What Peveril Homes does

Peveril Homes Limited is a family-owned private residential housebuilder founded in 1985 by Ralph Jones and headquartered in Belper, Derbyshire, England. The company designs, builds and sells new-build homes across the East Midlands, with active developments in Derbyshire, Nottinghamshire, Staffordshire and Leicestershire, including flagship sites such as the 88-plot Kneeton Grove in East Bridgford and the 71-home Abbey Central in West Bridgford (developed in partnership with Stagfield Group). Homes range from one-bedroom apartments to five-bedroom family houses and exclusive 55+ bungalow developments, with pricing from c.£234,995 to over £800,000.

The company's underlying technology stack centres on energy-efficient construction: every home includes Air Source Heat Pumps or solar heating as standard, EV charging points, smart heating controls and high-performance insulation (150mm walls, up to 450mm roof), with selected developments adding Solar PV panels, underfloor heating and integrated smart home systems. Homes at Abbey Central achieve over 50% CO2 reduction versus building regulations, with some plots reaching 80% savings, and the wider portfolio targets B energy efficiency ratings versus the England average of D. The company invests in plot-specific specification, customer choice of fittings and finishes, and branded appliances (Zanussi, AEG).

Peveril Homes operates a one-time-sale revenue model, recognising revenue at property completion, supported by assisted-purchase incentives (MovePlus, Part Exchange, Own New Rate Reducer) and key-worker schemes (NHS, Armed Forces). Distribution is via on-site Marketing Suites at each development, supplemented by an estate agent partnership with William H Brown for Abbey Central and a digital self-service channel through peverilhomes.co.uk. The business operates as a subsidiary of the Bowmer + Kirkland Group (founded 1923, 30 subsidiaries), which provides balance-sheet stability and shared construction infrastructure without external funding.

Name

Peveril Homes

Legal name

Peveril Homes Limited

Website

https://peverilhomes.co.uk

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

51–100 employees

Short description

Peveril Homes is a family-owned East Midlands housebuilder, founded in 1985 and backed by the Bowmer + Kirkland Group, building and selling energy-efficient new-build homes across Derbyshire, Nottinghamshire, Staffordshire and Leicestershire to first-time buyers, families, retirees and key workers.

Ownership category

akta.pro rank

NAICS

New Housing For-Sale Builders (236117)

akta.pro primary industry

Spec Home / Production Homebuilding (Tract & Volume Builders) (IMAFABAD)

akta.pro secondary industry

Residential Green / High-Performance Home Construction (Net-Zero, Passive House) (IMAFABAH)

Keywords

• Residential home building
• New home construction
• Property development
• Energy efficient housing
• Land planning services

Headquarters

HQ city

Belper

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. New Home Sales: Peveril Homes generates revenue through the one-time sale of newly constructed residential properties across multiple developments in Derbyshire, Nottinghamshire, and Staffordshire. Revenue is realised at point of property handover/completion. The company offers part exchange, MovePlus assisted purchase, and Own New Rate Reducer schemes as additional buyer incentives.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels11 records

Core offering

Peveril Homes is a family-owned housebuilder that designs, constructs, and sells new residential homes across the East Midlands of England, focusing on Derbyshire, Nottinghamshire, and Staffordshire. Every home is built with energy-efficient technologies as standard, including air source heat pumps, solar PV, EV charging, smart heating controls, and high-performance insulation. The company supports buyers through dedicated assistance schemes such as MovePlus assisted purchase, Part Exchange, NHS and Armed Forces incentives, and the Own New Rate Reducer mortgage scheme.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• New build homeowners can save an average of more than £1,600 per year on energy bills, with house purchasers saving over £2,200/year (£180/month). New build homes use over 55% less energy per year.
• +2 more outcomes

Named customers16 records

Segments5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature8 records

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Keepmoat Homes: UK regional volume housebuilder focused on the Midlands and Yorkshire with a similar family/privately-backed operating model and mid-market price positioning. Directly comparable to Peveril in scale, geographic focus and product mix of family homes.
• Redrow: UK housebuilder known for higher-quality Heritage collection homes, with Midlands operations overlapping Peveril's catchments. Comparable in emphasis on design quality and family housing.
• Bellway Homes: FTSE-listed UK housebuilder operating across multiple regions including the Midlands, building family homes at comparable price points to Peveril. Directly competes for land and buyers in the East Midlands.
• Linden Homes (Vistry Group): Mid-market UK housebuilder with regional operations including the Midlands, focused on family homes at similar price points to Peveril. Now part of Vistry Group but operates as a distinct regional brand.
• Charles Church (Persimmon): Mid-to-premium UK housebuilder brand within Persimmon, with heritage positioning and family-home focus overlapping Peveril's product mix at comparable Midlands price points.
• David Wilson Homes (Barratt): Premium-brand arm of Barratt Developments operating across the Midlands at price points overlapping Peveril's Abbey Central range. Directly comparable for premium family housing with energy-efficient specification.
• Bovis Homes (Vistry Group): Mid-market UK volume housebuilder with a strong Midlands presence, competing head-to-head with Peveril on family housing at similar price points. Now part of Vistry Group but historically a direct comparable.

Broad incumbents

• Persimmon Homes: Largest UK volume housebuilder by unit output, with broad regional operations including the Midlands. Targets similar first-time buyer and family segments as Peveril, though at national scale.
• Taylor Wimpey: One of the UK's largest volume housebuilders with national coverage and significant Midlands operations. Competes in the same family-home segments as Peveril but at much greater scale and with broader geographic reach.

Regional players

• Wain Homes: Privately-held UK regional housebuilder with Midlands and North-West operations, similar in scale and family-owned/private backing to Peveril. Comparable in mid-market family housing positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PeverilHomes
• YouTubeyoutube.com/channel/UCgsdSdxcbIyYebHKAb_-QjQ
• Facebookfacebook.com/PeverilHomes
• LinkedInlinkedin.com/company/peveril-homes-limited
• Instagraminstagram.com/peverilhomes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peveril Homes