onDiem

What onDiem does

onDiem (legal entity Gig Forces, Inc.) is a national on-demand dental staffing platform headquartered in Portland, Oregon, founded in 2017. The company operates a two-sided marketplace connecting 34,000+ dental professionals (hygienists, dentists, dental assistants, and front office staff) with 13,000+ dental practices across all 50 states. onDiem differentiates itself as the first W-2 compliant dental staffing platform nationwide, employing professionals directly rather than treating them as 1099 contractors. This structure transfers payroll, employer taxes, workers' compensation, malpractice insurance, and compliance obligations from the practice to onDiem, reducing misclassification risk for clients and providing benefits access (healthcare, PTO, Care Benefits) for workers.

The platform's technology stack includes Digital ID for automated primary source license verification against OIG, SAM, DEA, and NPI registries; ClearPay for line-item cost transparency on temp shift invoicing; a mobile app for shift management; and integrated benefits administration via UnitedHealthcare (Gold PPO and Silver POS plans through the NexusACO network). GTM combines product-led self-serve onboarding with enterprise field sales targeting Dental Service Organizations (DSOs) and large group practices, supplemented by community-led channels (Brand Ambassador Program, influencer advisors) and event-driven activation at industry conferences such as ADHA and ADSO Summit.

Revenue is generated primarily through transaction-based service fees on temp shifts, supplemented by volume-tiered pricing for high-utilization practices and an onDiem Premium subscription tier. Distribution leverages strategic partnerships with major dental industry associations — ADHA, ADA, ADAA, NYSDA, NYDHA, and CDHA — alongside content partnerships with Dental Products Report. No outside funding rounds are disclosed, suggesting a bootstrapped capital structure under founder/CEO Joe Fogg's leadership.

Name

onDiem

Legal name

Gig Forces, Inc.

Website

https://ondiem.com

Company type

Private

Founded year

2017

Operating status

Operating

Short description

onDiem is a national on-demand dental staffing platform operating as the W-2 employer of 34,000+ dental professionals (hygienists, dentists, assistants, front office) serving 13,000+ dental practices across all 50 states, with integrated credentialing, benefits, and transparent pricing.

Ownership category

akta.pro rank

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Temporary Staffing Transaction Fees: onDiem charges dental practices for temporary staffing services. The platform takes a service fee on top of the professional's wages. ClearPay provides transparent cost breakdown including wages, labor burden costs, and onDiem's service fee. Practices pay for the shift coverage including all employer obligations (taxes, insurance) handled by onDiem as the W-2 employer.
2. Volume-based Pricing for Practices: Practice users are charged based on shift volume with tiered pricing. Higher volume users receive industry-best pricing and additional perks including usage rebates, invoicing terms, and discounts on premium services.
3. Premium Subscription Services: onDiem Premium was offered free until 2024 for practices and DSOs, with 50% discount for NYSDA members. Premium services likely include enhanced features beyond basic staffing access.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels9 records

Core offering

onDiem operates a national on-demand dental staffing platform that connects dental practices with verified dental professionals (hygienists, dentists, dental assistants, and front office staff) for temporary and permanent placements across all 50 states. The company serves as the W-2 employer-of-record for the professionals, handling payroll, employer-paid taxes, workers' compensation, malpractice insurance, credentialing verification, and benefits administration. Supporting offerings include Digital ID for automated license/compliance verification, ClearPay for transparent cost breakdowns, and UnitedHealthcare-sponsored health insurance plans.

Product overview

onDiem is a national on-demand dental staffing platform offering a unified ecosystem of workforce management tools. The core platform connects verified dental professionals (hygienists, dentists, dental assistants, front office) with practices through W-2 compliant employment. Key supporting modules include Digital ID for credentialing and compliance verification, ClearPay for transparent cost reporting, Healthcare Benefits through UnitedHealthcare, Care Benefits wellness stipends, and PTO programs. The platform serves over 34,000 dental professionals and 13,000+ dental practices nationwide.

Differentiator

Problem solved

Functional benefit

Brands

• ClearPay: Line-item breakdown service for temp shift costs including wages, labor burden costs, and service fees
• Digital ID
• Care Benefits
• Healthcare Benefits

Products and services

• onDiem Staffing Platform National on-demand dental staffing platform connecting verified dental professionals (hygienists, dentists, dental assistants, front office) with dental practices for temporary and permanent positions. Operates as a W-2 compliant employer handling payroll, taxes, workers' comp, malpractice insurance, and benefits administration for the professionals it places.
• Digital ID Credentialing Service Automated credentialing and compliance verification service that monitors dental professionals' current state licenses and validates compliance with regulating entities including OIG, SAM, DEA, and NPI. Allows practices and professionals to upload COVID-19 vaccination cards, exemption requests, and test results, with stored document access.
• ClearPay HR transparency solution providing line-item breakdowns of temp shift costs including professional wages, labor-burden costs (FUTA, SUTA), and onDiem's service fee, with automated invoicing and a payment portal. Unique model where staffing costs can decrease when temp employees reach tax caps, passing savings to clients.
• Healthcare Benefits Plans (Gold PPO and Silver POS) Comprehensive health insurance plans offered to dental professionals through UnitedHealthcare NexusACO Network: Gold PPO ($594/month individual) and Silver POS ($525/month individual). Care Benefits ($250/month) and earned PTO ($200/month) reduce effective cost to $144/month (Gold) and $75/month (Silver). Requires approximately 68 hours per month (8.5 shifts) to qualify.

Quantifiable outcome

• onDiem professionals work approximately 8.5 shifts (68 hours) per month to qualify for healthcare benefits
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core, flagship and minor.

• California Dental Hygienists' Association (CDHA)coreStrategic or Co-development Partner · 1 June 2024Partnership with CDHA to provide California dental hygienists with discounted memberships and Care Benefits. onDiem and CDHA partner to give California's dental hygienists more benefits and perks.
• New York State Dental Association (NYSDA)coreStrategic or Co-development Partner · 24 January 2024Partnership to improve access to quality dental care in New York. NYSDA members receive industry-best pricing, usage rebates up to $500/year, 45-day invoicing terms, 50% discount on onDiem Premium, and free temp-to-perm fee.
• New York Dental Hygienists' Association (NYDHA)coreStrategic or Co-development Partner · 24 January 2024Partnership providing NYDHA members with 50% ADHA membership discount, up to $100 existing member rebate, $600 additional Care Benefits/year, and access to UnitedHealthcare health insurance plans.
• American Dental Hygienists' Association (ADHA)flagshipStrategic or Co-development Partner · 5 June 2023Landmark partnership announced June 2023 providing discounted ADHA membership (50%+ off) and up to $3,000/year in Care Benefits for eligible dental hygienists. onDiem is the first W-2 dental jobs platform, and ADHA is the national advocacy organization for hundreds of thousands of dental hygienists. Partnership gives onDiem hygienists better access to ADHA perks and benefits.
• Dental Products Report (DPR)coreGTM or Marketing Partner · 22 February 2023Strategic partnership with DPR and Modern Hygienist expanding education and tools for hygienists and dental practices. DPR provides expert educational content on latest technology, compliance, and industry topics to onDiem's community of 160,000+ dental professionals.
• American Dental Assistants Association (ADAA)coreStrategic or Co-development Partner · 26 July 2022Strategic partnership supporting dental assistants in thriving careers through access to resources, continuing education, and career development opportunities. onDiem's Digital ID will serve as trusted single source for verification and credentialing to ensure safety and compliance.
• American Dental Association (ADA)coreStrategic or Co-development Partner · 26 July 2022FAQs document references onDiem-ADA partnership. ADA partnership helps practices with staffing and compliance needs.
• Dr. Aman KaurminorStrategic or Co-development PartnerCEO of AiM Dental Alliance and Founder of Women in DSO serves as onDiem's Career Growth and Social Equity Advisor. Partnership focuses on expanding Women in DSO's leadership and career opportunities to onDiem community and opening mentoring resources.
• Dr. Roshan Parikh, DDS, MBAminorStrategic or Co-development PartnerPresident & CEO at DNTL BAR and Founder of DSO Strategy serves as onDiem's Client Journey and Team Impact Advisor. Brings passion for helping entrepreneurial dentists achieve growth in dental group practices.
• Elijah Desmond, RDH, BSminorStrategic or Co-development PartnerCEO of Smiles at Sea and The Dental Festival, creator of Trapped in an Op social group (21,000 members), joins onDiem's advisory board as Dental Influencer Advisor. Aligns with onDiem's mission to care for those who care for others.
• UnitedHealthcarecoreTechnology or IntegrationHealthcare provider for onDiem's comprehensive Gold PPO and Silver POS health insurance plans offered to dental professionals. Plans include NexusACO network with 1,196,000 doctors/providers and 67,000 pharmacies nationwide.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• ShiftMed: On-demand healthcare staffing marketplace using a W-2-like employment model with mobile shift booking for nurses and allied health. Comparable platform mechanics to onDiem in adjacent healthcare verticals.
• Gale Healthcare Solutions: On-demand healthcare staffing platform using a W-2 employment model and mobile app for nurses and allied health professionals — analogous model to onDiem but serving nursing and broader healthcare rather than dental.

Broad incumbents

• Indeed: Largest general job marketplace with broad dental job listings and employer self-serve tools. Indirect competitor for permanent placement and a lower-cost alternative for temporary staffing discovery.
• Cross Country Healthcare: Diversified healthcare staffing and workforce solutions provider across nursing, allied health, and locum tenens. Operates broadly in healthcare staffing and could expand into dental as DSOs grow.
• AMN Healthcare: Largest U.S. healthcare staffing company across nursing, allied, physician, and locum tenens — a broad incumbent with resources to enter dental staffing or compete for enterprise healthcare workforce contracts.
• Aya Healthcare: Large digital-first healthcare staffing platform with a mobile app and travel-nurse focus. Comparable platform model and aggressive growth motion in adjacent healthcare verticals.

Direct peers

• DentalPost: Dental job marketplace and professional community connecting dental hygienists, assistants, dentists, and front office staff with practices for permanent and temporary placement. Most direct comparison to onDiem in dental-specific staffing.
• TempStars: On-demand dental staffing platform that connects dental offices with temporary hygienists, assistants, and dentists. Competes head-to-head with onDiem in the temp-shift marketplace for dental professionals.
• Cloud Dentistry: Dental staffing marketplace where dental professionals create profiles and dental offices post shifts, with a mobile-first matching flow. Direct overlap with onDiem on supply and demand sides of dental staffing.
• Kwikly Dental Staffing: On-demand dental staffing app providing temporary hygienist, dental assistant, and dentist coverage to practices. Closest direct competitor by business model and target customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/onDiem1
• YouTubeyoutube.com/channel/UC-cP20j5fxoXbP6-piTDwvg/videos
• Facebookfacebook.com/onDiem1
• LinkedInlinkedin.com/company/on-diem?trk=public_profile_experience-group-header
• Instagraminstagram.com/getondiem

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about onDiem