WNORTH

What WNORTH does

WNORTH is a privately held, application-based global membership network for women leaders, founded in 2015 by Heather Odendaal and operating through Bluebird Strategy Ltd. from Vancouver, Canada. The company serves senior professional women with 10-15 years of experience across corporate, public, and entrepreneurial sectors, as well as enterprise organizations seeking to develop women leaders within their workforces. Named corporate members and partners include PwC, SAP, Indeed, TD Bank, RBC, Airbnb, Dell Technologies, lululemon, ATB Financial, and the Beedie School of Business at Simon Fraser University.

WNORTH's core product is its annual membership, which provides access to an online community platform (hosted on Munia/mn.co), virtual leadership forums, in-person events, retreats, and summits. The product portfolio is anchored by the annual flagship conference in Whistler, Canada (11th edition scheduled May 6-8, 2026, at Four Seasons Resort Whistler, expected to draw 300 leaders), and complemented by ten local chapter cities (Vancouver, Toronto, Seattle, London, New York, San Francisco, Calgary, Ottawa, Kitchener-Waterloo, Austin), the Leadership 360 six-module self-guided course ($450 USD), a 14-cohort peer mentorship/mastermind program, regional summits in New York and London, the one-day WNORTH Capacity Lab on Bowen Island, and a Corporate Partnerships program sold to enterprise HR and DEI departments.

WNORTH generates revenue through recurring annual membership subscriptions, conference registration fees ($1,199 CAD early bird), the Leadership 360 course, corporate partnership packages, and chapter city season passes. The company is bootstrapped and founder-controlled with no disclosed external funding, operates with a lean team relative to its 1,700+ member base, and has accumulated 20,000+ past event attendees, 450+ hosted events, and 500+ featured speakers across its 11-year operating history.

Name

WNORTH

Legal name

Bluebird Strategy Ltd.

Website

https://wnorthconnect.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

501–1,000 employees

Short description

WNORTH is an application-based global membership network, founded in 2015, connecting 1,700+ senior women leaders across 10 chapter cities through annual conferences, peer mentorship cohorts, leadership courses, and corporate partnerships with enterprises like PwC, SAP, and TD Bank.

Ownership category

akta.pro rank

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Annual Membership Subscriptions: Application-based annual membership providing access to online content, virtual forums, in-person events, retreats, and summits across North America. Members include professional women at senior executive levels.
2. Conference Registration: Revenue from annual flagship conference passes held in Whistler, with tiered pricing for members and non-members. Includes early bird rates and regular rates.
3. Leadership 360 Online Course: Six-module self-guided course sold at $450 USD with lifetime access to course materials, workbooks, and quarterly mastermind calls
4. Corporate Partnerships & Sponsorships: Enterprise-level corporate partnerships, sponsorships, and packages sold to employers (e.g., SAP, ATB Financial, PwC) seeking to develop women leaders
5. Chapter City Season Passes: Season passes for chapter city events sold to non-members who wish to attend local networking meetups

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

WNORTH operates an application-based global membership network connecting 1,700+ women leaders across North America. It sells annual memberships, boutique in-person conferences and summits (flagship Whistler conference, New York Summit, London Summit), local Chapter City networking meetups, a virtual Leadership 360 self-paced course, peer mastermind cohorts, and a WNORTH Capacity Lab intensive, alongside B2B corporate partnership packages for employers investing in women leadership development.

Product overview

WNORTH is a global membership network of leading women founded in 2015, offering a portfolio of products and services centered on women's leadership development. The core offering is the WNORTH Membership, an application-based network providing access to online content, virtual forums, in-person events, and summits. This is complemented by the flagship Annual WNORTH Conference in Whistler, Chapter Cities local networking chapters across North America, the Leadership 360 Course (a 6-module virtual training program), the Leadership Mastermind peer mentorship program, regional WNORTH Summits, the WNORTH Capacity Lab one-day intensive experience, and Corporate Partnership programs. The ecosystem integrates digital community, leadership masterminds, online courses, and events/workshops to foster connections, provide leadership development resources, and empower women to ascend to senior leadership positions.

Differentiator

Problem solved

Functional benefit

Products and services

• WNORTH Membership Application-based annual membership network of 1,700+ women leaders with 10-15 years of professional experience, providing online content, virtual leadership forums, in-person events, retreats, summits, mastermind groups, and an online community platform hosted on Munia.
• Annual WNORTH Conference Flagship annual boutique-style leadership conference held at the Four Seasons Resort Whistler in Canada, gathering approximately 300 leaders for keynote addresses, talks, workshops, opening reception, and networking with tiered member and non-member pricing.
• Leadership 360 Course

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• SAPcoreStrategic or Co-development Partner · 1 January 2022SAP is a primary conference sponsor supporting WNORTH's annual leadership conference. Shannon Platz, Global Vice President Platform Solutions at SAP, serves as a featured speaker and advocate for the partnership.
• Virgin UnitecoreStrategic or Co-development PartnerVirgin Unite collaborated on the 'North of Now Summit' video production, showcasing thought leadership content featuring Jean Oelwang, Founding President of Virgin Unite.
• Tourism WhistlersupportingStrategic or Co-development PartnerOfficial tourism partner supporting the annual Whistler conference, providing venue and destination support for the flagship event.
• Nita Lake LodgesupportingStrategic or Co-development PartnerPrimary venue partner hosting annual conferences at their lodge facility 500 feet from Whistler Mountain base, supporting event operations.
• ATB FinancialcoreStrategic or Co-development PartnerConference sponsor and corporate partner, with Dr. Roselle M. Gonsalves, Head of Diversity, Inclusion, and Belonging at ATB Financial, participating as an in-person speaker.
• Beedie School of Business at Simon Fraser UniversitysupportingStrategic or Co-development PartnerAcademic sponsor supporting the annual conference, contributing to the educational programming and leadership development mission.
• Four Seasons Resort WhistlercoreStrategic or Co-development PartnerVenue host for the 11th Annual WNORTH Conference scheduled May 6-8, 2026, providing luxury accommodations and meeting facilities.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Watermark: Watermark produces women's leadership conferences and community programs, historically focused on women in technology, with a similar model of curated conferences, networking events, and corporate sponsorships serving the same senior women leaders segment as WNORTH.
• Ellevate Network: Ellevate Network (rebranded from 85 Broads) is a global professional women's community offering mentorship circles, events, and skill-building content for women in business. It competes with WNORTH for the same mid-to-senior level professional women audience using a similar combination of online community, local meetups, and learning content.
• Dreamers & Doers: Dreamers & Doers is an invite-only membership community for women creators, founders, and leaders that combines curated digital community with mentorship and resource access. It targets a similar high-ambition female audience with comparable application-based curation and partnership-driven programming.
• Allbright: Allbright is a UK-based members' club and digital community for professional women, combining in-person clubhouses with curated events and learning programming. It is WNORTH's closest geographic peer in the UK, operating an analogous premium-membership model for women leaders.
• Chief: Chief is a private, members-only network for women executives (VPs and C-suite) that combines peer group cohorts, leadership programming, and curated in-person events. It is the closest direct competitor to WNORTH in the executive women's membership space, operating with similar boutique positioning and enterprise sponsorship model.
• The Female Quotient: The Female Quotient, founded by Shelley Zalis (a WNORTH featured speaker per source), is a women-in-business platform producing leadership summits, research, and community activations. It mirrors WNORTH's event-led, corporate-partner-enabled approach to advancing women leaders.

Emerging players

• SoGal Ventures: SoGal is a global community and venture platform for diverse founders and investors, combining community membership with capital deployment and educational programming. It intersects WNORTH's women-leader audience but with a founder/investor focus, making it a partial rather than full competitor.
• Tory Burch Foundation: Tory Burch Foundation supports women entrepreneurs through capital, education, and community programming including the Tory Burch Foundation Fellows program. It shares WNORTH's focus on advancing women in business but is concentrated on entrepreneurs rather than corporate executives, making it an adjacent rather than directly competing entity.

Broad incumbents

• Catalyst: Catalyst is a global nonprofit that works with corporate CEOs and boards to advance women in leadership through research, advisory, and workplace inclusion programs. It sells to the same enterprise HR/DEI buyers as WNORTH's corporate partnerships but focuses on consulting and research rather than community membership.
• Lean In Foundation: Lean In Foundation, founded by Sheryl Sandberg, is a large-scale women's empowerment organization offering Lean In Circles, education, and corporate partnerships globally. It addresses the same gender-leadership gap as WNORTH but at a much broader scope and lower price point, making it a broad incumbent rather than a direct boutique competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wnorthconnect
• YouTubeyoutube.com/user/WNORTHConf
• Facebookfacebook.com/WNORTHConnect
• LinkedInlinkedin.com/company/wnorth
• Instagraminstagram.com/wnorthconnect

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WNORTH