Iowa Heart Center

What Iowa Heart Center does

Iowa Heart Center, operating as MercyOne Iowa Heart Center, is a regional cardiovascular care provider founded in 1970 and now integrated as a service line within Trinity Health through the MercyOne health system, headquartered in West Des Moines, Iowa. It delivers the full spectrum of cardiovascular services—prevention, advanced imaging, electrophysiology, interventional cardiology, structural heart and valve procedures, cardiothoracic and vascular surgery, advanced heart failure management with mechanical circulatory support (LVAD, ECMO), cardiac rehabilitation, and clinical research—through nine specialty clinics including an in-house Iowa Heart Research Center running clinical trials.

The clinical platform is built around a 90+-provider medical staff (board-certified cardiologists, interventional cardiologists, electrophysiologists, cardiac and vascular surgeons) supported by state-of-the-art imaging (echocardiography, nuclear cardiology, MR angiography), minimally invasive procedural capability (TAVR, ablations, stenting, off-pump CABG), and a telehealth/virtual visit channel. Distribution is anchored at the MercyOne Des Moines Medical Center hub and extended across eight Iowa offices plus twelve or more rural outreach clinics, with the active Cardiology Fellowship Program providing a long-cycle specialty talent pipeline. An affiliated non-profit, the Iowa Heart Foundation, supports community prevention, AED access, and provider education.

The business model is fee-for-service specialty medicine: revenue is generated through insurance reimbursements (commercial, Medicare, Medicaid) and patient payments for consultations, diagnostic tests, interventional procedures, and surgeries, billed via insurance plans with a published price-estimation/transparency tool. Marketing and patient acquisition rely on a multi-channel mix—website/SEO, content marketing, organic social, community outreach, and physician-to-physician referrals within Iowa—with no disclosed enterprise payer concentration, no subscription or capitated revenue model, and no direct-to-employer contracting evident.

Name

Iowa Heart Center

Legal name

MercyOne Iowa Heart Center

Website

https://iowaheart.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Short description

Iowa Heart Center (operating as MercyOne Iowa Heart Center) is an Iowa-based cardiovascular care provider founded in 1970, delivering specialty cardiology, vascular, and cardiothoracic surgery services through 90+ providers across 20+ statewide locations.

Ownership category

akta.pro rank

Product category

Cardiovascular Care

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Ambulatory Cardiology Diagnostic & Procedure Centers (Non-hospital-based) (HLAFABAK)

akta.pro secondary industries

Cardiology Telemedicine Platforms (HLALAGAB), Cardiac Rehabilitation Programs (HLADAJAJ)

Keywords

• Cardiology services
• Cardiovascular care
• Heart surgery
• Vascular surgery
• Cardiac rehabilitation

Headquarters

HQ city

West Des Moines

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Patient Care Services: Fee-for-service healthcare delivery including consultations, diagnostic tests, interventional procedures, and surgeries. Revenue generated through insurance reimbursements, Medicare/Medicaid, and patient payments.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

MercyOne Iowa Heart Center provides comprehensive cardiovascular care including prevention, diagnostics, interventional procedures, heart and vascular surgery, advanced heart failure management, and cardiac rehabilitation. The organization operates nine specialty clinics staffed by 90+ board-certified cardiologists, interventional cardiologists, electrophysiologists, and cardiac and vascular surgeons across 8 offices and 12+ outreach clinics throughout Iowa.

Product overview

MercyOne Iowa Heart Center is a comprehensive cardiovascular care provider offering a unified suite of specialized clinics and treatment services across Iowa. The organization operates nine specialty clinics (Advanced Heart Failure, Atrial Fibrillation, Cardiothoracic Surgery, Heart Rhythm/Electrophysiology, Iowa Heart Research Center, Prevention & Wellness, Valve & Structural Heart Disease, Vascular Surgery, and Vein Center) that work together to deliver personalized treatment plans. Services span prevention, diagnostics, and complex interventions including surgical procedures (coronary artery bypass, heart valve replacement/repair), minimally invasive techniques (TAVR, ablations, stenting), and device implantation (pacemakers, ICDs, LVADs, ECMO). With over 90 providers across 20+ locations including outreach clinics and telehealth options, the center brings advanced, compassionate cardiovascular care to patients throughout Iowa.

Differentiator

Problem solved

Functional benefit

Products and services

• Advanced Heart Failure Clinic

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Iowa Heart FoundationcoreStrategic or Co-development PartnerThe Iowa Heart Foundation is a non-profit organization dedicated to preventing heart disease through education, access, and outreach. For over 30 years, Iowa Heart Foundation has advanced cardiac health by sharing emerging clinical information, supporting healthcare professionals with continuing education and scholarships, increasing access to automated external defibrillators (AEDs), and promoting heart-healthy living through community-based prevention initiatives.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MedStar Heart & Vascular Institute: MedStar Heart & Vascular Institute is a Mid-Atlantic cardiovascular specialty practice with full subspecialty coverage anchored to a multi-hospital system. Comparable full-service cardiovascular specialty group with research and teaching programs.
• Sanger Heart & Vascular Institute (Atrium Health): Sanger is Atrium Health's regional cardiovascular specialty practice serving the Charlotte, NC metro and surrounding Carolinas with full cardiovascular subspecialties including TAVR, EP, and cardiac surgery. Same regional specialty group model as Iowa Heart Center, attached to a large health system.
• Piedmont Heart Institute: Piedmont Heart Institute is a large multi-subspecialty cardiology practice in Georgia with 90+ cardiologists offering TAVR, EP, heart failure, and cardiac surgery. It directly mirrors Iowa Heart Center's model of community-anchored, full-service cardiovascular care with statewide reach within its region.
• Advocate Heart Institute: Advocate Heart Institute is the cardiovascular specialty arm of Advocate Health in Illinois/Wisconsin, providing similar cardiology subspecialty coverage including structural heart, EP, and cardiac surgery across a multi-county footprint. Comparable regional cardiology specialty group model.
• Centra Heart & Vascular Institute: Centra's cardiovascular specialty practice in Virginia offers cardiology subspecialties, cardiac surgery, and vascular care to a multi-county regional population. Same model of community-anchored full cardiovascular service line.
• University of Iowa Heart and Vascular Center: University of Iowa's academic cardiology practice in Iowa City is the closest geographic competitor for complex cardiac cases, transplants, and tertiary referrals within Iowa. Same service area and overlapping patient population as Iowa Heart Center.
• Novant Health Heart and Vascular Institute: Novant's cardiovascular specialty practice across the Carolinas and Virginia delivers full cardiovascular subspecialties within a community health system context. Direct structural analog to Iowa Heart Center's regional specialty cardiology model.

Regional players

• UnityPoint Health - Cardiology (Iowa): UnityPoint Health is Iowa's other major health system with cardiology and cardiovascular surgery programs in Des Moines and across Iowa. Direct in-state competitor for cardiology referrals, outreach clinics, and rural cardiac care contracts in Iowa.

Broad incumbents

• Cleveland Clinic Heart, Vascular & Thoracic Institute: Cleveland Clinic's cardiovascular institute is a globally recognized broad incumbent offering the same subspecialty depth (TAVR, heart transplant, EP, structural heart). Illustrates the national standard Iowa Heart Center's research and recognition efforts benchmark against.

Emerging players

• Cardiovascular Associates of America (CVAUSA): CVAUSA is a roll-up acquirer of independent cardiology practices nationwide with cardiology subspecialty focus and clinical research infrastructure. Reflects private-equity interest in the cardiology specialty group model Iowa Heart Center operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• Xx.com/MercyOne_Iowa
• YouTubeyoutube.com/@MercyOneIowa
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/iowa-heart-center
• Instagraminstagram.com/mercyone_iowa

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Iowa Heart Center