New Math

What New Math does

New Math is a US-based music and sound production company that creates original music, sound design, and audio post-production for advertising campaigns, brand content, and film and television productions. Founded in 2017 and led by managing partner and executive producer Kala Sherman alongside partners and composers David Wittman and Raymond Loewy, the firm operates fully functioning audio post-production studios in New York, Los Angeles (Venice), and the Bay Area (Richmond, California). The company reports a headcount of 1-10 employees, who together deliver custom, project-based professional services to enterprise clients including Meta, Comcast, Uber Eats, Fox Sports, Frito Lay, Salesforce, KFC, McDonald's, Walmart, Progressive, MLB, United, Stella Artois, OLAY, Virgin Voyages, Fitbit, and Fanta.

The company generates revenue through custom music composition, sound design, and audio post-production engagements billed on a project basis, with pricing tied to scope, complexity, and client requirements and multi-year contracts reported as the typical billing cadence. Customer acquisition is conducted via direct enterprise field sales, supported by a regional representation network covering the East Coast (Chiara Chung), Midwest (Gunder Kehoe), West Coast (Main Squeeze Management), and overall representation (Stellar Mass), with internal business development led by West Coast Executive Producer Scott Cymbala. The company is privately held, founder-owned, and discloses no external funding or institutional ownership; it markets primarily through its brand portfolio on its company website rather than through paid or inbound channels.

Name

New Math

Website

https://newmathmusic.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

New Math is a US-based music and sound production studio that creates original music, sound design, and audio post-production for advertising campaigns, brand content, and film, serving enterprise brands like Meta, McDonald's, and Walmart from studios in New York, Los Angeles, and the Bay Area.

Ownership category

akta.pro rank

Product category

Audio Production Services

NAICS

Sound Recording Studios (512240), Other Sound Recording Industries (512290)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Custom Music & Original Score/Composition (MPAIALAD)

akta.pro secondary industries

Sound Design (Creative/Design-Heavy FX, World-Building) (MPAHAEAE), Re-Recording Mixing (Theatrical/TV/Streaming) (MPAHAEAF)

Keywords

• Music composition services
• Sound design
• Audio post-production
• Commercial music production
• Film scoring services

Headquarters

HQ city

Venice

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Music and Sound Production Services: Custom music composition and sound design services for advertising campaigns, brand content, and film/TV productions. Revenue generated through project-based professional services engagements with enterprise clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

New Math creates original music compositions, sound design, and audio post-production for advertising campaigns, brand content, and film/TV productions. The company delivers custom audio services from fully functioning post-production studios on both U.S. coasts, combining composition, sound design, and final delivery in one studio engagement.

Product overview

New Math is a music and sound production company offering a unified service portfolio centered on Music and Sound Production. Their core offering is custom music composition and sound design for commercials, brands, and film, delivered by award-winning composers and producers. Audio Post Production facilities on both coasts serve as an add-on capability enabling all-in production and delivery. The company operates from studios in New York and Los Angeles, with an additional Bay Area location.

Differentiator

Problem solved

Functional benefit

Products and services

• Music Composition and Sound Design Custom original music composition and sound design services delivered by award-winning composers, sound designers, and producers for advertising campaigns, brand content, and film/TV productions.
• Audio Post-Production Services End-to-end audio post-production delivered from fully functioning studios in New York, Los Angeles, and Bay Area, enabling all-in music production and delivery for client projects.

Named customers20 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• Stellar Mass (Representation)coreChannel Partner/ Reseller/ DistributorJake Strom from Stellar Mass provides representation services. Acts as a talent agency facilitating connections with brands and agencies.
• Main Squeeze Management (West Coast Representation)coreChannel Partner/ Reseller/ DistributorKelly O'Neill represents the company on the West Coast through Main Squeeze Management, facilitating client relationships in that region.
• Chiara Chung (East Coast Representation)coreChannel Partner/ Reseller/ DistributorChiara Chung provides East Coast representation services, connecting the studio with advertising agencies and brands in that region.
• Gunder Kehoe (Midwest Representation)coreChannel Partner/ Reseller/ DistributorGunder Kehoe provides Midwest representation services, facilitating business development and client relationships in that region.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• JSM Music: Music production company providing original composition and sound design for advertising and broadcast. Direct peer in the bespoke music-for-ads category serving major brands and agencies.
• Antfood: Music and sound design studio producing original scores, sound design, and sonic branding for advertising, film, and TV. Closely comparable services and client base to New Math, with a similarly composer-led model.
• MassiveMusic: Global music agency delivering original music and sonic branding for brands, advertising, and film. Direct comparable to New Math in the custom music-for-advertising category, with deeper international reach.
• Squeak E. Clean Studios: Music and sound studio producing original music and sound design for commercials, brands, and entertainment. Operates a similar composer-driven creative model with multi-market representation.
• Butter Music and Sound: Boutique music and sound design company producing original scores and sound for advertising and film/TV campaigns. Direct competitive overlap with New Math across the ad-music and sound-design niche.
• Made Music: Sonic branding and original music agency creating brand sound identities and advertising music. Adjacent competitor serving the same brand and agency clients New Math targets.
• Human: Music and sound design shop known for original advertising music and sonic branding work. Closely comparable services and brand-client orientation to New Math.

Emerging players

• Found Objects Music: Music-focused production company creating original scores and sound for advertising campaigns. Comparable custom-music service for brands with a similar boutique positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/newmathmusic
• LinkedInlinkedin.com/company/new-math

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Math