Maverick Public Relations

What Maverick Public Relations does

Maverick Public Relations is a boutique public relations agency established in 2005 and headquartered in downtown Indianapolis's historic Stutz Business Center. The firm operates as an independent, privately held professional services company with 1-10 employees, providing a broad suite of communications and PR services that includes media relations, social media management, brand management, crisis communications, video storytelling, web development, creative design, event marketing, community relations, government affairs, market research, media training, executive coaching, and creative production (photography and video). Services are delivered on a project and retainer basis using standard business and creative tools rather than proprietary technology, and pricing is quote-based with no public disclosure of rate cards.

The firm targets two primary client segments — small businesses and non-profit organizations — that lack the in-house time or expertise to manage their corporate image and reputation, with the value proposition focused on building credibility, shifting opinion, driving sales or donations, and raising awareness. Its go-to-market is sales-led but referral-heavy; the firm states that most new business is client-referred, and the channel mix is augmented by organic social (Facebook, Twitter) and earned media placements across Central Indiana outlets (WTHR, WISH-TV, WFYI, FOX 59, Indianapolis Star). Geographic scope is regional, concentrated in the Midwest/Central Indiana market, with named engagements spanning Impact 100 Greater Indianapolis, Indiana Artisan Marketplace, Meals on Wheels of Hamilton County, Pink and Blue for Two 5k, and D'vine / Southern Wine & Spirits.

Maverick PR has accumulated industry credentials since founding: founder Sharon Smith holds APR accreditation from PRSA — one of approximately 4,200 U.S. professionals with the designation — and was honored with the Hamilton County Leadership Academy's Distinguished Alumni Award, while current President Bree DeVita was named PR Daily's 2025 Young Professional of the Year. The agency itself has received PRSA's Pinnacle Award and IABC's EPIC Award. The company has no disclosed funding, no parent company, no subsidiaries, no M&A activity, and no public pricing, operating as a privately held boutique whose revenue and financial trajectory are not publicly disclosed.

Name

Maverick Public Relations

Legal name

Maverick Public Relations

Website

https://maverickpublicrelations.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Boutique Indianapolis public relations agency founded in 2005 delivering media relations, brand management, crisis communications, and creative production services to small businesses and non-profit organizations across the Central Indiana market.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

PR, Corporate Communications & Crisis Management (BPAFAAAL)

akta.pro secondary industries

Media Relations & Press Office Services (BPAFADAF), Public Affairs, Government Relations & Lobbying (BPAFADAB), Crisis Communications & Issues Management (MPAAADAF), Reputation Management & Online PR (BPAFADAN)

Keywords

• Public relations services
• Media relations
• Crisis communications
• Brand management
• Reputation management

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional PR Services: Maverick Public Relations generates revenue through professional consulting services including media training, brand management, corporate positioning, reputation management, community relations, crisis communications, and related PR deliverables. Services are provided on a project and retainer basis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Maverick Public Relations is a boutique public relations agency that delivers strategic communications services including media relations, brand management, social media management, crisis communications, video production, web development, event marketing, community relations, and media training. The agency operates from downtown Indianapolis' historic Stutz Business Center, serving small businesses and non-profit organizations that lack the internal time or expertise to develop and manage their company's image and reputation.

Product overview

Maverick Public Relations is a small public relations agency established in 2005, based in Indianapolis, Indiana. The company offers a comprehensive suite of PR and communications services rather than a unified software product. Services include media relations, social media management, brand management, crisis communications, video storytelling, creative design, web development, event marketing, and community relations. The firm primarily serves small businesses and non-profit organizations, positioning itself as a non-traditional agency that acts as an active partner in promoting clients' agendas. The company is led by Sharon Smith, APR, and focuses on strategic communication tactics to build credibility, change opinions, drive sales, and increase brand awareness for its clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Relations
• Crisis Communications
• Brand Management
• Social Media Management
• Video Production
• Event Marketing
• Web Development
• Media Training
• Community Relations
• Market Research

Quantifiable outcome

• Secured interviews for Olivia Newton John and Indianapolis Colts Coach Chuck Pagano during Pink and Blue for Two 5k event, with coverage from all major Central Indiana media outlets.
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves3 records

Expansion highlights1 record

Broad incumbents

• FleishmanHillard: Global communications and PR firm with strong sector specializations. Provides context on the larger incumbent competition for mid-market clients in the Midwest.
• Edelman: World's largest independent PR firm with global reach and a Midwest presence. Represents the upper end of the competitive set against which boutique agencies like Maverick must position.
• Finn Partners: Large independent global PR and integrated marketing firm. Relevant incumbent comparison for any boutique agency considering mid-market expansion.
• Ketchum: Major global public relations and communications agency. Useful benchmark for the size and capability gap Maverick PR would face if scaling beyond its current boutique footprint.
• Weber Shandwick: Top-tier global PR and communications network. Sets the upper bound of the competitive set on scale, capabilities, and global client access.

Direct peers

• 5W Public Relations: Mid-size independent U.S. PR agency offering media relations, crisis communications, and digital PR. Comparable independent boutique-to-mid-market positioning with similar service breadth.
• Lambert: Midwest-based integrated communications and marketing agency offering PR, public affairs, and creative services. Comparable boutique-to-mid-market model with overlapping service lines.
• BLASTmedia: Indianapolis-based PR, content, and demand-generation agency serving B2B technology clients. Comparable boutique scale with similar full-service communications offering.
• Dittoe PR: Indianapolis-based boutique PR and social media agency serving consumer, lifestyle, and non-profit clients. Closest direct comparable in geography, scale, and service mix.

Regional players

• Padilla: Minneapolis-headquartered integrated communications agency with a strong Midwest footprint. Comparable full-service PR/communications model anchored in the same regional market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/MavPR
• Facebookfacebook.com/mavpr

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maverick Public Relations