What Heber Hatchets does

Heber Hatchets is a privately held, founder-operated entertainment company founded in 2018 that operates family-friendly axe throwing venues. The company's core product is supervised, hourly axe throwing sessions in which guests throw hatchets, tomahawks, throwing stars, and bike sprockets at pine-wood targets built with a proprietary vertical-grain layout and a multi-ring scoring system that includes clutch zones worth 10 points each. Sessions are led by trained "lumberjack host" staff who provide safety briefings and technique coaching, and the experience is positioned as alcohol-free and accessible to throwers aged six and older.

The business generates revenue through three primary streams: usage-based hourly session pricing (variable by reservation length, group size, and location, with group rates reducing per-person cost), packaged offerings for corporate events, bachelor/bachelorette parties, and group/youth activities, and prepaid gift vouchers sold through Square's gift card platform. Customers can book via walk-in, phone, or online reservation, with a four-person reservation threshold for guaranteed slots. Pricing is publicly disclosed on the website, and a $31 two-person one-hour session is referenced in customer testimonials for the Pocatello location.

Heber Hatchets has scaled from a single Provo, Utah flagship to three locations across Utah (Provo), Idaho (Pocatello), and Washington (Spokane), serving as the only disclosed multi-state axe throwing chain in its footprint. The go-to-market motion is direct-to-consumer through physical retail storefronts, supported by local SEO landing pages targeting nearby feeder cities, location-specific Facebook pages, an Instagram account, and a content blog ("Heber's Man Blog") covering axe throwing history, technique, and safety. Customer segments span couples on date nights, families, youth groups, bachelor/bachelorette parties, and corporate team-building clients. No institutional funding, patents, awards, or enterprise contracts are disclosed.

Name

Heber Hatchets

Legal name

Heber Hatchets

Website

https://heberhatchets.com

Company type

Private

Founded year

2018

Operating status

Operating

Short description

Heber Hatchets is a privately held axe-throwing entertainment company operating three family-friendly venues across Utah, Idaho, and Washington, offering supervised hourly sessions, party and corporate event packages, and gift vouchers to consumers, couples, families, and group bookings.

Ownership category

akta.pro rank

Product category

Axe Throwing Entertainment / Recreation Services

NAICS

Fitness and Recreational Sports Centers (71394)

akta.pro primary industry

Bungee Jumping & Swing/Rappel Experience Operators (THAAAKAK)

akta.pro secondary industry

Adventure & Aerial Parks (Ropes Courses, Zipline Parks, Climbing Parks) (THAJAEAI)

Keywords

• Axe throwing entertainment
• Recreational venue services
• Group entertainment activities
• Corporate team building events
• Party event hosting

Headquarters

HQ city

Provo

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Hourly Axe Throwing Sessions: Customers pay per hour for axe throwing sessions. Pricing varies based on reservation length, group size, and location. Larger groups result in lower per-person costs. Minimum age requirement of 6 years to throw.
2. Group and Event Packages: Special packages for corporate events, bachelor/bachelorette parties, youth groups, and group dates. Includes private bay reservations and dedicated coaching.
3. Gift Vouchers: Gift certificates available for purchase through Square gift card system.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Heber Hatchets operates physical axe throwing entertainment venues at three locations across Utah, Idaho, and Washington. The company provides hourly axe throwing sessions with trained staff supervision, party packages for bachelor/bachelorette parties and birthdays, corporate team building events, group activities, and gift vouchers. Each session includes safety training, coaching, and access to multiple lumberjack-themed throwing games and items.

Product overview

Heber Hatchets is a family-friendly axe throwing entertainment company operating three venues across Utah (Provo), Idaho (Pocatello), and Washington (Spokane). The core product is axe throwing sessions, where guests throw various throwing items (hatchets, axes, throwing stars, bike sprockets, tomahawks) at wooden targets under trained staff supervision. The company supplements this with party packages for celebrations, corporate events for team building, and group activity bookings. Additional offerings include gift vouchers sold through Square. The experience includes safety training, coaching, and access to various lumberjack-themed competitive games with scoring systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Axe Throwing Sessions Hourly supervised axe throwing entertainment where guests throw hatchets, throwing stars, tomahawks, and bike sprockets at wooden targets. Includes safety training, coaching, and access to lumberjack-themed competitive games. Suitable for ages 6 and up.
• Party Packages Specialized event packages for bachelor parties, bachelorette parties, birthday celebrations, and general party bookings with dedicated time slots, private bay reservations, and group accommodations.
• Corporate Events Team building and corporate entertainment packages designed for businesses and organizations seeking unique group activities and staff events. Includes private bay reservations and dedicated coaching.
• Group Activities Organized group experiences including group dates, youth group activities, large group bookings, and special group package options with various pricing tiers.
• Gift Vouchers Prepaid gift certificates available for purchase through Square, allowing customers to give axe throwing experiences as gifts.

Quantifiable outcome

• No serious injuries reported

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Urban Axes: Multi-location US axe throwing entertainment chain with venues in several states. Offers the same hourly throwing sessions, group/party bookings, and walk-in experiences as Heber Hatchets, competing in the same category and customer segments.
• Kick Axe Throwing: Axe throwing entertainment operator with multiple venues in the US Northeast. Direct competitor offering hourly throwing sessions, group bookings, and party events in a comparable dedicated-venue format.
• Stumpy's Hatchet House: Franchised axe throwing entertainment chain operating venues in numerous states. Operates the same single-activity recreational venue model as Heber Hatchets with similar target customers (groups, parties, corporate events).
• Bury the Hatchet: National axe throwing entertainment chain with locations across multiple states. Competes head-to-head with Heber Hatchets in dedicated axe throwing venues, offering similar hourly pricing, leagues, group events, and corporate packages.
• Bad Axe Throwing: One of the largest North American axe throwing chains with dozens of locations across the US and Canada. Operates the same dedicated axe throwing entertainment venue model with hourly lane rentals, group events, and corporate packages — directly comparable in product, customer base, and revenue model to Heber Hatchets.
• Social Axe Throwing: Multi-location axe throwing entertainment operator with comparable group-oriented offerings (parties, corporate events, walk-in sessions). Direct competitor in the dedicated axe throwing entertainment category.
• Lumber Jack's Axe Throwing: Axe throwing entertainment venue operator using a similar lumberjack-themed branding and venue experience. Competes in the same niche of dedicated, branded axe throwing entertainment facilities.

Broad incumbents

• Main Event Entertainment: Multi-activity family entertainment center operator with bowling, laser tag, arcade games, and group event packages. Competes for the same family/group entertainment occasions and corporate event bookings as Heber Hatchets, though with a much broader activity mix.
• Topgolf: Large-scale experiential entertainment venue operator with multiple locations nationally. While Topgolf focuses on golf-based entertainment rather than axe throwing, it competes for the same discretionary group entertainment spend (corporate events, parties, group outings) and represents the broader experiential entertainment category.
• Bowlero: Largest bowling-centered entertainment chain in the US with strong corporate event, party, and group outing businesses. Closest single-anchor-activity entertainment venue model to Heber Hatchets, competing for the same group entertainment occasions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/heberhatchetspocatello
• Instagraminstagram.com/heberhatchets
• LinkedInlinkedin.com/company/heber-hatchets-axe-throwing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heber Hatchets