Taste Distribution

What Taste Distribution does

Taste Distribution is a privately held French agro-food distribution company that creates, develops and distributes premium snacking, confectionery, beverage and specialty lifestyle brands across France. The legal entity, TASTE DISTRIBUTION, is organised as a Soci\u00e9t\u00e9 par actions simplifi\u00e9e unipersonnelle with registered share capital of 3,650,000 euros, headquartered at 15 bis rue Palouzi\u00e9, 93400 Saint-Ouen, with Omar Bennis (Bennis & associ\u00e9s) serving as President and Director of publication. Founded in 2015, the company operates with a headcount of 11-50 employees and serves as a B2B channel for retailers and foodservice operators across the country.

The portfolio spans roughly fifteen brands organised into three primary categories: savoury (\u00c9picerie Sal\u00e9e) with JAJAJA corn chips and Rubio premium flavoured chips; sweet (\u00c9picerie Sucr\u00e9e) with Carr\u00e9 Suisse Swiss chocolate tablets, Tony's chocolate, Marlette daily breakfast and bakery items, GU cheesecakes, Reeses spreads, Sundy snack bars, and Juste Bio organic dried fruits, seeds and cereals; and non-alcoholic beverages (Boissons Sans Alcool) including Vit'Hit functional drinks and Coconut Collab plant-based yogurts and coconut water. Beyond food and beverage, the company also distributes Petty Well and Tranquille pet products, Moskinto anti-mosquito patches, and Clipper lighters, positioning itself as a multi-category premium daily-goods distributor.

The business model is wholesale branded distribution rather than pure third-party reselling: the company owns and develops its proprietary brands (Marlette, Carr\u00e9 Suisse, Rubio, Jajaja, Juste Bio) and simultaneously holds French distribution rights for external premium brands (Tony's, Heura, Reeses, Vit'Hit, Heura, GU). Commercial terms are quote-based with no publicly disclosed pricing, and revenue is generated through transaction-fee wholesale supply into French retail and foodservice channels. Operating geographies are limited to France with no disclosed international expansion, M&A activity, or external funding rounds.

Name

Taste Distribution

Legal name

TASTE DISTRIBUTION

Website

https://tastedistribution.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Taste Distribution is a privately held French agro-food distributor, founded in 2015 and headquartered in Saint-Ouen, that creates, develops and distributes a portfolio of premium snacking, confectionery, beverage, pet and lifestyle brands to retail and foodservice customers across France.

Ownership category

akta.pro rank

Product category

Food and Beverage Distribution

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Confectionery, Snacks & Specialty Sweets Wholesale Distribution (CRAOAAAM)

akta.pro secondary industry

Ethnic & International Foods Distribution (CRAOABAG)

Keywords

• Food distribution
• Beverage distribution
• Premium snacks
• Agro-food distribution
• Plant-based foods

Headquarters

HQ city

Saint-ouen

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Food & Beverage Distribution: Distribution of premium snacking and beverage products through retail and foodservice channels in France. The company creates, develops, and distributes its own branded product portfolio.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Taste Distribution is a French agro-food distribution company that creates, develops, and distributes premium snacking, confectionery, and beverage brands to retail and foodservice customers across France. Its portfolio spans savory snacks, sweet treats, non-alcoholic beverages, plant-based foods, pet care, and complementary lifestyle products sold under proprietary and partner brand names.

Product overview

Taste Distribution is a French agro-food distribution company that creates, develops, and distributes premium daily brands across France. The company operates as a distributor with a diversified portfolio organized into three main categories: Épicerie Salée (savory snacks including JAJAJA corn chips, Rubio premium chips), Épicerie Sucrée (sweet treats including Carré Suisse chocolates, Tony's, Marlette daily bakery, GU desserts, Reeses spreads, Sundy snack bars), and Boissons Sans Alcool (non-alcoholic beverages including Vit'Hit functional drinks, Coconut Collab coconut products). The portfolio also extends beyond food/beverages to complementary lifestyle categories including pet care products (Petty Well pet food, Tranquille cat litter, Katkin litter), Moskinto anti-mosquito bandages, and Clipper lighters. This multi-category distribution approach positions the company as a comprehensive premium lifestyle products distributor serving various consumer needs.

Differentiator

Problem solved

Functional benefit

Brands

• Juste Bio: Organic dried fruits, seeds and cereals in bulk
• Jajaja
• Carré Suisse
• Marlette
• Sundy
• Rubio
• Reese's
• Heura
• GU
• VitHit
• Moskinto
• Coconut Collab
• Petty Well
• Tranquille
• Clipper
• Tonym's

Products and services

• JAJAJA

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Pomona: France's largest foodservice distributor carrying a much broader assortment, but competing head-to-head with Taste Distribution in supplying French foodservice operators with specialty snacks, beverages, and premium grocery products.
• Bidfood: Leading UK and European foodservice distributor with a significant premium and specialty assortment, operating a model comparable to a scaled-up Taste Distribution across retail, hospitality, and foodservice channels.
• Relais d'Or: Large French cash-and-carry and foodservice distributor serving independent retailers and caterers, competing with Taste Distribution for premium-snack and specialty-beverage shelf placement in the same regional customer base.
• Sysco France: French arm of the global foodservice distribution leader; a much larger broadline distributor serving many of the same retail and foodservice customers that Taste Distribution targets with its premium assortment.

Direct peers

• Cotswold Fayre: UK-based specialist distributor of premium and artisan food brands to independent retail and specialty foodservice, closely mirroring Taste Distribution's model of curating third-party premium brands into a single B2B offering.
• France Boissons: Major French B2B distributor of non-alcoholic beverages (including functional and premium brands) to retail and foodservice, overlapping with Taste Distribution's Vit'Hit and Coconut Collab beverage lines in customer base, geography, and distribution model.
• Distriborg (Ecotone France): French specialty distributor of organic, plant-based, and ethical grocery and food-service brands, sharing Taste Distribution's B2B distributor model, premium/healthy focus, and French retail and foodservice customer base.

Regional players

• LSDH (Laiterie de Saint-Denis-de-l'Hôtel): French dairy, beverage, and plant-based manufacturer-distributor serving French retail and foodservice; adjacent rather than direct competition, but comparable in French market footprint, B2B channel, and product mix overlapping with coconut, plant-based, and ambient drinks lines.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Taste Distribution