Association of Salaried Medical Specialists

What Association of Salaried Medical Specialists does

The Association of Salaried Medical Specialists (ASMS / Toi Mata Hauora) is a New Zealand professional association and trade union founded in 1989, representing senior salaried doctors and dentists employed in the country's public health system. Headquartered in Wellington with 11-50 employees, ASMS holds the recognized collective bargaining mandate for the senior medical and dental workforce, most notably through the Single Employer Collective Agreement (SECA) with Health New Zealand – Te Whatu Ora, which covers approximately 6,000+ specialists across salaries (specialist scale $190,756-$275,751 as of January 2026), hours, leave, professional development, and working conditions. Its member-serving product portfolio includes the ASMS Jobs Portal (jobs.asms.org.nz), the ASMS SECA Online collective agreement system, an Employment & Advice Service staffed by industrial officers, a Resources Hub, an Events Platform, and The Specialist newsletter. The organization is funded primarily through membership subscriptions and operates as a nonprofit under New Zealand law, with no external investors, parent company, or funding rounds. ASMS also publishes health policy and economics research — notably the 2025-2026 "Funding, Functioning and the Future" series critiquing chronic under-investment in the New Zealand health system — positioning itself as both an industrial advocate and a policy thought leader. Its business model is essentially a subscription-based membership organization with high switching costs conferred by decades of institutional trust and statutory recognition as the bargaining agent for this specialist workforce.

Name

Association of Salaried Medical Specialists

Legal name

Association of Salaried Medical Specialists

Website

https://asms.org.nz

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Association of Salaried Medical Specialists (ASMS / Toi Mata Hauora) is a New Zealand professional union representing senior salaried doctors and dentists, providing collective bargaining, employment advice, and health policy advocacy across the public health system.

Ownership category

akta.pro rank

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Union Membership Fees: ASMS generates revenue through membership subscriptions from senior salaried doctors and dentists. Membership provides access to collective agreement negotiation services, employment advice, industrial officer support, and use of the job vacancy portal.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

ASMS is the union and professional association for senior salaried doctors and dentists in New Zealand, providing collective agreement negotiation with Health New Zealand – Te Whatu Ora, employment advice and industrial officer support, workplace dispute representation, a specialist job vacancy portal, and advocacy across health system policy. Members access a Single Employer Collective Agreement covering salaries (specialist scale $190,756–$275,751 as of January 2026), leave entitlements, professional development (CME reimbursement), and sabbatical programs.

Product overview

The Association of Salaried Medical Specialists (Toi Mata Hauora) operates as a union for senior salaried doctors and dentists, offering a unified digital platform with multiple interconnected services. The core portfolio includes the ASMS Jobs Portal for medical specialist vacancies, the ASMS SECA Online for collective agreement access, the Employment & Advice Service for industrial relations support, the Resources Hub for publications and submissions, and the Events Platform for professional meetings. Key sub-brands include The Specialist newsletter and Health System Funding Research Reports. The products function as an integrated member services ecosystem supporting the union's mission of protecting and promoting the interests of senior medical professionals.

Differentiator

Problem solved

Functional benefit

Brands

• ASMS Jobs: A job portal operated by ASMS for senior medical and dental specialists/consultants within New Zealand hospitals and health services.

Products and services

• ASMS Membership (Senior Specialists Union) Recurring union membership for senior salaried doctors and dentists in New Zealand's public health system, providing access to collective agreement negotiation, industrial officer support, employment advice, and the ASMS jobs portal.
• ASMS Jobs Portal Online job vacancy portal for senior medical and dental specialist positions across New Zealand public hospitals, with a free advice service for any job applicant receiving an employment offer.
• Employment & Advice Service Personalized industrial relations and employment advisory service providing collective agreement negotiation, advice on work-related issues, and free guidance on new job offers for members.
• ASMS Health NZ SECA Online Digital collective agreement resource providing online access to the ASMS Health NZ Te Whatu Ora Single Employer Collective Agreement, including salaries, working conditions, and employment terms for senior medical and dental officers.

Quantifiable outcome

• ASMS has been operating since at least 1989, with the 2026 SECA being the 38th Annual Conference marking decades of continuous service to the profession.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Health New Zealand – Te Whatu OracoreStrategic or Co-development PartnerASMS maintains a Single Employer Collective Agreement (SECA) with Health New Zealand covering approximately 6,000+ senior medical and dental officers. The agreement (1 January 2026 – 31 January 2027) covers salaries, hours, leave entitlements, professional development, and working conditions. Both parties are committed to constructive engagement through National and district-level Joint Consultation Committees (JCCs).
• Te Aka Whai Ora – Māori Health AuthorityminorStrategic or Co-development PartnerTe Aka Whai Ora (Māori Health Authority) may subsequently become a party to the ASMS Health NZ SECA collective agreement with the agreement of existing parties, as defined in Clause 4.2(a) of the agreement.
• Medical Council of New ZealandcoreOthersASMS recognizes that senior medical officers are accountable to the Medical Council of New Zealand under the Health Practitioners Competence Assurance Act 2003. The collective agreement acknowledges the Council's role in vocational registration and professional standards.
• Dental Council of New ZealandcoreOthersASMS recognizes that senior dental officers are accountable to the Dental Council of New Zealand under the Health Practitioners Competence Assurance Act 2003. The collective agreement acknowledges the Council's role in vocational registration and professional standards.
• Medical and Dental CollegesminorStrategic or Co-development PartnerThe collective agreement provides for leave on full pay for employees elected or appointed to positions by professional colleges. Employees may also be granted leave to teach, examine trainees, or participate in clinical training programmes endorsed by colleges.

Recent moves5 records

Expansion highlights4 records

Direct peers

• Australian Salaried Medical Officers' Federation: ASMOF is the Australian union representing salaried medical practitioners, bargaining for industrial conditions for public hospital doctors. It is the most directly comparable international peer to ASMS in terms of mandate, member profile, and employment relations function.
• British Dental Association: The BDA is the professional association and trade union for dentists in the UK. Comparable to ASMS's dental specialist representation function and its combined professional-plus-industrial mandate.
• Australian Medical Association: The AMA is Australia's peak professional body for doctors, providing advocacy, employment support, and policy influence. Operates across state and federal levels with comparable industrial and professional representation functions to ASMS.
• New Zealand Dental Association: The NZDA is the professional association for dentists in New Zealand, advocating for the dental profession and providing member services. Adjacent peer to ASMS given ASMS's specific mandate for salaried dental specialists in the public system.
• American Medical Association: The AMA is the largest professional association of physicians and medical students in the United States. Comparable to ASMS as a national medical membership organization providing advocacy, standards-setting, and member benefits to physicians.
• New Zealand Nurses Organisation: NZNO is the principal union and professional organisation for nurses, midwives, and healthcare assistants in New Zealand. It is the closest direct domestic peer to ASMS as a healthcare worker membership organisation that bargains collective employment agreements with district health employers.
• British Medical Association: The BMA is the trade union and professional body for doctors in the UK, negotiating on pay, contracts, and working conditions. Comparable to ASMS as a national doctors' union providing collective bargaining, employment advice, and policy advocacy.
• Canadian Medical Association: The CMA is the national voice of Canadian physicians, engaging in advocacy, negotiations, and professional support. Comparable to ASMS as a national medical association with employment-related advocacy and member services.

Broad incumbents

• New Zealand Medical Association: The NZMA is a pan-medical professional body in New Zealand, providing advocacy across the medical profession. Broader in scope than ASMS, overlapping on policy advocacy but not on collective bargaining for senior specialists.

Others

• Medical Protection Society: MPS provides medico-legal support and professional indemnity to doctors internationally, including in New Zealand. Functionally adjacent to ASMS as professional support infrastructure for clinicians, though it does not engage in collective bargaining.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ASMSNZ
• Facebookfacebook.com/asms.nz
• LinkedInlinkedin.com/company/association-of-salaried-medical-specialists-asms-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Association of Salaried Medical Specialists