What Bakery & Spice does

Bakery & Spice is a private artisan bakery headquartered in Solna, Sweden, operating a wholesale and retail business built around traditional stone-oven (stenugnsbakat) baking. The company's core product is handcrafted sourdough bread, supplemented by a portfolio of traditional Swedish baked goods including kanelbullar (cinnamon buns), fruktbröd (fruit bread), korvbröd av brioche (brioche sausage bread), kavring (rye bread), and seasonal items such as semlor (cream buns). Production is anchored in a stone-oven technique presented as the key technical differentiator, with no proprietary software, automation, or AI systems referenced in available data.

The business operates a hybrid go-to-market model. On the B2B side, Bakery & Spice delivers stone-baked sourdough and pastries to restaurants, cafés, hotels, and retail shops across the Stockholm metropolitan area, positioning itself as a premium supplier to established local food service operators. On the B2C side, the company runs a single physical retail storefront at Slottsvägen 1 in Solna, open Monday through Friday from 06:30 to 15:00, with a Squarespace-hosted website used for contact and lightweight seasonal ordering (notably for semlor). Marketing is concentrated on Instagram (@bakeryandspice), which the company uses to announce new product availability, seasonal campaigns such as Kanelbullens dag, and store hours.

The company is privately held, with no disclosed funding rounds, investors, ownership structure, or M&A activity. The geographic footprint is limited to the Stockholm region, and the headcount band is reported at 11-50 employees. Revenue figures, pricing, founding date, and named customer accounts are not disclosed in the available data, which limits external financial benchmarking.

Name

Bakery & Spice

Legal name

Bakery & Spice

Website

https://bakeryandspice.se

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Bakery & Spice is a private artisan bakery in Solna, Sweden, that produces stone-oven baked sourdough bread and traditional Swedish pastries. It sells through a single retail storefront and delivers wholesale to Stockholm-area restaurants, cafés, hotels, and shops.

Ownership category

akta.pro rank

Product category

Artisanal Bakery

NAICS

Commercial Bakeries (311812), Retail Bakeries (311811)

SIC

Bakery Products (2050), Retail-Eating Places (5812)

akta.pro primary industry

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)

Keywords

• Artisan sourdough bread
• Stone oven bakery
• Wholesale bakery supply
• Swedish baked goods
• Pastry wholesale

Headquarters

HQ city

Solna

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure

Revenue model

1. Retail Sales: Direct retail sales of baked goods to individual consumers at the physical storefront in Solna, operating Monday-Friday 06:30-15:00.
2. B2B Wholesale Delivery: Wholesale delivery of artisanal stone-baked sourdough bread and pastries to restaurants, cafés, hotels, and retail shops throughout Stockholm.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Bakery & Spice is an artisan bakery that bakes stone-oven sourdough bread and traditional Swedish baked goods such as semlor, kanelbullar, fruktbröd, kavring, and brioche sausage rolls. The company operates a retail storefront at Slottsvägen 1 in Solna and supplies its products through wholesale deliveries to restaurants, cafés, hotels, and retail shops across the Stockholm area.

Product overview

Bakery & Spice is a traditional Swedish artisan bakery specializing in stone oven-baked sourdough bread and a range of baked goods. The company operates as both a wholesale supplier delivering to Stockholm's restaurants, cafes, hotels, and shops, as well as a retail bakery with a physical storefront at Slottsvägen 1 in Solna. Their product portfolio includes core offerings such as Stenugnsbakat surdegsbröd (stone oven baked sourdough bread), fruktbröd (fruit bread), kanelbullar (cinnamon buns), korvbröd av brioche (brioche sausage bread), and kavring (rye bread), along with seasonal products like semlor (Swedish cream buns). The bakery serves B2B customers through wholesale deliveries and B2C customers through their retail location.

Differentiator

Problem solved

Functional benefit

Products and services

• Stenugnsbakat surdegsbröd (Stone Oven Baked Sourdough Bread) Handcrafted sourdough bread baked in stone ovens, delivered to Stockholm's restaurants, cafés, hotels, and shops, and sold at the Solna retail storefront.
• Semlor Traditional Swedish cream buns offered seasonally and available for online order and in-store pickup at the Solna bakery.
• Kanelbullar (Cinnamon Buns) Traditional Swedish cinnamon buns, celebrated annually on Kanelbullens dag (Cinnamon Bun Day) and sold at the retail storefront.
• Fruktbröd (Fruit Bread) Sweet fruit bread served for coffee breaks and weekend baked goods at the Solna storefront.
• Korvbröd av Brioche (Brioche Sausage Bread) Brioche-style sausage bread rolls available at the in-store bakery counter.
• Kavring (Rye Bread) Traditional Swedish dark rye bread, particularly popular during Midsummer celebrations, available at the Solna storefront.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Liljeholmens Bageri: Stockholm-based wholesale bakery supplying breads and buns to retail and food service. Direct comparable on B2B wholesale bakery model, scale of production, and Stockholm geography.
• Sturekatten: Historic Stockholm café-bakery producing traditional Swedish pastries and breads. Comparable on Swedish heritage bakery positioning, though much older and primarily retail/café-led.
• Tèrra Bakery: Premium Stockholm bakery and café focused on sourdough and seasonal pastries. Comparable in artisanal positioning, product portfolio (semlor, kanelbullar, sourdough) and Stockholm high-end customer base.
• Bröd & Salt: Stockholm sourdough specialist bakery and café. Closely comparable on stone-baked sourdough positioning, retail storefront model, and premium pricing in the same Stockholm market.
• Café Pascal: Stockholm bakery-café with extended opening hours serving pastries, breads and coffee. Comparable artisan bakery offering with retail consumer focus, though café-led rather than wholesale-led.
• Rosendals Trädgård Bageri: Stockholm garden-bakery producing artisanal sourdough and traditional Swedish baked goods. Comparable on artisanal, traditional Swedish positioning and Stockholm retail/wholesale customer base.
• Schweizer Bageri: Stockholm-based artisan bakery producing traditional Swedish breads and pastries including sourdough. Direct overlap with Bakery & Spice on product mix, stone/long-fermentation techniques, and B2B supply to premium hospitality customers in Stockholm.

Regional players

• Tisserie: Stockholm patisserie and bakery focused on viennoiserie and pastries. Partial overlap with Bakery & Spice's croissant and pastry wholesale line, serving a similar Stockholm hospitality clientele.

Broad incumbents

• Melanders: Long-established Swedish bakery brand and café chain with national footprint. Broader incumbent with overlapping Swedish pastry and bread offering but operating at much larger scale across multiple Swedish cities.
• PAUL Bakery (Sweden): French-international bakery café chain operating in Stockholm. Broad incumbent offering breads, viennoiserie and pastries with overlapping product categories, though with a French rather than Swedish heritage positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/bakeryandspice
• Facebookfacebook.com/BakeryandSpice

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bakery & Spice