Palestre Italiane

What Palestre Italiane does

Palestre Italiane is the consumer-facing brand of Orange Italia S.p.A., a privately held Italian public limited company headquartered in Milan that operates a 27-gym fitness network across Italy under three retained sub-brands — Orange Palestre (mainstream), Palestre Italiane (mainstream), and Prime Exclusive Wellness (premium). The company sells a single monthly subscription called 'Formula All-Inclusive' starting at €39.90/month, with no minimum contract duration, no activation fee, and free pause capability, granting access to all clubs within the subscriber's tier or lower tiers across the network.

The core product bundle is built around three pillars: Technogym-equipped gym floors standardized across all 27 locations, a catalog of eleven group fitness class formats (STEP, KOMBAT, PUMP, PILATES, ZUMBA, DANCE, Attack, YOGAFIT, CROSS, TONIC, POSTURAL), and a personalized training plan delivered via the 'Service Coach' feature in the Orange Palestre Italiane mobile app. The mobile app, distributed on Google Play, handles registration, subscription renewal, suspension, course access, and program guidance, functioning as the primary digital self-service channel. The underlying technology stack is therefore a mobile-app-based subscription and membership management platform integrated with Technogym equipment at each physical site.

Commercially, the company operates a pure direct-to-consumer model, targeting individual Italian fitness consumers who value flexibility over long-term contracts. Customer acquisition is handled digitally via the corporate website (orangepalestreitaliane.it) and the signup subdomain (app.orangepalestre.it), with no enterprise or corporate wellness channel disclosed. The network serves approximately 95,000 subscribers supported by 200 trainers, and reports 101-250 total employees, with no funding rounds, revenue figures, or external investors disclosed in the available data. CEO Francesco Iezzoni leads the organization.

Name

Palestre Italiane

Legal name

Orange Italia S.p.A.

Website

https://palestreitaliane.it

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Palestre Italiane is a 27-gym fitness network across Italy operated by Orange Italia S.p.A. under three brands (Orange Palestre, Palestre Italiane, Prime Exclusive Wellness), serving roughly 95,000 individual subscribers via a €39.90/month flexible subscription and mobile app.

Ownership category

akta.pro rank

Product category

Fitness Centers

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYHSADAAAN

Small-Group Personal Training (Semi-Private)

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

Keywords

• Fitness club subscriptions
• Multi-brand gym network
• Group fitness classes
• Personalized training plans
• Wellness club membership

Headquarters

HQ city

Bologna

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Monthly Gym Membership Subscription: Recurring monthly subscription model providing unlimited access to all clubs within the subscriber's tier level or lower tiers across the network. Subscription auto-renews monthly with no minimum contract duration. Members can pause their subscription at any time without cost.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Palestre Italiane operates a multi-brand Italian gym network (Orange Palestre, Palestre Italiane, Prime Exclusive Wellness) selling a single monthly "Formula All-Inclusive" subscription (from €39.90/month) with no duration constraints. Subscribers gain access to 27 gyms equipped with Technogym equipment, a suite of group fitness classes, and a personalized training plan guided by a Service Coach within the company's mobile app. Memberships can be paused for free at any time and renewed monthly on a self-service basis.

Product overview

Orange Palestre Italiane operates a multi-brand fitness network (alongside Orange Palestre and Prime Exclusive Wellness) offering a single monthly subscription without duration constraints. The flagship offering — Formula All-Inclusive at €39.90/month — bundles access to Technogym-equipped gym floors, a suite of group fitness classes (STEP, KOMBAT, PUMP, PILATES, ZUMBA, DANCE, Attack, YOGAFIT, CROSS, TONIC, POSTURAL), and a personalized training plan guided by a Service Coach within the Orange Palestre Italiane mobile app. Subscribers can pause their membership at any time at no cost and access all clubs within their tier or lower across the network.

Differentiator

Problem solved

Functional benefit

Brands

• Prime Exclusive Wellness: Premium fitness brand within the Orange Palestre Italiane network

Products and services

• Formula All-Inclusive Monthly Subscription A monthly recurring subscription (from €39.90/month) with no duration constraints, no activation fee, and free pause capability, granting access to all Technogym-equipped club floors within the subscriber's tier or lower, group fitness classes, and a personalized training plan.
• Group Fitness Classes (Corsi di Gruppo) A bundled suite of 11 group class formats — STEP, KOMBAT, PUMP, PILATES, ZUMBA, DANCE, Attack, YOGAFIT, CROSS, TONIC and POSTURAL — led by the network's technical staff and included with the all-inclusive subscription.
• Orange Palestre Italiane Mobile App Official mobile application allowing members to manage subscriptions (registration, suspension, renewal), access club services, view courses, and follow a personalized training program via the Service Coach feature.
• Personalized Training Plan (Scheda di Allenamento Personalizzata) A customized workout plan included with the all-inclusive subscription, delivered and guided through the Service Coach feature in the Orange Palestre Italiane mobile app.

Quantifiable outcome

• 95,000 subscribers across 27 clubs with 200 trainers

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• TechnogymcoreTechnology or IntegrationTechnogym provides fitness equipment for all gym locations across the Orange Palestre Italiane network. The partnership ensures consistent, high-quality equipment across all 27 clubs and is integrated into the overall fitness experience offering Technogym-equipped gym floors to members.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• The Gym Group: UK-listed low-cost gym operator with 200+ clubs and a no-contract monthly subscription; directly comparable value-tier positioning, digital self-service onboarding, and standardized club experience.
• Basic-Fit: Europe's largest low-cost fitness operator with a subscription-based, multi-country gym network; comparable in low entry pricing (~€24.99), no-contract philosophy, and standardized equipment across hundreds of clubs.
• Virgin Active: Premium international fitness club chain with a strong Italian presence; competes for the same consumers at a higher price tier and offers comparable premium group classes and club amenities.
• Fitness First: International mid-to-premium fitness club chain with multi-country subscription access; directly comparable network-membership structure and class-based programming for urban consumers.
• Anytime Fitness: Global 24/7 fitness franchise with multi-club access under a single key-tag membership; similar contract-light subscription model and network access proposition that lets members train at any club worldwide.
• McFit: Pioneer European low-cost gym chain owned by RSG Group, offering subscription access to a large branded fitness network; comparable value-tier pricing, contract-light membership, and pan-European footprint.
• FitActive: Italian low-cost fitness chain offering unlimited monthly access to a network of clubs; directly competes with Palestre Italiane in the value-tier Italian gym segment with a similar subscription-led, multi-location model.

Others

• Wellhub (formerly Gympass): Corporate wellness aggregator giving employees access to a network of gyms; not a direct gym operator, but relevant as an ecosystem participant that can route or divert subscribers away from single-operator networks like Palestre Italiane.

Emerging players

• Smart Fit: Latin America's largest low-cost fitness chain operating a subscription-based, standardized gym network; comparable low-price, high-density model that demonstrates the international scalability of the format Palestre Italiane pursues.

Broad incumbents

• David Lloyd Leisure: Established European premium health and racquets club operator; broader family-oriented wellness portfolio that overlaps at the premium end of Palestre Italiane's tier system (akin to Prime Exclusive Wellness).

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/PalestreIta
• Facebookfacebook.com/PalestreItalianePI

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Palestre Italiane