Macroquil
Macroquil S.A. is an Ecuadorian authorized distributor of electronic security equipment — CCTV, access control, fire detection, intrusion, smart home, and GPS — serving SMBs and residential customers nationwide via three branches and an e-commerce storefront of 571+ products.
- Company typePrivate
- Founded1996
- HeadquartersGuayaquil, Ecuador
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Macroquil does
Macroquil S.A. is an Ecuadorian importer and authorized distributor of electronic security equipment, founded in 1996 and headquartered in Guayaquil. The company sells video surveillance (CCTV, IP cameras, NVRs, DVRs), access control (biometric, facial recognition, and card-based systems), fire detection panels and detectors, intrusion alarms, GPS/telematics, structured cabling, energy backup solutions (UPS, solar), electric fencing, smart home automation, and community alarm systems — a portfolio of 571+ SKUs sourced from multinational brands including HANWHA, HONEYWELL, HIKVISION, ZKTECO, INTELBRAS, HID, and RISCO, supplemented by a private-label 'MACROQUIL' GPS line.
Macroquil's products are predominantly hardware-resold with occasional OEM-bundled software (e.g., monitoring-center receivers, VMS with LPR/ANPR analytics, face recognition terminals). Revenue mechanics are one-time unit sales across a wide price range (e.g., GPS 2G tracker at $26.25, clearance-tier access points at $1.00) with optional extended warranties. The company also operates a private 'MACROQUIL' sub-brand for select hardware such as GPS trackers.
Go-to-market combines direct B2C/B2B e-commerce at macroquil.com with a three-branch physical presence in Guayaquil (matriz), Quito, and Cuenca, supported by WhatsApp-driven pre-sales and 24/7 technical support. The primary customer base is horizontal: small and medium-sized Ecuadorian businesses seeking security and surveillance infrastructure, alongside a growing residential/consumer segment targeted via smart home and video doorbell offerings. No public revenue, headcount direction, or external funding is disclosed; the company is privately held and appears to be founder/owner-operated.
Macroquil firmographics
Firmographics- Name
- Macroquil
- Legal name
- MACROQUIL S.A.
- Website
- https://macroquil.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Macroquil S.A. is an Ecuadorian authorized distributor of electronic security equipment — CCTV, access control, fire detection, intrusion, smart home, and GPS — serving SMBs and residential customers nationwide via three branches and an e-commerce storefront of 571+ products.
- Ownership category
- akta.pro rank
Macroquil industry classification
Industry- Product category
- Electronic Security Equipment Distribution
- NAICS
- Security Systems Services (56162), Security Systems Services (except Locksmiths) (561621)
- SIC
- Auto Controls For Regulating Residential & Comml Environments (3822)
- akta.pro primary industry
- Smart Home, Security & Home Automation Distribution (CRAOAFAK)
Keywords
Where Macroquil is headquartered
LocationHeadquarters
- HQ city
- Guayaquil
- HQ country
- Ecuador
- HQ region
- Latin America
Offices4 records
Markets served
Macroquil business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales - Physical Security Equipment: Primary revenue from one-time sale of physical security equipment including CCTV cameras, access control devices, fire detection systems, alarms, energy solutions, and cabling. Products are sold directly through their e-commerce platform and 3 physical branches.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | GPS 2G Vehicle Tracker |
| Unit Pricing | Pay-as-you-go | Enterprise Networking Equipment (WiFi 6 Access Points) |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Macroquil product offering
Product offeringCore offering
Macroquil S.A. is an Ecuadorian authorized distributor of electronic security equipment, importing and reselling products from leading multinational brands (Hanwha, Honeywell, Hikvision, ZKTeco, Intelbras, HID, Risco). It supplies video surveillance systems, biometric and card-based access control, fire detection panels, intrusion alarms, smart home automation, structured cabling, GPS/telematics, and energy backup solutions to small and medium businesses and residential customers across Ecuador through an e-commerce storefront and three physical branches.
Product overview
Macroquil is an Ecuadorian distributor of electronic security equipment offering a comprehensive portfolio of security technology solutions. The core offerings include video surveillance (CCTV cameras, IP cameras, NVRs, DVRs), access control systems (biometric readers, card readers, electric locks, barriers), fire detection (addressable and conventional panels, detectors), and intrusion alarms. The product range extends to smart home automation, structured cabling for networks, energy solutions (UPS, solar), GPS tracking, and electric fencing. Macroquil serves as a distributor for multinational brands including Hanwha, Honeywell, Hikvision, ZKTeco, Intelbras, HID, and Risco, offering products through a nationwide e-commerce platform with 3 branches across Ecuador.
Differentiator
Problem solved
Functional benefit
Brands
- MACROQUIL: Own private-label brand for products such as GPS tracking devices (e.g., GPS 2G model CO-GPS-303F)
Products and services
- Video Surveillance (CCTV)
Companies that use Macroquil
Customer profileSegments2 records
Ideal customer profiles2 records
Macroquil technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
Macroquil partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- HANWHAcoreAuthorized distributor representing HANWHA (South Korean manufacturer of security cameras and surveillance equipment) as part of Macroquil's portfolio of multinational security brands.
- HONEYWELLcoreAuthorized distributor representing HONEYWELL (global conglomerate providing security, fire, and building technologies) products in Ecuador.
- HIKVISIONcoreAuthorized distributor representing HIKVISION (world's largest manufacturer of video surveillance equipment) as a key brand in their portfolio.
- ZKTECOcoreAuthorized distributor representing ZKTECO (biometric access control and time attendance solutions) as part of their access control offerings.
- INTELBRAScoreAuthorized distributor representing INTELBRAS (Brazilian manufacturer of security, telecommunications, and network equipment) throughout Ecuador.
- HIDcoreAuthorized distributor representing HID (global leader in secure identity and access control solutions including proximity cards and readers) in Ecuador.
- RISCOcoreAuthorized distributor representing RISCO (Israeli manufacturer of security alarm systems and home automation) as part of their intrusion and alarm product line.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Macroquil competitors and assessment
Company assessmentBroad incumbents
- Securitas AB: Global security services provider operating across Latin America, with electronic security and monitoring offerings in Ecuador. Comparable as a broad incumbent overlapping Macroquil's customer base in commercial security.
- Prosegur: Spanish multinational security company with deep Latin American footprint including Ecuador. Comparable as a broad incumbent offering both physical security services and integrated electronic security solutions across the region.
- ScanSource: Large value-added distributor with a dedicated ScanSource Security line carrying video surveillance, access control, and intrusion brands. Comparable as a multi-vendor security products distributor serving resellers and integrators.
- Wesco International (Anixter): Global distributor of communications, security, and electrical products with significant Latin American operations. Comparable as a large-scale authorized distributor of low-voltage security and network infrastructure products.
- Ingram Micro: Global IT and security products distributor with physical-security lines. Comparable as a broad-line distributor that competes for the same channel partners and SMB integrators across Latin America.
- ADI Global Distribution: Global wholesale distributor of low-voltage security, AV, and fire/life-safety products serving integrators and dealers across the Americas. Directly comparable as a multi-brand authorized distributor of the same security equipment categories Macroquil resells.
- Johnson Controls (Building Technologies): Global provider of building security, fire detection and access control (formerly Tyco). Comparable as a manufacturer/integrator whose Honeywell, C•Cure and Tyco products Macroquil distributes and whose solutions target the same SMB and enterprise customers.
Emerging players
- Alarm.com: Cloud-based platform for connected security, video and access control sold through authorized service providers. Comparable as an emerging software-centric model that competes with Macroquil's hardware-led approach for the same SMB and residential segments.
Others
- Hikvision: World's largest video surveillance manufacturer and one of Macroquil's core principals. Listed as an ecosystem principal/supplier — Macroquil's revenue and product access depends on this brand's regional distributor policy.
- Honeywell Building Technologies: Global manufacturer of security, fire, and access control products and a key Macroquil principal. Listed as an ecosystem principal whose distribution and direct-sales decisions shape Macroquil's competitive landscape.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Macroquil social profiles
Digital presenceMacroquil financial estimates
Financial estimateRevenue estimate
Valuation estimate
Macroquil leadership team
Management profileNumber of profiles
Macroquil funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Macroquil M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Macroquil
What does Macroquil do?
Macroquil S.A. is an Ecuadorian authorized distributor of electronic security equipment, importing and reselling products from leading multinational brands (Hanwha, Honeywell, Hikvision, ZKTeco, Intelbras, HID, Risco). It supplies video surveillance systems, biometric and card-based access control, fire detection panels, intrusion alarms, smart home automation, structured cabling, GPS/telematics, and energy backup solutions to small and medium businesses and residential customers across Ecuador through an e-commerce storefront and three physical branches.
Is Macroquil a public or private company?
Macroquil is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Macroquil founded?
Macroquil was founded in 1996. It employs 11 to 50 people.
Where is Macroquil based?
Macroquil is headquartered in Guayaquil, Ecuador, in the Latin America region.
How does Macroquil make money?
One revenue line is on record: hardware Sales - Physical Security Equipment.
Who are Macroquil's main competitors?
Broad incumbents on record are Securitas AB, Prosegur, ScanSource, Wesco International (Anixter), Ingram Micro, ADI Global Distribution and Johnson Controls (Building Technologies). Alarm.com is listed as an emerging player. Others are Hikvision and Honeywell Building Technologies.
Does Macroquil have an API?
No public API is recorded for Macroquil.
What industry is Macroquil in?
Macroquil's product category is Electronic Security Equipment Distribution. Its primary akta.pro industry code is CRAOAFAK, Smart Home, Security & Home Automation Distribution. Its NAICS code is 56162 and its SIC code is 3822.