Orthopaedic and Sports Medicine Center

What Orthopaedic and Sports Medicine Center does

Orthopaedic and Sports Medicine Center (OSC) is a privately owned, physician-operated multi-specialty orthopedic practice founded in 1972 in Norman, Oklahoma, operating across six clinic locations statewide (Norman, Stillwater, Midwest City, Ada, Harrah, Weatherford). The practice employs five clinicians — David Bobb MD, Vytautas Ringus MD, Eric Porritt DO, Greg Rohde DPM, and Kelsey Olsen PA-C — all fellowship-trained or board-certified in their respective specialties (sports medicine/shoulder, foot and ankle reconstruction, general orthopedics/hip and knee replacement, podiatry, and physician-assistant services). The firm serves a long-tail consumer patient base of all ages for bone, joint, ligament, tendon, muscle, and nerve conditions, plus a secondary segment of school, collegiate, and semi-professional athletes through embedded athletic training and team-physician partnerships spanning more than 15 Oklahoma sports organizations.

OSC's clinical technology stack centers on in-house diagnostic imaging (1.2 Tesla Open MRI accommodating patients up to 500 lbs), Mako robotic-arm assisted surgery for joint replacement, a 3,500+ sq ft physical therapy facility with specialized rehabilitation equipment (anti-gravity treadmill, dry needling, cupping), and non-surgical modalities including PRP injections, bracing, and musculoskeletal ultrasound. Surgical cases are performed under hospital privileges at five regional health systems (Norman Regional Health Systems, Mercy Hospital Oklahoma City, SSMHealth Midwest, Surgical Hospital of Oklahoma, Physicians Surgical Center). The practice runs a Healow-based patient portal for scheduling and records and operates a multi-channel marketing presence anchored by community sports sponsorships, the company website (orthonorman.com), and organic social media.

The business model is direct-to-consumer fee-for-service healthcare billed primarily through insurance (Medicare, Medicaid, Workers' Compensation, and most commercial plans), supplemented by transparent cash pricing for MRI ($450 without contrast, $575 with contrast). Revenue is generated across nine service lines: general orthopedics, sports medicine, joint replacement, podiatry, physical therapy, non-surgical treatments, in-house Spectrum Imaging, athletic training/team physician services, and workers' compensation care. Distribution is regional-only across Oklahoma, with the patient base acquired through physician referrals, walk-ins, phone and online scheduling, same-day appointments, and grassroots community-sports partnerships.

Name

Orthopaedic and Sports Medicine Center

Legal name

Orthopaedic and Sports Medicine Center

Website

https://orthonorman.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

1–10 employees

Short description

Orthopaedic and Sports Medicine Center is a privately owned, physician-operated orthopedic practice founded in 1972 in Norman, Oklahoma, operating six clinic locations statewide with five fellowship-trained specialists delivering orthopedic surgery, sports medicine, joint replacement, podiatry, physical therapy, and in-house MRI to a long-tail consumer and community-athletic patient base.

Ownership category

akta.pro rank

Product category

Orthopedic Healthcare Services

NAICS

Offices of Physicians (62111), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Other Health Practitioners (6213)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

General Orthopedics (HLAKALAA)

akta.pro secondary industries

Orthopedic Surgery (Operative Orthopedics) (HLAKALAC), Orthopedic & Sports Rehabilitation Centers (HLAFAFAI)

Keywords

• Orthopedic care services
• Sports medicine treatment
• Joint replacement surgery
• Podiatry foot care
• Physical therapy rehabilitation

Headquarters

HQ city

Norman

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Patient Service Revenue: OSC generates revenue through direct patient care services billed to insurance plans. They accept most insurance plans including Medicare, Medicaid, and Workers' Compensation. Services include office visits, orthopedic procedures, joint replacement surgeries, physical therapy, podiatry, athletic training, and diagnostic imaging (MRI, X-ray). The practice operates on a fee-for-service model with insurance billing.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Orthopaedic and Sports Medicine Center (OSC) is a privately owned multi-specialty orthopedic practice providing comprehensive musculoskeletal care across six Oklahoma locations. The practice offers orthopedic surgery, sports medicine, joint replacement (including Mako robotic-arm assisted), podiatry, physical therapy, non-surgical treatments, in-house diagnostic imaging (1.2T Open MRI), and athletic training services. The practice is staffed by fellowship-trained orthopedic surgeons, a podiatrist, and a physician assistant delivering care from diagnosis through rehabilitation.

Product overview

Orthopaedic and Sports Medicine Center (OSC) is a privately owned orthopedic practice serving Norman, Oklahoma for over 50 years. The practice operates as a multi-specialty offering with distinct service lines including general orthopedics, sports medicine, joint replacement surgery with Mako robotic-arm assisted technology, podiatry, physical therapy, non-surgical treatment options including PRP injections, in-house imaging (Spectrum Imaging with MRI), athletic training support, and workers compensation services. The practice is anchored by fellowship-trained orthopedic surgeons and podiatric specialists providing comprehensive musculoskeletal care from diagnosis through rehabilitation.

Differentiator

Problem solved

Functional benefit

Products and services

• Orthopedics

Quantifiable outcome

• PRP injection relief rate of 70% for insertional achilles tendonitis with just 1-2 injections
• +3 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

28 partnerships are on record, tiered core and minor.

• Seminole State College AthleticscoreStrategic or Co-development PartnerOSC provides physician support services and athletic training support to Seminole State College athletic programs.
• OKC FC (Women Premier Soccer League)coreStrategic or Co-development PartnerOSC provides team physician and medical support services to OKC FC, a Women's Premier Soccer League team. Dr. Ringus serves as Team Physician and Medical Director for WPSL Tier Division II USA Women's Soccer.
• Purcell High SchoolcoreStrategic or Co-development PartnerOSC provides athletic training and team physician services to Purcell High School. Dr. Rohde serves as Team Physician for Purcell High School.
• Norman Youth Soccer Association (NYSA)coreStrategic or Co-development PartnerOSC provides athletic training support and is sponsor of the OSC Cup tournament for NYSA. Dr. Ringus serves as Team Physician for NYSA.
• University of Oklahoma Rugby ClubminorStrategic or Co-development PartnerOSC provides team physician and medical support services to the University of Oklahoma Rugby Club. Dr. Ringus serves as Team Physician.
• OK Premier Volleyball ClubminorStrategic or Co-development PartnerOSC provides physician support services to OK Premier Volleyball Club athletes. Dr. Ringus serves as Team Physician.
• Oklahoma Elite Rugby Development AcademyminorStrategic or Co-development PartnerOSC provides athletic training and medical support services to the Oklahoma Elite Rugby Development Academy.
• Southlake Soccer ClubminorStrategic or Co-development PartnerOSC provides athletic training services to Southlake Soccer Club.
• Moore Youth FootballminorStrategic or Co-development PartnerOSC provides physician support services to Moore Youth Football program.
• OKC JMPSminorStrategic or Co-development PartnerOSC provides physician support services to OKC JMPS.
• OKC Juniors Volleyball AcademyminorStrategic or Co-development PartnerOSC provides physician support services to OKC Juniors Volleyball Academy.
• Midwest City Soccer ClubminorStrategic or Co-development PartnerOSC provides community partnership and athletic support services to Midwest City Soccer Club.
• OKC 1889 FCminorStrategic or Co-development PartnerCommunity partner providing medical sponsorship to OKC 1889 FC men's soccer team. Dr. Ringus serves as Team Physician.
• Oklahoma Kings BasketballminorStrategic or Co-development PartnerCommunity partner of OSC.
• OKC SparkminorStrategic or Co-development PartnerCommunity partner of OSC.
• Celtic Soccer ClubminorStrategic or Co-development PartnerCommunity partner of OSC, featured in community page imagery.
• WPSL (Women's Premier Soccer League)coreStrategic or Co-development PartnerDr. Ringus serves as Medical Director for Women's Premier Soccer League (Tier Division II USA Women's Soccer).
• How Basketball Saved My LifeminorStrategic or Co-development PartnerCommunity partner featured on OSC's community page.
• Skinlab InjectablesminorStrategic or Co-development PartnerDr. Ringus serves as Medical Director of Skinlab Injectables.
• Lifespring Home HealthminorStrategic or Co-development PartnerDr. Ringus serves as Medical Director of Lifespring Home Health.
• Midwest City VisionminorStrategic or Co-development PartnerCommunity partner featured on OSC's community page.
• Norman Regional Health SystemscoreStrategic or Co-development PartnerDr. Porritt and Dr. Rohde perform surgical procedures at Norman Regional Hospital, a major regional health system affiliate.
• Mercy Hospital Oklahoma CitycoreStrategic or Co-development PartnerDr. Porritt performs surgical procedures at Mercy Hospital Oklahoma City.
• SSMHealth MidwestcoreStrategic or Co-development PartnerDr. Rohde performs surgical procedures at SSMHealth Midwest hospital.
• Surgical Hospital of OklahomacoreStrategic or Co-development PartnerDr. Rohde performs surgical procedures at Surgical Hospital of Oklahoma. Dr. Ringus served as former Chief of Staff at Surgical Hospital of Oklahoma.
• Physicians Surgical CentercoreStrategic or Co-development PartnerDr. Rohde performs surgical procedures at Physicians Surgical Center.
• AllianceHealth SeminoleminorStrategic or Co-development PartnerDr. Ringus has hospital privileges at AllianceHealth Seminole.
• OneCore / Canadian Valley IntegrisminorStrategic or Co-development PartnerDr. Ringus has hospital affiliations with OneCore and Canadian Valley Integris.

Scale indicators5 records

Recent moves13 records

Expansion highlights5 records

Direct peers

• Resurgens Orthopaedics: Georgia-based multi-specialty orthopedic practice with orthopedic surgery, sports medicine, joint replacement, physical therapy, and imaging. Comparable integrated orthopedic group model serving a regional market.
• OrthoCarolina: Charlotte, NC-area independent orthopedic practice with sports medicine, joint replacement, PT, and imaging. Comparable multi-location, multi-specialty orthopedic group structure and physician-owned governance.
• McBride Orthopedic Hospital: Oklahoma City-based orthopedic hospital and clinic group offering multi-specialty orthopedic care, sports medicine, imaging, and physical therapy. The closest direct comparable to OSC in terms of geography, service mix, and multi-specialty orthopedic model.
• Andrews Sports Medicine & Orthopaedic Center: Birmingham, AL-based orthopedic and sports medicine practice with deep ties to athletic organizations. Comparable service mix (orthopedics, sports medicine, PT, MRI) and similar team-physician business model.
• Twin Cities Orthopedics: Minnesota-based multi-specialty orthopedic group offering orthopedic surgery, sports medicine, physical therapy, and imaging. Comparable integrated private-practice orthopedic model, though at meaningfully larger scale.
• Rothman Orthopaedic Institute: Large multi-specialty orthopedic practice group operating across the Mid-Atlantic with orthopedic surgery, sports medicine, physical therapy, and imaging under one umbrella. Comparable in integrated-service model and physician-only governance.
• The CORE Institute: Multi-state orthopedic specialty group (Arizona, Michigan) with orthopedic surgery, sports medicine, physical therapy, and research. Comparable in integrated musculoskeletal care delivery, though at larger PE-backed scale.

Broad incumbents

• Hospital for Special Surgery (HSS): National leader in orthopedic surgery and sports medicine, ranked #1 in the US for orthopedics. Comparable in specialty mix (joint replacement, sports medicine, PT) but operates as a specialty hospital at national scale rather than a community practice.
• Cleveland Clinic Orthopaedic Surgery: Orthopedic department within a national academic health system, where OSC podiatrist Dr. Rohde completed residency. Comparable specialty mix and use of advanced surgical technology, but embedded within a much larger multispecialty system.

Regional players

• Mercy Clinic Orthopedics Oklahoma City: Oklahoma City-area orthopedic service line of Mercy Health, where OSC physicians hold surgical privileges. Operates in the same Oklahoma geography with overlapping orthopedic and sports medicine offerings but as part of a regional health system.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/orthonorman
• LinkedInlinkedin.com/company/oscnorman
• Instagraminstagram.com/osc_norman/?hl=en
• Xx.com/OSC_Norman

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orthopaedic and Sports Medicine Center