SchweizerBageriet
SchweizerBageriet is Aarhus' oldest artisan bakery, founded 1898, operating a single retail storefront that sells freshly baked bread, rolls, pastries, cakes, sandwiches, and single-origin Costa Rican coffee to local consumers and corporate catering customers in Aarhus, Denmark.
- Company typePrivate
- Founded1898
- HeadquartersAarhus, Denmark
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What SchweizerBageriet does
SchweizerBageriet is a single-location artisan bakery in Aarhus, Denmark, operating continuously since 1898 at M. P. Bruuns Gade 56. The bakery produces and sells freshly baked goods on-site daily using an Italian stone oven and long-fermented dough techniques, with a product portfolio spanning rolls and buns (including sourdough and specialty varieties), traditional Danish rye breads, classic and artisan pastries, sliced cakes, celebration/layer cakes (weddings, confirmations, christenings), ready-made sandwiches, and premium single-origin coffee sourced directly from the family-run Café Los Abuelos plantation in Costa Rica. The bakery employs 20-25 staff and is currently owned by Tine Lajer Petersen alongside master baker Tommy Rasmussen and board chairman Søren Holmar Haulrik, who joined the ownership group in 2018.
The business operates a multi-channel go-to-market model: (1) walk-in retail at the Aarhus storefront, (2) online ordering with in-store pickup, and (3) corporate catering delivery to offices via bicycle courier. Pricing is per-unit and modest (rolls 8-13 DKK, breads 35-75 DKK, celebration cakes 420-1,100 DKK), with all transactions in Danish kroner inclusive of 25% VAT. Customer segments are primarily individual consumers (walk-in retail and online pickup) supplemented by corporate/business customers receiving catering deliveries. The bakery has been recognized as Best Baker in Aarhus in both 2018 and 2021, and received Aarhus Municipality's Facade Award in 2008.
The company is a privately held Danish ApS (private limited company) with no external institutional investors, no parent company, and no recorded funding rounds. Ownership statements explicitly characterize the business as small and privately owned without a large capital fund behind it. The legal entity is SchweizerBageriet ApS, operating under Danish jurisdiction with no public ticker and no subsidiaries. The company has a single physical location, no franchising, and no international footprint. Digital infrastructure is limited to a website with standard payment processing and Google Analytics tracking.
SchweizerBageriet firmographics
Firmographics- Name
- SchweizerBageriet
- Legal name
- SchweizerBageriet ApS
- Website
- https://schweizerbageriet.dk
- Company type
- Private
- Founded year
- 1898
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SchweizerBageriet is Aarhus' oldest artisan bakery, founded 1898, operating a single retail storefront that sells freshly baked bread, rolls, pastries, cakes, sandwiches, and single-origin Costa Rican coffee to local consumers and corporate catering customers in Aarhus, Denmark.
- Ownership category
- akta.pro rank
SchweizerBageriet industry classification
Industry- Product category
- Artisan Bakery
- NAICS
- Retail Bakeries (311811)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)
- akta.pro secondary industry
- Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG)
Keywords
Where SchweizerBageriet is headquartered
LocationHeadquarters
- HQ city
- Aarhus
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
SchweizerBageriet business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Retail bakery products: In-store sales of freshly baked bread, rolls, pastries, cakes, and sandwiches at their Aarhus location. Products are made from scratch and baked on-site daily.
- Online ordering with pickup: Customers order and pay online, then pick up their orders at the store. This hybrid model combines e-commerce convenience with the physical retail experience.
- Custom celebration cakes: Custom-designed cakes for weddings, receptions, birthdays, confirmations, and christenings. Prices range from 450-1100 DKK for specialty cakes serving 10-60 persons.
- Corporate/Business catering: Bread and cake delivery service for business customers, with bicycle courier delivery for office employees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual products - rolls, breads, pastries |
| Unit Pricing | Pay-as-you-go | Custom celebration cakes |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
SchweizerBageriet product offering
Product offeringCore offering
SchweizerBageriet operates a traditional Danish artisan bakery at M. P. Bruuns Gade 56 in Aarhus, baking bread, rolls, pastries, cakes, and sandwiches from scratch on-site daily in an Italian stone oven using long-fermentation techniques. The bakery also sells single-origin Costa Rican coffee from Café Los Abuelos and offers custom-designed celebration cakes for weddings, birthdays, confirmations, and christenings.
Product overview
SchweizerBageriet is Aarhus' oldest bakery (established 1898) operating as a traditional Danish bakery with a single physical location supplemented by an online ordering system. The product portfolio consists of freshly baked goods across five main categories: (1) Boller & Rundstykker (buns and rolls) including sourdough variants, specialty pastries, and burger buns; (2) Brød og rugbrød (bread and rye bread) featuring various sourdough breads, specialty loaves, and traditional Danish rye breads; (3) Kager (cakes) encompassing morning pastries, Wienerbrød, sliced cakes, dry cakes and slices, and celebration/layer cakes; (4) Sandwich (ready-made sandwiches) with multiple fillings served on rolls or flutes; and (5) Premium coffee sourced from Café Los Abuelos in Costa Rica. The bakery offers online ordering for customer pickup, a corporate catering service for business customers, and custom cake design services for celebrations. All products are baked on-site using traditional methods including an Italian stone oven.
Differentiator
Problem solved
Functional benefit
Products and services
- Boller & Rundstykker (Buns and Rolls) A range of freshly baked buns and rolls including classic wheat rolls, sourdough rolls (with Manitoba flour), seeded rolls, burger buns, and specialty varieties such as Pølsehorn and Bamsebolle. Sold individually or in multi-piece bundles for individual consumers and corporate customers.
- Brød og Rugbrød (Bread and Rye Bread) Long-fermented specialty breads and traditional Danish rye breads (rugbrød) baked in the Italian stone oven, including sourdough loaves, seeded breads, flutes, focaccia, and rye breads with kernels such as sunflower, rye, and flaxseed.
- Morgenkager og Wienerbrød (Morning Pastries and Danish Pastries) Traditional Danish morning pastries and Wienerbrød classics such as snail pastries (Molbosnegl), cardamom snails, Copenhagen sesame pastries, croissants, pain au chocolat, wiener sticks, grandmother sticks, and the baker's cinnamon cake.
- Skærekager (Sliced Cakes) Fresh sliced cakes including lemon cake, banana cake, carrot cake with toasted walnuts and cream cheese topping, seasonal mousse cake on nut base, and strawberry tart with marzipan base and vanilla cream.
- Tørkager og Snitter (Dry Cakes and Slices) Dry cakes and traditional slices including raspberry slice, student bread with raspberry jam and truffle, oat cake with butter cream, truffle slices, strawberry cake, and chocolate-covered marshmallows (flødeboller).
- Lagkager og Festkager (Layer and Celebration Cakes) Custom layer and celebration cakes for weddings, receptions, birthdays, confirmations, and christenings, sized to serve 10 to 60 persons, including Othello layer cake, Swiss fruit cake, banana roulade, chocolate cake, student cake, brownie cake, and student cap cakes.
- Wienerdejs Kagemand / Kone (Wiener Dough Cake Figures) Traditional Danish Wiener dough cake figures (kagemand/kone) decorated for celebrations such as birthdays and christenings, with optional candy add-ons, serving 20-25 persons.
- Sandwich Ready-made sandwiches served on a choice of sourdough roll or flutes, with fillings including fennel salami, chicken with bacon, serrano ham with mozzarella, ham and cheese, and tuna salad.
- Café Los Abuelos Premium Coffee Single-origin Arabica coffee from the family-owned Café Los Abuelos plantation in Costa Rica, roasted and sold at the bakery in medium or dark roast. SchweizerBageriet is without comparison the largest customer of Café Los Abuelos.
- Erhvervslevering (Corporate Catering) Bread and cake delivery service for business customers in Aarhus, with bicycle courier delivery of fresh bread and cakes to offices for employee consumption and workplace events. Corporate accounts available upon application.
Quantifiable outcome
- Awarded Best Baker in Aarhus in both 2018 and 2021
- +1 more outcomes
Companies that use SchweizerBageriet
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
SchweizerBageriet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature3 records
SchweizerBageriet partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Café Los AbueloscoreFamily-run coffee plantation in Costa Rica (Asseri, Central Valley region, 22,000m2) owned by the Valverde family. SchweizerBageriet sources single-origin, wet-washed Arabica coffee beans grown at 1400m altitude (SHG - Strictly High Grown). The partnership began in 2017 when owners met at a coffee fair, visited the plantation, and established import agreement in late 2019. SchweizerBageriet is without comparison Café Los Abuelos' largest customer.
Scale indicators4 records
Recent moves6 records
Expansion highlights3 records
SchweizerBageriet competitors and assessment
Company assessmentDirect peers
- Sankt Peders Bageri: Copenhagen's oldest bakery with a similarly long heritage story and traditional Danish bakery product mix — directly comparable on legacy brand positioning and retail bakery model in the Danish market.
- Hart Bageri: Copenhagen-based artisan bakery known for high-end sourdough breads and viennoiserie under chef Richard Hart — closely aligned with SchweizerBageriet on craft-led, premium positioning and direct-to-consumer retail, though operating at a larger multi-location scale.
- Meyers Bageri: Copenhagen-based artisan bakery chain founded by Claus Meyer emphasizing sourdough, organic ingredients, and craft production — directly comparable to SchweizerBageriet's premium long-fermented positioning, with the added dimension of multi-location scaling.
Broad incumbents
- Emmerys: Danish organic bakery and café chain operating multiple retail locations — competes with SchweizerBageriet on the bakery-plus-coffee occasion but at greater scale and with a stronger organic/healthy positioning.
- Paul Bakery: International French bakery-pâtisserie chain with Danish storefronts combining retail bakery, café, and coffee service — comparable hybrid bakery/café model, though operating as a much larger international brand.
- Lagkagehuset: Largest Danish specialty bakery chain with broad retail footprint across Denmark and production facilities — a scale incumbent that competes in the same retail bakery category but at materially larger scale and broader geographic reach.
- Det Rene Brød: Established Danish retail bakery brand with multiple locations focused on traditional breads — comparable product mix and Danish retail bakery positioning, though operating at a multi-location chain scale.
Regional players
- Café Vivaldi: Danish café-bakery chain combining retail bakery with coffee shop service — comparable hybrid bakery/café format and direct-to-consumer model, though broader in menu and located in different Danish regions.
- Wendorff Bageri: Traditional Danish regional bakery with a heritage-driven product portfolio — comparable on traditional Danish bakery craft and local brand identity, though operating in different Danish regions rather than directly in Aarhus.
- Jansen's Bakery / Brødrene Petersen: Other traditional Danish family-owned retail bakeries serving comparable customer segments — relevant for benchmarking Danish single-location or small-chain bakery economics, though direct comparability is limited by lack of specific scale data.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
SchweizerBageriet social profiles
Digital presenceSchweizerBageriet compliance and trust
Trust signalCompliance1 record
SchweizerBageriet financial estimates
Financial estimateRevenue estimate
Valuation estimate
SchweizerBageriet leadership team
Management profileNumber of profiles
Profiles8 records
SchweizerBageriet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SchweizerBageriet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SchweizerBageriet
What does SchweizerBageriet do?
SchweizerBageriet operates a traditional Danish artisan bakery at M. P. Bruuns Gade 56 in Aarhus, baking bread, rolls, pastries, cakes, and sandwiches from scratch on-site daily in an Italian stone oven using long-fermentation techniques. The bakery also sells single-origin Costa Rican coffee from Café Los Abuelos and offers custom-designed celebration cakes for weddings, birthdays, confirmations, and christenings.
Is SchweizerBageriet a public or private company?
SchweizerBageriet is a private company. It is classified as family owned and is currently operating.
When was SchweizerBageriet founded?
SchweizerBageriet was founded in 1898. It employs 1 to 10 people.
Where is SchweizerBageriet based?
SchweizerBageriet is headquartered in Aarhus, Denmark, in the Europe region.
How does SchweizerBageriet make money?
Four revenue lines are on record. Retail bakery products are the primary driver. The others are online ordering with pickup, custom celebration cakes and corporate/Business catering.
Who are SchweizerBageriet's main competitors?
Direct peers on record are Sankt Peders Bageri, Hart Bageri and Meyers Bageri. Broad incumbents are Emmerys, Paul Bakery, Lagkagehuset and Det Rene Brød. Regional players are Café Vivaldi, Wendorff Bageri and Jansen's Bakery / Brødrene Petersen.
Does SchweizerBageriet have an API?
No public API is recorded for SchweizerBageriet.
What industry is SchweizerBageriet in?
SchweizerBageriet's product category is Artisan Bakery. Its primary akta.pro industry code is THAFAFAA, Retail Bakeries (Bread & Daily Bakery), with a secondary code of THAFAFAG, Cafe-Bakeries (Bakery + Coffee/Foodservice). Its NAICS code is 311811 and its SIC code is 5812.