Aquarius Bathware

Name

Aquarius Bathware

Legal name

The Praxis Companies, LLC

Website

https://aquariusproducts.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Bathware Manufacturing

akta.pro primary industry

Acrylics & Methacrylates (PMMA, Acrylic Resins) (IMAEANAG)

Keywords

• Acrylic bathware products
• Bathtubs and showers
• Commercial plumbing fixtures
• Multifamily housing bathware
• Accessible bathing products

Headquarters

HQ city

Savannah

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Bathware Product Sales: Aquarius Bathware generates revenue through the manufacture and sale of bathware products including bathtubs, showers, tub showers, shower pans, and sectional units. Products are sold through a dealer network with MSRP pricing listed on the company website. Revenue is generated from one-time product purchases rather than recurring relationships.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Aquarius Bathware manufactures premium acrylic and fiberglass bathware products including bathtubs, showers, tub showers, shower pans, and sectionals for residential and commercial markets. The company uses proprietary materials and processes such as AcrylX™ applied acrylic finish, Resin8™ reinforcing formula, CenturyStone™ solid surface, and EasyBase™ pre-leveled bases. Products are sold exclusively through independent dealers and a regional sales representative network serving contractors, builders, multifamily housing developers, and commercial/institutional buyers.

Product overview

Aquarius Bathware offers a comprehensive portfolio of premium bathware products consisting of residential and commercial categories. Residential offerings include Bathtubs (soaking, whirlpool, air bath, freestanding, alcove), Tub Showers, Shower Pans, Showers, Sectionals (2-5 piece configurations), and FHA Series products. Commercial offerings include Code Compliant products (meeting ADA, ANSI, MAS, TAS, FHA standards), Accessible bathing products, Commercial Shower Pans, and Multi-Piece units. The product line features proprietary material technologies including AcrylX (applied acrylic finish), Resin8 (enhanced resin formula), and CenturyStone Solid Surface. Products are available in various wall patterns (smooth wall, diamond tile, simulated tile, subway tile) and color options including standard, special order, and CenturyStone granite finishes. The Icon Shower Series and My Place multi-piece collections represent newer product lines.

Differentiator

Problem solved

Functional benefit

Brands

• AcrylX: Proprietary lustrous applied acrylic finish with lifetime warranty
• Resin8
• CenturyStone
• Icon
• EasyBase

Products and services

• Bathtubs Premium acrylic and composite bath fixtures including soaking, whirlpool, air bath, and freestanding tubs in various sizes, styles, and finishes for residential bathroom installations.
• Tub Showers Alcove, one-piece, and multi-piece tub showers combining bathing and showering functionality with AcrylX or acrylic finishes in various patterns including smooth wall, diamond tile, simulated tile, and subway tile.
• Shower Pans Residential shower pans and bases available in acrylic and AcrylX materials with various drain configurations, threshold heights, and sizes for alcove, corner, and neo-angle installations.
• Showers One-piece and multi-piece showers available in alcove, corner, and barrier-free configurations with various wall patterns including smooth wall, diamond tile, simulated tile, and subway tile.
• Sectionals Multi-piece sectional bathware units available in 2, 3, 4, and 5-piece configurations for showers and tub showers, designed for easy installation in remodeling projects.
• FHA Series Products engineered for multifamily housing covered by the Fair Housing Act, featuring reinforced walls for grab bars and low thresholds for accessibility and adaptability.
• Code Compliant Products Commercial bathware products pre-configured to meet ADA, ANSI, MAS (Massachusetts 521 CMR), TAS (Texas Accessibility Standards), and FHA compliance requirements.
• Accessible Products Accessible bathing products with reinforced walls for grab bar installation, available with fold-up seats and grab bar packages for safety and independence.
• Commercial Shower Pans Commercial shower pans with barrier-free and low threshold options, available in various sizes with ADA compliance features for healthcare and senior living settings.
• Multi-Piece Commercial Units Multi-piece shower and tub shower units designed for renovation projects with accessibility features including reinforcement for grab bars and seats.
• My Place Collection Collection of multi-piece showers and shower bases in various configurations with sectionals available in 2, 3, 4, and 5-piece units.
• Contractor Advantage Series Product line targeted at contractors featuring soaking and whirlpool bathtubs with value-oriented offerings.
• Icon Shower Series Smooth wall shower series featuring minimalist design with optional teak bench and integrated storage shelves.

Quantifiable outcome

• 29% improvement in tensile strength with Resin8 technology
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• American Bath GroupcoreOthersAquarius Bathware is a brand owned and operated by American Bath Group, a leading manufacturer of bathware products. The parent company provides corporate infrastructure, manufacturing capabilities, and portfolio management across multiple bathware brands including AKER by MAAX, Aquatic, Bootz, Dreamline, MAAX, MrSteam, and Swan. Aquarius operates as a premium residential and commercial bathware brand within this portfolio.
• ABG Home ServicesminorOthersABG Home Services is a related service offering from American Bath Group that provides bathroom renovation services pairing premium bathroom products with expert installation. This service complements Aquarius products by offering turnkey renovation solutions for consumers seeking both product and installation.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AKER by MAAX: Brand within the American Bath Group family offering bathware including FHA-compliant and accessible product lines. Direct overlap with Aquarius's FHA Series and Code Compliant positioning in multifamily housing.
• Bootz: Sister brand under American Bath Group specializing in porcelain-enameled steel and acrylic bathware. Comparable in that it sells through similar dealer and builder channels targeting residential and light commercial bathware installations.
• Swan: Sister brand under American Bath Group manufacturing bathware and wall systems from solid surface and composite materials. Comparable in bathware category with strong specification presence in commercial and healthcare channels.
• DreamLine: Sister brand under American Bath Group focused on shower doors, enclosures, and bathware. Comparable in residential and commercial bathware distribution through dealers and online channels.
• Aquatic: Sister brand under American Bath Group producing acrylic and solid surface bathware for residential and commercial segments. Closest comparable in product mix (acrylic tubs/showers, accessibility focus) and channel strategy (dealer and rep network).
• Lasco Bathware: Manufacturer of acrylic and composite bathware products (tub-shower combos, shower bases, utility tubs) for residential, multifamily, and commercial construction. Competes head-to-head with Aquarius in dealer and builder channels at similar price points.
• MAAX: Direct sister brand under American Bath Group, manufacturing acrylic and composite bathtubs, showers, and tub showers for residential and commercial markets in North America. Operates as a parallel premium bathware brand with overlapping channels and customer base.

Broad incumbents

• Kohler: Largest incumbent in North American bathware, with extensive acrylic, cast iron, and composite bathware lines sold through dealer, retail, and builder channels. Competes head-to-head with Aquarius in residential and commercial segments, but with much broader portfolio, R&D, and brand pull.
• American Standard: Major incumbent offering full bathware and plumbing lines including acrylic and steel tubs and showers. Targets residential and commercial/institutional buyers through dealers and wholesalers; comparable in code-compliant and ADA product positioning.
• Sterling (Kohler brand): Kohler's value-oriented bathware line, primarily Vikrell and acrylic tubs/showers. Direct overlap with Aquarius's price tier and channel (dealers, builders, multifamily) but backed by Kohler's much larger scale and R&D.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/aquarius-bathware

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aquarius Bathware