Heartland Cardiology

What Heartland Cardiology does

Heartland Cardiology, L.L.C. is an independent, physician-led cardiology practice founded in 1994 in Wichita, Kansas after splitting off from a premier multi-specialty group. The practice delivers comprehensive adult cardiovascular care through four Wichita-metro offices (Webb, West, Derby, Newton), nine outreach clinics across rural Kansas, and procedures performed at six affiliated hospitals including Wesley Medical Center, Via Christi, Kansas Medical Center, Kansas Heart Hospital, EPIC Heart & Surgery Center, and the Robert Dole VA Medical Center. Its clinical scope spans interventional cardiology (PCI, rotational atherectomy, TAVR, LVAD), cardiac electrophysiology (ablation, pacemaker/ICD implantation), advanced heart failure and transplant management, non-invasive diagnostics (echocardiography, nuclear stress, Holter monitoring), and cardiac PET/CT imaging.

The practice operates on a professional-services revenue model, billing most major insurance carriers for office consultations, hospital procedures, and in-office diagnostic testing. Patient access is supported by an eClinicalWorks-based patient portal, telemedicine consultations, and a referral network spanning primary care physicians and regional hospitals. Technology infrastructure centers on an EMR and scheduling system in place since 1994, sophisticated digital catheterization labs, a 3-D electrophysiology lab, and a cardiac PET/CT scanner. Heartland operates within US Heart & Vascular's national network of 200+ cardiovascular specialists, which supplies centralized administrative, billing, HR, and technology services while preserving the practice's independent ownership and physician-led governance. Co-founder Dr. Assem Farhat serves as President and Dr. Wassim H. Shaheen as Medical Director.

Name

Heartland Cardiology

Legal name

Heartland Cardiology, L.L.C.

Website

https://heartlandcardiology.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Heartland Cardiology is an independent, physician-led cardiology practice in Wichita, Kansas, founded in 1994, providing comprehensive adult cardiovascular care through four metro offices, nine rural outreach clinics, and six hospital affiliations across Kansas.

Ownership category

akta.pro rank

Product category

Cardiology Services

NAICS

Offices of Other Health Practitioners (6213), Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

General Cardiology (Consultative) (HLAKABAA)

akta.pro secondary industries

Ambulatory Cardiology Diagnostic & Procedure Centers (Non-hospital-based) (HLAFABAK), Preventive Cardiology & Lipidology (HLAKABAF)

Keywords

• Cardiology services
• Cardiovascular care
• Interventional cardiology
• Cardiac diagnostics
• Heart rhythm disorders

Headquarters

HQ city

Wichita

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Patient Care Services: Professional medical services for cardiovascular care including office consultations, hospital procedures, in-office testing, and outpatient services. Bills most major insurance carriers.
2. Diagnostic Testing: Revenue from various diagnostic tests including nuclear stress tests, echocardiograms, cardiac PET/CT scans, and other in-office testing procedures

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Heartland Cardiology is an independent cardiology practice providing comprehensive adult cardiovascular care including office consultations, diagnostic testing (cardiac PET/CT, echocardiograms, nuclear stress tests), interventional procedures (cardiac catheterization, PCI/stenting, TAVR), electrophysiology (ablation, pacemaker/defibrillator implantation), and heart failure management. Services are delivered through board-certified cardiologists at four Wichita-metro clinics and nine outreach clinics across Kansas, with hospital-based procedures performed at affiliated hospitals.

Product overview

Heartland Cardiology is a single-location Wichita cardiology practice (with four clinic offices and nine outreach clinics) offering a unified portfolio of cardiovascular services rather than a modular software product. The practice provides comprehensive adult cardiovascular care organized into three main service lines: Cardiovascular Care (consultations and ongoing management), Hospital Procedures (interventional and surgical procedures at affiliated hospitals), and In Office Testing (diagnostic imaging and monitoring). Supporting services include interventional cardiology, heart rhythm disorders treatment, and non-invasive cardiology. The practice also provides patient-facing tools including a patient portal and tele-medicine options. All services are delivered through board-certified cardiologists and mid-level providers at clinic locations in Wichita, Derby, and Newton, Kansas, with outreach services extending to nine additional Kansas communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Heartland Cardiology Practice Independent cardiology practice providing comprehensive adult cardiovascular care through four Wichita-metro clinic locations and nine outreach clinics across Kansas, with hospital-based procedures performed at affiliated hospitals.
• Cardiovascular Care

Quantifiable outcome

• 638,000+ community votes received for Best of Wichita 2025 award

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

17 partnerships are on record, tiered core and minor.

• US Heart & Vascular (USHV)coreStrategic or Co-development PartnerNational organization supporting independent, physician-led cardiology practices by providing centralized administrative and operational services. USHV provides innovative technology systems, billing, HR, training, benefits, and other business functions. Heartland Cardiology operates as part of USHV's network of 200+ cardiovascular specialists.
• EPIC Heart & Surgery CentercoreStrategic or Co-development PartnerAmbulatory surgery center partnership providing surgical facilities for cardiac procedures. Heartland Cardiology physicians perform procedures at this facility.
• Wesley Medical CentercoreOthersMajor hospital affiliation where Heartland physicians provide inpatient coverage and cardiac procedures including cardiac catheterization.
• Via Christi HealthcoreOthersAffiliation with Via Christi Hospital St. Francis, St. Joseph, and St. Teresa for cardiac care services and cardiac rehabilitation.
• Wesley Woodlawn Hospital & ERcoreOthersHospital affiliation for emergency and routine cardiac care services.
• Kansas Medical CentercoreOthersHospital affiliation for cardiac care services.
• Kansas Heart HospitalcoreOthersSpecialty heart hospital affiliation for cardiac care.
• Robert Dole VA Medical CentercoreOthersVA hospital affiliation where Dr. Wassim Shaheen serves as Medical Director of Cardiac Catheterization Lab, providing cardiac care to veterans.
• Susan B. Allen Hospital (El Dorado)minorOthersOutreach clinic partnership providing cardiac care services in El Dorado, KS.
• Patterson Health Center (Anthony)minorOthersOutreach clinic partnership providing cardiac care services in Anthony, KS.
• Stevens County Hospital (Hugoton)minorOthersTelemedicine clinic partnership providing cardiac care services in Hugoton, KS.
• Hutchinson ClinicminorOthersOutreach clinic partnership providing cardiac care services in Hutchinson, KS.
• Kingman Community HospitalminorOthersOutreach clinic partnership providing cardiac care services in Kingman, KS.
• St. Lukes Hospital (Marion)minorOthersOutreach clinic partnership providing cardiac care services in Marion, KS.
• McPherson HospitalminorOthersOutreach clinic partnership providing cardiac care services in McPherson, KS.
• Minneola District HospitalminorOthersOutreach clinic partnership providing cardiac care services in Minneola, KS.
• Moundridge ClinicminorOthersOutreach clinic partnership providing cardiac care services in Moundridge, KS.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Kansas Heart Hospital: Specialty heart hospital in Wichita where Heartland physicians hold privileges. Operates as a competing venue for inpatient cardiac care in the same Wichita geography, making it a directly comparable regional specialty cardiology competitor.

Direct peers

• Cardiology Associates of North Texas: Independent cardiology group practice offering comprehensive cardiovascular services across multiple locations. Comparable in being a multi-physician independent group with broad service lines and an established regional reputation.
• US Heart & Vascular: National support organization for independent, physician-led cardiology practices. Heartland operates within USHV's network of 200+ cardiovascular specialists, sharing centralized billing, HR, technology, and operational services. This is the closest peer given their structural relationship and shared independent-practice model.
• Oklahoma Heart Hospital: Independent, physician-owned cardiology specialty hospital in Oklahoma offering comparable advanced cardiovascular services (interventional, EP, heart failure, imaging). Comparable in being a regional independent cardiology powerhouse with a similar specialist mix and physician-led model.
• Iowa Heart Center: Long-established independent cardiology group in the Midwest offering similar comprehensive adult cardiovascular services across multiple sites. Directly comparable as a multi-physician independent cardiology practice with regional dominance and a similar referral-driven model.
• Cardiovascular Associates of America (CVAUSA): A national cardiology practice aggregator providing capital, infrastructure, and operational support to independent cardiology groups. CVAUSA is the closest business-model analogue to USHV and represents the natural alternative partnership structure for a multi-physician independent cardiology group of Heartland's scale.
• EPIC Heart & Surgery Center: Wichita-based ambulatory surgery center partnership where Heartland physicians perform cardiac procedures. Directly comparable as a local cardiac procedure venue serving overlapping patients in the same Wichita market.

Broad incumbents

• Pinnacle Heart & Vascular (HCA Midwest): Cardiology group within HCA's Kansas City-area network offering comparable interventional and EP services. Comparable in service mix and patient population to Heartland but operates within a national health system rather than as an independent practice.
• Via Christi Health (Ascension): Multi-hospital Wichita system where Heartland provides cardiac care across St. Francis, St. Joseph, and St. Teresa. A broad incumbent with employed cardiology capacity, comparable in regional footprint and overlapping service line, but operating at system scale rather than as a specialist cardiology group.
• Wesley Medical Center: Major Wichita hospital system and Heartland's primary hospital partner for cath lab and inpatient cardiology. Operates a broader cardiology service line including employed cardiologists, making it both a partner and a broader incumbent competitor for cardiac patient volumes in Wichita.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ictheartland
• LinkedInlinkedin.com/company/heartland-cardiology

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heartland Cardiology