INNOV

What INNOV does

INNOV co., Ltd. is a Seoul-based private professional services company founded in June 2012 (originally as Design INNOV Co., Ltd., rebranded in August 2013) that operates three integrated service divisions under one roof in the Sejong Design Center: iNNOV Mobile (native iOS/Android and web application development plus ongoing operations), iNNOV Design (commercial design across advertising, brochures, catalogs, leaflets, posters, and DM materials), and iNNOV Space Solution (large-format UV printing, VMD/POP production, precision cutting, and laminating). The company also operates a small set of proprietary consumer-facing platforms, most notably the Smart Coupon Book (described as Korea's first 100% native coupon book platform, deployed at Lotte Department Store since April 2014), the L.pot retail platform (since January 2017), and an in-house O2O CMS solution (U&iOK).

The technology stack combines software and physical production assets. On the software side, INNOV builds native mobile applications and an O2O content management system used for Samsung and other enterprise engagements. On the production side, the company operates a NEO SUN HB3200 UV printer (600x2400 dpi resolution, 109 sqm/hour throughput, up to 2,440 x 1,440mm), a FUJIFILM Acuity Advance HS UV printer for multi-substrate digital imaging, and a Kongsberg i-XP cutting table with automated camera registration (up to 100m/min). These assets enable end-to-end delivery from concept and design through in-house printing and finishing.

INNOV generates revenue on a B2B project and retainer basis, quoting mobile development, commercial design, and physical production work per engagement. Its customer base is concentrated in Korean enterprise accounts across retail (Lotte Department Store and its related entities across 11 store locations, plus Lotte Outlets, Lotte Global Fashion, Lotte Gallery, Lotte Avanee), beauty and cosmetics (Amorepacific and its portfolio brands including Laneige, Sulwhasoo, Hera, Mamonde, IOPE, Espoir, Etude, Aritaum, Benefit; plus The Face Shop and La Mer), consumer goods (Yuhan-Kimberly), electronics (Samsung Electronics), and other sectors (Coca-Cola Korea, Toyota Lexus, Hana Financial Group, Pfizer Korea, Kangwon Land, LIG). The company does not disclose revenue, headcount, or funding and operates exclusively in the South Korean market.

Name

INNOV

Legal name

INNOV co., Ltd.

Website

https://innovmode.com

Company type

Private

Founded year

2012

Operating status

Operating

Short description

INNOV is a Seoul-based private Korean firm offering mobile app development, commercial design, and large-format UV printing / POP production through three integrated divisions, serving 50-plus enterprise clients across retail, beauty, and consumer goods.

Ownership category

akta.pro rank

Product category

Mobile App Development & Design Services

NAICS

Custom Computer Programming Services (541511), Graphic Design Services (541430), Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Service Industries For The Printing Trade (2790)

akta.pro primary industry

Systems Integration & Implementation Services (BPAEAAAB)

akta.pro secondary industries

Enterprise Integration, iPaaS & Middleware Services (API/EDI) (BPAEAGAH), Enterprise Architecture & IT Operating Model (BPAHAEAB)

Keywords

• Mobile app development
• Commercial design services
• Large format printing
• Visual merchandising displays
• O2O platform solutions

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Mobile App Development & Operation Services: Custom native app development (iOS/Android), web development, UI/UX consulting, and ongoing platform operation services for enterprise clients. Revenue generated through project-based professional services and ongoing operational contracts.
2. Commercial Design Services: Advertising, brochures, catalogs, leaflets, posters, DM (direct mail), and promotional material design and production services. Billed per project or as ongoing retainer work.
3. Space Solution / POP/VMD Production: Large format UV printing, VMD (Visual Merchandising Display) production, POP (Point of Purchase) materials, display fabrication, and finishing services. Revenue from equipment-based production services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

INNOV is a Korean Total Solution provider delivering three integrated service lines: native mobile and web application development and operation (iNNOV Mobile), commercial graphic design for advertising and marketing materials (iNNOV Design), and large format UV printing, VMD, and POP production for retail displays (iNNOV Space Solution). The company operates proprietary platforms including Korea's first 100% native coupon book system and an O2O CMS solution, and delivers end-to-end project work from planning through production for enterprise retail, beauty, and consumer goods clients.

Product overview

INNOV is a Total Solution company providing mobile/web development, commercial design, and space solution services under three main divisions: iNNOV Mobile (multi-platform app development and proprietary services including Oh My God and Soda apps), iNNOV Design (commercial design, VMD, POP, and advertising materials), and iNNOV Space Solution (large format printing and display production). The company also operates proprietary platforms including Smart Coupon Book (Korea's first native coupon book platform), L.pot Platform for Lotte Department Store, and O2O CMS Solution U&iOK. These products work together as an integrated service offering for clients requiring end-to-end mobile, design, and production solutions.

Differentiator

Problem solved

Functional benefit

Brands

• iNNOV Mobile: Multi-platform based app development and operation service. Provides self-developed services such as Oh My God and Soda.
• iNNOV Design
• iNNOV Space Solution

Products and services

• iNNOV Mobile Multi-platform mobile app development and operation service division providing native iOS/Android app development, UI/UX consulting, web development, and ongoing platform operation services for enterprise clients.
• iNNOV Design Commercial design service covering advertising, brochures, catalogs, leaflets, posters, direct mail (DM) materials, VMD, POP, and interior display design for enterprise brands.
• iNNOV Space Solution Large format printing, VMD production, POP manufacturing, coating, and cutting services utilizing UV printers, cutting machines, and laminators for retail display materials.
• Smart Coupon Book Korea's first 100% native mobile coupon book platform developed and operated for Lotte Department Store, providing digital coupon distribution and management services.
• L.pot Platform Mobile promotion and content management platform operated for Lotte Department Store and Lotte Outlets, supporting promotional content and customer engagement services.
• O2O CMS Solution U&iOK Proprietary O2O (Online-to-Offline) Content Management System solution enabling integration of online and offline retail experiences, including product management.
• Oh My God (오마이갓) Mobile community and shopping platform serving Christian congregations, built and operated as an INNOV proprietary service.
• Oh My God Mall (오마이몰) Christian specialized shopping mall e-commerce platform developed and operated by INNOV.
• Oh My God Player (오마이갓 플레이어) Mobile player application built and operated by INNOV as part of the Oh My God service suite.
• Soda (소다) Goods shopping mall mobile application operated by INNOV as a proprietary service.
• Wine Navigation (와인내비게이션) Wine concierge application built for iPad platforms serving Lotte Department Store customers.
• Lotte Department Store Virtual Beacon Service Beacon-based service for Lotte Department Store supporting location-based customer engagement through both physical and virtual beacon infrastructure.

Quantifiable outcome

• Smart Coupon Book serving Lotte Department Store locations since 2014
• +2 more outcomes

Named customers29 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Cheil Worldwide: Samsung-affiliated global advertising and marketing services network offering creative, digital, and retail experience capabilities. Operates at far greater scale than INNOV but overlaps in enterprise retail and consumer brand design services.
• LGCNS: LG Group's IT services arm providing systems integration, enterprise applications, and digital services to large Korean enterprises. A larger-scale incumbent competing for similar enterprise IT and digital mandates.
• CJ OliveNetworks: Large Korean IT services company within the CJ Group offering enterprise IT, digital transformation, and platform services to Korean conglomerates. Broader incumbent with overlapping mobile, web, and integration capabilities versus INNOV's specialist scope.

Direct peers

• HSAD (HS Ad): Korean digital marketing and communications agency serving enterprise clients across retail, consumer goods, and tech. Comparable in customer base and integrated creative + digital offering.
• WillowTree: US-based digital product agency specializing in native mobile app development, web, and design services for enterprise clients. Mirrors INNOV's iNNOV Mobile model of native iOS/Android app development and ongoing platform operations for major brands.
• NHN: Korean technology company providing mobile/web platform, cloud, and digital services to enterprise and retail clients. Directly comparable to INNOV's iNNOV Mobile division and broader enterprise digital services model.
• Dom & Tom: US digital agency offering mobile app development, web, and design services to enterprise clients. Comparable to INNOV in its native app development, web build-out, and integrated design engagement model.
• Innocean Worldwide: Korean marketing and creative agency offering integrated digital, advertising, and brand experience services. Comparable to INNOV across its design, mobile, and integrated marketing offerings for enterprise clients.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/innovmob
• Facebookfacebook.com/innovmob

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INNOV