly "Green Printing" line, and a "Gang Schedule" service that consolidates multiple small jobs onto shared press time to reduce per-unit cost. In 2024 the company expanded in-house capacity through the acquisition of local Newcastle-based manufacturing equipment.
WHO Printing operates a sales-led go-to-market model with the Print Portal as a self-service complement. Revenue is generated on a project-by-project basis across all four service lines, with quote-based pricing provided through the portal or direct sales consultation. Marketing is concentrated in the company website and Print Portal, supplemented by earned media such as a 2025 cover feature in ProPrint magazine. The company is independently held with no disclosed external investors, no subsidiaries, and no public funding.
WHO Printing firmographics
Firmographics- Name
- WHO Printing
- Legal name
- WHO Printing
- Website
- https://whoprinting.com.au
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WHO Printing is a 35+ year Australian family-owned commercial printer offering offset and digital printing, finishing, and graphic design to SMBs across Australia from its Newcastle, NSW headquarters, with a self-service online Print Portal.
- Ownership category
- akta.pro rank
WHO Printing industry classification
Industry- Product category
- Commercial Printing Services
- NAICS
- Commercial Printing (except Screen and Books) (323111), Printing and Related Support Activities (323)
- SIC
- Commercial Printing (2750), Books: Publishing Or Publishing & Printing (2731), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Commercial & Offset Printing (Sheetfed/Web) (MPAJALAB)
- akta.pro secondary industry
- Finishing & Post-Press Services (Cutting, Folding, Collating, Laminating, Foil, Emboss) (MPAJALAF)
Keywords
Where WHO Printing is headquartered
LocationHeadquarters
- HQ city
- Waratah
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
WHO Printing business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Offset Printing Services: Traditional offset printing for high-volume print jobs including brochures, booklets, posters, and promotional materials
- Digital Printing Services: Digital printing for shorter runs and quick turnaround projects including business cards, stationery, and variable data printing
- Finishing Services: Professional finishing including binding, laminating, cutting, and folder production for completed print jobs
- Graphic Design Services: Custom design services to support print project requirements
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
WHO Printing product offering
Product offeringCore offering
WHO Printing provides commercial offset and digital printing services with integrated finishing and graphic design for businesses and organisations across Australia. Customers can order via an in-house Print Portal for instant quotes and self-service ordering, or via direct consultation for custom jobs. Offerings span business essentials (business cards, stationery, NCR books, presentation folders, pads), marketing collateral (brochures, flyers, posters, magnets), publications (booklets, magazines, catalogues), and special-occasion prints.
Product overview
WHO Printing is a 100% Australian family-owned printing company with 35+ years of experience, offering a fully integrated print service portfolio. The core offering combines offset printing and digital printing services, supplemented by finishing and graphic design capabilities. The company operates the Print Portal as its online ordering and job management platform. The product portfolio spans business essentials (business cards, stationery, NCR books, presentation folders, pads), marketing materials (brochures, flyers, posters, magnets), and publication printing (magazines, catalogues, booklets). Green Printing services round out the sustainable options. Customers are primarily businesses in the Hunter region and Australia-wide.
Differentiator
Problem solved
Functional benefit
Products and services
- Offset Printing Traditional offset printing delivering high-volume, premium-quality prints for brochures, booklets, posters, promotional materials and other large commercial runs. Targeted at businesses and organisations needing cost-efficient bulk print production.
- Digital Printing Digital printing services providing flexibility for shorter runs and quick-turnaround projects such as business cards, stationery, and variable-data printing. Targeted at customers needing fast, on-demand print in small-to-medium quantities.
- Finishing Services Professional finishing services including binding, laminating, cutting, and folder production applied to completed print jobs. Targeted at businesses needing finished, ready-to-use printed materials.
- Graphic Design Custom graphic design services to create artwork and branding materials for print projects. Targeted at businesses that need design and print from a single provider.
- Green Printing Eco-friendly printing solutions using sustainable processes and environmental responsibility as core positioning. Targeted at businesses and organisations prioritising sustainable print procurement.
- Gang Schedule Shared-production printing option that combines multiple customer jobs onto scheduled press time to reduce cost on business cards, flyers, and brochures. Targeted at price-sensitive SMB and individual buyers of routine print products.
- Business Cards Premium business cards in various finishes and styles for professional networking. Targeted at individuals, professionals, and businesses needing branded cards.
- Saddlestitched Booklets Booklets, catalogues, magazines, and company profiles bound with saddlestitch finishing. Targeted at organisations producing publications, catalogues, and corporate profiles.
- Brochures & Pamphlets Marketing materials including brochures, folded brochures, pamphlets, flyers, newsletters, pricelists and folded menus. Targeted at businesses running marketing campaigns.
- Stationery Professional stationery items including letterheads, with-compliments slips, envelopes, and branded paper products. Targeted at businesses needing corporate identity stationery.
- NCR Books Carbonless duplicate books including receipt books, tax invoice books, purchase order books, timesheet books, and inspection books for business record-keeping. Targeted at businesses needing duplicate/triplicate paper records.
- Presentation Folders Professional folders including glued, self-locking, and promotional presentation folders in various sizes. Targeted at businesses, professionals, and event organisers needing branded folders for sales/marketing or special occasions.
- Pads Graph pads, note pads, and referral pads for business and organisational use. Targeted at offices and professionals needing branded notepads.
- Magnets Custom printed magnets for promotional and marketing purposes. Targeted at businesses running promotional campaigns and brand-awareness pushes.
- Posters Band posters, wall planners, and large-format promotional posters. Targeted at venues, organisations, and businesses needing poster-format promotional or planning materials.
- Envelopes Standard, reply paid, window faced, and x-ray envelopes in various configurations. Targeted at businesses needing customised mailing envelopes including regulated/professional formats.
Quantifiable outcome
- 9,000 quarterly magazine copies for Wings Magazine
Companies that use WHO Printing
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
WHO Printing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
WHO Printing partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
WHO Printing competitors and assessment
Company assessmentEmerging players
- Printful: Global print-on-demand platform for apparel, accessories and marketing merchandise — adjacent competitor addressing a portion of WHO Printing's promotional and merchandise opportunity set through a fully digital, on-demand model.
- Gelato: Global print-on-demand network connecting local production partners to digital commerce buyers — competes for the same customer demand as WHO Printing on short-run, distributed production of marketing and merchandise items.
- Canva: Australian-founded design platform with native print-on-demand services (Canva Print) for business cards, flyers, posters and merchandise — an emerging competitor that bundles graphic design with print ordering in a self-serve model similar to WHO Printing's Print Portal.
Broad incumbents
- MOO: Global premium online printer specializing in business cards, marketing collateral, and branded merchandise — comparable on premium business card and short-run product offering, with much larger international reach.
- Cimpress / Vistaprint: Global online printing platform serving Australian SMBs with business cards, marketing materials, signage and apparel at scale — competes with WHO Printing directly on commodity print products through a much larger online platform.
- Officeworks: Australia's largest office supplies retailer with an integrated print services offering (business cards, flyers, binding, posters), serving many of the same SMB and consumer customers as WHO Printing at scale.
- FUJIFILM Business Innovation Australia: Australian arm of the broader document and print solutions provider (formerly Fuji Xerox), offering managed print services, production print, and document workflows to enterprise — operates in the same broader print services space from a much larger installed base.
Direct peers
- Printcraft Australia: Australian commercial offset and digital printer offering brochures, catalogues, magazines, stationery and finishing services to Australian SMBs — directly comparable in service mix, customer segment, and geography.
- Snap Printing Australia: National Australian printing franchise network offering offset, digital, finishing, and design services through physical branches and online portals — the closest comparable to WHO Printing in terms of service mix, customer segments, and Australian footprint.
- Kwik Kopy Australia: Long-established Australian franchise printing network providing commercial printing, signage, document solutions, and graphic design to SMB and enterprise customers — directly comparable on service breadth and customer profile to WHO Printing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
WHO Printing social profiles
Digital presenceWHO Printing financial estimates
Financial estimateRevenue estimate
Valuation estimate
WHO Printing leadership team
Management profileNumber of profiles
Profiles1 record
WHO Printing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WHO Printing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WHO Printing
What does WHO Printing do?
WHO Printing provides commercial offset and digital printing services with integrated finishing and graphic design for businesses and organisations across Australia. Customers can order via an in-house Print Portal for instant quotes and self-service ordering, or via direct consultation for custom jobs. Offerings span business essentials (business cards, stationery, NCR books, presentation folders, pads), marketing collateral (brochures, flyers, posters, magnets), publications (booklets, magazines, catalogues), and special-occasion prints.
Is WHO Printing a public or private company?
WHO Printing is a private company. It is classified as family owned and is currently operating.
When was WHO Printing founded?
WHO Printing was founded in 1989. It employs 11 to 50 people.
Where is WHO Printing based?
WHO Printing is headquartered in Waratah, Australia, in the Oceania region.
How does WHO Printing make money?
Four revenue lines are on record. Offset Printing Services are the primary driver. The others are digital Printing Services, finishing Services and graphic Design Services.
Who are WHO Printing's main competitors?
Emerging players on record are Printful, Gelato and Canva. Broad incumbents are MOO, Cimpress / Vistaprint, Officeworks and FUJIFILM Business Innovation Australia. Direct peers are Printcraft Australia, Snap Printing Australia and Kwik Kopy Australia.
Does WHO Printing have an API?
No public API is recorded for WHO Printing.
What industry is WHO Printing in?
WHO Printing's product category is Commercial Printing Services. Its primary akta.pro industry code is MPAJALAB, Commercial & Offset Printing (Sheetfed/Web), with a secondary code of MPAJALAF, Finishing & Post-Press Services (Cutting, Folding, Collating, Laminating, Foil, Emboss). Its NAICS code is 323111 and its SIC code is 2750.