Connective Strategies

What Connective Strategies does

Connective Strategies Associates Inc. is a New York-based, full-service community and government relations consulting firm founded in 2007. The firm serves a mixed client base spanning Fortune 500 corporations, New York State and City government offices, political campaigns, and nonprofit organizations. Its four core practice areas are government relations, political campaigns, community organizing, and issue-based advocacy. Named engagements include work for SL Green, Walmart, FedEx, Altria, Governor Hochul, Congressman Meeks, and Queens District Attorney Melinda Katz.

The firm operates with a small team of 1-10 employees and is led by founder/CEO Tyquana Henderson-Rivers, who brings 30+ years of industry experience. The senior team includes a Senior Vice President, Creative/Data Director, Director of Operations, and a VP of the Faith Initiative. Connective Strategies holds MWBE (Minority and Women-Owned Business Enterprise) certifications from both New York State and New York City, qualifying it for set-aside government and corporate supplier diversity procurement. The firm has expanded its service offerings through two additional divisions: Connective Strategies Cares, a community-focused initiative launched in 2020, and the Faith-Based Initiative, launched in 2024 with a dedicated VP.

The business model is project- and retainer-based consulting revenue earned across corporate, government, campaign, and nonprofit engagements. Marketing is conducted through organic social media, the company website, and client referrals; no external funding has been raised and no M&A activity has occurred. Notable community partnerships include work with the Fortune Society on reentry programs and with CURE Violence Programs.

Name

Connective Strategies

Legal name

Connective Strategies Associates Inc.

Website

https://connectivestrategies.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Connective Strategies Associates Inc. is a New York-based, full-service community and government relations consulting firm founded in 2007, serving Fortune 500 corporations, government offices, political campaigns, and nonprofit organizations.

Ownership category

akta.pro rank

Product category

Government Relations and Political Consulting Services

NAICS

Public Relations Agencies (54182)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Nonprofit & Cause Communications (BPAFADAK)

akta.pro secondary industry

Political/GOTV & Advocacy Calling (Campaigns) (BPAAADAK)

Keywords

• Government relations
• Political consulting
• Community organizing
• Grassroots advocacy
• Public affairs

Headquarters

HQ city

Jamaica

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Government Relations and Lobbying Services: The firm provides expert policy advocacy, lobbying, legislative monitoring, and relationship-building services. Revenue is generated through professional services engagements with clients including political candidates, elected officials, non-profits, philanthropists, and government relations firms. Services include City and State budget lobbying, legislative lobbying, and strategic advocacy.
2. Political Campaign Services: The firm offers political campaign management services including field strategy, political strategy and messaging, literature and direct mail, branding, ballot access, data-driven campaign management, and constituency organizing. These services support political candidates from first-time candidates to Fortune 500 backed initiatives.
3. Community Organizing Services: Revenue generated through grassroots mobilization, community engagement, door-to-door canvassing, letter writing campaigns, petition drives, and faith-based organizing services for issue-oriented campaigns and land use initiatives.
4. Strategic Communications and Digital Services: Additional revenue streams include brand awareness services, website development, digital marketing, literature and direct mail campaign design and execution.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Connective Strategies is a full-service community and government relations firm that provides government relations, political campaign management, community organizing, and issue-based advocacy services. The firm delivers lobbying, legislative monitoring, grassroots organizing, canvassing, phonebanking, direct mail, website development, and digital marketing to political candidates, elected officials, corporations, and non-profit organizations primarily in New York State and New York City.

Product overview

Connective Strategies is a full-service public relations and government relations consulting firm offering a unified portfolio of political consulting services. The core offerings include Government Relations (lobbying, legislative monitoring, policy advocacy), Political Campaigns (strategy, voter outreach, messaging), Community Organizing (grassroots mobilization, stakeholder engagement), and Issue-Based Advocacy. Supporting service features include Door-to-Door Canvassing, Phonebanking, Campaign Management, Literature and Direct Mail Campaigns, Ballot Access and Petition Drives, Texting, Community Relations, Stakeholder Management, Website Development, and Digital Marketing. The firm operates through two specialized divisions: Faith-Based Initiative (fostering clergy relationships to influence congregational support) and Connective Strategies Cares (CSR initiative for community outreach). This is a professional services firm delivering consulting rather than a software product platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Government Relations A government relations service that helps clients navigate legislative and regulatory processes, build relationships with elected officials and government stakeholders, and influence policy outcomes. It is offered to political candidates, elected officials, corporations, non-profits, and trade associations primarily operating in New York State and New York City.
• Political Campaigns A political campaign management service that supports candidates and ballot initiatives with strategy, campaign execution, and voter mobilization, leveraging the firm's expertise in canvassing, phonebanking, direct mail, digital communications, and ballot access. It is offered to political candidates, campaign committees, and ballot-measure campaigns.
• Community Organizing A community organizing service that mobilizes grassroots support, builds coalitions, and engages stakeholders around political, civic, and corporate issues. It is offered to candidates, elected officials, corporations, non-profits, and trade associations needing community stakeholder engagement.
• Issue-Based Advocacy An issue-based advocacy service that helps clients advance specific policy or political objectives through stakeholder engagement, communications, and coordinated advocacy campaigns. It is offered to corporations, non-profits, trade associations, and political clients.

Quantifiable outcome

• Historic DA win - helped elect first female district attorney in Queens (Melinda Katz)
• +1 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• The Fortune SocietyminorStrategic or Co-development PartnerConnective Strategies partners with the Fortune Society to provide job opportunities to formerly incarcerated individuals. This partnership is part of the firm's Connective Strategies Cares community initiative, demonstrating the firm's commitment to social impact and reentry support.
• CURE Violence ProgramsminorStrategic or Co-development PartnerSince 2020, Connective Strategies has collaborated with CURE Violence Programs to distribute over 250 monthly meals and personal care packages to the homeless. This ongoing partnership supports community outreach and violence interruption efforts.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Mercury: Mercury (formerly Mercury Public Affairs) is a global public affairs, lobbying, and political consulting firm with strong Democratic and corporate practices. It directly competes with Connective Strategies for government relations, public affairs, and political campaign work, particularly in New York.
• The Bliss Group: The Bliss Group is a New York-headquartered integrated communications firm with public relations, public affairs, and crisis communications practices. It competes with Connective Strategies for corporate PR, executive communications, and public affairs work in the NY market.
• SKDK: SKDK (SKDKnickerbocker) is a top-tier public affairs and political consulting firm working with candidates, elected officials, nonprofits, and Fortune 500 companies. It directly competes for the same New York political, advocacy, and corporate public affairs engagements that Connective Strategies pursues.
• Tusk Strategies: Tusk Strategies is a New York-based political consulting and government relations firm focused on campaigns, lobbying, and crisis communications. Its service model mirrors Connective Strategies' blend of campaign management, government affairs, and strategic communications for corporate and political clients.
• Kasirer: Kasirer is a New York City-based government relations, lobbying, and strategic consulting firm. It competes head-to-head with Connective Strategies for NYC and NYS lobbying mandates, particularly from real estate, healthcare, labor, and nonprofit clients.
• Capalino: Capalino+Company is a New York City-based government relations and strategic consulting firm advising corporations, nonprofits, and real estate clients on city, state, and federal affairs. Its NYC-focused practice directly competes with Connective Strategies' core New York government relations offerings.
• Davidoff Hutcher & Citron: Davidoff Hutcher & Citron is a New York government relations, lobbying, and strategic communications firm serving corporate, nonprofit, and political clients. Its full-service NY lobbying and PR practice overlaps with Connective Strategies' government relations and community organizing services.
• BerlinRosen: BerlinRosen is a New York-headquartered public relations and public affairs firm serving political candidates, advocacy groups, labor unions, and Fortune 500s. Its service mix (PR, public affairs, crisis communications, campaign strategy) overlaps closely with Connective Strategies' government relations, advocacy, and campaign offerings.

Broad incumbents

• Cornerstone Government Affairs: Cornerstone Government Affairs is a national bipartisan government relations and lobbying firm. While broader in geographic scope than Connective Strategies, it competes for the same corporate and association lobbying engagements that Connective Strategies' Fortune 500 clients (Walmart, FedEx, Altria) might consider.

Emerging players

• Quinn Thomas: Quinn Thomas is a public affairs and political consulting firm with offices in New York and other markets, offering public relations, campaign management, and advocacy services. It is comparable to Connective Strategies in service mix but operates in additional geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/teamcsaonline
• Instagraminstagram.com/teamcsaonline
• Xx.com/teamcsaonline

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Connective Strategies