Brödochsalt
Bröd & Salt is a Stockholm-founded artisan bakery and café chain (est. 2011) operating 28 stores across Sweden, serving urban consumers with daily-baked bread, a 50-option salad bar, corporate catering, three coworking locations, and a proprietary mobile app.
- Company typePrivate
- Founded2011
- HeadquartersStockholm, Stockholms län, Sweden
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Brödochsalt does
Bröd & Salt is a Swedish privately-held artisan bakery and café chain founded in 2011, headquartered in Stockholm, operating 28 own-brand retail locations across Stockholm (26), Uppsala (1), and Gothenburg (1), plus a centralized production bakery in Västberga from which all bread, pastries, pizza, and salad-bar ingredients are baked and dispatched each morning via the company's own delivery fleet. The company serves urban consumers with traditional stone-oven sourdough bread, pastries, sourdough sandwiches, pizza, and a self-serve salad bar of 50 daily-prepared options priced by weight, anchored by a full-service restaurant with outdoor terrace and bar at Skeppsbrokajen in Gamla stan.
The business operates across five revenue streams: in-store retail, B2B corporate catering (ordered via the Qopla/Caterflow portal with a 600 SEK minimum and own delivery), recurring coworking memberships at three central Stockholm locations (Torsplan, Fleminggatan, Sankt Eriksplan) priced from 1,099 to 1,499+ SEK/month, packaged baked-goods distribution through daily grocery retailers, and direct ordering through a proprietary iOS/Android app offering exclusive deals. Notable B2B clients include Hemfrid, Lensway, Royal Design, and Lyko. A sub-brand collaboration, "Kale&Salt by Ida Karlsson" (launched August 19, 2026), extends the menu with a protein-rich caesar salad co-developed with food influencer Ida Karlsson.
The technology footprint is deliberately lightweight: a Shopify-based e-commerce storefront, the Qopla/Caterflow integration for catering, and a mobile app for direct ordering — there is no disclosed proprietary technology, AI capability, or platform play. The strategy emphasizes vertical control of production and last-mile delivery, brand-led pricing power in Stockholm (positioned as "Stockholms favoritcafé"), and revenue diversification across consumer occasions (breakfast, lunch, fika, coworking, afterwork). In April 2026 the company reduced prices on selected signature items (e.g., the Kejsar salad to 129 SEK) following a Swedish VAT reduction, signaling price-led competitive tactics in a mature local market.
Brödochsalt firmographics
Firmographics- Name
- Brödochsalt
- Legal name
- Bröd & Salt
- Website
- https://brodsalt.se
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bröd & Salt is a Stockholm-founded artisan bakery and café chain (est. 2011) operating 28 stores across Sweden, serving urban consumers with daily-baked bread, a 50-option salad bar, corporate catering, three coworking locations, and a proprietary mobile app.
- Ownership category
- akta.pro rank
Brödochsalt industry classification
Industry- Product category
- Bakery & Café
- NAICS
- Limited-Service Restaurants (722513), Retail Bakeries (311811), Bread and Bakery Product Manufacturing (31181)
- SIC
- Retail-Eating & Drinking Places (5810), Bakery Products (2050)
- akta.pro primary industry
- Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG)
Keywords
Where Brödochsalt is headquartered
LocationHeadquarters
- HQ city
- Stockholm, Stockholms län
- HQ country
- Sweden
- HQ region
- Europe
Offices7 records
Markets served
Brödochsalt business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Retail Store Sales: In-store sales of freshly baked goods, salads, sandwiches, pizza, and beverages across 28 locations in Stockholm, Uppsala, and Gothenburg.
- Corporate Catering: B2B catering for office breakfasts, lunches, fika, and afterwork events. Ordered via Qopla/Caterflow portal or direct email/phone. Minimum order 600 SEK. Delivery fees 199 SEK within city limits, 339 SEK outside.
- Coworking Memberships: Monthly recurring memberships at three coworking spaces in central Stockholm (Torsplan, Fleminggatan, Sankt Eriksplan). Includes 30% menu discount, free coffee every other hour, and access to bookable pod rooms. Monthly plans from 1,099 SEK (12-month commitment) to 1,499 SEK (no commitment).
- Grocery Retail Distribution: Partnership with daily grocery retailers (dagligvaruhandeln) across Stockholm, selling cookies and baked goods through their shelf space.
- Mobile App Deals & Orders: App-driven direct ordering with exclusive deals and discounts, generating revenue through increased order frequency and customer loyalty.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Salad Bar — pay per weight, ~129 SEK for popular take-away salads |
| Subscription | Annual | Coworking — 12-month commitment at 1,099 SEK/month |
| Subscription | Monthly | Coworking — 3-month commitment at 1,299 SEK/month |
| Subscription | Monthly | Coworking — No commitment at 1,499 SEK/month |
| Subscription | Monthly | Coworking with Breakfast — 1,499+ SEK/month |
| Unit Pricing | Pay-as-you-go | Catering — minimum order 600 SEK plus delivery |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Brödochsalt product offering
Product offeringCore offering
Bröd & Salt operates an artisan bakery and café chain with 28 locations across Stockholm (26), Uppsala (1), and Gothenburg (1), producing fresh-baked bread, pastries, sourdough sandwiches, and stone-oven pizza at a central production kitchen in Västberga. The company also runs a 50-option self-serve salad bar in each store, a corporate catering service for Stockholm offices, and three coworking spaces in central Stockholm.
Product overview
Bröd & Salt is a Swedish artisan bakery and café chain founded in 2011, operating as a craft bakery with a café model. The company offers a unified product portfolio centered around three core offerings: (1) their artisan bakery with fresh-baked bread, pastries, sourdough sandwiches, and pizza from their Västberga bakery; (2) their popular self-service salad bar with 50 fresh options; and (3) corporate catering services for breakfast, lunch, and fika. Additionally, the company operates a coworking business at three Stockholm locations with tiered memberships (12-month, 3-month, and month-to-month options), plus a premium breakfast-inclusive tier. A limited-time sub-brand, Kale&Salt by Ida Karlsson, offers a protein-rich caesar salad collaboration. The company also provides a mobile app for exclusive deals and direct ordering. The business has 26 stores in Stockholm plus locations in Uppsala and Gothenburg.
Differentiator
Problem solved
Functional benefit
Brands
- Kale&Salt by Ida Karlsson: A protein-rich caesar salad collaboration with influencer Ida Karlsson, launched in August 2026. Features approximately 500 kcal and 50 grams of protein per salad.
Products and services
- Bröd & Salt Café & Bakery Artisan bakery and café serving fresh-baked bread, pastries, sourdough sandwiches, and stone-oven pizza baked daily at the Västberga production bakery, targeted at urban consumers for walk-in dining and takeaway.
- Salad Bar Self-serve salad bar in every store offering 50 fresh daily options prepared by in-house chefs, priced by weight, allowing customers to customize their salads from a wide range of ingredients.
- Corporate Catering B2B catering service delivering breakfast, lunch, fika, and afterwork food to corporate clients across Stockholm, with menu customization for dietary needs and allergies, ordered through the Qopla/Caterflow portal or by direct outreach.
- Coworking Memberships Flexible coworking memberships at three central Stockholm locations (Torsplan, Fleminggatan, Sankt Eriksplan) with tiered commitment options, including unlimited space access, 30% menu discount, free coffee every other hour, and bookable meeting pods for freelancers and remote workers.
- Kale&Salt by Ida Karlsson Limited-edition protein-rich caesar salad collaboration sub-brand with food influencer Ida Karlsson, featuring approximately 500 kcal and 50 grams of protein, made with romaine, kale, quinoa, chicken, avocado, tomato, parmesan, cashews, and a Greek yogurt-based caesar dressing.
- Restaurant at Skeppsbrokajen (Gamla stan) Full-service restaurant location with outdoor terrace in Gamla stan, Stockholm, offering an expanded menu beyond the standard café lineup including salads, hamburgers, and a full bar with drinks and cava.
Quantifiable outcome
- 50 grams of protein in Kale&Salt salad at ~500 kcal
- +2 more outcomes
Companies that use Brödochsalt
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles4 records
Brödochsalt technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Brödochsalt partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship, core and minor.
- Ida KarlssonflagshipFood influencer and lifestyle personality Ida Karlsson collaborated with Bröd & Salt to co-develop Kale&Salt, a limited-edition protein-rich caesar salad (~500 kcal, 50g protein). The product was launched on August 19, 2026, and features Ida's own protein-rich caesar dressing recipe using Greek yogurt, parmesan, lemon, honey, and Dijon mustard.
- Qopla / CaterflowcoreBröd & Salt uses the Qopla Caterflow ordering platform for their corporate catering business. Customers place catering orders through this portal at https://catering.caterflow.se/, enabling online order management, dietary customizations, and delivery scheduling.
- Daily Grocery Retail Chains (dagligvaruhandeln)minorBröd & Salt partners with daily grocery retailers across Stockholm to sell their cookies and baked goods through grocery shelf space, extending brand reach beyond owned cafe locations.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Brödochsalt competitors and assessment
Company assessmentDirect peers
- Gateau: Swedish bakery and cafe chain serving baked goods, sandwiches, and lunch options across multiple Stockholm-area locations. Directly comparable in the artisan bakery + cafe category with similar menu breadth and Swedish urban customer base.
- Espresso House: Sweden's largest coffee chain with hundreds of locations across the Nordics. Most directly comparable to Bröd & Salt as a Swedish cafe operator competing for similar urban professional customers, though Espresso House is more coffee-focused and lacks the artisan bakery production model.
- Wayne's Coffee: Swedish cafe chain with multiple locations, founded in a similar era. Comparable in operating cafe locations across Sweden with similar target customers, though more coffee-and-pastry oriented with lighter salad-bar and coworking extensions.
- Mahalo: Stockholm-based independent cafe operator with multiple city locations serving specialty coffee and food. Comparable as a Stockholm cafe competitor with similar urban professional demographic and grab-and-go positioning, though smaller scale.
- Joe & The Juice: Danish-founded Scandinavian cafe and juice chain with a strong urban professional customer base across Europe. Comparable in the cafe + healthy food + Scandinavian identity space, with similar digitally-forward ordering and loyalty approach.
Broad incumbents
- Starbucks: Global coffee chain incumbent operating in Sweden and across major cities. Overlaps as a competing cafe format for urban professional consumers and lunch/catering customers, though Starbucks does not specialize in artisan bakery production or salad bars.
- Pret a Manger: European cafe and grab-and-go chain offering fresh-made sandwiches, salads, and baked goods. Comparable in the prepared-food cafe segment with similar corporate catering and urban professional customer overlap, though Pret operates at much larger scale across multiple countries.
- Caffe Nero: European cafe chain with locations in Sweden and across the continent. Overlaps in the urban cafe segment serving similar walk-in customers with coffee and light food, though more coffee-focused than Bröd & Salt's bakery/salad model.
Emerging players
- Salad and Go: US-based fast-casual salad chain focused on grab-and-go salads with multiple fresh options. Comparable in the customizable salad-bar category that overlaps with Bröd & Salt's 50-option salad bar, though operating a different model (drive-thru, no full bakery).
Regional players
- United Spaces: Swedish coworking provider operating multiple Stockholm locations. Comparable for Bröd & Salt's coworking business line, offering similar flexible workspace to freelancers and remote workers in central Stockholm, though as a coworking specialist without food service integration.
Market position
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Brödochsalt social profiles
Digital presenceBrödochsalt financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brödochsalt leadership team
Management profileNumber of profiles
Profiles1 record
Brödochsalt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brödochsalt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brödochsalt
What does Brödochsalt do?
Bröd & Salt operates an artisan bakery and café chain with 28 locations across Stockholm (26), Uppsala (1), and Gothenburg (1), producing fresh-baked bread, pastries, sourdough sandwiches, and stone-oven pizza at a central production kitchen in Västberga. The company also runs a 50-option self-serve salad bar in each store, a corporate catering service for Stockholm offices, and three coworking spaces in central Stockholm.
Is Brödochsalt a public or private company?
Brödochsalt is a private company. It is classified as unknown and is currently operating.
When was Brödochsalt founded?
Brödochsalt was founded in 2011. It employs 11 to 50 people.
Where is Brödochsalt based?
Brödochsalt is headquartered in Stockholm, Stockholms län, Sweden, in the Europe region.
How does Brödochsalt make money?
Five revenue lines are on record. Retail Store Sales are the primary driver. The others are corporate Catering, coworking Memberships, grocery Retail Distribution and mobile App Deals & Orders.
Who are Brödochsalt's main competitors?
Direct peers on record are Gateau, Espresso House, Wayne's Coffee, Mahalo and Joe & The Juice. Broad incumbents are Starbucks, Pret a Manger and Caffe Nero. Salad and Go is listed as an emerging player. United Spaces is listed as a regional player.
Does Brödochsalt have an API?
No public API is recorded for Brödochsalt.
What industry is Brödochsalt in?
Brödochsalt's product category is Bakery & Café. Its primary akta.pro industry code is THAFAFAG, Cafe-Bakeries (Bakery + Coffee/Foodservice). Its NAICS code is 722513 and its SIC code is 5810.