The Maxx Fitness Clubzz

What The Maxx Fitness Clubzz does

The Maxx Fitness Clubzz is a privately held, multi-unit fitness club operator headquartered in Bethlehem, Pennsylvania in 2011 (firmographics also list 2012), operating roughly seven or more club locations across Pennsylvania, Rhode Island, Connecticut, and Ohio. Each club spans over 20,000 square feet and is positioned as a luxury gym offering state-of-the-art cardio and strength equipment, group fitness programming (including licensed Les Mills classes — BODYPUMP, BODYCOMBAT, BODYFLOW, RPM, CORE, SHAPES, TONE — plus Zumba and Beachbody), personal training, team training, and a layered amenities stack (MaxxBlendzz juice bar, Kidzz Club childcare for ages 6 months to 12 years, MaxxTanzz tanning, and a recovery suite spanning cold plunge, cryo lounge, hydro massage, infrared salt sauna, and red light therapy). Memberships are sold on a monthly subscription basis starting at $10/month with tiered upgrade options (Next Level, Platinum Plus), accompanied by a $49 annual enhancement fee and a $88 cancellation buyout fee.

The underlying technology stack is modest: a Netpulse-powered Maxx mobile app on iOS and Android delivers class scheduling, goal tracking, club challenges, social media integration, and fitness-tracker connectivity, paired with a Visual Fitness Planner that renders a 3D model to illustrate member transformation plans. The Maxx365 Fitness & Recovery sub-brand, launched in 2024 in Southbury, Connecticut, adds a 24/7 access strength-and-recovery format. Maxx Fitness monetizes through consumer membership fees, personal and team training, ancillary amenities, a DRIPBaR Direct telehealth partnership distributing Semaglutide/Tirzepatide/weight-loss and hormone products, and a franchise program charging $1,011,225–$1,658,975 in startup costs, a $35,000 financial fee, and a 5% royalty. Customers are individual fitness consumers, families with children, wellness seekers, and franchise investors; there are no enterprise anchor customers and revenue is widely distributed across the consumer long tail.

Name

The Maxx Fitness Clubzz

Legal name

The Maxx Fitness Clubzz

Website

https://maxxfitnessclubzz.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

The Maxx Fitness Clubzz is a privately held regional gym chain operating 20,000+ sq ft clubs across Pennsylvania, Rhode Island, Connecticut, and Ohio, offering affordable memberships, Les Mills group classes, personal training, childcare, and recovery amenities to individual consumers and families.

Ownership category

akta.pro rank

Headquarters

HQ city

Bethlehem

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Gym Membership Fees: Monthly recurring fees from gym memberships with multiple tier options ranging from basic to premium. Starting prices as low as $10/month.
2. Personal Training: One-on-one personal training sessions with certified trainers in Education, Motivation, and Transformation programs.
3. Team Training: Small group functional training classes and team training sessions for additional revenue.
4. MaxxBlendzz Juice Bar: Smoothie and juice bar serving post-workout recovery beverages and nutritional supplements.
5. Kidzz Club Childcare: On-site childcare services with day rates and unlimited options for members. Day rate $7 per visit, per child.
6. Tanning Services: Tanning booth and bed access included in select memberships with unlimited tanning for premium tiers.
7. Wellness & Vitamin Therapy: Telehealth consultations and health products including Semaglutide, Tirzepatide, Testosterone Replacement Therapy, and peptide therapies through DRIPBaR partnership.
8. Recovery Amenities: Cold plunge, cryo lounge, hydro massage, infrared salt sauna, and red light therapy services for member recovery.
9. Franchise Fees: Franchise startup fees of $1,011,225 - $1,658,975 with $35,000 financial fee and 5% royalties on franchise locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

The Maxx Fitness Clubzz operates a chain of large-format fitness clubs selling tiered monthly memberships that grant access to cardio and strength equipment, group fitness classes (Les Mills, Zumba, Beachbody), personal and team training, recovery amenities (cold plunge, cryo, hydro massage, infrared salt sauna, red light therapy), on-site childcare, tanning, and a juice bar. The company supplements membership revenue with franchise fees, wellness product partnerships, and ancillary in-club services across locations in Pennsylvania, Rhode Island, Connecticut, and Ohio.

Product overview

The Maxx Fitness Clubzz is a luxury gym chain operating on a high-volume, low-priced model with locations across Pennsylvania and Rhode Island. The core offering centers on the Maxx Fitness Clubzz brand providing state-of-the-art cardio and strength equipment, group exercise classes including Les Mills programming (BODYPUMP, BODYCOMBAT, BODYFLOW, RPM, CORE, SHAPES), personal training, and team training. Premium add-on services include the Maxx 365 sub-brand (24/7 fitness and recovery facilities), MaxxBlendzz juice bar, Kidzz Club childcare, MaxxTanzz tanning, and five recovery therapies (Cold Plunge, Cryo Lounge, Hydro Massage, Infrared Salt Sauna, Red Light Therapy). Members can access the Maxx App for class schedules, goal tracking, and fitness device integration. The Visual Fitness Plan provides personalized workout planning, while Maxx Wellness & Vitamin Therapy (via DRIPBaR Direct partnership) offers telehealth health products.

Differentiator

Problem solved

Functional benefit

Brands

• Maxx365 Fitness & Recovery: 24/7 access strength training facility with recovery amenities including cold plunge, cryo therapy, infrared salt sauna, hydro massage, and red light therapy.
• MaxxBlendzz
• Kidzz Club
• MaxxTanzz
• MAXX FIGHT

Products and services

• Maxx Fitness Clubzz Memberships Tiered monthly gym memberships (Basic, Next Level, Platinum Plus) granting access to cardio and strength equipment, group X classes, recovery amenities, Kidzz Club, tanning, and multi-location access for individual adult members and families in Pennsylvania, Rhode Island, Connecticut, and Ohio.
• Personal Training One-on-one training sessions delivered by certified trainers across Education, Motivation, and Transformation programs for individual gym members seeking guided fitness plans.
• Team Training Small group functional training classes and team training sessions led by Maxx trainers for members who prefer coached group workouts beyond standard group X classes.

Quantifiable outcome

• New class launches every three months keep members engaged and motivated

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered minor and core.

• DRIPBaR DirectminorStrategic or Co-development PartnerMaxx Fitness has partnered with DRIPBaR Direct to provide access to health and wellness products delivered directly to members' homes. Services include Testosterone Replacement Therapy, Medical Weight-Loss programs, Hairloss treatments, and ED products through telehealth consultations with licensed doctors.
• Les MillscoreStrategic or Co-development PartnerMaxx Fitness Clubzz offers world-class Les Mills programming including BODYPUMP, BODYCOMBAT, BODYFLOW, LES MILLS CORE, LES MILLS RPM, and LES MILLS SHAPES classes. New class launches are introduced every three months. Maxx has invested in this higher-level experience to provide members premium group fitness programming.
• ZumbacoreStrategic or Co-development PartnerOfficial Zumba fitness program offered at Maxx locations with certified Zumba instructors providing dance-based fitness classes.
• BeachbodyminorStrategic or Co-development PartnerMaxx offers Beachbody fitness programs including INSANITY (high-intensity interval training), Core De Force (boxing/kickboxing workout), and related pre-choreographed athletic workouts.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Anytime Fitness: Globally franchised 24/7 neighborhood gym with unit-level economics comparable to Maxx's franchise model — relevant for franchise system design and unit economics benchmarking.
• Youfit Health Clubs: Regional low-cost premium gym chain with similar tiered membership and recovery/add-on amenities (e.g., YouHydrate, YouCoWork) — comparable in scale and concept tier to Maxx.
• Chuze Fitness: Affordable-luxury gym chain offering tiered memberships at $9.99+ with premium amenities (cryo, infrared sauna, hydro massage) — near-identical value proposition to The Maxx Fitness Clubzz.
• Crunch Fitness: Multi-tier ('Peak', 'Peak Results', 'Signature') membership gym chain offering premium amenities at value pricing; closest comparable operating model to Maxx's $10/Next Level/Platinum ladder and amenity-led positioning.
• Blink Fitness: Affordable premium gym concept ('Mood Above Muscle') combining low-cost dues with upscale design and amenities — direct strategic analog to Maxx's affordable-luxury promise in the same Northeast corridor.

Broad incumbents

• Planet Fitness: Dominant US low-cost gym franchisor (~2,500+ stores) defining the floor of the affordable category; represents both Maxx's chief low-end competitor and the 'next step up' target customer acquisition pathway.
• Gold's Gym: Iconic global fitness chain with franchised US operation offering tiered memberships, group classes, and recovery amenities — comparable in franchise structure and mid-market positioning.
• LA Fitness / Esporta Fitness: Established US full-service gym operator with broad amenities and family-oriented membership tiers; competes directly with Maxx in the Mid-Atlantic value family-gym segment.
• Life Time Fitness: Premium full-service fitness operator with extensive recovery/wellness amenities (sauna, cryo, massage, supplements, telehealth); represents the upper bound of where Maxx's amenity stack could be monetized at scale.

Emerging players

• Orangetheory Fitness: Boutique HIIT studio chain with heavy franchise presence; relevant as the differentiated 'experience' alternative competing for the same health-conscious consumer Maxx targets with its Maxx Fight and team training add-ons.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/maxxfitclubzz
• YouTubeyoutube.com/channel/UCkBOljKC-xV9MCBQ384aGkg
• Facebookfacebook.com/MaxxFitnessClubzz
• LinkedInlinkedin.com/company/the-maxx-fitness-clubzz
• Instagraminstagram.com/maxxfitnessclubzz

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Maxx Fitness Clubzz