What KCAP does

KCAP (legal operator: Montana Radio Company) is a privately held AM/FM radio station broadcasting on 95.9 FM and 950 AM from Helena, Montana, serving the Helena and Lewis and Clark County market. The station delivers 24-hour news/talk programming that combines nationally syndicated conservative talk content (Sean Hannity, Clay Travis & Buck Sexton, Mark Levin, Dave Ramsey, Coast to Coast AM) with locally produced content such as the 'Cup of Joe' community interview show and high school and Carroll College sports broadcasts. KCAP operates as a single station within the broader Montana Radio Company (TMRC) cluster, which includes Z101, Mix 102.3, Sports Radio 949, and other Montana signals.

The station's product portfolio comprises the core broadcast signal, a dedicated iOS/Android mobile app, web-based live streaming delivered via SecureNet Systems infrastructure, an Amazon Alexa voice skill, an on-demand sports replay service, and a real-time sports scores portal. These digital extensions effectively globalize a station whose primary over-the-air reach is regional. The product stack is a hybrid of legacy broadcast, third-party streaming infrastructure, and self-built digital touchpoints, with TMRC Digital providing the website and digital platform layer.

KCAP's revenue model is advertising-based, supported by local and national sales teams (National Sales Manager Becky Smith, General Sales Manager Tyler Miller) selling on-air and sponsored content packages to local Helena businesses and organizations. Sponsorship deals embedded inside community programming (e.g., Blue Cross Blue Shield of Montana, C2T Montana on Cup of Joe) indicate a sponsorship-plus-spot advertising GTM. Per-listenership or per-impression pricing is not publicly disclosed; advertisers contract via quote-based pricing. The business is privately held under Montana Radio Company with no external funding events identified.

Name

KCAP

Legal name

Montana Radio Company

Website

https://kcap.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

KCAP is a privately held AM/FM news/talk radio station in Helena, Montana, owned by Montana Radio Company, delivering local news, sports, and syndicated talk programming to the Helena and Lewis and Clark County audience via broadcast, streaming, mobile app, and Alexa.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates) (MPABACAF)

akta.pro secondary industry

News Talk Radio & Current Affairs Stations (MPABAIAI)

Keywords

• Local news radio
• Sports broadcasting
• Talk radio
• Radio advertising
• On-air programming

Headquarters

HQ city

Helena

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Distribution channels5 records

Marketing channels4 records

Core offering

KCAP is a dual-frequency (95.9 FM and 950 AM) news/talk radio station based in Helena, Montana, broadcasting 24/7 local news, local sports play-by-play, weather, and nationally syndicated talk programming. Beyond over-the-air signals, the station distributes its content through SecureNet Systems-powered online streaming, iOS and Android mobile apps, an Amazon Alexa skill, and on-demand Sports Replay and Sports Scores services targeting Helena-area high schools and Carroll College.

Product overview

KCAP is a traditional broadcast radio station operating as part of the Montana Radio Company. The station operates on two frequencies (95.9 FM and 950 AM) and delivers a unified product centered on news/talk radio programming. The product portfolio includes the core broadcast station with syndicated national programming (e.g., Sean Hannity, Clay Travis & Buck Sexton Show, Mark Levin) and local programming such as 'Cup of Joe.' Supporting digital services include a mobile app, live internet streaming, on-demand sports replay downloads, and sports scores coverage. The station also provides sponsored weather services. All products work together to serve Helena, Montana's local news and sports information needs.

Differentiator

Problem solved

Functional benefit

Products and services

• News Radio KCAP 95.9 FM / 950 AM A news/talk radio station broadcasting on 95.9 FM and 950 AM frequencies in Helena, Montana, providing local news, sports coverage, and nationally syndicated talk programming 24 hours a day for Helena-area listeners.
• Cup of Joe An award-winning local community talk show hosted by Stewart Davis and Kurt Kittelson, featuring interviews with local newsmakers, community events, and Helena-area news; airs daily on KCAP.
• KCAP Mobile App A downloadable mobile application for iOS and Android that allows users to listen to the radio station live, access sports scores, replay sports broadcasts, and consume on-demand content.
• Sports Replay An on-demand audio service allowing users to replay or download recent high school and college sports game broadcasts covering Helena High, Capital High, East Helena High, and Carroll College games.
• Sports Scores A web-based portal providing real-time sports scores, schedules, and game updates for Helena-area high schools (Helena High Bengals, Capital High Bruins, East Helena Vigilantes) and Carroll College Fighting Saints.
• Live Streaming Internet radio streaming service allowing users to listen to KCAP programming live online through web players and dedicated streaming URLs for both FM and AM frequencies.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Montana Radio Company (TMRC)coreOthersMontana Radio Company is the parent company operating KCAP and multiple other Montana radio stations including 107.3 The Mighty Mo, 99.5 The Bull, 105.3 KMTX, Rock 963, Sports Radio 949, 104.5 Dave FM, Mix 102.3, Z101 Helena's Classic Rock. TMRC Digital is the digital division handling online presence.
• SecureNet SystemscoreTechnology or IntegrationProvides streaming infrastructure for KCAP's online audio streaming services through streamdb4web.securenetsystems.net and radio.securenetsystems.net platforms
• Blue Cross Blue Shield of MontanaminorGTM or Marketing PartnerSponsor of Cup of Joe local programming; Bryan Haines from BCBS Montana serves as race director for the Governor's Cup featured on the show
• C2T MontanaminorGTM or Marketing PartnerSponsor of Cup of Joe show with logo placement on the program page
• TMRC DigitalcoreTechnology or IntegrationDigital division of Montana Radio Company providing website and digital platform services (tmrcdigital.com)

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Cherry Creek Radio: Cherry Creek Radio operates small and mid-market local radio stations across the western US, including Montana, with a similar community-focused, multi-station clustering model — making it one of the closest direct comparables to KCAP.
• Beasley Broadcast Group: Beasley Broadcast Group operates local AM/FM radio stations in mid-sized US markets, including news/talk formats, with comparable revenue reliance on local advertising sales and multi-station cluster economics.
• Lotus Communications: Lotus Communications owns and operates a cluster of local radio stations in western US markets, similar in scale and privately-held cluster model to Montana Radio Company's operation of KCAP.
• Mid-West Family Broadcasting: Mid-West Family Broadcasting is a family-owned operator of small and mid-market local radio stations in the Midwest and Western US, with a similar privately-held, cluster-based operating model as Montana Radio Company / KCAP.
• Salem Communications / Salem Media Group: Salem Media Group specializes in news/talk and conservative-format radio stations, the same format positioning KCAP uses, and operates at scale across local US markets — a strong format-specific comparable.

Broad incumbents

• Cumulus Media: Cumulus Media owns and operates a national portfolio of AM/FM radio stations, including news/talk formats, and syndicates shows like Mark Levin that air on KCAP — a comparable large-scale radio operator with overlapping syndicated content.
• iHeartMedia: iHeartMedia is the largest US terrestrial radio broadcaster, syndicating national talk programming (much of which KCAP carries) and operating hundreds of local stations. It represents the national-scale analog of KCAP's news/talk radio business model.
• Townsquare Media: Townsquare Media operates a large portfolio of local radio stations across small and mid-sized US markets, with a similar model of clustering stations under one operator and selling local advertising — directly comparable to KCAP's TMRC cluster economics but at much larger scale.
• Emmis Communications: Emmis Communications is a US radio broadcaster with holdings in multiple local markets, including news/talk and music formats, serving as a comparable local radio operator — albeit at significantly larger scale than KCAP.

Regional players

• Rocky Mountain Broadcasting: Rocky Mountain Broadcasting operates radio stations across the Rocky Mountain region including Montana; its regional small-market focus and news/talk-oriented lineup overlap closely with KCAP's format and geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks1 record

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HelenaNews959
• LinkedInlinkedin.com/company/kcap

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KCAP