Hsquared

What Hsquared does

Hsquared (legal entity Hsquared Media Pty Ltd) is an Australian media production company founded in 2003 and headquartered in Caulfield North, Victoria. The company produces television and digital content across four stated pillars: Factual programming, Lifestyle (cooking and home shows), Digital (branded content and commercials), and Live event production. Its portfolio includes more than fifteen recurring series, with flagship titles comprising Everyday Gourmet (currently Season 15, hosted by Justine Schofield), The Chocolate Queen (Season 6 with Kirsten Tibballs), Good Chef Bad Chef, The Home Team (Season 5, DIY renovation with hosts Leah and Anthony), Luca's Key Ingredient (Season 5 with Chef Luca Ciano), and Freshly Picked with Simon Toohey (Season 3). The slate also encompasses food-travel documentaries covering southern France (French Gourmet), New York State (New York Gourmet), the Middle East (A Middle East Feast), and India (My Restaurant in India).

Name

Hsquared

Legal name

Hsquared Media Pty Ltd

Website

https://hsquared.tv

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Hsquared Media Pty Ltd is an Australian television and digital content production company producing lifestyle cooking series, factual programming, and branded commercial content for broadcasters and major advertisers, with a 20-plus-year operating history.

Ownership category

akta.pro rank

Headquarters

HQ city

Caulfield North

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Distribution channels3 records

Core offering

Hsquared is an independent media production company that develops and produces original television programming across factual, lifestyle, digital, and live event formats. The company creates cooking shows, home renovation series, food travel documentaries, and branded digital content for Australian television networks, streaming platforms, and commercial brand partners. Its core business is producing and supplying finished programming/content to broadcasters and advertisers.

Product overview

Hsquared is a media production company specializing in television content creation with a diverse portfolio spanning four main categories: Factual (documentary programming), Lifestyle (cooking and home shows), Digital (brand content and commercials), and Live (event broadcasts). The core offering consists of lifestyle and cooking television series, with flagship shows including Everyday Gourmet (15 seasons), The Chocolate Queen (Season 6), Good Chef Bad Chef, and Luca's Key Ingredient (Season 5). The company produces content for Australian television networks and creates digital advertising for brand partners including COLORBOND and TAB. Productions feature celebrity chefs such as Justine Schofield, Kirsten Tibballs, Shane Delia, and Luke Hines, alongside DIY/home improvement content and food travel series.

Differentiator

Problem solved

Functional benefit

Products and services

• Factual Programming Documentary and factual programming featuring real stories and people, including home renovation and travel series. Produced for Australian television networks and streaming platforms.
• Lifestyle Programming Lifestyle cooking and home content featuring celebrity chefs, food trends, recipes, and home improvement shows. Produced for television networks and streaming platforms.
• Digital Content Production Digital content and advertising productions for brand partners including commercial campaigns for clients such as COLORBOND and TAB.
• Live Event and Broadcast Production Live event and broadcast content production services for clients and broadcasters.
• Everyday Gourmet Cooking show hosted by Justine Schofield featuring mid-week meals, snacks, and desserts with culinary adventures through Hong Kong and New York State. Currently in its 15th season.
• New York Gourmet Culinary travel series following Justine Schofield exploring New York State's diverse food scene from Brooklyn to the Finger Lakes.
• French Gourmet 8-part culinary journey through southern France with Justine Schofield exploring Burgundy and Dordogne regions.
• The Chocolate Queen Chocolate baking show hosted by Kirsten Tibballs featuring recipes from cookies to show-stopping desserts. Currently in Season 6.
• Good Chef Bad Chef Cooking show featuring multiple hosts presenting both wholesome and indulgent cooking perspectives for everyday food dilemmas.
• Freshly Picked with Simon Toohey Sustainable cooking show exploring fresh, flavour-packed cooking with seasonal produce. Currently in Season 3.
• Luca's Key Ingredient Italian cooking show hosted by Chef Luca Ciano celebrating simple ingredients transformed into extraordinary dishes. Currently in Season 5.
• Loving Gluten Free Cooking show hosted by Helen Tzouganatos featuring gluten-free recipes and restaurant visits.
• Cook with Luke Healthy cooking show hosted by Luke Hines featuring gluten-free, vegan, vegetarian, paleo, and low-carb keto dishes.
• The Chef's Garden 5-part series hosted by Tasmanian chef Massimo Mele exploring local produce and producers in Tasmania.
• The Home Team DIY home renovation show with hosts Leah and Anthony covering affordable and creative home projects. Currently in Season 5.
• A Middle East Feast Cooking show hosted by award-winning chef Shane Delia featuring Middle Eastern cuisine and cultural influences.
• The Chocolate Queen Christmas Special Christmas special featuring Kirsten Tibballs with festive chocolate desserts and guest appearances.
• Ainsley's Market Menu Cooking show featuring Ainsley Harriott creating gourmet market dishes from fresh produce in limited time.
• The Streets with Dan Hong Street food exploration series hosted by Dan Hong tracing global street food dishes to their origins.
• Christmas with The Australian Women Weekly Christmas special produced in collaboration with The Australian Women Weekly magazine.
• COLORBOND CREATORS Digital content series showcasing COLORBOND steel products through home building and renovation stories featuring various hosts.
• TAB TV Commercials Television commercial productions for TAB betting agency including Roy's Backyard Cup campaign.
• TAB NBA Playoffs Campaign Digital marketing campaign for TAB featuring Chris Bosh during NBA playoffs.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered minor.

• Pana ChocolateminorOthersPana Chocolate is listed as a commercial partner for the Freshly Picked with Simon Toohey series, providing products for the show.
• Harris ScarfeminorOthersHarris Scarfe is listed as a commercial partner for Freshly Picked with Simon Toohey series, providing products for the show.
• Hemp FoodsminorOthersHemp Foods is listed as a commercial partner for Freshly Picked with Simon Toohey series, providing products for the show.
• VegKit (Animals Australia initiative)minorOthersVegKit, an initiative of Animals Australia, is listed as a partner for Freshly Picked with Simon Toohey series.
• Harris ScarfeminorOthersHarris Scarfe is listed as a commercial partner for Everyday Gourmet Season 15, providing goods and services under commercial arrangement.
• Russell HobbsminorOthersRussell Hobbs is listed as a commercial partner for Everyday Gourmet Season 15.
• Swiss DiamondminorOthersSwiss Diamond is listed as a commercial partner for Everyday Gourmet Season 15.
• LindtminorOthersLindt is listed as a commercial partner for Everyday Gourmet Season 15.
• AyamminorOthersAyam is listed as a commercial partner for Everyday Gourmet Season 15.
• New York StateminorOthersNew York State tourism board is listed as a commercial partner for Everyday Gourmet Season 15.
• Hong Kong TourismminorOthersHong Kong Tourism board is listed as a commercial partner for Everyday Gourmet Season 15.
• Justine SchofieldminorOthersJustine Schofield is listed as both a commercial partner and host for Everyday Gourmet Season 15.

Scale indicators1 record

Recent moves2 records

Expansion highlights5 records

Direct peers

• CJZ: Independent Australian production company producing factual, lifestyle, food, and entertainment programming for Australian broadcasters. Direct comparable to Hsquared — similar size, vertical focus, and commissioning model.
• Lingo Pictures: Independent Australian production company producing premium lifestyle, documentary, and entertainment content for Australian and international networks. Comparable as a similarly sized indie competitor in the Australian unscripted market.
• Northern Pictures: Independent Australian factual and lifestyle production company producing premium content for Australian broadcasters. Comparable to Hsquared because of small-team structure, factual and lifestyle focus, and broadcaster commission model.
• Essential Media & Entertainment: Independent Australian production company producing factual, lifestyle, and entertainment content for broadcasters and streamers. Comparable to Hsquared in size, niche focus, and reliance on broadcaster commissions.
• Roving Enterprises: Australia-based independent production company focused on food, lifestyle, and reality television content for Australian broadcasters. Highly comparable to Hsquared in scale, vertical focus, and business model — producing niche food/lifestyle formats for free-to-air networks.
• Sunray Productions: Independent Australian production company producing factual, lifestyle, and food programming for broadcasters and streamers. Comparable to Hsquared in size, vertical focus, and Australian free-to-air client base.

Broad incumbents

• ITV Studios Australia: Australian production arm of ITV Studios, producing lifestyle and entertainment content for local and international networks. Comparable as a competitor for food/lifestyle commissions and as a potential acquirer of niche lifestyle producers like Hsquared.
• Fremantle Australia: Australian arm of global production giant Fremantle (RTL Group). Produces MasterChef Australia, Australian Idol, and a wide slate of food and lifestyle content. Comparable because of overlapping food/lifestyle output, but operates at vastly larger scale and across many genres.
• Matchbox (NBCUniversal): Australian production company owned by NBCUniversal, producing scripted and unscripted content including lifestyle programming. Comparable because it competes in the same unscripted lifestyle space and shares the broadcaster-commissioned business model.
• Banijay Australia (Endemol Shine Australia): Australian operations of global content group Banijay, encompassing the former Endemol Shine Australia. Produces high-profile lifestyle and entertainment television. Comparable because it competes with Hsquared for the same food/lifestyle commission budgets from Australian broadcasters.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hsquaredtv
• LinkedInlinkedin.com/company/hsquared

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hsquared