What Arroll does

Arroll Limited is a privately held UK manufacturer, headquartered at 6 Longlands Avenue, Newtownabbey, Northern Ireland, specialising in cast iron radiators, cast iron roll-top baths, and related accessories. The company also produces cast aluminium and bi-metal radiators that combine traditional aesthetics with modern lightweight construction. Manufacturing is centred on traditional sand-casting techniques supplemented by aluminium bi-metal production, with output CE-marked to British Standards, pressure tested to 5 bar on radiators, and certified to ISO 9001 via NQA; the company additionally holds FSC and Living Wage Foundation accreditations.

The product catalogue spans decorative, column, and 'old school' cast iron radiator styles (Princess, Duchess, Victorian, Edwardian, Rococo, Art Nouveau, Art Deco and others), freestanding cast iron baths in multiple models, towel radiators, and accessories such as radiator valves in nine finishes, pipe covers, wall brackets, and bath wastes. Distribution is hybrid: a direct-to-consumer ecommerce storefront on arroll.co.uk (supported by a Radiator Builder configuration tool) runs alongside an established dealer and retailer network across the UK and Europe, accessed via a 'Find a dealer' locator and a trade login portal for business customers.

The business model is built on bespoke, quote-based one-time sales of manufactured goods rather than subscriptions or recurring revenue. Products are custom-configured to customer specifications (sizes, RAL colour match, aged finishes, hand polishing), explaining the absence of publicly disclosed pricing. With 11–50 employees and more than 20 years of operating history, Arroll occupies the position of a niche specialist manufacturer serving homeowners seeking traditional-aesthetic heating and bathroom fixtures and trade installers reselling or fitting those products.

Name

Arroll

Legal name

Arroll Limited

Website

https://arroll.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Arroll Limited is a Northern Ireland-based manufacturer of cast iron radiators, cast iron roll-top baths, and complementary accessories, serving residential homeowners and a UK/European dealer and trade network through bespoke configured products sold direct-to-consumer and via authorised dealers.

Ownership category

akta.pro rank

Headquarters

HQ city

Newtownabbey

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Cast Iron Radiator Sales: Arroll generates revenue through the manufacture and sale of cast iron radiators. Products are sold directly to consumers through their e-commerce platform and through a network of dealers and retailers. Radiators are bespoke, custom-made goods manufactured to customer specifications.
2. Cast Iron Bath Sales: Sale of cast iron roll top baths, available in various sizes and configurations. Baths are sold with optional finishes and feet styles. Sold direct and through dealer network.
3. Aluminium Radiator Sales: Sale of aluminium and bi-metal radiators combining traditional aesthetics with modern lightweight construction. These products appeal to modern home requirements while maintaining traditional design aesthetics.
4. Accessories and Valves: Sale of complementary products including radiator valves (manual and thermostatic), pipe covers, wall brackets, bleed valves, and bath accessories. Available in various finishes to complement the main product range.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Arroll manufactures and sells cast iron radiators, aluminium bi-metal radiators, towel radiators, and freestanding cast iron roll-top baths, together with a full range of radiator and bath accessories. Products are custom-made to customer specifications using traditional sand-casting techniques, supported by an online Radiator Builder configuration tool, and are sold direct-to-consumer and through an authorised dealer/trade network.

Product overview

Arroll is a traditional manufacturer of cast iron radiators and baths based in Newtownabbey, Northern Ireland, with over 20 years of industry experience. The company's product portfolio centers on three core categories: cast iron radiators (available in decorative, column, and old school styles), cast iron baths (freestanding roll-top designs), and their accessories. The company has expanded its offering to include aluminium radiators that combine traditional aesthetics with modern lightweight construction. Accessories include radiator valves, wall brackets, pipe covers, bleed valves, and bath accessories. Arroll also provides a Radiator Builder tool for custom configurations. All products emphasize traditional craftsmanship with authentic casting techniques while meeting modern performance standards including CE certification.

Differentiator

Problem solved

Functional benefit

Products and services

• Cast Iron Radiators Traditional cast iron radiators for residential heating, available in a wide range of period-inspired styles (Edwardian, Victorian, Rococo, Art Deco, Art Nouveau, Neo-Classic) and customisable sizes and finishes, sold to homeowners and the trade.
• Aluminium Bi-Metal Radiators Lightweight aluminium radiators with internal steel tubing for residential heating in modern homes, offering the same traditional aesthetic as cast iron but up to 50% lighter and using 60% less water than cast iron alternatives for the same heat output.
• Towel Radiators Cast iron and aluminium towel radiators designed for bathroom use, with decorative or column inserts in a choice of metallic finishes, for homeowners and trade buyers seeking traditional-style heated towel rails.
• Cast Iron Baths Freestanding roll-top cast iron baths for residential bathrooms, resistant to scratches, chemicals and detergents, easy to clean, offering protection against bacteria, retaining shape over time and 100% recyclable, available in multiple designs with feet or plinth bases.
• Radiator Valves Manual and thermostatic radiator valves in a wide choice of finishes to complement Arroll radiators, sold as standalone accessories for installers and end consumers.
• Radiator Accessories Radiator installation accessories — bleed valves, blanking bushes, wall brackets and pipe covers — available in finishes to match the main radiator range.
• Bath Accessories Accessories for cast iron bath installations, including bath taps, bath waste, shallow seal trap and freestanding/telescopic pipe shrouds.

Quantifiable outcome

• Up to 50% lighter weight compared to cast iron (aluminium range)
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Burlington Bathrooms: UK traditional bathroom brand offering radiators, freestanding baths, and period-style fixtures. Overlaps with Arroll across both cast iron radiators and traditional baths in the heritage residential segment.
• Castrads: UK-based cast iron radiator specialist offering bespoke traditional radiators and baths with similar period-style positioning, customisation options, and dealer network distribution. Closest direct competitor to Arroll in the cast iron heating niche.
• Bisque Radiators: UK premium radiator brand offering traditional column and cast iron-style radiators with extensive finish options, serving the heritage and contemporary premium residential market.
• Hurlingham Baths: UK traditional freestanding bath specialist with roll-top and claw-foot designs, directly comparable to Arroll's cast iron bath range in product category and premium positioning.
• Victoria + Albert Baths: Premium freestanding bath manufacturer serving the same high-end traditional bathroom market as Arroll's cast iron bath line, with global distribution and similar period-inspired positioning.
• Reina Heating: UK radiator manufacturer offering aluminium, steel, and designer radiators including traditional column styles. Comparable product diversification strategy spanning traditional and modern lines.
• The Radiator Company: UK designer radiator manufacturer offering cast iron, aluminium and steel radiators with bespoke finishes and a similar trade and consumer channel model. Directly comparable product breadth and customisation philosophy.
• BC Designs: UK traditional bathroom products brand offering freestanding baths, basin stands, and period accessories, directly comparable to Arroll's roll-top bath range in target market and aesthetic.
• Paladin Radiators: UK cast iron radiator manufacturer specialising in traditional and period-style radiators with custom sizing and finishes, serving similar trade and consumer customers.

Broad incumbents

• Stelrad Radiators: Largest UK radiator manufacturer offering a broad portfolio of steel panel and designer radiators. Operates in the same category but at significantly greater scale, with mass-market rather than bespoke traditional focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ArrollCastIron
• LinkedInlinkedin.com/company/arroll-ltd
• Instagraminstagram.com/arrollofficial
• Pinterestpinterest.co.uk/arrolllimited
• Xx.com/arrollofficial

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arroll