Rego Herlitzius
Rego Herlitzius is a German manufacturer of industrial and semi-industrial bakery, confectionery, and catering machines, serving commercial food producers in Germany and across Europe and Asia-Pacific through direct sales and a distributor network.
- Company typePrivate
- Founded1930
- HeadquartersWuppertal, Germany
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Rego Herlitzius does
Rego Herlitzius is a privately held German GmbH headquartered in Wuppertal, with operating history dating to approximately 1926-1930. The company designs and manufactures industrial and semi-industrial machines for bakeries, confectioneries, and catering operations. Its product portfolio spans the SM Series of beating and stirring machines, the PM Series of planetary kneading machines, the CK Series of cream cookers, and the BS Alpha and ROTEC families of bread slicers, supplemented by the semi-industrial lines ROTEC 2000, SITEC 2000, DG 45, and VERTEC 30. The equipment is engineered for durability and integration into commercial food production workflows, with after-sales services such as the BS Alpha blade exchange program supporting the installed base.
The firm's commercial model combines direct field sales in Germany with a network of more than 13 international distributors covering Europe and Asia-Pacific, allowing it to reach SMB and mid-market bakery and confectionery customers without proportional fixed-cost scaling. Revenue mechanics rely on one-time equipment sales of capital machinery priced into tens of thousands of euros per unit, supplemented by a growing aftermarket and consumables layer. The customer base is described qualitatively as commercial bakeries, confectioners, and caterers, with no named anchor accounts or segment splits disclosed. In 2024, Holger Protte succeeded Uwe Paaß as Managing Director, marking a leadership transition during a period that has included product-line additions such as the 2022 ROTEC 2000 and SITEC 2000 slicers and the 2026 DG 45 dough divider.
Rego Herlitzius firmographics
Firmographics- Name
- Rego Herlitzius
- Legal name
- Rego Herlitzius GmbH
- Website
- https://rego-herlitzius.com
- Company type
- Private
- Founded year
- 1930
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rego Herlitzius is a German manufacturer of industrial and semi-industrial bakery, confectionery, and catering machines, serving commercial food producers in Germany and across Europe and Asia-Pacific through direct sales and a distributor network.
- Ownership category
- akta.pro rank
Where Rego Herlitzius is headquartered
LocationHeadquarters
- HQ city
- Wuppertal
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Rego Herlitzius business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Food processing machinery sales: Sale of commercial bakery, confectionery, and food service equipment including planetary mixers, cream cookers, bread slicers, and semi-industrial packaging machines. One-time capital equipment purchases with various sizes and configurations.
- Maintenance and blade services: Annual maintenance contracts covering mechanical and electrical component inspection. Blade exchange service program for circular blade bread slicers where customers exchange worn blades for sharpened replacements.
- Financing solutions: Partnership with MMV Leasing GmbH providing leasing and hire-purchase financing options for customers to acquire equipment while maintaining liquidity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Equipment purchase with financing option |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Rego Herlitzius product offering
Product offeringCore offering
Rego Herlitzius manufactures professional food processing machines for the bakery, confectionery, and catering trades from its headquarters in Wuppertal, Germany. The product range includes beating and stirring machines, planetary and kneading machines, cream cookers, premium bread slicers (circular blade and sickle blade machines), continuous slicers, and packaging equipment. Products are built for durability and hygiene compliance with bowl capacities ranging from 10L to 200L and processing capacities up to 1,800 loaves per hour.
Product overview
REGO HERLITZIUS manufactures professional machines for the bakery, confectionery, and catering trade with over 95 years of experience. The product portfolio centers on four core machine types: the SM Series (beating and stirring machines in 10-60L sizes), PM Series (planetary/stirring/kneading machines in 20-200L sizes), CK Series (cream cookers in 30-120L sizes), and the BS Alpha/ROTEC bread slicers (circular blade technology with 3-25mm slice thickness). For semi-industrial applications, the company offers the ROTEC 2000 (digital-controlled circular blade machine up to 300 slices/min), SITEC 2000 (sickle blade machine for rye bread up to 270 slices/min), DG 45 (continuous slicer up to 1200 loaves/hour), and VERTEC 30 packaging machines. Supporting equipment includes lift tippers, bowl lift trucks, and original accessories. The company also provides a proprietary blade exchange service for ROTEC machines. All products are manufactured in Germany with a focus on durability, hygiene standards, and GS-certified safety features.
Differentiator
Problem solved
Functional benefit
Brands
- ROTEC: Premium bread slicer series with digital control, including ROTEC 2000 circular blade machines and BS Alpha slicers
- SITEC
- DG
- VERTEC
- REGO CK Series
- REGO PM Series
- BÄKO-line Profimischer
Products and services
- REGO SM Series (Beating and Stirring Machines) Compact and powerful beating and stirring machines for bakeries and confectioners, available in bowl sizes from 10L to 60L, featuring continuously adjustable electronic speed control up to 650 RPM, digital timer with automatic shut-off, and gentle agitation technology that simulates hand movements for stable mixing results.
- REGO PM Series (Planetary, Stirring, and Kneading Machines)
Quantifiable outcome
- Up to 1800 loaves per hour packaging capacity
- +3 more outcomes
Companies that use Rego Herlitzius
Customer profileSegments3 records
Ideal customer profiles3 records
Rego Herlitzius technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Rego Herlitzius partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered regional.
- Bakery Combinations Australia Pty Ltd.regionalExclusive sales representative for Australia, New Zealand, and Pacific Islands markets. Located at Unit 8 / 36 Leighton Place, Hornsby NSW 2077, Australia. Handles sales and support for Rego Herlitzius equipment in the region.
- Skadi BregionalSales representative for Baltic States region (Latvia, Estonia, Lithuania). Located at Aleksandra Biezina iela 1-51, LV-1029 Riga, Latvia.
- FC Strømmen A/SregionalSales representative for Denmark. Located at Knudsminde 2, DK-8300 Odder, Denmark.
- Bedika OyregionalSales representative for Finland. Located at Hiekkakiventie 7, FI-00710 Helsinki, Finland.
- IndustraderegionalSales representative for France. Located at 17 rue Alfred Kastler, FR-67012 Strasbourg Cedex, France.
- Mitsidis-Group P.C.regionalSales representative for Greece. Located at Polytechniou 15, GR-62125 Serres, Greece.
- ROOTS TRADING CO. LTD.regionalSales representative for Japan, Hong Kong, Taiwan, and China. Located at 4-13-8 Shinden, Ichikawa, JP-272-0035 Chiba/Japan.
- VERSELL GmbHregionalSales representative for Eastern Europe and Gulf States. Located at Am Kielortplatz 19, DE-22850 Norderstedt, Germany.
- BÄKO-ÖSTERREICH Großeinkauf der Bäcker und Konditoren e.Gen.regionalSales representative for Austria. Located at Im Südpark 194, AT-4030 Linz-Pichling, Austria.
- Kolb GesmbHregionalSales representative for Austria. Located at Stobernweg 2, AT-6812 Meiningen, Austria.
- Pitec AGregionalSales representative for Switzerland. Located at Staatsstrasse 51, CH-9463 Oberriet, Switzerland.
- PUST IN PUST d.o.o.regionalSales representative for Slovenia. Located at Lunackova ulica 14, SI-1000 Ljubljana, Slovenia.
- Mak Metal İşleme ve Kaplama San Tic Ltd. Şti.regionalSales representative for Turkey. Located at Altayçeşme Mahallesi Efeboz sokak No:12 Freeland Plaza D:48, 34843 Maltepe İstanbul, Turkey.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Rego Herlitzius competitors and assessment
Company assessmentBroad incumbents
- Hobart GmbH: Large US-headquartered commercial food equipment manufacturer with significant German operations, producing planetary mixers, slicers, and food preparation machines for restaurants, bakeries, and commercial kitchens. Overlaps with Rego Herlitzius's SM and PM mixer lines but serves a broader foodservice customer base beyond the bakery and confectionery trade.
- Rational AG: German manufacturer of commercial combi-ovens and kitchen systems for professional kitchens worldwide, listed on the Frankfurt Stock Exchange. While focused on thermal cooking rather than mixing/slicing, Rational shares the same German commercial-kitchen customer profile (HoReCa) that Rego Herlitzius targets with its catering equipment line.
Direct peers
- König GmbH: Austrian manufacturer of industrial bakery machinery (bread slicers, packaging systems, dough processing), with strong overlap in the slicer and packaging lines that Rego Herlitzius serves with ROTEC, SITEC, and VERTEC. König is a head-to-head competitor across DACH and international markets.
- MIWE: German manufacturer of commercial bakery equipment including deck ovens, rack ovens, proofers, and baking systems serving artisan and in-store bakeries across the same customer base as Rego Herlitzius. MIWE is the most established German bakery equipment incumbent and competes directly for capex budgets at the same trade customers.
- Sveba Dahlen: Swedish manufacturer of bakery equipment including dough dividers, proofers, ovens, and slicers for artisan and industrial bakeries. Comparable in product breadth and customer focus to Rego Herlitzius and serves the same European bakery trade internationally.
- WP BAKERYGROUP: International bakery technology group formed from Werner & Pfleiderer and other heritage European baker machinery brands. Provides integrated industrial bakery lines (dough prep, ovens, slicing, packaging) and competes with Rego Herlitzius across both planetary/kneading and slicing/packaging equipment.
- Kaak Group / Kaak Bakery Equipment: Dutch manufacturer of fully integrated industrial bakery systems including dough handling, ovens, slicing, and packaging. Competes with Rego Herlitzius across multiple product lines and is a stronger rival in the larger industrial bakery customer segment.
- Baker Perkins: UK-based industrial bakery equipment manufacturer supplying mixing, forming, baking, and cooling technologies to commercial bread, biscuit, and confectionery producers globally. Higher-end industrial competitor; relevant overlap with Rego Herlitzius's PM Series mixers and SM/PM dough processing lines.
- Rex-Dortmund: German specialist in industrial bread slicing and packaging equipment based in the same region. Direct overlap with Rego Herlitzius's ROTEC and SITEC slicer lines, and the two compete on price-performance in semi-industrial bakery customers.
- Diosna: German manufacturer of dough preparation and processing equipment including kneaders, mixers, and proofers for bakeries. Overlaps directly with Rego Herlitzius's PM Series planetary/kneading machines in the artisan and semi-industrial bakery segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Rego Herlitzius social profiles
Digital presenceRego Herlitzius compliance and trust
Trust signalCompliance3 records
Rego Herlitzius financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rego Herlitzius leadership team
Management profileNumber of profiles
Profiles6 records
Rego Herlitzius funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rego Herlitzius M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rego Herlitzius
What does Rego Herlitzius do?
Rego Herlitzius manufactures professional food processing machines for the bakery, confectionery, and catering trades from its headquarters in Wuppertal, Germany. The product range includes beating and stirring machines, planetary and kneading machines, cream cookers, premium bread slicers (circular blade and sickle blade machines), continuous slicers, and packaging equipment. Products are built for durability and hygiene compliance with bowl capacities ranging from 10L to 200L and processing capacities up to 1,800 loaves per hour.
Is Rego Herlitzius a public or private company?
Rego Herlitzius is a private company. It is classified as family owned and is currently operating.
When was Rego Herlitzius founded?
Rego Herlitzius was founded in 1930. It employs 11 to 50 people.
Where is Rego Herlitzius based?
Rego Herlitzius is headquartered in Wuppertal, Germany, in the Europe region.
How does Rego Herlitzius make money?
Three revenue lines are on record. Food processing machinery sales are the primary driver. The others are maintenance and blade services and financing solutions.
Who are Rego Herlitzius's main competitors?
Broad incumbents on record are Hobart GmbH and Rational AG. Direct peers are König GmbH, MIWE, Sveba Dahlen, WP BAKERYGROUP, Kaak Group / Kaak Bakery Equipment, Baker Perkins, Rex-Dortmund and Diosna.
Does Rego Herlitzius have an API?
No public API is recorded for Rego Herlitzius.