Luneur Park
- Company typePrivate
- Founded2021
- HeadquartersRome, Italy
- Headcount11–50
- GTM typeB2C
- OfferingServices
Luneur Park firmographics
Firmographics- Name
- Luneur Park
- Legal name
- Luneur Park S.p.A.
- Website
- https://luneurpark.it
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Luneur Park industry classification
Industry- Product category
- Amusement Park / Theme Park
- NAICS
- Amusement and Theme Parks (713110), Amusement Parks and Arcades (7131)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Amusement Parks (Regional/Local Ride Parks & Funfairs) (THAJAEAD)
Keywords
Where Luneur Park is headquartered
LocationHeadquarters
- HQ city
- Rome
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Luneur Park business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Amusement park admission tickets: Day tickets for unlimited rides starting from €16 per person, with rides open from 16:00. Ticket categories differentiated by date flexibility (open date vs. fixed date).
- Season ticket subscriptions: Annual season pass (Luneur 2024) priced at €89 for 12 months, providing unlimited park access and unlimited ride usage. Includes 10% discount on merchandising and 10% discount at refreshment points.
- Park + Splash Zone combined subscription: Combined annual pass covering both the amusement park and the Splash Zone water area for 12 months, priced at €89. Excludes accessory services such as chairs and umbrellas.
- Splash Zone admission: Separate paid admission to the Splash Zone water park area, open from June 6. Beach sets (umbrella + 3 deckchairs) are always paid.
- Food and beverage outlets: Multiple on-site food and beverage operators including McDonald's, Casa Sammontana (gelato), La cucina di Nina (pizzeria/burgers), Gnam Gnam Station (sweet treats and pasta/grill), Civetteria (café), Dolceria (sweets), and Gnam Gnam Snack&Drink (cocktails/appetizers). Season pass holders receive 10% discount.
- Party and event hosting: Private event booking services including birthday parties, corporate events, weddings, and communions. Services include discounted unlimited ride tickets, outdoor/indoor room booking for cake cutting, catering, cake customization, and dedicated operators with skip-the-line access.
- Luna Village events: Evening concerts and live shows at Luna Village (separate venue, free entry, starts 19:00) with event programming and potential ticket or ancillary revenue.
- Merchandise sales: On-site merchandise shop. Season pass holders receive 10% discount.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Unlimited rides day ticket from €16.00 per person |
| Unit Pricing | Pay-as-you-go | Splash Zone admission — separate paid ticket |
| Subscription | Annual | Luneur 2024 Season Ticket — €89.00 for 12 months |
| Subscription | Annual | Luneur Park + Splash Zone combined season ticket — €89.00 for 12 months |
| Unit Pricing | Pay-as-you-go | Splash Zone beach set (umbrella + 3 deckchairs) — paid, no exceptions |
| Other | Pay-as-you-go | Birthday/private event packages — quote-based |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels9 records
Luneur Park product offering
Product offeringCore offering
Luneur Park operates a physical amusement park in Rome's EUR district providing access to 24 rides and attractions including the iconic 33-meter Grande Ruota Panoramica. The park sells unlimited-ride day tickets starting from €16 per person, annual season subscriptions (€89 for 12 months), and a seasonal Splash Zone water park admission. Ancillary offerings include Luna Village evening entertainment, on-site food and beverage outlets, private event hosting (birthday parties, corporate events, weddings), and an accessibility program (Lunapass) for guests with disabilities.
Product overview
Luneur Park operates as an integrated amusement park destination in Rome's EUR district, combining physical attractions with seasonal services. The core product is unlimited ride access (24 attractions including Italy's oldest panoramic Ferris wheel), supplemented by the seasonal Splash Zone aquatic area, Luna Village evening entertainment venue, and food & beverage outlets. The park offers two subscription tiers: Luneur 2024 (rides only) and Luneur Parco + Splash 2024 (rides plus water park), both at €89.00 annually. Additional services include birthday party events, an accessibility program (Lunapass), and a mobile app for ticketing and membership. The portfolio represents a traditional theme park model where the core attraction access serves as the primary revenue driver, with upsells through subscriptions, food & beverage, events, and the seasonal water park expansion.
Differentiator
Problem solved
Functional benefit
Brands
- Luna Village: Evening entertainment venue featuring concerts and live shows, operating separately from the main amusement park.
Products and services
- Luneur Park — Unlimited Rides Admission Day admission to Luneur Park's main attraction with unlimited access to 24 rides and games including the historic 33-meter Grande Ruota Panoramica, designed for families and individual visitors of all ages.
- Splash Zone Seasonal aquatic area covering over 2,500 square meters with 6 water slides, water games, and relaxation spaces including umbrellas and deck chairs, targeting families and children during summer months.
- Luna Village Evening entertainment venue offering concerts and live shows nightly from 19:00 with free admission, serving as a separate ticketed evening attraction within the Luneur Park location.
- Luneur 2024 Season Ticket Annual subscription pass priced at €89.00 for 12 months of unlimited park access and unlimited ride usage, including 10% discounts on merchandise and refreshment points for frequent park visitors and families.
- Luneur Parco + Splash 2024 Subscription Combined annual subscription at €89.00 for 12 months covering unlimited amusement park access and Splash Zone water park access, excluding accessory services such as chairs and umbrellas.
- Party and Private Event Hosting (Feste) Private event booking services for birthday parties, corporate events, weddings, and communions, including discounted unlimited ride tickets, dedicated outdoor/indoor room booking for cake cutting, catering, cake customization, and dedicated operators with skip-the-line access.
- Lunapass Accessibility Program Accessibility service providing dedicated access gateways, wheelchair-compatible attractions, and free admission for minors with Italian disability law L.104 certification, serving guests with disabilities and their families.
- Food and Beverage Outlets On-site food and beverage service featuring multiple operated outlets (McDonald's, Casa Sammontana gelato, La cucina di Nina pizzeria/burgers, Gnam Gnam Station, Civetteria café, Dolceria sweets, Gnam Gnam Snack&Drink), offering varied dining options for park visitors.
- Luneur Park Mobile App Official Luneur Park mobile application available on iOS App Store and Google Play, enabling visitors to access park information, ticketing, and membership services digitally.
Quantifiable outcome
- 24 distinct rides and attractions across multiple height categories
- +2 more outcomes
Companies that use Luneur Park
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Luneur Park technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Luneur Park partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- GoogleminorDigital advertising and marketing partner. Luneur Park runs advertising campaigns on Google's platform to drive visitor awareness and ticket sales.
- Facebook/MetaminorSocial media marketing partner (Facebook and Instagram). Luneur Park uses Meta's advertising platforms for digital marketing campaigns targeting potential visitors.
- McDonald'sminorQuick-service restaurant operator present within Luneur Park, offering fast and affordable meals for park visitors. Provides an on-site dining option as part of the park's food and beverage ecosystem.
- Casa SammontanaminorItalian gelato and coffee shop franchise operator located within Luneur Park, offering ice cream, croissants, doughnuts, savory snacks, gluten-free options, and hot/cold beverages.
- Giselda (Trastevere bakery)minorWell-known bakery from Rome's Trastevere neighborhood, collaborating with Luneur Park on the Dolceria (sweet shop) in the Piazza delle Civette, offering over 1,000 sweet options.
Scale indicators7 records
Recent moves4 records
Expansion highlights5 records
Luneur Park competitors and assessment
Company assessmentDirect peers
- Rainbow MagicLand: Italy's largest theme park (Valmontone, ~50 km from Rome) with 40+ attractions and dedicated family/character IP. Closest direct competitor in Luneur's primary catchment; competes for Rome/Lazio family and school group spend.
- Mirabilandia: One of Italy's largest amusement parks (Ravenna, Emilia-Romagna) with major roller coasters and water park. Comparable business model combining rides, water attractions, and seasonal shows — a national-scale benchmark for Luneur.
- Cinecittà World: Rome-area theme park leveraging Cinecittà film heritage with rides and themed areas. Operates in the same Lazio market and competes for the same family, tourist, and school group demand as Luneur.
- Cavallino Matto: Mid-sized family amusement park in Tuscany with 30+ attractions and seasonal shows. Comparable scale to Luneur — a useful peer for benchmarking Italian regional park unit economics, season pass pricing, and F&B mix.
- Acquafollie: Standalone Italian water park (Caorle, Veneto) with slides, wave pools, and family areas. Useful for benchmarking Splash Zone economics, seasonal water park pricing, and ancillary F&B performance.
- Zoomarine: Marine-themed Italian theme and water park (Torvaianica, near Rome) combining animal shows, rides, and aquatic attractions. Comparable in scale and target market, with water-led offering that overlaps directly with Luneur's Splash Zone.
Regional players
- Aqualandia: Major Italian water park (Jesolo) and a historical benchmark for Mediterranean water park operations. Comparable Splash Zone format; useful for understanding seasonality, pricing, and capacity utilization benchmarks.
- Etnaland: Large theme and water park in Sicily combining thrill rides, a prehistoric-themed area, and water slides. Comparable multi-format model (rides + water) but in a different geography, useful for benchmarking operating economics.
Broad incumbents
- Gardaland Resort: Italy's most-visited theme park complex (Verona) with hotel integration, water park (LEGOLAND Water Park), and seasonal events. Represents a scaled, integrated resort model Luneur could aspire to via Luna Village and Splash Zone expansion.
Emerging players
- Parco Natura Viva: Zoo and nature park near Verona combining wildlife, education, and family experiences. Comparable in 'edutainment' positioning and school-group focus, though its animal/wildlife core differs from Luneur's ride-led model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Luneur Park social profiles
Digital presenceLuneur Park compliance and trust
Trust signalCompliance1 record
Luneur Park financial estimates
Financial estimateRevenue estimate
Valuation estimate
Luneur Park leadership team
Management profileNumber of profiles
Luneur Park funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Luneur Park M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Luneur Park
What does Luneur Park do?
Luneur Park operates a physical amusement park in Rome's EUR district providing access to 24 rides and attractions including the iconic 33-meter Grande Ruota Panoramica. The park sells unlimited-ride day tickets starting from €16 per person, annual season subscriptions (€89 for 12 months), and a seasonal Splash Zone water park admission. Ancillary offerings include Luna Village evening entertainment, on-site food and beverage outlets, private event hosting (birthday parties, corporate events, weddings), and an accessibility program (Lunapass) for guests with disabilities.
Is Luneur Park a public or private company?
Luneur Park is a private company. It is classified as unknown and is currently operating.
When was Luneur Park founded?
Luneur Park was founded in 2021. It employs 11 to 50 people.
Where is Luneur Park based?
Luneur Park is headquartered in Rome, Italy, in the Europe region.
How does Luneur Park make money?
Eight revenue lines are on record. Amusement park admission tickets are the primary driver. The others are season ticket subscriptions, park + Splash Zone combined subscription, splash Zone admission, food and beverage outlets, party and event hosting, luna Village events and merchandise sales.
Who are Luneur Park's main competitors?
Direct peers on record are Rainbow MagicLand, Mirabilandia, Cinecittà World, Cavallino Matto, Acquafollie and Zoomarine. Regional players are Aqualandia and Etnaland. Gardaland Resort is listed as a broad incumbent. Parco Natura Viva is listed as an emerging player.
Does Luneur Park have an API?
No public API is recorded for Luneur Park.
What industry is Luneur Park in?
Luneur Park's product category is Amusement Park / Theme Park. Its primary akta.pro industry code is THAJAEAD, Amusement Parks (Regional/Local Ride Parks & Funfairs). Its NAICS code is 713110 and its SIC code is 7900.