RELAIS D'OR MIKO
Relais d'Or Miko is a French B2B wholesale food distribution network operating 54 sites across 17 regions, serving 55,000+ professional caterers with 7,000+ fresh, frozen, and ambient products plus exclusive Unilever ice cream distribution, under Groupe Pomona.
- Company typePrivate
- Founded-
- HeadquartersRueil-Malmaison, Île-de-France, France
- Headcount251–500
- GTM typeB2B
- OfferingServices
What RELAIS D'OR MIKO does
Relais d'Or Miko is a French B2B wholesale food distribution network serving professional caterers, operated by Relais d'Or Centrale SAS, a subsidiary of the diversified food distribution conglomerate Groupe Pomona. The network spans 54 sites organized into 17 regions across France, with each site functioning as a locally-owned dealer-member (e.g., MANZAGOL in Haute-Corse, Alpagel, Cordirom, Frigeral, Relais d'Or Bretagne Normandie Maine, Relais d'Or Provence) that combines local warehousing, bi-temperature refrigerated delivery, and field sales coverage. The company serves approximately 55,000 professional food service customers including restaurants, brasseries, pizzerias, snacks, hotels, quick-service and takeaway operators, and institutional caterers, delivering roughly 100,000 tonnes of product annually.
The product platform centers on a B2B webshop at webshop.relaisdor.fr cataloguing 2,500-7,000+ SKUs across 17 categories including ice cream, seafood, meat, poultry, vegetables, prepared dishes, dairy, bakery, and non-food consumables. The network holds exclusive French distribution rights to major Unilever ice cream brands (Magnum, Cornetto, Ben & Jerry's, Carte d'Or). On top of the broadline catalog, the company has built a portfolio of proprietary ready-to-serve "food concepts" — Toasty Beef (with Charal beef), Tamarindo smoothies, La Crêpe Express, Bellissima and PizzaSi pizzas, Paninis & Tacos, Corn Dogs, Nachos & Cheese, and Les Boîtes Chaudes — designed as turnkey menu solutions for quick-service operators. The platform architecture combines the webshop with a 500-strong field sales force of commercial agents who create client accounts and provide in-person advisory, supported by telephone sales, print catalogs (Restauration 2026, Restauration rapide 2026, Restauration italienne 2026, Restauration assise 2026), and an Instagram brand presence. The company holds ISO 9001 quality management certification and operates a logistics fleet of 500+ bi-temperature trucks enabling same/next-day delivery.
The business model is wholesale margin on goods sold, with each Adherent dealer setting its own tariff in force on the delivery date, plus optional delivery contribution fees. Customer accounts are created and managed by named commercial agents; orders flow through phone, fax, email, or the webshop. Revenue is generated across two main streams: margin on sale of food products across fresh, frozen, and ambient categories, and exclusive ice cream distribution. The pricing model is transaction-based with pay-as-you-go billing, and order minimums apply for free delivery (Franco threshold). The company's competitive positioning rests on proximity service, national coverage, supplier partnerships with major brands (Charal, Bridor, Pasquier, Lactalis, Bonduelle, Rougié), and quality certification rather than technology differentiation.
RELAIS D'OR MIKO firmographics
Firmographics- Name
- RELAIS D'OR MIKO
- Legal name
- Relais d'Or Centrale SAS
- Website
- https://webshop.relaisdor.fr
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Relais d'Or Miko is a French B2B wholesale food distribution network operating 54 sites across 17 regions, serving 55,000+ professional caterers with 7,000+ fresh, frozen, and ambient products plus exclusive Unilever ice cream distribution, under Groupe Pomona.
- Ownership category
- akta.pro rank
RELAIS D'OR MIKO industry classification
Industry- Product category
- Foodservice Wholesale Distribution
- NAICS
- Packaged Frozen Food Merchant Wholesalers (42442)
- akta.pro primary industry
- Specialty & Gourmet Foods Wholesale Distribution (CRAOAAAI)
- akta.pro secondary industry
- Ethnic & International Foods Distribution (CRAOABAG)
Keywords
Where RELAIS D'OR MIKO is headquartered
LocationHeadquarters
- HQ city
- Rueil-Malmaison, Île-de-France
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
RELAIS D'OR MIKO business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Infrastructure, Personnel, Operations, Marketing or Sales
Revenue model
- Food Product Distribution: Revenue generated from margin on sale of food products (fresh, frozen, ambient) to professional caterers. Products include 2,500+ national SKUs plus regional/local offerings.
- Exclusive Ice Cream Distribution (Unilever/Miko): Exclusive distribution partnership for Unilever ice cream brands including Magnum, Cornetto, Ben & Jerry's, Carte d'Or.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | B2B wholesale pricing for professional caterers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
RELAIS D'OR MIKO product offering
Product offeringCore offering
Relais d'Or Miko is a national B2B wholesale distribution network serving professional restaurant clients across France. It distributes fresh, frozen, ambient food products and ice cream (under exclusive partnership with Unilever for Magnum, Cornetto, Ben & Jerry's, and Carte d'Or) through 54 sites and 17 regional dealer-members, supported by 500 commercial agents and a fleet of 500+ bi-temperature trucks. The catalog spans 7,000+ national and regional product references including proprietary ready-to-serve food concepts (Toasty Beef, Bellissima pizzas, Paninis & Tacos, etc.).
Product overview
RELAIS D'OR MIKO is a national wholesale distributor network serving professional restaurant clients across France, operating through 54 sites. The company offers a B2B e-commerce webshop platform through which restaurants order from a catalog of over 7,000 national and regional product references spanning 17 categories (fresh, frozen, ambient foods). Their product portfolio includes proprietary branded 'food concepts' (ready-to-serve solutions like Toasty Beef, Tamarindo smoothies, La Crêpe Express, Bellissima pizzas, Paninis & Tacos, Corn Dogs, Nachos & Cheese, PizzaSi, and Les Boîtes Chaudes) alongside a full range of mainstream food categories and non-food supplies. The network distributes ice cream brands (Magnum, Cornetto, Ben & Jerry's, Carte d'Or) under exclusive partnership with Unilever.
Differentiator
Problem solved
Functional benefit
Brands
- Relai d'or (Regularité): A range of products offering consistent quality throughout the year with identical configuration.
- Relai d'or Premium (Noblesse)
- Sél€ction (Économie)
Products and services
- Relais d'Or Miko Webshop (B2B e-commerce platform) B2B e-commerce platform enabling restaurant professionals to browse and order from a catalog of over 7,000 national and regional product references across 17 categories (fresh, frozen, ambient, ice cream, non-food).
- Food Product Catalog (Fresh, Frozen, Ambient) Comprehensive range of food products including Ice Creams, Cocktails & Appetizers, Starters, Charcuterie, Shellfish, Fish, Meat, Poultry, Vegetables & Sides, Prepared Dishes, Culinary Aids, Dairy Products, Breads & Pastries, Fruits, and Desserts & Baking Aids.
- Non-Food Products Disposable tableware, containers, hygiene products, cleaning supplies, and other non-food consumables for professional kitchens.
- Toasty Beef (food concept) Toasted bread sandwich concept featuring Charal beef patties with 4 street food-inspired recipes (Brooklyn Cheese, French Bistrot, Bangkok Street, Ciao Napoli) for grab-and-go consumption.
- Tamarindo (food concept) Smoothie concept using frozen fruit sachets that can be blended in 45 seconds with water or milk, offering 100% natural smoothies with eco-friendly approach.
- La Crêpe Express (food concept) Crepe concept producing up to 200 crepes per hour, featuring locally sourced ingredients from Brittany with no preservatives, frozen and packaged in 10-piece sachets.
- The Nachos & Cheese (food concept) Mexican-style nachos concept with corn tortilla chips and cheddar sauce, 100% maize, gluten-free, non-GMO, and palm oil-free.
- Corn Dog (food concept) American-style corn dog concept featuring a crispy coating with a generous filling, served with optional sauces and toppings for on-the-go consumption.
- Paninis & Tacos (food concept) Pre-filled panini and taco products including varieties like Pesto Tomatoes Mozzarella, 4 Fromages, Burger, and Tacos Authentik' with ready-to-use 2-in-1 packaging.
- Bellissima (food concept) Artisan pizza concept with hand-stretched pizzas that are pre-topped and pre-baked, cooking in 3 minutes, featuring Italian recipes like Jambon & Champignons, 4 Formaggi, and Margherita.
- PizzaSi (food concept) DIY pizza concept offering hand-stretched pizza bases with a signature tomato sauce, allowing restaurants to create their own pizzas with Italian-crafted ingredients.
- Les Boîtes Chaudes (food concept) Hot meal boxes ready to reheat in microwaves, featuring recipes like Duck Delight, Basque Chicken, Tartiflette, and Bolognese Lasagna, with long shelf life.
Quantifiable outcome
- 55,000 restaurateurs trust the network
- +2 more outcomes
Companies that use RELAIS D'OR MIKO
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
RELAIS D'OR MIKO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
RELAIS D'OR MIKO partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- UnilevercoreExclusive distribution partnership for Unilever ice cream brands in France including Magnum, Cornetto, Ben & Jerry's, and Carte d'Or. Network partner benefiting from Unilever brand recognition.
- Pomona GroupcoreParent company/group. Pomona S.A. and Relais d'Or S.A. operate the webshop and manage the dealer network. Group enables shared services, purchasing power, and corporate governance.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
RELAIS D'OR MIKO competitors and assessment
Company assessmentBroad incumbents
- METRO France: Cash & carry and foodservice distribution player serving hospitality professionals in France. Overlaps with Relais d'Or Miko on the caterer/professional foodservice customer base, although delivered via a self-service cash-and-carry format.
- Sysco France: French arm of the global Sysco foodservice distribution group, serving restaurants and foodservice operators across France. Direct competitor in broad-line foodservice wholesale with overlapping product range and customer segments.
- Groupe Pomona: Parent company of Relais d'Or Centrale SAS and one of France's largest specialist B2B food distributors (PassionFroid, TerreAzur, Episaveurs, etc.). Directly comparable as a multi-brand French foodservice distribution conglomerate with overlapping customer base and product categories.
Regional players
- Agrizon: Regional French foodservice distributor serving caterers and restaurants. Comparable B2B foodservice wholesale model, though operating at smaller geographic scale than Relais d'Or Miko's 54-site national network.
Direct peers
- Brake France: French foodservice distribution specialist (now part of Sysco) serving restaurants and caterers nationwide. Direct competitor in broad-line foodservice wholesale with comparable cold-chain logistics and product range.
- Provencia Distribution (Disval): Regional French foodservice distributor serving independent restaurants and caterers, particularly in the South of France. Comparable B2B wholesale model with similar customer base of professional caterers.
- Davigel: French foodservice distributor focused on frozen and fresh products for out-of-home catering. Overlaps with Relais d'Or Miko's frozen food wholesale proposition and restaurant customer base.
- Transgourmet France: French B2B foodservice distributor (subsidiary of Coop Group) serving caterers, restaurants and collectivités. Highly comparable business model, customer base, and multi-temperature logistics infrastructure.
- France Frais: French B2B distributor specialising in fresh and frozen products to foodservice professionals. Comparable business model focused on caterer/restaurant customers with multi-temperature logistics.
- PassionFroid (Groupe Pomona): Sister brand within Groupe Pomona specialising in frozen and fresh products for foodservice professionals. Direct comparable in product range and customer base, and also shares the parent's procurement scale with Relais d'Or Miko.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
RELAIS D'OR MIKO social profiles
Digital presenceRELAIS D'OR MIKO compliance and trust
Trust signalCompliance2 records
RELAIS D'OR MIKO financial estimates
Financial estimateRevenue estimate
Valuation estimate
RELAIS D'OR MIKO leadership team
Management profileNumber of profiles
Profiles2 records
RELAIS D'OR MIKO subsidiaries and ownership
Company hierarchySubsidiaries17 records
RELAIS D'OR MIKO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RELAIS D'OR MIKO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RELAIS D'OR MIKO
What does RELAIS D'OR MIKO do?
Relais d'Or Miko is a national B2B wholesale distribution network serving professional restaurant clients across France. It distributes fresh, frozen, ambient food products and ice cream (under exclusive partnership with Unilever for Magnum, Cornetto, Ben & Jerry's, and Carte d'Or) through 54 sites and 17 regional dealer-members, supported by 500 commercial agents and a fleet of 500+ bi-temperature trucks. The catalog spans 7,000+ national and regional product references including proprietary ready-to-serve food concepts (Toasty Beef, Bellissima pizzas, Paninis & Tacos, etc.).
Is RELAIS D'OR MIKO a public or private company?
RELAIS D'OR MIKO is a private company. It is classified as corporate owned and is currently operating.
When was RELAIS D'OR MIKO founded?
RELAIS D'OR MIKO was founded in -1. It employs 251 to 500 people.
Where is RELAIS D'OR MIKO based?
RELAIS D'OR MIKO is headquartered in Rueil-Malmaison, Île-de-France, France, in the Europe region.
How does RELAIS D'OR MIKO make money?
Two revenue lines are on record. Food Product Distribution is the primary driver. The others are exclusive Ice Cream Distribution (Unilever/Miko).
Who are RELAIS D'OR MIKO's main competitors?
Broad incumbents on record are METRO France, Sysco France and Groupe Pomona. Agrizon is listed as a regional player. Direct peers are Brake France, Provencia Distribution (Disval), Davigel, Transgourmet France, France Frais and PassionFroid (Groupe Pomona).
Does RELAIS D'OR MIKO have an API?
No public API is recorded for RELAIS D'OR MIKO.
What industry is RELAIS D'OR MIKO in?
RELAIS D'OR MIKO's product category is Foodservice Wholesale Distribution. Its primary akta.pro industry code is CRAOAAAI, Specialty & Gourmet Foods Wholesale Distribution, with a secondary code of CRAOABAG, Ethnic & International Foods Distribution. Its NAICS code is 42442.