What BO studio does

BO studio (legal name BŌSTUDIO) is a privately held creative services agency headquartered in the Guéliz district of Marrakech, Morocco. Founded in 2018, the studio delivers branding, art direction, graphic design, photography, and creative training services to clients in Morocco and, on a project basis, internationally. Its customer base is concentrated in three verticals — hospitality (hotels, riads, and resorts), food and beverage, and fashion/lifestyle — with named past clients including AZULIK, Amelkis Resorts, Horde, Felfel, Riad Berbère, Trattoria Marrakech, Nikkei, La Plantation, Dar Yuba, Riad Dar K, Les Gazelles à Marrakech, and Bloody Mary Marrakech. The studio employs 11–50 professionals and is led by Artistic Director Marie Bastide, with a team the company describes as multidisciplinary, combining architects, photographers, graphic designers, self-taught creatives, and artists sourced from across Morocco and beyond.

The studio has no proprietary technology platform, software product, API, SDK, or AI offering; revenue is generated entirely through custom, project-based creative engagements priced via per-engagement quotes rather than standardized packages or retainers. Its go-to-market is sales-led and direct-to-client B2B, relying on a portfolio website (bostudiomarrakech.com), direct client relationships, and an emerging partner ecosystem. The business is positioned as a "one-of-a-kind creative agency" in Morocco differentiated by its multidisciplinary talent mix and a stated commitment to creative transmission through its training arm.

BO studio is privately held and founder-controlled, with no disclosed external investors, parent company, holding entities, or institutional backing. There is no public funding history, no M&A activity, and no documented corporate restructuring. Geographic operations remain anchored in Marrakech with single-country distribution, and the studio has begun to take on international enterprise projects (notably AZULIK), suggesting an emerging cross-border commercial posture. The primary strategic moat is the in-house multidisciplinary talent pool and the accumulated portfolio of premium Moroccan hospitality and F&B branding work.

Name

BO studio

Legal name

BŌSTUDIO

Website

https://mariebastidestudio.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

BO studio is a Marrakech-based creative agency, founded in 2018, that delivers branding, art direction, graphic design, photography, and creative training to hospitality, F&B, fashion, and cosmetics clients in Morocco and internationally, under Artistic Director Marie Bastide.

Ownership category

akta.pro rank

Product category

Creative Services (Branding and Design)

NAICS

Advertising Agencies (54181), Graphic Design Services (541430), Commercial Photography (541922)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)

akta.pro secondary industry

B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• Brand identity design
• Art direction services
• Graphic design studio
• Creative photography services
• Visual branding agency

Headquarters

HQ city

Gueliz

HQ country

Morocco

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Creative Services: Project-based creative services including branding, artistic direction, graphic design, and photography. Revenue is generated through custom client engagements rather than standardized product offerings.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

BŌSTUDIO is a Marrakech-based creative services agency that delivers branding, artistic direction, graphic design, professional photography, and creative training services. Engagements are project-based and tailored to each client, with a core focus on logo creation and full brand identity development for hospitality, food & beverage, fashion, and lifestyle businesses operating in Morocco and selectively internationally.

Product overview

BŌSTUDIO is a creative services agency operating as a single, unified offering rather than a modular platform. The agency delivers an integrated suite of creative services including Branding, Art Direction (Direction artistique), Graphic Design (Graphisme), Photography (Photographie), and Training (Formation), all centered around logo creation and brand identity development. The services are delivered by a diverse team of architects, photographers, graphic designers, and artists, led by Artistic Director Marie Bastide. The agency operates exclusively as a service-based business with no software products, APIs, or AI-powered technology offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Brand identity and strategy services including logo creation, brand positioning, and visual identity development for businesses in Morocco and beyond.
• Direction artistique (Art Direction) Artistic direction services guiding the visual and creative vision of projects across various media and client brands.
• Graphisme (Graphic Design) Graphic design services creating visual communications, print materials, digital assets, and brand collateral.
• Photographie (Photography) Professional photography services for brand imagery, events, products, and editorial content.
• Formation (Training) Creative training programs focused on transmission and skill development in design and visual arts disciplines.

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Various Partner Companies (logos displayed)minorOthersThe agency displays a 'NOS PARTENAIRES' (Our Partners) section featuring multiple company logos, but specific partner names and partnership details are not explicitly identified in the source text.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Hudson Rouge: Brand and creative agency within the Publicis network serving luxury and lifestyle brands. Comparable to BO studio's premium hospitality and lifestyle client base, but operating globally within a holding-company structure.
• Pentagram: Global independent design partnership covering branding, graphic design and art direction for major brands. Highly comparable service mix to BO studio but operating at multinational scale with enterprise-grade clients.
• Mother Design: Design arm of the Mother network, providing branding, art direction and graphic design for major brands. Closely mirrors BO studio's service mix (branding + art direction + design) at a global incumbent scale.
• Cossette: Canada-headquartered full-service marketing and communications agency with a strong brand design practice. Comparable to BO studio's full-service creative offering but at substantially larger scale with global operations.
• Wolff Olins: Global brand transformation and design agency providing brand strategy, identity, and creative services. Comparable to BO studio in discipline mix but at significantly larger scale and geographic reach.
• Landor & Fitch: Global brand consultancy and design network offering brand strategy, identity design and creative services. Overlaps directly with BO studio's branding and art direction offering but serves Fortune 500-scale clients.

Direct peers

• Mucho: Barcelona-based independent branding and design studio offering brand identity, art direction and graphic design — directly comparable in scope and boutique agency model to BO studio, though at a larger scale and serving European clients.
• Anouck Leuba Studio: Morocco-based creative studio providing branding, interior design and art direction with a similar multi-disciplinary boutique model to BO studio, operating in the same local market and hospitality/F&B verticals.

Regional players

• B-Reel: Sweden-based creative agency producing brand experiences, design and content. Comparable as a multi-disciplinary boutique creative firm, though geographically distant from BO studio's North African base.
• Bedoui & Co: Tunisia-based branding and design studio serving North African and European clients. Closest geographic and scale peer to BO studio, operating a similar boutique creative model across brand identity and graphic design.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mariebastidestudio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BO studio