AMCAT
AMCAT, operated by SHL (India) Private Limited, is India's largest adaptive employability assessment platform serving fresh graduates and 2,000+ corporate employers through standardized aptitude testing, AI-powered career services, and job matching across 40,000+ entry-level positions.
- Company typePrivate
- Founded2008
- HeadquartersGurugram, India
- Headcount101–250
- GTM typeB2C
- OfferingSoftware
What AMCAT does
AMCAT, operated by SHL (India) Private Limited, is an India-focused adaptive employability assessment and job-matching platform serving fresh graduates, colleges, and corporate employers. Founded in 2008 and headquartered in New Delhi with 101–250 employees, the platform administers a computer-adaptive aptitude test spanning English, Quantitative Ability, and Logical Reasoning modules, and has been taken by 2,000,000+ students to date. Its certificate is recognized by 2,000+ companies including Axis Bank, Tata Motors, Microsoft, Accenture, Nokia, Ericsson, Mu Sigma, Titan, and Godrej, and the platform connects candidates to 40,000+ entry-level positions while generating 300,000+ interview calls per month and facilitating 1,500+ on/off-campus drives annually.
The core technology is an adaptive testing engine that adjusts item difficulty in real time based on candidate responses, a registered IP asset inherited from parent SHL's global psychometric platform. Around this core, AMCAT has assembled a career services stack: Resume Buddy (AI-powered resume builder), an AI Mock Interview tool, Resume Writing Service, Interview Preparation Service, English Certification (myenglish), Technical Certification (AM Certificates), PrepAMCAT (official mock test), AMCAT Premium (bundle), and AMCAT PRO — an outcome-priced subscription guaranteeing a minimum of three interview offers in three months or a money-back refund.
Revenue is generated primarily through one-time test fees (INR 849 per AMCAT, payable via promotional codes like DREAM849), subscription tiers for AMCAT PRO (Rs 1,200 + GST, though currently noted as temporarily unavailable), paid career services, and premium job-access subscriptions. The go-to-market is product-led and self-serve through myamcat.com with social-login onboarding (Facebook, LinkedIn, Google), supplemented by event-driven campus drives and a community-led word-of-mouth motion. Geographic scope is exclusively India; the business operates as a subsidiary of SHL, a global talent measurement company, and is incorporated as a Private Limited entity with no disclosed external funding rounds.
AMCAT firmographics
Firmographics- Name
- AMCAT
- Legal name
- SHL (India) Private Limited
- Website
- https://myamcat.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- AMCAT, operated by SHL (India) Private Limited, is India's largest adaptive employability assessment platform serving fresh graduates and 2,000+ corporate employers through standardized aptitude testing, AI-powered career services, and job matching across 40,000+ entry-level positions.
- Ownership category
- akta.pro rank
AMCAT industry classification
Industry- Product category
- Employability Assessment and Fresher Recruitment Platform
- NAICS
- Educational Support Services (611710), Employment Placement Agencies (561311), Educational Services (611)
- SIC
- Services-Educational Services (8200), Services-Employment Agencies (7361)
- akta.pro primary industry
- Skills Assessment & Talent/Employability Testing Platforms (EDAFADAM)
- akta.pro secondary industry
- Computerized Adaptive Testing (CAT) & Psychometric Analytics Platforms (EDAFADAD)
Keywords
Where AMCAT is headquartered
LocationHeadquarters
- HQ city
- Gurugram
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
AMCAT business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- AMCAT Test Fees: One-time fees for taking the employability assessment test. Standard price INR 849 with promotional codes available.
- AMCAT PRO Subscription: Premium tier at Rs 1200 + GST providing interview assurance of minimum 3 interviews in 3 months or money-back guarantee. Includes Gold/Silver/Bronze membership tiers based on scores.
- Career Services: Additional paid services including Resume Writing Service, Interview Preparation Service, Mock AI Interviews, English Certification, and Technical Certifications.
- Premium Job Access: Subscription-based access to premium job listings requiring active AMCAT subscription for application.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard AMCAT Test - Core employability assessment |
| Subscription | Pay-as-you-go | AMCAT PRO - Interview Assurance Program |
| One time/ perpetual license | Pay-as-you-go | PrepAMCAT - Official Mock Test |
| Hybrid | Pay-as-you-go | AMCAT Premium - Comprehensive Package |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
AMCAT product offering
Product offeringCore offering
AMCAT is an adaptive employability assessment and job-matching platform for fresh graduates in India. Candidates pay a one-time fee to take the AMCAT test covering English, Quantitative Ability, and Logical Reasoning; based on their scores, candidates are matched with 40,000+ entry-level openings at 2,000+ recognized employers and can access add-on career services (Resume Buddy, Mock Interview, certifications, AMCAT PRO interview assurance).
Product overview
AMCAT operates as a modular employability assessment and job placement platform. At its core is the AMCAT test, an adaptive employability assessment measuring aptitude across English, Quantitative Ability, and Logical Reasoning modules. The platform is supplemented by career services including Resume Buddy (AI-powered resume builder), Resume Writing Service, Mock Interview (AI-based practice tool), Interview Preparation Service, and English/Technical Certification programs. Premium offerings include AMCAT PRO (interview assurance with money-back guarantee) and AMCAT Premium (comprehensive career package), while PrepAMCAT provides official mock testing. The platform connects job seekers with over 40,000 entry-level positions through matching based on test scores and enables candidates to apply through an integrated job portal.
Differentiator
Problem solved
Functional benefit
Brands
- AMCAT PRO: Interview assurance program offering guaranteed minimum 3 interview offers in 3 months or money back guarantee for 2019 batch graduates.
- PrepAMCAT
- AMCAT Premium
- Resume Buddy
- Mock Interview
- AM Certificates
Products and services
- AMCAT Employability Assessment India's largest employability assessment test providing standardized adaptive aptitude testing across English, Quantitative Ability, and Logical Reasoning modules, designed for fresh graduates seeking to convert their score into entry-level job opportunities with 2,000+ recognized employers and 40,000+ openings.
- AMCAT PRO Premium interview-assurance subscription that guarantees AMCAT candidates a minimum of three interview offers within three months or a money-back guarantee, with tiered membership (Gold 5 LPA+, Silver 4 LPA+, Bronze 3 LPA+) based on AMCAT score bands.
- PrepAMCAT Official AMCAT mock test product that lets candidates practice with an authentic simulation of the AMCAT exam before booking the actual paid test.
- AMCAT Premium Comprehensive career kickstarter package that bundles AMCAT test access with preparation tools and additional career services to help candidates launch their career in one combined purchase.
- Resume Buddy (AI Resume Builder) AI-powered resume building tool that generates a professional resume in three simple steps for AMCAT candidates to use in their job applications.
- Resume Writing Service Custom human resume writing service in which an industry expert prepares a personalized resume for the candidate, delivered within 7 days.
- Mock Interview (AI) AI-based mock interview product that simulates a realistic interview experience and delivers feedback to help candidates improve their interview performance.
- Interview Preparation Service Expert-led interview preparation service in which a coach works with the candidate to prepare for upcoming job interviews with personalized guidance.
- English Certification (myenglish) English proficiency certification test that candidates can add to their AMCAT profile to highlight language skills in job applications.
- Technical Certification (AM Certificates) Technical skills certification program under the AM Certificates umbrella that lets candidates showcase technical competencies when applying for jobs.
Quantifiable outcome
- 2000+ companies recognize AMCAT Certificates for hiring decisions
- +3 more outcomes
Companies that use AMCAT
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
AMCAT technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability5 records
Feature3 records
AMCAT partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SHL (India) Private LimitedcoreSHL is the parent company powering the AMCAT assessment technology. SHL is a global leader in talent assessment and measurement solutions. The terms and conditions state that SHL together with its affiliates owns the intellectual property rights to AMCAT content and platform.
Scale indicators6 records
Recent moves5 records
Expansion highlights4 records
AMCAT competitors and assessment
Company assessmentDirect peers
- TestGorilla: Global pre-employment assessment platform offering aptitude, cognitive, and skills tests to employers. Comparable in adaptive assessment technology, B2B employer positioning, and standardized testing methodology.
- CoCubes (Aon): Indian pre-hire assessment platform now owned by Aon, offering employability assessments and coding tests for fresher and lateral hiring. Competes directly with AMCAT in the Indian enterprise fresher recruitment market.
- Mercer Mettl: India-based online assessment platform (acquired by Mercer) offering psychometric, aptitude, and technical assessments for hiring and certification. Directly comparable in assessment technology and enterprise customer base.
- eLitmus: Closest direct competitor in the Indian employability assessment space for fresh graduates. eLitmus offers its own standardized aptitude test (eLitmus pH Test) recognized by employers for fresher hiring, with similar positioning and target customer base as AMCAT.
Emerging players
- HackerRank: Global technical assessment platform used by employers for developer hiring and skill certification. Adjacent competitor in the technical/coding assessment space where AMCAT also offers technical certifications for fresh graduates.
- HackerEarth: Indian-origin technical assessment and remote hiring platform focused on developer skills evaluation. Overlaps with AMCAT's technical certification modules and employer fresher hiring use cases, particularly in the tech/engineering segment.
Broad incumbents
- Naukri.com (InfoEdge): India's leading job portal with dominant share in fresher and experienced hiring listings. Adjacent competitor in the job-matching layer that AMCAT also serves, with potential to disintermediate AMCAT's placement value proposition.
- SHL: Global parent company of AMCAT and a leader in psychometric talent assessment. SHL provides enterprise-grade assessment solutions globally; AMCAT is essentially SHL's India consumer brand for the same underlying assessment technology and methodology.
- LinkedIn (Microsoft): Global professional network increasingly offering skill assessments, certifications, and direct recruiting tools that compete with AMCAT's screening and placement role. AMCAT already integrates LinkedIn OAuth and credential posting.
Regional players
- Aspirant.io / Superset: India-focused campus recruitment and assessment platforms serving similar fresher hiring and college partnership use cases as AMCAT, with overlapping college network and employer customer base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
AMCAT social profiles
Digital presenceAMCAT financial estimates
Financial estimateRevenue estimate
Valuation estimate
AMCAT leadership team
Management profileNumber of profiles
Profiles2 records
AMCAT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AMCAT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AMCAT
What does AMCAT do?
AMCAT is an adaptive employability assessment and job-matching platform for fresh graduates in India. Candidates pay a one-time fee to take the AMCAT test covering English, Quantitative Ability, and Logical Reasoning; based on their scores, candidates are matched with 40,000+ entry-level openings at 2,000+ recognized employers and can access add-on career services (Resume Buddy, Mock Interview, certifications, AMCAT PRO interview assurance).
Is AMCAT a public or private company?
AMCAT is a private company. It is classified as corporate owned and is currently operating.
When was AMCAT founded?
AMCAT was founded in 2008. It employs 101 to 250 people.
Where is AMCAT based?
AMCAT is headquartered in Gurugram, India, in the Asia region.
How does AMCAT make money?
Four revenue lines are on record. AMCAT Test Fees are the primary driver. The others are AMCAT PRO Subscription, career Services and premium Job Access.
Who are AMCAT's main competitors?
Direct peers on record are TestGorilla, CoCubes (Aon), Mercer Mettl and eLitmus. Emerging players are HackerRank and HackerEarth. Broad incumbents are Naukri.com (InfoEdge), SHL and LinkedIn (Microsoft). Aspirant.io / Superset is listed as a regional player.
Does AMCAT have an API?
No public API is recorded for AMCAT.
What industry is AMCAT in?
AMCAT's product category is Employability Assessment and Fresher Recruitment Platform. Its primary akta.pro industry code is EDAFADAM, Skills Assessment & Talent/Employability Testing Platforms, with a secondary code of EDAFADAD, Computerized Adaptive Testing (CAT) & Psychometric Analytics Platforms. Its NAICS code is 611710 and its SIC code is 8200.